市场调查报告书
商品编码
1558288
到 2030 年玩具包装市场预测:按材料、包装类型、应用、销售管道和地区进行的全球分析Toy Packaging Market Forecasts to 2030 - Global Analysis By Material Type (Plastic, Paper & Paperboard, Metal and Glass), Packaging Type, Application, Sales Channel and By Geography |
根据 Stratistics MRC 的数据,2024 年全球玩具包装市场规模为 21 亿美元,预计预测期内复合年增长率为 4.6%,到 2030 年将达到 28 亿美元。
玩具包装是指用于包装和呈现可购买和可兑换玩具的材料和计划。它们具有多种功能,包括保护您的产品、透过视觉吸引力吸引客户以及为他们提供基本的产品资料。泡壳包装、袋子和盒子都是具有明亮图形、品牌和安全资讯的所有类型的包装。
据玩具协会称,45% 40 岁以下的父母在做出购买玩具决定时会考虑对环境的影响。 65% 的家长在选择玩具时会考虑玩具能帮助孩子发展哪些技能。
对玩具和收藏品的需求不断增长
对玩具和收藏品的需求不断增长是玩具包装市场的主要驱动因素。随着消费者在玩具上的支出增加,尤其是在新兴市场,人们对具有吸引力和保护性的包装的需求不断增长。收藏玩具、限量版和授权商品的流行进一步推动了这一需求。玩具製造商正在投资创新的包装设计,以增强货架展示并保护贵重物品。这种趋势在人偶、图板游戏和益智玩具领域尤其强烈。包装产业正在采取创造性的解决方案来应对,这些解决方案不仅可以保护产品,而且还有助于提升整体玩具体验。
永续包装的高成本
儘管采用环保材料的压力越来越大,但许多永续替代品比传统塑胶更昂贵。成本增加可能会影响玩具製造商的利润率,特别是在价格敏感的市场。挑战在于平衡环境责任与经济可行性。一些公司很难在不提高产品价格的情况下证明增加包装成本的合理性,这可能会影响销售。这种限制在大众市场玩具领域尤其明显,该领域的价格竞争非常激烈,限制了更昂贵的永续包装解决方案的采用。
提供可客製化的个人化包装
采用数位印刷和随选生产的先进包装使玩具製造商能够为个人消费者和特定场合提供独特的包装体验。这一趋势与对个人化产品和礼品选择不断增长的需求相吻合。客製化包装可以提高品牌忠诚度,与消费者建立情感联繫,并获得更高的价格。它还支援有针对性的行销宣传活动和限量版发布。这个机会对于豪华玩具、收藏品和直接面向消费者的管道尤其重要,在这些管道中,个人化包装可以显着提高产品的感知价值。
来自环保组织的压力越来越大
人们对塑胶污染的认识不断增强,促使一些组织倡导对包装材料和减少废弃物进行更严格的监管。这种压力导致包装要求的快速变化,迫使公司快速调整其包装策略。这种威胁可能会升级为消费者对被认为对环境不负责任的品牌的抵制。对于严重依赖塑胶包装的公司来说,这种威胁尤其严重,这些公司可能会面临声誉受损以及消费者和监管机构更严格的审查。
COVID-19 大流行对玩具包装市场产生了重大影响。最初,供应炼和製造中断,导致供不应求。然而,停工期间网路购物玩具的增加增加了对耐用、便于运输的包装的需求。此次疫情加速了永续和卫生包装解决方案的发展趋势。它还强调了包装在电子商务中的重要性,从而引发设计创新,以在运输过程中提供更好的保护。
塑胶产业预计将在预测期内成为最大的产业
由于其多功能性、耐用性和成本效益,塑胶市场预计将主导玩具包装市场。塑胶包装为玩具在运输和储存过程中提供了极好的保护,对于保持产品品质至关重要。它还允许创造性设计和透明窗户来增强商店的视觉吸引力。儘管存在环境问题,但可回收和生物分解性塑胶的进步正在帮助维持市场领先地位。线上玩具销售的成长进一步支持了该细分市场的成长,其中坚固的塑胶包装是安全交付的首选。
教育和学习玩具产业预计在预测期内复合年增长率最高
教育和学习玩具领域预计将在玩具包装市场中经历最高的成长率。这一趋势的推动因素是父母对儿童早期发展的兴趣增加以及对 STEM(科学、技术、工程和数学)玩具的需求增加。益智玩具包装通常需要创新设计,以突出产品的学习功能并吸引儿童和家长。该细分市场的成长也受到全球中阶不断壮大的推动,他们在购买玩具时优先考虑教育价值。
由于其庞大且成熟的玩具产业,预计北美将在预测期内主导玩具包装市场。该地区消费者的高消费能力,加上浓厚的送礼文化,正在推动对有吸引力和创新的玩具包装的需求。北美正在响应日益增长的环保意识,并在采用永续包装解决方案方面处于领先地位。该地区拥有主要玩具製造商和零售商,有助于包装设计和材料的持续创新。
预计在预测期内,亚太地区的玩具包装市场复合年增长率最高。这种快速增长归因于中国和印度等国家可支配收入的增加、中产阶级人口的扩大以及玩具消费的增加。该地区蓬勃发展的电子商务产业正在推动对创新和保护性包装解决方案的需求。人们对环境问题的认识不断提高也刺激了永续包装方案的采用。玩具製造向亚太国家的转移导致当地对包装材料和解决方案的需求增加。
According to Stratistics MRC, the Global Toy Packaging Market is accounted for $2.1 billion in 2024 and is expected to reach $2.8 billion by 2030, growing at a CAGR of 4.6% during the forecast period. Toy packaging alludes to the materials and plans used to encase and introduce toys available to be purchased and appropriated. It serves various capabilities, including safeguarding the item, drawing in customers through visual allure, and giving fundamental item data. Blister packs, bags, and boxes are all types of packaging that frequently feature vibrant graphics, branding, and safety information.
According to the Toy Association 45% of parents under the age of 40 consider a toy's environmental impact when making buying decisions. 65% of parents will consider how a toy helps build a skill set when choosing toys.
Growing demand for toys and collectibles
The increasing demand for toys and collectibles is a major driver for the toy packaging market. As consumer spending on toys rises, especially in emerging markets, the need for attractive and protective packaging grows. The popularity of collectible toys, limited editions, and licensed merchandise further fuels this demand. Toy manufacturers are investing in innovative packaging designs to enhance shelf appeal and protect valuable items. This trend is particularly strong in the action figure, board game, and educational toy segments. The packaging industry is responding with creative solutions that not only safeguard products but also contribute to the overall toy experience.
High costs of sustainable packaging
While there is growing pressure to adopt eco-friendly materials, many sustainable alternatives are more expensive than traditional plastics. This cost increase can impact profit margins for toy manufacturers, especially in price-sensitive markets. The challenge lies in balancing environmental responsibility with economic feasibility. Some companies struggle to justify the higher packaging costs without raising product prices, potentially affecting sales. This restraint is particularly evident in mass-market toy segments where price competition is fierce, limiting the widespread adoption of more expensive sustainable packaging solutions.
Offering customizable and personalized packaging
With advancements in digital printing and on-demand production, toy companies can offer unique packaging experiences tailored to individual consumers or specific occasions. This trend aligns with the growing demand for personalized products and gifting options. Customized packaging can enhance brand loyalty, create emotional connections with consumers, and command premium pricing. It also allows for targeted marketing campaigns and limited edition releases. This opportunity is particularly relevant for high-end toys, collectibles, and direct-to-consumer sales channels, where personalized packaging can significantly enhance the perceived value of the product.
Increased pressure from environmental groups
Due to growing awareness of plastic pollution, several groups are advocating for stricter regulations on packaging materials and waste reduction. This pressure can lead to rapid changes in packaging requirements, forcing companies to quickly adapt their packaging strategies. The threat extends to potential consumer boycotts of brands perceived as environmentally irresponsible. This threat is particularly acute for companies heavily reliant on plastic packaging, as they may face reputational damage and increased scrutiny from both consumers and regulators.
The Covid-19 pandemic significantly impacted the toy packaging market. Initial disruptions in supply chains and manufacturing led to shortages. However, increased online shopping for toys during lockdowns boosted demand for durable, shipping-friendly packaging. The pandemic accelerated trends towards sustainable and hygienic packaging solutions. It also highlighted the importance of packaging in e-commerce, leading to innovations in design for better protection during transit.
The plastic segment is expected to be the largest during the forecast period
The plastic segment is anticipated to dominate the toy packaging market due to its versatility, durability, and cost-effectiveness. Plastic packaging offers excellent protection for toys during shipping and storage, crucial for maintaining product quality. It allows for creative designs and transparent windows, enhancing visual appeal on store shelves. Despite environmental concerns, advancements in recyclable and biodegradable plastics are helping maintain its market leadership. The segment's growth is further supported by the rise in online toy sales, where sturdy plastic packaging is preferred for safe delivery.
The educational & learning toys segment is expected to have the highest CAGR during the forecast period
The educational & learning toys segment is projected to experience the highest growth rate in the toy packaging market. This trend is driven by increasing parental focus on early childhood development and the rising demand for STEM (Science, Technology, Engineering, and Mathematics) toys. Packaging for educational toys often requires innovative designs to showcase the product's learning features and appeal to both children and parents. The growth in this segment is also fueled by the expansion of the global middle class, who prioritize educational value in toy purchases.
North America is expected to dominate the toy packaging market during the forecast period due to its large and mature toy industry. The region's high consumer spending power, coupled with a strong culture of gift-giving, drives demand for attractive and innovative toy packaging. North America leads in adopting sustainable packaging solutions, responding to growing environmental awareness. The presence of major toy manufacturers and retailers in the region contributes to continuous innovation in packaging design and materials.
The Asia Pacific region is anticipated to witness the highest CAGR in the toy packaging market during the forecast period. This rapid growth is attributed to rising disposable incomes, expanding middle-class populations, and increasing toy consumption in countries like China and India. The region's booming e-commerce sector is driving demand for innovative and protective packaging solutions. Growing awareness of environmental issues is also spurring the adoption of sustainable packaging options. The toy manufacturing shift to Asia-Pacific countries is leading to increased local demand for packaging materials and solutions.
Key players in the market
Some of the key players in Toy Packaging market include MK Packaging, Qingdao Yilucai Packaging Co., Ltd, Emenac Packaging, DS Smith, Pioneer Plastics, Inc., Lego A/S, Mattel Inc., Hasbro Inc., Spin Master, Playmobil, Tomy Company Ltd., Funskool Ltd., Clementoni Spa, Simba Dickie Group, Pressman Toy Corporation, Talicor Inc., Thinkfun Inc., and JAKKS Pacific, Inc.
In November 2023, Danish toy manufacturer the Lego Group has announced its plans to further phase out single-use plastic used for packaging its Lego boxes. The company has decided to replace its traditional plastic prepack bags with a more sustainable paper-based alternative. LEGO claims 95% of the material used for making these bags is paper and the remaining 5% material is a thin plastic coating that helps protect the bag from punctures while ensuring that the bag is properly glued together.
In March 2023, PPL acquired 100% in MK Printpack Private Limited, strengthening its leadership position in the folding cartons market in India. In April 2023, PPL acquired assets on slump sale basis further boosting its presence in North India.
In April 2023, Toy and game maker Hasbro is reintroducing plastic windows and blisters to the packaging for its 6-inch fan figurines, following a previous decision to eliminate plastic packaging. The new windows and blisters will be made from bio-PET or recycled PET. The changes will be phased in starting later this year and into 2024 for certain products. Eventually, all new 6-inch figurine releases will be housed in the new packaging.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.