玩具市场规模、份额和成长分析：按产品、年龄层、销售管道和地区分类 - 产业预测，2024-2031

2022年玩具市场规模为1575.9亿美元，从2023年的1646.8亿美元增长到2031年的2342亿美元，预计在预测期内（2024-2031年）复合年增长率为4.5%。

玩具市场是一个充满活力且不断发展的行业，满足儿童和收藏家的娱乐和教育需求。近年来，消费者偏好的变化、科技的进步、全球经济的波动带来了重大变化。一个显着的趋势是对教育和 STEM 玩具的需求不断增长。这些玩具越来越受到家长和教育工作者的重视，因为它们能够培养儿童的学习能力、创造力和解决问题的能力。其中包括机器人套件、程式游戏和科学实验等玩具，体现了游戏与教育的融合。此外，AR、VR 和智慧型装置等技术进步开创了互动玩具的新时代，将实体游戏与数位体验融为一体，创造出出身临其境型的环境。人们越来越关注环境的永续性，消费者寻求环保玩具并支持致力于减少塑胶废物的品牌。电子商务的扩张进一步彻底改变了市场，使各种各样的玩具可以透过线上平台和专业网站销往世界各地。

目录

介绍

• 这项研究的目的
• 定义
• 市场范围

调查方法

• 资讯采购
• 二手资料来源和主要资料来源
• 市场规模预测
• 市场假设与限制

执行摘要

• 市场概况展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场动态
  • 促进因素
  • 机会
  • 抑制因素
  • 任务
• 波特的分析

主要市场考察

• 监管分析
• 技术分析
• Start-Ups分析
• 专利分析
• 成功的关键因素
• 市场吸引力指数
• 竞争程度
• 主要投资机会
• 生态系绘图

玩具市场：依产品分类

• 市场概况
• 动作人物
• 组装套件
• 玩偶
• 游戏/谜题
• 运动/户外玩具
• 绒毛玩具
• 其他的

玩具市场：依年龄划分

• 市场概况
• 0-8岁
• 9-15岁
• 15岁以上

玩具市场：依销售管道分类

• 市场概况
• 大卖场/超级市场
• 专卖店
• 百货公司
• 线上通路
• 其他的

玩具市场：按地区

• 市场概况
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲 (MEA)
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲地区

竞争格局

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市集活动
• 主要企业市场占有率（2023年）

主要企业简介

• Mattel, Inc.（United States）
• Hasbro, Inc.（United States）
• LEGO Group（Denmark）
• Bandai Namco Holdings（Japan）
• Spin Master（Canada）
• VTech Holdings Ltd.（Hong Kong）
• Tomy Company, Ltd.（Japan）
• MGA Entertainment（United States）
• Jakks Pacific, Inc.（United States）
• Ravensburger（Germany）
• Hape International（China）
• Playmobil（Germany）
• Moose Toys（Australia）
• Simba Dickie Group（Germany）
• WowWee（Hong Kong）
• Clementoni（Italy）
• TOMY（Japan）
• Goliath Games（Netherlands）
• Jazwares（United States）
• TOMY International（United States）
• Mega Brands（Canada）
• Wicked Cool Toys（United States）
• Outset Media（Canada）
• Zuru Toys（New Zealand）
• JAKKS Pacific（Canada）Inc.（Canada）

Toys Market size was valued at USD 157.59 billion in 2022 and is poised to grow from USD 164.68 billion in 2023 to USD 234.2 billion by 2031, growing at a CAGR of 4.5% in the forecast period (2024-2031).

The toy market is a vibrant and constantly evolving industry that caters to the entertainment and educational needs of children and collectors alike. Recent years have brought significant transformations driven by changing consumer preferences, technological advancements, and global economic shifts. A notable trend is the rising demand for educational and STEM toys, which are increasingly valued by parents and educators for their ability to foster learning, creativity, and problem-solving skills in children. This includes toys like robotics kits, coding games, and science experiments, reflecting a fusion of fun and education. Moreover, advancements in technology such as AR, VR, and smart devices have introduced a new era of interactive toys that blend physical play with digital experiences, creating immersive environments. There's also a growing emphasis on environmental sustainability, with consumers seeking eco-friendly toys and supporting brands committed to reducing plastic waste. The expansion of e-commerce has further revolutionized the market, making a diverse range of toys accessible globally through online platforms and specialized websites.

Top-down and bottom-up approaches were used to estimate and validate the size of the Toys Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Toys Market Segmental Analysis

The toys market is segmented by product, age group, sales channel and region. By product, the market is segmented into action figures, building sets, dolls, games/puzzles, sports & outdoor toys, preschool toys, plush, and others. By age group, the market is segmented into Up to 0-8, 9-15, and 15+. By sales channel, the market is segmented into hypermarket/supermarket, specialty stores, departmental stores, online channels, and, others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Toys Market

The toys market has experienced substantial growth due to economic expansion in emerging markets and rising disposable incomes across various regions. With families having more financial resources for discretionary spending, there has been a notable surge in demand for diverse toy offerings. This trend is particularly evident in nations witnessing a burgeoning middle class, where parents prioritize investing in their children's educational and recreational needs. As household incomes rise, so does the willingness to purchase toys that contribute to children's development and enjoyment, thereby fuelling the expansion of the toy market.

Restraints in the Toys Market

Safety concerns exert a considerable influence on the toy market, acting as a major impediment. Instances of product recall stemming from safety issues like small parts that pose choking hazards or the presence of toxic materials can severely damage a company's reputation and diminish consumer confidence. In response, governmental and regulatory entities have implemented more stringent safety standards and regulations. These measures aim to enhance consumer protection but often lead to heightened production expenses and restrictions on the materials permissible for toy production. As a result, companies must navigate a complex landscape to ensure compliance while maintaining product innovation and profitability in the competitive toys industry.

Market Trends of the Toys Market

Consumer preferences have notably shifted towards educational and STEM toys, reflecting a growing demand among parents and caregivers for toys that combine entertainment with educational benefits for children. This trend is driven by a strong desire to foster early learning and skill development. Consequently, toy manufacturers are responding by introducing a diverse array of educational products such as robotics kits, science experiments, and coding games. These toys not only engage children in play but also stimulate their curiosity and creativity, preparing them for future challenges in science, technology, engineering, and mathematics fields.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Regulatory Analysis
• Technology Analysis
• Start Up Analysis
• Patent Analysis
• Key Success Factors
• Market Attractiveness Index
• Degree of Competition
• Top Investment Pockets
• Ecosystem Mapping

Toys Market by Product

• Market Overview
• Action Figures
• Building Sets
• Dolls
• Games/Puzzles
• Sports & Outdoor Toys
• Plush
• Others

Toys Market by Age Group

• Market Overview
• Up to 0-8
• 9-15
• 15+

Toys Market by Sales Channel

• Market Overview
• Hypermarket/Supermarket
• Specialty Stores
• Departmental Stores
• Online Channels
• Others

Toys Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Mattel, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hasbro, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LEGO Group (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bandai Namco Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spin Master (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VTech Holdings Ltd. (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tomy Company, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGA Entertainment (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jakks Pacific, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ravensburger (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hape International (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Playmobil (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moose Toys (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simba Dickie Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WowWee (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clementoni (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TOMY (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goliath Games (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jazwares (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TOMY International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mega Brands (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wicked Cool Toys (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Outset Media (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zuru Toys (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JAKKS Pacific (Canada) Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments