市场调查报告书
商品编码
1569824
2030年行动电源市场预测:按电池类型、容量、能源来源、充电模式、USB埠、分销管道、应用和地区进行的全球分析Power Bank Market Forecasts to 2030 - Global Analysis By Battery Type (Lithium-Ion Battery, Lithium Polymer Battery and Other Battery Types), Capacity, Energy Source, Charging Mode, USB Ports, Distribution Channel, Application and By Geography |
根据Stratistics MRC预测,2024年全球行动电源市场规模将达163亿美元,预计2030年将达到293亿美元,预测期内复合年增长率为10.3%。
行动电源是行动装置,用于储存电能并为智慧型手机、平板电脑和其他 USB 供电设备等电子产品充电。它们通常包含可充电锂离子或锂聚合物电池,并有各种尺寸和容量。此行动电源具有多个端口,可同时为不同的设备充电。它被广泛用于无法使用传统电源时的行动充电,使其成为旅行和日常生活使用的必备品。
根据 GSMA Intelligence 的数据,2020 年亚太地区的行动用户数量占全球一半以上,拥有 28 亿独立行动用户。
智慧型手机和小工具的使用增加
智慧型手机和可携式电子设备的普及是行动电源市场的关键驱动因素。据 Statista 称,到 2024 年,全球智慧型手机用户数量预计将达到 45 亿。随着这些设备的功能变得越来越强大,消耗的电量也越来越多,对可携式充电解决方案的需求也显着增加。行动电源提供了一种延长设备使用时间的便捷方式,特别是对于严重依赖智慧型手机进行工作、通讯和娱乐的用户而言。对行动装置的日益依赖创造了不同消费群对行动电源的强劲需求,推动了市场成长。
品质问题
市场上充斥着不符合安全标准或不具备宣传容量的低品质仿冒品。这些不合格的行动电源可能会损坏连接的设备并带来过热和爆炸等安全风险。根据美国消费品安全委员会的报告,2012年至2017年间,涉及可携式电池供电设备的过热或火灾事故超过25,000起。劣质产品的普遍性会削弱消费者的信心,并阻止潜在买家投资行动电源。
电子商务成长
线上零售平台使消费者可以轻鬆获得各种行动电源并根据功能和价格比较产品。根据美国商务部统计,2021年电子商务销售额占美国零售总额的13.2%,且数字仍在持续成长。线上购买的便利性,加上详细的产品资讯和用户评论,可能会透过数位管道推动行动电源的销售增加。
激烈的竞争
行动电源市场面临激烈的竞争威胁,可能导致价格压力和利润率下降。随着众多製造商进入市场,包括知名电子品牌和新兴企业,市场占有率的竞争非常激烈。激烈的竞争也迫使企业不断创新和差异化产品,增加研发成本。中小型企业可能难以与行销能力更强、规模经济更强的知名品牌竞争,可能导致市场整合。
COVID-19 大流行最初扰乱了行动电源的供应链和製造流程。然而,远端工作和数位通讯的引入也在加速,增加了对行动装置的依赖。 Gartner 的一项研究显示,全球 88% 的组织要求或鼓励员工在疫情期间在家工作。随着用户寻求确保设备不间断的使用,这种转变增加了对行动电源的需求。此次疫情也凸显了做好准备的重要性,并且由于消费者优先考虑备用电源解决方案,因此可能会推动行动电源市场的长期成长。
预计电力产业在预测期内将是最大的产业
在预测期内,电气行业预计将获得最大的市场占有率。依赖传统电池技术的行动电源因其广泛的相容性、可靠性和成本效益而在市场上占据主导地位。这些行动电源可以为从智慧型手机到平板电脑甚至笔记型电脑的各种设备充电,使其成为消费者的多功能解决方案。电池技术的不断改进,例如更高的能量密度和更快的充电能力,正在进一步加强电力银行的地位。它可以为不同的设备提供多种充电,对于严重依赖便携式电子设备的用户来说至关重要。
预计穿戴式装置产业在预测期内的复合年增长率最高
预计穿戴式装置领域在预测期内复合年增长率最高。智慧型手錶、健身追踪器和耳戴式装置等穿戴式科技市场的快速成长正在推动对专用行动电源的需求。这些设备通常配备小型电池,需要频繁充电,增加了对紧凑型可携式电源解决方案的需求。行动电源製造商正在开发专门针对穿戴式装置的产品,这些产品具有外形规格小和无线充电功能。将行动电源整合到智慧背包和珠宝等可穿戴配件中也促进了该细分市场的高成长率。
预计在预测期内,亚太地区将占据行动电源市场的最大份额。这一优势主要归因于中国和印度等国家人口众多、智慧型手机的快速普及以及可支配收入的增加。该地区也是强大的电子产品製造地,尤其是在中国、韩国和台湾等国家/地区,为其市场领导地位做出了贡献。此外,行动付款系统和电子商务平台在亚太国家广泛使用,消费者严重依赖智慧型手机进行日常交易和活动,进一步增加了对行动电源的需求。
在预测期内,亚太地区预计将在行动电源市场呈现最高的复合年增长率。这种快速成长是由新兴国家持续的数位转型、都市化和 5G 网路扩张所推动的。日本和韩国等国家越来越多地采用物联网设备和智慧家庭技术,为行动电源製造商创造了新的商机。此外,印度和印尼等国政府推动数位素养和互联互通的倡议预计将进一步增加智慧型手机的使用,从而导致对行动电源的需求增加,从而推动该地区的高成长率。
According to Stratistics MRC, the Global Power Bank Market is accounted for $16.3 billion in 2024 and is expected to reach $29.3 billion by 2030 growing at a CAGR of 10.3% during the forecast period. A power bank is a portable device that stores electrical energy and is used to charge electronic gadgets like smartphones, tablets, and other USB-powered devices. It typically contains rechargeable lithium-ion or lithium-polymer batteries and comes in various sizes and capacities. Power banks feature multiple ports for charging different devices simultaneously. They are widely used for on-the-go charging when access to a traditional power source is unavailable, making them essential for travel and daily use.
According to GSMA Intelligence, the Asia Pacific region accounted for over half of the world's mobile subscribers in 2020, with 2.8 billion unique mobile subscribers.
Increasing smartphone and gadget usage
The proliferation of smartphones and portable electronic devices is a key driver for the power bank market. According to Statista, the number of smartphone users worldwide is expected to reach 4.5 billion by 2024. As these devices become more feature rich and power-hungry, the need for portable charging solutions has grown significantly. Power banks offer a convenient way to extend device usage time, especially for users who rely heavily on their smartphones for work, communication, and entertainment. This increasing dependence on mobile devices has created a strong demand for power banks across various consumer segments, driving market growth.
Quality concerns
The market has seen an influx of low-quality, counterfeit products that may not meet safety standards or deliver the advertised capacity. These substandard power banks can potentially damage connected devices or pose safety risks such as overheating or even explosions. According to a report by the U.S. Consumer Product Safety Commission, there were over 25,000 overheating or fire incidents involving portable battery-powered devices between 2012 and 2017. This prevalence of poor-quality products erodes consumer trust and can deter potential buyers from investing in power banks.
Growth in e-commerce
Online retail platforms have made it easier for consumers to access a wide range of power bank options and compare products based on features and prices. According to the U.S. Department of Commerce, e-commerce sales accounted for 13.2% of total retail sales in the United States in 2021, a figure that continues to grow. The convenience of online purchasing, coupled with detailed product information and user reviews, is likely to drive increased sales of power banks through digital channels.
Intense competition
The power bank market faces the threat of intense competition, which can lead to price pressures and reduced profit margins. With numerous manufacturers entering the market, including both established electronics brands and new startups, the competition for market share has become fierce. The intense competition also drives companies to constantly innovate and differentiate their products, which can increase research and development costs. Smaller players may struggle to compete with larger brands that have stronger marketing capabilities and economies of scale, potentially leading to market consolidation.
The COVID-19 pandemic initially disrupted power bank supply chains and manufacturing processes. However, it also accelerated the adoption of remote work and digital communication, increasing reliance on mobile devices. According to a survey by Gartner, 88% of organizations worldwide mandated or encouraged employees to work from home during the pandemic. This shift boosted demand for power banks as users sought to ensure uninterrupted device usage. The pandemic also highlighted the importance of preparedness, potentially driving long-term growth in the power bank market as consumers prioritize backup power solutions.
The electric segment is expected to be the largest during the forecast period
The electric segment is predicted to secure the largest market share throughout the forecast period. Electric power banks, which rely on traditional battery technology, dominate the market due to their widespread compatibility, reliability, and cost-effectiveness. These power banks can charge a wide range of devices, from smartphones to tablets and even laptops, making them versatile solutions for consumers. The continuous improvements in battery technology, such as higher energy densities and faster charging capabilities, further strengthen the position of electric power banks. Their ability to provide multiple charges for various devices makes them indispensable for users who rely heavily on portable electronics.
The wearable devices segment is expected to have the highest CAGR during the forecast period
The wearable devices segment is projected to have the highest CAGR during the extrapolated period. The rapid growth of the wearable technology market, including smartwatches, fitness trackers, and hearables, is driving the demand for specialized power banks. These devices often have small batteries and require frequent charging, creating a need for compact, portable power solutions. Power bank manufacturers are developing products specifically tailored for wearables, featuring smaller form factors and wireless charging capabilities. The integration of power banks into wearable accessories, such as smart backpacks or jewelry, is also contributing to this segment's high growth rate.
During the projected timeframe, the Asia Pacific region is expected to hold the largest market share in the power bank market. This dominance is primarily driven by the large population, rapid smartphone adoption, and increasing disposable incomes in countries like China and India. The region's strong manufacturing base for electronics, particularly in countries like China, South Korea, and Taiwan, also contributes to its market leadership. Additionally, the widespread use of mobile payment systems and e-commerce platforms in Asia Pacific countries further fuels the demand for power banks, as consumers rely heavily on their smartphones for daily transactions and activities.
Over the forecasted timeframe, the Asia Pacific region is anticipated to exhibit the highest CAGR in the power bank market. This rapid growth is fueled by the ongoing digital transformation in emerging economies, increasing urbanization, and the expansion of 5G networks. The rising adoption of IoT devices and smart home technologies in countries like Japan and South Korea is creating new opportunities for power bank manufacturers. Moreover, government initiatives promoting digital literacy and connectivity in countries like India and Indonesia are expected to further boost smartphone usage and, consequently, the demand for power banks, contributing to the region's high growth rate.
Key players in the market
Some of the key players in Power Bank Market include Xiaomi Corporation, Lenovo Group Limited, Anker Innovations, Panasonic Corporation, Samsung SDI, Sony Corporation, LG Energy Solution, AUKEY, RAVPower, ADATA Technology Co. Ltd., Ambrane India Pvt. Ltd., Intex Technologies, Syska, Huawei Technologies Limited, Microsoft Corporation, ASUSTeK Computer Inc., Zendure, and Mophie (Zagg Inc.).
In September 2024, Anker Innovations, a global leader in consumer technology products, announced and showcased a new lineup of products from its broad brand portfolio, including Anker, Anker SOLIX, Soundcore, Nebula, and Eufy, to kick off the IFA 2024 trade show in Berlin, Germany. Additionally, Anker provided updates on its global ESG initiatives and highlighted its tremendous growth in the European market.
In June 2024, LG Energy Solution announced it signed a Memorandum of Understanding (MoU) with Analog Devices, Inc. (ADI), a global semiconductor leader, to strengthen the competitiveness of its battery management total solution (BMTS). Through the MoU, the companies have agreed on a two-year joint effort through which ADI will supply high-performance battery management integrated circuit (BMIC), and the two companies will co-develop algorithms that could precisely measure the internal temperatures of EV battery cells. This is expected to lead up to the development of advanced fast-charging technologies.
In January 2024, Xiaomi Launched the Ultra-Thin Power Bank with 10mm thickness and 5,000mAh capacity. It supports 20W output and 18W input.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.