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市场调查报告书
商品编码
1577095

到 2030 年孕产妇补充品市场预测：按产品、配方、分销管道、应用、最终用户和地区进行的全球分析

Maternal Supplement Market Forecasts to 2030 - Global Analysis By Product, Formulation, Distribution Channel, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，2024 年全球孕产妇补充品市场规模为 228.5 亿美元，预计到 2030 年将达到 356.9 亿美元，预测期内复合年增长率为 9.8%。

孕产妇补充品是专门为支持孕妇和哺乳期妇女的健康及其婴儿的发育而设计的营养产品。它解决怀孕和哺乳期间增加的营养需求，促进胎儿生长，降低出生缺陷的风险，并促进孕产妇健康。

据世界卫生组织称，2015年美国有超过5万名女性出现严重的出生缺陷。

营养不良增加

随着医疗保健专业人士强调摄取充足的营养对胎儿发育和孕产妇健康的重要性，越来越多的女性寻求补充品来解决叶酸、铁和钙等必需维生素和矿物质的缺乏。公共卫生措施和教育宣传活动强调了与营养摄取不足相关的风险，并进一步推广了补充品的使用。这种不断增长的意识将推动对各种产品的需求，包括针对特定需求量身定制的专门配方，最终扩大孕产妇补充品市场。

严格的规定和指导方针

孕产妇补充品制定了严格的法规和指南，主要是为了确保消费者安全、产品功效和品质标准。监管机构要求采用全面的测试、标籤和製造方法，以防止有害成分和错误讯息。虽然这些措施保护消费者，但它们可能会增加合规成本并延长产品开发时间，从而阻碍市场成长。製造商面临着应对复杂法规的挑战，这可能导致新产品推向市场的延迟。

扩大网路零售平台

线上零售平台的扩张将大大提高消费者的可近性和便利性。孕妇和哺乳期妇女可以轻鬆浏览不同品牌的各种产品，并在舒适的家用中比较成分和价格。线上平台通常会提供详细的产品资讯、客户评论和产品推荐，帮助消费者做出明智的选择。此外，电子商务还提供订阅服务和直接面向消费者的选择，以确保定期供应并鼓励品牌忠诚度。线上零售的成长不仅扩大了市场范围，还满足了精通技术的消费者寻求高效购物体验不断变化的偏好。

竞争激烈

母婴补充品市场的竞争激烈是由于提供类似产品的品牌众多，形成了拥挤的竞争格局。这种饱和状态导致价格竞争，压缩利润率并迫使公司在行销上投入更多资金以实现差异化。当公司努力保持相关性和竞争力时，对产品创新和有效品牌策略的持续需求可能会转移资源并阻碍整体市场成长。

COVID-19 的影响

COVID-19 大流行提高了人们对孕妇健康和营养的认识，对孕产妇补充品市场产生了重大影响。对营养缺乏和免疫支持的担忧推动了对补充品的需求。供应链和製造中断是一个挑战，导致一些地区出现产品短缺。此外，电子商务的兴起使得孕产妇补充品更容易取得。然而，疫情期间经济的不确定性和消费者优先事项的变化也影响了购买行为并影响了市场动态。

预计软糖细分市场在预测期内将是最大的

预计软糖细分市场将在整个预测期内获得最大的市场占有率。软糖孕妇补充品因其诱人的味道和可咀嚼的质地而变得流行，使其成为孕妇和哺乳期妇女的有吸引力的选择。软糖的便利性增加了每日补充品摄取的一致性，特别是对于不喜欢传统锭剂的人来说。色彩缤纷、有趣的设计也吸引了消费者，促进积极的体验，同时确保怀孕和哺乳期间必需营养素的摄取。

预计孕妇细分市场在预测期内的复合年增长率最高

预计孕妇市场在预测期内的复合年增长率最高。产前补充品经过专门配製，以满足怀孕期间增加的营养需求。这些补充品通常含有必需的维生素和矿物质，可支持胎儿发育并降低併发症的风险。这些补充品可以帮助预防影响母亲和婴儿健康的缺乏症。定期摄取这些补充品可确保母亲和胎儿在整个怀孕期间保持最佳健康。

比最大的地区

由于女性对孕产妇健康和营养的认识不断提高，预计亚太地区在预测期内将占据最大的市场占有率。出生率的上升和对孕产妇护理的日益重视正在推动对叶酸、铁和钙等必需维生素和矿物质的需求。该地区多样化的饮食偏好带来了产品配方的创新，包括植物来源和有机选择。此外，电子商务平台和零售管道的扩张意味着更多女性可以在怀孕和哺乳期间获得这些重要的补充品。

复合年增长率最高的地区：

由于人们对怀孕和哺乳期间营养重要性的认识不断增强，预计北美在预测期内的复合年增长率最高。该地区受益于强大的医疗保健系统和专家建议，推动了对优质产品的需求。此外，包括软糖和植物来源补充品在内的产品配方创新正在满足消费者的偏好，而电子商务的发展则增加了准妈妈的可及性和便利性。

免费客製化服务：

订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
    • 其他市场参与者的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争标基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球孕产妇补充品市场：依产品

  • 维他命
  • 矿物
  • 草药补充品
  • 蛋白质补充品
  • 益生菌
  • 欧米伽脂肪酸
  • 其他产品

第六章全球孕产妇补充品市场：依配方分类

  • 药片
  • 粉末
  • 液体
  • 软糖
  • 其他配方

第七章 全球母婴营养补充品市场：依通路划分

  • 药局
  • 网路零售
  • 保健食品
  • 其他分销管道

第八章全球孕产妇补充品市场：依应用分类

  • 孕妇
  • 产后妇女
  • 母乳哺育的母亲
  • 其他用途

第九章全球孕产妇补充品市场：依最终用户分类

  • 医院
  • 居家护理
  • 产科诊所
  • 其他最终用户

第十章 全球母婴营养补充品市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第十一章 主要进展

  • 合约、伙伴关係、合作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十二章 公司概况

  • Bayer AG
  • Nature Made
  • New Chapter
  • Rainbow Light
  • MegaFood
  • Actavis
  • SmartyPants
  • Prenatal DHA
  • One A Day
  • Pink Stork
  • TheraNatal
  • Zahler
  • Solgar
  • NutraBlast
  • Motherlove
  • Garden of Life
  • Danone India
  • Centrum
Product Code: SMRC27404

According to Stratistics MRC, the Global Maternal Supplement Market is accounted for $22.85 billion in 2024 and is expected to reach $35.69 billion by 2030 growing at a CAGR of 9.8% during the forecast period. Maternal supplements are nutritional products specifically designed for pregnant and breastfeeding women to support their health and the development of their babies. They help address increased nutritional needs during pregnancy and lactation, promoting fetal growth, reducing the risk of birth defects, and enhancing maternal health.

According to the WHO, more than 50,000 women in the United States experienced severe birth defects in 2015.

Market Dynamics:

Driver:

Increased prevalence of nutritional deficiencies

As healthcare professionals emphasize the importance of adequate nutrient intake for fetal development and maternal health, more women are seeking supplements to address deficiencies in essential vitamins and minerals, such as folic acid, iron, and calcium. Public health initiatives and educational campaigns highlight the risks associated with inadequate nutrition, further encouraging the use of supplements. This heightened awareness drives demand for a variety of products, including specialized formulations tailored to specific needs, ultimately expanding the maternal supplement market.

Restraint:

Strict regulations and guidelines

Strict regulations and guidelines in the maternal supplement are primarily in place to ensure consumer safety, product efficacy, and quality standards. Regulatory bodies mandate comprehensive testing, labeling, and manufacturing practices to prevent harmful ingredients and misinformation. While these measures protect consumers, they can hamper market growth by increasing compliance costs and extending product development timelines. Manufacturers may face challenges in navigating complex regulations, leading to delays in bringing new products to market.

Opportunity:

Expansion of online retail platforms

The expansion of online retail platforms significantly enhances accessibility and convenience for consumers. Pregnant and breastfeeding women can easily browse a wide range of products from various brands, comparing ingredients and prices from the comfort of their homes. Online platforms often provide detailed product information, customer reviews, and recommendations, helping consumers make informed choices. Additionally, e-commerce offers subscription services and direct-to-consumer options, ensuring regular supply and promoting brand loyalty. This growth in online retail not only increases market reach but also caters to the evolving preferences of tech-savvy consumers seeking efficient shopping experiences.

Threat:

High competition

High competition in the maternal supplement market arises from the presence of numerous brands offering similar products, leading to a crowded landscape. This saturation can result in price wars, which pressure profit margins and compel companies to spend more on marketing to differentiate themselves. The constant need for product innovation and effective branding strategies diverts resources, potentially hampering overall market growth as companies strive to stay relevant and competitive.

Covid-19 Impact

The covid-19 pandemic significantly impacted the maternal supplement market by increasing awareness of maternal health and nutrition among pregnant women. Concerns about nutritional deficiencies and immune support heightened demand for supplements. Disruptions in supply chains and manufacturing posed challenges, leading to product shortages in some regions. Additionally, the rise of e-commerce facilitated access to maternal supplements. However, economic uncertainties and shifts in consumer priorities during the pandemic also affected purchasing behaviour, influencing market dynamics.

The gummies segment is expected to be the largest during the forecast period

The gummies segment is predicted to secure the largest market share throughout the forecast period. Maternal supplements in gummy form have gained popularity due to their appealing taste and chewable texture, making them an attractive option for pregnant and breastfeeding women. The convenience of gummies enhances adherence to daily supplementation, especially for those who struggle with traditional pills. Their colourful and fun designs also appeal to consumers, promoting a positive experience while ensuring essential nutrient intake during pregnancy and lactation.

The pregnant women segment is expected to have the highest CAGR during the forecast period

The pregnant women segment is anticipated to witness the highest CAGR during the forecast period. Maternal supplements for pregnant women are specifically formulated to meet the increased nutritional demands during pregnancy. These supplements typically contain essential vitamins and minerals, which support fetal development and reduce the risk of complications. They help prevent deficiencies that can affect both maternal and infant health. Regular intake of these supplements ensures optimal health outcomes for both mother and baby throughout the pregnancy journey.

Region with largest share:

Asia Pacific is expected to register the largest market share during the forecast period driven by increasing awareness of maternal health and nutrition among women. Rising birth rates and a growing emphasis on prenatal care are propelling demand for essential vitamins and minerals, such as folic acid, iron, and calcium. The region's diverse dietary preferences have led to innovations in product formulations, including plant-based and organic options. Additionally, expanding e-commerce platforms and retail channels are enhancing accessibility, allowing more women to obtain these vital supplements during pregnancy and lactation.

Region with highest CAGR:

North America is projected to witness the highest CAGR over the forecast period fuelled by heightened awareness of the importance of nutrition during pregnancy and breastfeeding. The region benefits from strong healthcare systems and professional recommendations, driving demand for high-quality products. Additionally, innovations in product formulations, including gummy and plant-based supplements, cater to consumer preferences, while e-commerce growth enhances accessibility and convenience for expectant mothers.

Key players in the market

Some of the key players profiled in the Maternal Supplement Market include Bayer AG, Nature Made, New Chapter, Rainbow Light, MegaFood, Actavis, SmartyPants, Prenatal DHA, One A Day, Pink Stork, TheraNatal, Zahler, Solgar, NutraBlast, Motherlove, Garden of Life, Danone India and Centrum.

Key Developments:

In August 2024, Centrum has launched a new maternal vitamin range designed to support women throughout their entire motherhood journey. This comprehensive range addresses the unique nutritional needs of women at various stages, including preconception, pregnancy, and postpartum recovery.

In January 2024, Danone India has launched a first-of-its-kind tool, AptaGrow Growth Chakra, to help mothers measure and understand their child's holistic growth needs. This tool measures the child's height, weight, immunity, brain development, and overall well-being. Mothers will receive a personalised diet plan to meet their child's specific growth needs, free of charge.

Products Covered:

  • Vitamins
  • Minerals
  • Herbal Supplements
  • Protein Supplements
  • Probiotics
  • Omega Fatty Acids
  • Other Products

Formulations Covered:

  • Tablets
  • Powders
  • Liquids
  • Gummies
  • Other Formulations

Distribution Channels Covered:

  • Pharmacies
  • Online Retail
  • Health Food Stores
  • Other Distribution Channels

Applications Covered:

  • Pregnant Women
  • Postnatal Women
  • Lactating Mothers
  • Other Applications

End Users Covered:

  • Hospitals
  • Homecare
  • Maternity Clinics
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Maternal Supplement Market, By Product

  • 5.1 Introduction
  • 5.2 Vitamins
  • 5.3 Minerals
  • 5.4 Herbal Supplements
  • 5.5 Protein Supplements
  • 5.6 Probiotics
  • 5.7 Omega Fatty Acids
  • 5.8 Other Products

6 Global Maternal Supplement Market, By Formulation

  • 6.1 Introduction
  • 6.2 Tablets
  • 6.3 Powders
  • 6.4 Liquids
  • 6.5 Gummies
  • 6.6 Other Formulations

7 Global Maternal Supplement Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Pharmacies
  • 7.3 Online Retail
  • 7.4 Health Food Stores
  • 7.5 Other Distribution Channels

8 Global Maternal Supplement Market, By Application

  • 8.1 Introduction
  • 8.2 Pregnant Women
  • 8.3 Postnatal Women
  • 8.4 Lactating Mothers
  • 8.5 Other Applications

9 Global Maternal Supplement Market, By End User

  • 9.1 Introduction
  • 9.2 Hospitals
  • 9.3 Homecare
  • 9.4 Maternity Clinics
  • 9.5 Other End Users

10 Global Maternal Supplement Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Bayer AG
  • 12.2 Nature Made
  • 12.3 New Chapter
  • 12.4 Rainbow Light
  • 12.5 MegaFood
  • 12.6 Actavis
  • 12.7 SmartyPants
  • 12.8 Prenatal DHA
  • 12.9 One A Day
  • 12.10 Pink Stork
  • 12.11 TheraNatal
  • 12.12 Zahler
  • 12.13 Solgar
  • 12.14 NutraBlast
  • 12.15 Motherlove
  • 12.16 Garden of Life
  • 12.17 Danone India
  • 12.18 Centrum

List of Tables

  • Table 1 Global Maternal Supplement Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Maternal Supplement Market Outlook, By Product (2022-2030) ($MN)
  • Table 3 Global Maternal Supplement Market Outlook, By Vitamins (2022-2030) ($MN)
  • Table 4 Global Maternal Supplement Market Outlook, By Minerals (2022-2030) ($MN)
  • Table 5 Global Maternal Supplement Market Outlook, By Herbal Supplements (2022-2030) ($MN)
  • Table 6 Global Maternal Supplement Market Outlook, By Protein Supplements (2022-2030) ($MN)
  • Table 7 Global Maternal Supplement Market Outlook, By Probiotics (2022-2030) ($MN)
  • Table 8 Global Maternal Supplement Market Outlook, By Omega Fatty Acids (2022-2030) ($MN)
  • Table 9 Global Maternal Supplement Market Outlook, By Other Products (2022-2030) ($MN)
  • Table 10 Global Maternal Supplement Market Outlook, By Formulation (2022-2030) ($MN)
  • Table 11 Global Maternal Supplement Market Outlook, By Tablets (2022-2030) ($MN)
  • Table 12 Global Maternal Supplement Market Outlook, By Powders (2022-2030) ($MN)
  • Table 13 Global Maternal Supplement Market Outlook, By Liquids (2022-2030) ($MN)
  • Table 14 Global Maternal Supplement Market Outlook, By Gummies (2022-2030) ($MN)
  • Table 15 Global Maternal Supplement Market Outlook, By Other Formulations (2022-2030) ($MN)
  • Table 16 Global Maternal Supplement Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 17 Global Maternal Supplement Market Outlook, By Pharmacies (2022-2030) ($MN)
  • Table 18 Global Maternal Supplement Market Outlook, By Online Retail (2022-2030) ($MN)
  • Table 19 Global Maternal Supplement Market Outlook, By Health Food Stores (2022-2030) ($MN)
  • Table 20 Global Maternal Supplement Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
  • Table 21 Global Maternal Supplement Market Outlook, By Application (2022-2030) ($MN)
  • Table 22 Global Maternal Supplement Market Outlook, By Pregnant Women (2022-2030) ($MN)
  • Table 23 Global Maternal Supplement Market Outlook, By Postnatal Women (2022-2030) ($MN)
  • Table 24 Global Maternal Supplement Market Outlook, By Lactating Mothers (2022-2030) ($MN)
  • Table 25 Global Maternal Supplement Market Outlook, By Other Applications (2022-2030) ($MN)
  • Table 26 Global Maternal Supplement Market Outlook, By End User (2022-2030) ($MN)
  • Table 27 Global Maternal Supplement Market Outlook, By Hospitals (2022-2030) ($MN)
  • Table 28 Global Maternal Supplement Market Outlook, By Homecare (2022-2030) ($MN)
  • Table 29 Global Maternal Supplement Market Outlook, By Maternity Clinics (2022-2030) ($MN)
  • Table 30 Global Maternal Supplement Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.