市场调查报告书
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到 2030 年车辆追踪设备市场预测:按组件、部署类型、技术、应用、最终用户和地区进行的全球分析Vehicle Tracking Device Market Forecasts to 2030 - Global Analysis By Component (Hardware, Software, Communication Components, User Interfaces and Other Components), Deployment Type, Technology, Application, End User and By Geography |
根据 Stratistics MRC 的数据,2024 年全球车辆追踪设备市场规模为 248.6 亿美元,预计到 2030 年将达到 753.4 亿美元,预测期内复合年增长率为 16.2%。
车辆追踪设备是一种可以即时监控和管理车辆位置和运动的电子系统。这些设备通常配备全球定位系统 (GPS) 技术,将位置资料传输到可透过网路或行动应用程式存取的中央伺服器。透过优化路线改善车队管理,从而降低燃料成本并提高效率。
根据国家保险犯罪局(NICB)的数据,2022年有超过100万辆汽车被确认被盗,比2021年增加了7%,自2008年以来该数字首次突破100万辆。
车队管理需求不断成长
企业寻求先进的追踪解决方案来优化路线、监控车辆性能、管理驾驶员行为并提高业务效率。即时追踪功能使车队经理能够做出明智的决策,减少閒置时间和燃油消耗。此外,加强监管合规性和课责的需求正在推动采用。随着公司越来越意识到有效的车队管理对于获得竞争优势的重要性,对车辆追踪设备的需求持续成长,推动市场扩张。
技术挑战
车辆追踪设备的技术挑战包括安装复杂性、连接问题和设备相容性。将追踪系统与现有车队管理软体整合的困难可能会阻止潜在用户。此外,偏远地区GPS讯号不稳定,会影响追踪资料的准确性和可靠性,导致使用者不满意。维护和故障排除挑战也会导致更高的营运成本。这些障碍可能会限制采用率并减缓整个车辆追踪设备市场的成长。
安全问题日益严重
车辆失窃和诈欺使用的增加提高了人们对即时监控重要性的认识。车辆追踪设备允许车主立即定位其车辆、追回被盗资产,并透过警报和地理围栏功能阻止潜在的盗窃。此外,车队营运商正在优先考虑安全问题,以保护其宝贵的货物并确保驾驶员的安全。对安全主导解决方案不断增长的需求正在推动先进追踪技术的创新和投资,最终扩大市场。
初始成本高
与车辆追踪设备相关的高昂初始成本通常是由于先进的技术、安装成本和资讯服务费。由于追踪设备的财务负担,潜在客户可能会放弃提高效率和安全性等好处。这种不情愿可能会阻碍整体市场的成长,因为公司很难根据潜在的收益来证明投资的合理性,并可能减缓此类有价值技术的采用速度。
COVID-19 的影响
COVID-19 大流行扰乱了供应链和製造业务,导致生产和分销延迟,对车辆追踪设备市场产生了重大影响。此外,由于封锁导致车辆使用量暂时减少,也减少了追踪解决方案的需求。然而,在大流行期间,对车队管理效率和安全性的日益重视迫使企业,特别是物流和运输行业,适应新的业务挑战并确保遵守健康准则,人们对跟踪设备的兴趣重新燃起。
云端基础的细分市场预计将在预测期内成为最大的细分市场
预计云端基础的细分市场将在整个预测期内获得最大的市场占有率。云端基础的车辆追踪设备部署为资料管理和可存取性提供了可扩展且高效的解决方案。透过利用云端技术,使用者可以从任何支援互联网的设备存取即时追踪资讯、历史资料和分析。该模型减少了对大型本地基础设施的需求并降低了营运成本。它还有助于无缝更新以及与其他软体应用程式的集成,从而提高整体功能。
即时追踪领域预计在预测期内复合年增长率最高
预计即时追踪产业在预测期内将出现最高的复合年增长率。车辆追踪设备的即时追踪应用程式可让使用者随时监控车辆的准确位置和移动。这些应用程式由 GPS 和蜂窝技术提供支持,可提供即时更新,并允许车队经理和车主根据即时资料做出明智的决策。这些应用程式对于物流和运输行业至关重要,可提供准确的预计到达时间和追踪信息,以确保及时交货并提高客户满意度。
由于车队管理和物流优化的需求不断增加,预计亚太地区在预测期内将创下最大的市场占有率。在 GPS 和物联网技术进步的推动下,中国、印度和日本等国家处于领先地位。政府促进智慧交通和城市出行的措施正在增加市场潜力。此外,电子商务领域的扩张需要高效的交付系统,这为追踪解决方案创造了机会。
由于对车队管理解决方案和增强的车辆安全性的强劲需求,预计北美在预测期内的复合年增长率最高。该地区受益于先进的技术基础设施,越来越多的公司采用 GPS 和物联网技术来优化物流并提高业务效率。此外,电子商务和送货服务的兴起增加了对可靠追踪解决方案的需求,使北美成为全球市场的主要参与者。
According to Stratistics MRC, the Global Vehicle Tracking Device Market is accounted for $24.86 billion in 2024 and is expected to reach $75.34 billion by 2030 growing at a CAGR of 16.2% during the forecast period. A vehicle tracking device is an electronic system that enables the real-time monitoring and management of a vehicle's location and movements. Typically equipped with Global Positioning System (GPS) technology, these devices transmit location data to a central server, which can be accessed via web-based or mobile applications. They improve fleet management by optimizing routes, leading to lower fuel costs and increased efficiency.
According to the National Insurance Crime Bureau (NICB), more than one million vehicles were found stolen in 2022, marking a 7% rise from 2021 and exceeding one million marks for the first time since 2008.
Rising demand for fleet management
Companies seek advanced tracking solutions to optimize routes, monitor vehicle performance, and manage driver behaviour, leading to enhanced operational efficiency. Real-time tracking capabilities allow fleet managers to make informed decisions, reducing idle time and fuel consumption. Additionally, the need for compliance with regulations and improved accountability drives adoption. As businesses increasingly recognize the importance of effective fleet management in gaining competitive advantages, the demand for vehicle tracking devices continues to grow, fostering market expansion.
Technical challenges
Technical challenges in vehicle tracking devices include installation complexities, connectivity issues, and device compatibility. Difficulties in integrating tracking systems with existing fleet management software may deter potential users. Additionally, inconsistent GPS signals in remote areas can affect the accuracy and reliability of tracking data, leading to user dissatisfaction. Maintenance and troubleshooting requirements can also pose challenges, resulting in higher operational costs. These barriers can limit adoption rates and slow down the overall growth of the vehicle tracking device market.
Increased security concerns
Rising incidents of vehicle theft and unauthorized usage have heightened awareness of the importance of real-time monitoring. Vehicle tracking devices provide peace of mind by enabling owners to locate their vehicles instantly, recover stolen assets, and deter potential theft through alerts and geofencing features. Moreover, fleet operators prioritize security to protect valuable cargo and ensure driver safety. This growing demand for security-driven solutions drives innovation and investment in advanced tracking technologies, ultimately expanding the market.
High initial costs
High initial costs associated with vehicle tracking devices often stem from advanced technologies, installation expenses, and subscription fees for data services. The perception of tracking devices as a significant financial burden may lead potential customers to forgo their benefits, such as improved efficiency and security. This reluctance can hinder overall market growth, as companies may struggle to justify the investment against potential returns, slowing the adoption rate of these valuable technologies.
Covid-19 Impact
The covid-19 pandemic significantly impacted the vehicle tracking device market by disrupting supply chains and manufacturing operations, leading to delays in production and distribution. Additionally, the temporary decline in vehicle usage due to lockdowns resulted in reduced demand for tracking solutions. However, the increased emphasis on fleet management efficiency and safety during the pandemic has led to resurgence in interest for tracking devices, particularly in logistics and transportation sectors adapting to new operational challenges and ensuring compliance with health guidelines.
The cloud-based segment is expected to be the largest during the forecast period
The cloud-based segment is predicted to secure the largest market share throughout the forecast period. Cloud-based deployment for vehicle tracking devices offers scalable and efficient solutions for data management and accessibility. By leveraging cloud technology, users can access real-time tracking information, historical data, and analytics from any internet-enabled device. This model reduces the need for extensive on-premises infrastructure, lowering operational costs. It also facilitates seamless updates and integration with other software applications, enhancing overall functionality.
The real-time tracking segment is expected to have the highest CAGR during the forecast period
The real-time tracking segment is anticipated to witness the highest CAGR during the forecast period. Real-time tracking applications for vehicle tracking devices enable users to monitor the precise location and movement of vehicles as they happen. Utilizing GPS and cellular technology, these applications provide instant updates, allowing fleet managers and vehicle owners to make informed decisions based on live data. These applications are vital for logistics and transportation industries, ensuring timely deliveries and improving customer satisfaction by providing accurate ETAs and tracking information.
Asia Pacific is expected to register the largest market share during the forecast period driven by increasing demand for fleet management and logistics optimization. Countries like China, India, and Japan are at the forefront, fuelled by advancements in GPS and IoT technologies. Government initiatives promoting smart transportation and urban mobility enhance market potential. Moreover, the expanding e-commerce sector necessitates efficient delivery systems, creating opportunities for tracking solutions.
North America is projected to witness the highest CAGR over the forecast period determined by robust demand for fleet management solutions and enhanced vehicle security. The region benefits from advanced technological infrastructure, with companies increasingly adopting GPS and IoT technologies to optimize logistics and improve operational efficiency. Additionally, the rise of e-commerce and delivery services boosts the need for reliable tracking solutions, positioning North America as a key player in the global market.
Key players in the market
Some of the key players profiled in the Vehicle Tracking Device Market include Geotab, Teletrac Navman, Verizon Connect, Fleet Complete, TomTom Telematics, LoJack, Zubie, Trackimo, Samsara, Inseego, CalAmp, MiX Telematics, Gurtam, Navman Wireless, Blackline Safety and Netstar.
In October 2024, The Geotab launched GO9, a cutting-edge vehicle tracking device designed to enhance fleet management and improve operational efficiency. This device offers real-time diagnostics, allowing fleet managers to monitor vehicle health, including engine and battery assessments, to pre-emptively address maintenance issues.
In September 2024, The Netstar Company launched STARtag that represents a significant advancement in vehicle tracking and asset recovery technology. This device is particularly designed for stolen vehicle recovery (SVR) and broader asset tracking purposes, making it versatile for both motorized and non-motorized assets.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.