市场调查报告书
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2030 年无萤幕显示器市场预测:按类型、应用、最终用户和地区分類的全球分析Screenless Display Market Forecasts to 2030 - Global Analysis By Type, Application, End User and By Geography |
根据Stratistics MRC的数据,2024年全球无萤幕显示器市场规模为44.3亿美元,预计到2030年将达到183.4亿美元,预测期内复合年增长率为26.7%。
无萤幕显示是指无需传统萤幕即可传达视觉讯息的技术。无萤幕显示器不是将影像和文字投影到平面上,而是利用其他方法来提供视觉内容,例如全像图、光场显示或视网膜投影。这些创新技术可以在空中创建3D图像,使用户能够以更身临其境和引人入胜的方式与视觉效果互动。透过消除尺寸和视角等传统萤幕的限制,无萤幕显示器为资讯的视觉化和互动提供了新的可能性,为使用者介面和数位化改善您在环境中的整体体验的进步铺平了道路。
根据摩根士丹利预计,2020 年 AR 设备及其服务的收益预计分别为 1,180 亿美元和 680 亿美元。据NewGenApps称,到2025年,全球AR和VR游戏用户群预计将成长至2.16亿。
扩增实境和虚拟实境的成长
透过利用空间运算,AR和VR将全像影像直接投射到使用者的视线中,使得物理环境中的数位资讯视觉化成为可能。这种转变不仅增强了用户互动,还减少了眼睛疲劳,并扩展了从游戏和娱乐到教育和培训等各个领域的可用性。随着这些技术的发展,光学、感测器和处理能力的进步使无萤幕显示器变得更加易于使用和有效。透过融合数位世界和实体世界,我们实现了更丰富、更互动性的体验。
内容相容性
内容相容性是无萤幕显示器发展和普及的关键问题。这些创新技术将影像直接投影到使用者的视网膜上或利用全像投影,需要特殊格式的内容才能充分发挥其潜力。主要为传统萤幕设计的现有媒体可能无法很好地适应这些新格式,从而导致失真、细节遗失和缺乏有效互动等问题。然而,缺乏标准化的内容指南使得创建引人入胜的沉浸式体验变得复杂,限制了其对开发者和内容创作者的吸引力。
智慧家庭的采用率提高
随着越来越多的家庭采用智慧扬声器、感测器和语音助理等物联网 (IoT) 设备,对直觉和非侵入式介面的需求不断增加。无萤幕显示器,包括全像、光场显示和触觉回馈系统等技术,提供了与智慧家庭生态系统互动的创新方式,而无需依赖传统萤幕。这项转变将透过实现更身临其境的免提互动来改善用户体验,与无缝智慧家庭自动化相一致。例如,使用者可以透过语音命令或手势姿态辨识来控制照明、温度或安全系统,从而最大限度地减少对实体介面的需求。
监管挑战
无萤幕显示技术利用全像、视网膜投影和体积显示等方法在不使用传统萤幕的情况下传达视觉讯息,但面临阻碍其广泛采用的重大监管挑战。主要担忧之一是这些技术的安全性,尤其是那些直接将影像投射到眼睛中的技术,引发了潜在眼睛损伤和长期健康影响的问题。监管机构必须制定标准以确保用户安全,这可能会延长核准流程。当公司应对现有技术和授权要求时,与智慧财产权和专利相关的问题可能会使创新变得复杂。
COVID-19 的爆发对无萤幕显示器市场产生了重大影响,挑战与机会并存。随着远距工作和社交距离措施成为常态,对创新通讯技术的需求激增。供应链中断和经济不确定性最初阻碍了成长,导致产品发布延迟和消费者支出下降。但停工期间电子商务和线上娱乐的激增促使各行业寻找新的方式来接触客户。
视觉影像产业预计在预测期内规模最大
透过利用创新的投影技术,VIS采用先进的全像显示器和光场技术来创造影像漂浮在太空中的幻觉。此方法透过提供更身临其境和互动的视觉环境来改善使用者体验。使用者可以即时参与 3D 视觉效果,增强游戏、虚拟实境和教育等应用。此外,VIS 解决了与萤幕相关的常见问题,例如眼睛疲劳和视角有限,并提供了更舒适、更方便的替代方案。
预计全像显示领域在预测期内将出现最高的复合年增长率。
全像显示领域预计在预测期内将出现最高的复合年增长率,因为它提供了超越传统平板萤幕的沉浸式视觉体验。与传统显示器不同,全像系统将3D图像投射到空间中,使用户无需佩戴眼镜即可从多个角度查看影像并与之互动。该技术采用光场操纵来创建逼真的深度和运动,使其对游戏、医学影像处理和虚拟实境等应用特别有吸引力。透过消除实体萤幕的限制,全像显示提高了用户参与度,实现了新的互动形式,并促进了更直观的体验。
预计北美地区在预测期内将占据市场最大份额。随着消费者越来越依赖智慧型手机、穿戴式装置和其他小型装置来进行通讯、娱乐和提高生产力,对创新显示技术的需求正在迅速增加。无萤幕显示器利用全像术、扩增实境(AR) 和其他先进方法在没有传统萤幕的情况下投射讯息,提供无缝体验,补充忙碌的生活方式。这些技术透过提供一种更身临其境、更具吸引力的方式来存取整个全部区域的内容,从而增强了使用者互动。
欧洲地区透过制定明确的安全、隐私和资料保护准则来促进创新,同时确保消费者的信任。欧盟(EU)非常重视永续性和环境标准,鼓励製造商开发环保的无萤幕显示解决方案。旨在增加研发资金的倡议将进一步加强该行业,并使新兴企业和老牌公司能够探索医疗保健、教育和娱乐等领域的前沿应用。
According to Stratistics MRC, the Global Screenless Display Market is accounted for $4.43 billion in 2024 and is expected to reach $18.34 billion by 2030 growing at a CAGR of 26.7% during the forecast period. A screenless display refers to a technology that conveys visual information without the need for a traditional screen. Instead of projecting images or text on a flat surface, screenless displays utilize alternative methods to deliver visual content, such as holograms, light field displays, or even retinal projections. These innovative technologies can create three-dimensional images in mid-air, allowing users to interact with visuals in a more immersive and engaging way. By eliminating the limitations of conventional screens, such as size and viewing angles, screenless displays offer new possibilities for how we visualize and interact with information, paving the way for advancements in user interfaces and enhancing the overall experience in digital environments.
According to Morgan Stanley, the estimated revenue from AR devices and its services are USD 118 billion and USD 68 billion, respectively, in 2020. According to NewGenApps, by 2025, the worldwide user base of AR and VR games is expected to grow to 216 million users.
Augmented and virtual reality growth
By leveraging spatial computing, AR and VR enable users to visualize digital information in their physical environments, projecting holographic images directly into their line of sight. This shift not only enhances user interaction but also reduces eye strain and expands usability across various fields, from gaming and entertainment to education and training. As these technologies evolve, advancements in optics, sensors, and processing power are making screenless displays more accessible and effective. They allow for richer, more interactive experiences by merging the digital and physical worlds.
Content compatibility
Content compatibility poses a significant challenge to the development and adoption of screenless displays. These innovative technologies, which project images directly onto the user's retina or utilize holographic projections, require specially formatted content to fully exploit their capabilities. Existing media, primarily designed for traditional screens, may not translate well to these new formats, leading to issues such as distortion, loss of detail, or ineffective interaction. However, the lack of standardized content guidelines complicates the creation of engaging and immersive experiences, limiting the appeal to developers and content creators.
Rising adoption in smart homes
As households increasingly incorporate Internet of Things (IoT) devices-like smart speakers, sensors, and voice-activated assistants-the demand for intuitive, non-intrusive interfaces grows. Screenless displays, which include technologies like holography, light field displays, and tactile feedback systems, offer innovative ways to interact with smart home ecosystems without relying on traditional screens. This shift enhances user experience by enabling more immersive, hands-free interactions that align with the seamless automation of smart homes. For instance, users can control lighting, temperature, or security systems through voice commands or gesture recognition, minimizing the need for physical interfaces.
Regulatory challenges
Screenless display technology, which utilizes methods like holography, retinal projection, and volumetric displays to convey visual information without traditional screens, faces significant regulatory challenges that hinder its widespread adoption. One major concern is the safety of such technologies, especially those projecting images directly into the eye, raising questions about potential eye damage or long-term health effects. Regulatory bodies must establish standards to ensure user safety, which can lead to lengthy approval processes. Issues related to intellectual property and patents can complicate innovation, as companies navigate existing technologies and licensing requirements.
The COVID-19 pandemic significantly impacted the screenless display market, accelerating both challenges and opportunities. As remote work and social distancing measures became the norm, the demand for innovative communication technologies surged. Supply chain disruptions and economic uncertainties initially hampered growth, leading to delays in product launches and reduced consumer spending. However, the surge in e-commerce and online entertainment during lockdowns prompted industries to explore new avenues for engaging customers.
The Visual Image segment is expected to be the largest during the forecast period
Visual Image segment is expected to be the largest during the forecast period, by utilizing innovative projection techniques, VIS creates the illusion of images floating in mid-air, employing advanced holographic displays and light-field technology. This method enhances user experience by providing a more immersive and interactive visual environment. Users can engage with 3D visuals in real-time, enhancing applications in gaming, virtual reality, and education. Moreover, VIS addresses common screen-related issues, such as eye strain and limited viewing angles, offering a more comfortable and accessible alternative.
The Holographic Displays segment is expected to have the highest CAGR during the forecast period
Holographic Displays segment is expected to have the highest CAGR during the forecast period as it offers an immersive visual experience that transcends traditional flat screens. Unlike conventional displays, holographic systems project three-dimensional images into space, allowing users to view and interact with visuals from multiple angles without the need for glasses. This technology employs light field manipulation to create realistic depth and motion, making it particularly appealing for applications in gaming, medical imaging, and virtual reality. By eliminating the constraints of physical screens, holographic displays enhance user engagement and enable new forms of interaction, fostering a more intuitive experience.
North America region is anticipated to command the largest share of the market over the extrapolated period. As consumers increasingly rely on smartphones, wearables and other compact gadgets for communication, entertainment and productivity, the demand for innovative display technologies has surged. Screenless displays, which utilize holography, augmented reality, and other advanced methods to project information without traditional screens, offer a seamless experience that complements the on-the-go lifestyle. These technologies enhance user interaction by providing more immersive and engaging ways to access content across the region.
Europe region is estimated to witness profitable growth during the projected period, by setting clear guidelines for safety, privacy, and data protection, these regulations foster innovation while ensuring consumer trust. The European Union's emphasis on sustainability and environmental standards encourages manufacturers to develop eco-friendly screenless display solutions, aligning with the region's green transition goals. Initiatives aimed at promoting research and development funding further bolster the industry, enabling startups and established companies to explore cutting-edge applications in sectors such as healthcare, education and entertainment.
Key players in the market
Some of the key players in Screenless Display market include Avegant Corporation, BAE Systems plc, Google LLC, Holoxica Ltd, Lumus Ltd, Microsoft Corporation, RealView Imaging Ltd, Seereal Technologies S.A., Seiko Epson Corporation, Sony Corporation, Toshiba Corporation and Vuzix Corporation.
In June 2024, Hitachi and Microsoft enter milestone agreement to accelerate business and social innovation with generative AI. Through this strategic alliance, Hitachi will propel growth of the Lumada business, with a planned revenue of 2.65 trillion yen (18.9 billion USD)*1 in FY2024, and will promote operational efficiency and productivity improvements for Hitachi Group's 270,000 employees.
In February 2024, Bekaert and Toshiba Corporation have entered into a global partnership which includes a strategic cooperation agreement, and a manufacturing technology license for Membrane Electrode Assemblies, a key component for Proton Exchange Membrane (PEM) electrolyzers, that will help to accelerate the advance towards green hydrogen production.