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市场调查报告书
商品编码
1577231

2030 年消费者安全市场预测：按类型、部署模式、应用程式、最终用户和地区进行的全球分析

Consumer Security Market Forecasts to 2030 - Global Analysis By Type (Software and Services), Deployment Mode (On-Premises and Cloud-Based), Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球消费者安全市场在预测期内将以 11.0% 的复合年增长率成长。

在与企业和服务供应商的交易中保护私人权利、财务资讯和个人资讯称为消费者安全。为了防止网路风险和未授权存取，我们使用资料加密、身份验证、安全付款系统和诈骗检测等技术。在数位世界中，制定强有力的网路安全程序、遵守 CCPA 和 GDPR 等法律以及对客户进行安全线上行为教育至关重要。透过有效的消费者安全措施在消费者和企业之间建立信任，使线上和线下市场更加安全。您还应该向您的客户提供有关安全网路实践的教育，例如避免网路钓鱼诈骗和使用安全密码。

根据 Fortinet 去年发布的云端安全报告，多名网路安全专业人士被问及他们公司最常使用的云端服务和工作负载。位居榜首的是安全服务（58%），其次是运算（56%）、储存（55%）和虚拟（53%）。

网路攻击的频率和复杂度不断增加

网路威胁的增加增加了对复杂消费者安全解决方案的需求。为了保护敏感资讯并维持客户信任，公司必须大力投资网路安全措施。因此，消费者安全市场预计将以约 9% 的复合年增长率成长。随着客户越来越意识到网路风险并期望公司提供强有力的资料保护措施，公司正在改进其网路安全策略，这正在推动市场成长。

实施全面安全解决方案的成本

由于最新网路安全措施（包括硬体、软体和维护）的初始成本高昂，中小型企业可能无法实施必要的安全解决方案。此外，当资源分配给网路安全而不是其他重要领域时，可能会导致公司预算紧张，并抑制创新和公司整体成功。

连网型设备快速增加

随着越来越多的小工具连接到互联网，消费者越来越关注安全和隐私。研究表明，相当多的人对连网型设备不信任。统计数据显示，每週针对智慧家庭设备的网路攻击尝试次数高达 12,000 次。连网型设备的增加有可能增加网路攻击的入口点数量，凸显了改善安全措施的迫切需求。

免费或低成本安全软体的可用性

提供优质安全软体的公司的定价策略可能会被免费的防毒安全程式击败，从而导致竞争加剧和市场整合。认为免费软体就足够的客户可能会低估复杂的安全解决方案。即时扫描、客户援助和高级恶意软体防护只是免费安全软体和付费版本​​中找不到的一些功能。因此，使用者可能会陷入一种错误的安全感，并且在发生违规行为之前意识不到自己没有得到充分的保护。

COVID-19 的影响：

COVID-19 的疫情对消费者安全市场产生了重大影响，推动了对强大网路安全解决方案的需求增加。随着企业迅速过渡到远端工作，增强的安全措施变得至关重要，从而导致对网路安全工具和服务的投资增加。对资料外洩的担忧急剧上升，44% 的消费者感觉网路犯罪的风险比疫情大流行之前更大。在预测期内，市场成长率预计约为 9%，因为此类变化促使企业优先考虑网路安全，从而适应更危险的威胁情势。

预计软体产业在预测期内将是最大的产业

在预测期内，由于消费者比例的增加，软体产业预计将占据市场占有率。 70% 的消费者重视具有整合安全功能的商品，并将网路安全作为购买时的首要任务。意识的提高和防火墙、入侵检测系统和防毒软体等多样化应用正在推动这一趋势向通用软体解决方案发展。这种多样性允许客户选择客製化的解决方案并改善他们的整体安全状况。

预计行动装置安全领域在预测期内将出现最高的复合年增长率。

由于行动装置的普及导致安全意识的提高导致对防毒软体和加密工具等行动安全应用程式的需求不断增加，预计行动装置安全领域在预测期内将呈现出市场上最高的复合年增长率。这对于保护财务和资料至关重要。行动装置的激增创造了各种适合个人用户和企业的安全解决方案。

比最大的地区

由于政府、医疗保健和金融等行业的数位转型扩大了网路威胁的攻击面，并且需要强大的网路安全解决方案来保护基础设施和敏感资料，北美地区将在预测期内继续增长，预计将占最大期内市场占有率。网路攻击的复杂性和频率日益增加，导致企业和个人优先考虑安全措施，从而推动了对先进消费者安全解决方案的需求。

复合年增长率最高的地区：

预计亚太地区在预测期内将实现最高的复合年增长率。这是因为日常业务中对智慧型手机和其他连接设备的依赖日益增加，推动了对行动安全解决方案的需求。由于更严格的隐私和资料保护法，公司正在采取更广泛的安全措施，这正在推动市场扩张。物联网设备的激增也带来了新的漏洞，需要整合的安全解决方案来保护这些网路系统免受网路攻击。

提供免费客製化：

订阅此报告的客户将收到以下免费自订选项之一：

  • 公司简介
    • 其他市场参与者的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争标基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球消费者安全市场：依类型

  • 软体
    • 防毒软体
    • 反间谍软体/反恶意软体
    • 防火墙
    • 端点设备控制
    • 入侵防御
    • 端点应用控制
    • 身分和存取管理 (IAM)
    • 网路防护
    • 加密软体
    • 备份和復原软体
    • 其他软体
  • 服务
    • 专业服务
    • 资安管理服务
    • 安装服务
    • 维修服务
    • 监控服务

第六章全球消费安全市场：依部署模式

  • 本地
  • 云端基础

第七章全球消费者安全市场：依应用分类

  • 线上保护
  • 家长监控
  • 行动装置安全
  • 金融和交易安全
  • 远端设备管理
  • 其他用途

第八章全球消费者安全市场：依最终用户分类

  • 个人用户
  • 家庭/家庭
  • 家庭办公室
  • 小型企业
  • 教育机构
  • 其他最终用户

第九章全球消费者安全市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第10章 主要进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十一章 公司概况

  • Avast Software
  • Blue Coat Systems
  • CipherCloud
  • Cisco Systems
  • Digital Guardian
  • Forcepoint
  • Fortinet
  • HP
  • IBM
  • McAfee
  • Microsoft
  • NortonLifeLock Inc
  • Panda Security
  • RSA Security
  • SafeNet
  • Trend Micro
  • Trustwave
  • WatchGuard Technologies
Product Code: SMRC27550

According to Stratistics MRC, the Global Consumer Security Market is growing at a CAGR of 11.0% during the forecast period. The safeguarding of private rights, financial information, and personal information during business or service provider transactions is known as consumer security. To stop cyber risks and illegal access, it uses techniques such data encryption, identity verification, secure payment systems, and fraud detection. Implementing strong cybersecurity procedures, adhering to laws like the CCPA and GDPR, and educating customers about safe online conduct are essential in the digital world establishing trust between consumers and businesses through effective consumer security makes both online and offline marketplaces safer. It also entails educating customers about safe internet practices, such as avoiding phishing scams and using secure passwords.

According to Fortinet's Cloud Security Report last year, several cybersecurity experts were questioned about the cloud services and workloads that their companies use the most. The top of the list is made up of security services (58%), then computing (56%), storage (55%), and virtualization (53%).

Market Dynamics:

Driver:

Rising frequency and sophistication of cyberattacks

The need for sophisticated consumer security solutions has increased as a result of the rise in cyberthreats. To safeguard confidential information and uphold client confidence, businesses should make significant investments in cybersecurity defenses. The market for consumer security is predicted to grow at a CAGR of about 9% as a result of this. Businesses are improving their cybersecurity strategy as a result of customers' growing awareness of cyber risks and their expectations that strong data protection measures be provided by corporations drives the market growth.

Restraint:

Expense associated with implementing comprehensive security solutions

Small and medium-sized businesses (SMEs) may be discouraged from implementing essential security solutions due to the hefty upfront costs of modern cybersecurity measures, which include hardware, software, and maintenance. The budget of a company may also be strained if resources are allocated to cybersecurity rather than other important areas, which could impede innovation and overall corporate success.

Opportunity:

Exponential increase in connected devices

Concerns over security and privacy are growing among consumers as more gadgets connect to the internet. According to studies, a sizable portion of people have mistrust for connected devices because they think they're susceptible to data breaches and eavesdropping. With statistics indicating up to 12,000 cyberattack attempts on smart home devices in a single week, the growth of connected devices also increases the possible entry points for cyberattacks, underscoring the urgent need for improved security measures.

Threat:

Availability of free or low-cost security software

The pricing tactics of companies that offer premium security software may be undercut by free antivirus and security programs, which could result in less competition and market consolidation. Customers who think free software will suffice for their purposes may undervalue sophisticated security solutions. Real-time scanning, customer assistance, and advanced malware protection are just a few of the features that are frequently absent from free security software that are present in paid versions. Users may have a false sense of security as a result, not realizing they are not adequately protected until a breach happens.

Covid-19 Impact:

The COVID-19 pandemic has significantly impacted the consumer security market, driving heightened demand for robust cybersecurity solutions. As businesses rapidly transitioned to remote work, the need for enhanced security measures became critical, leading to increased investments in cybersecurity tools and services. Concerns over data breaches surged, with 44% of consumers feeling more at risk from cybercrime than before the pandemic. This shift has prompted organizations to prioritize cybersecurity, resulting in a projected market growth rate of approximately 9% during the forecast period as they adapt to a more perilous threat landscape.

The software segment is expected to be the largest during the forecast period

Over the forecasted timeframe, the software segment is anticipated to dominate the market share owing to the growing percentage of consumers-70% of them value items with integrated security features-are giving cybersecurity top priority when making purchases. Increased awareness and a variety of applications including as firewalls, intrusion detection systems, and antivirus software are driving this trend toward general software solutions. This variety improves the overall security posture of customers by enabling them to choose customized solutions.

The mobile device security segment is expected to have the highest CAGR during the forecast period

The mobile device security segment is projected to have the highest CAGR in the market during the extrapolated period due to mobile security apps like antivirus software and encryption tools are in high demand as a result of growing security awareness brought about by the proliferation of mobile devices. For the protection of financial and personal data, this is essential. The widespread usage of mobile devices has given rise to a variety of security solutions that are suitable for both individual users and businesses.

Region with largest share:

North America is expected to have the largest market share over the projection period due to the expansion of cyber threats' attack surface due to digital transformation in industries such as government, healthcare, and finance calls for strong cybersecurity solutions to safeguard infrastructure and sensitive data. Advanced consumer security solutions are in high demand as a result of enterprises and individuals prioritizing security measures due to the increased sophistication and frequency of cyberattacks.

Region with highest CAGR:

The Asia Pacific region is projected to achieve the highest CAGR during the forecast period owing to the rising reliance of customers on smartphones and other connected devices for daily tasks is fueling the demand for mobile security solutions. More extensive security measures are being adopted by enterprises as a result of stricter privacy and data protection laws, which is driving market expansion. Integrated security solutions are required to safeguard these networked systems against cyberattacks because the proliferation of IoT devices also results in new vulnerabilities.

Key players in the market

Some of the key players in Consumer Security Market include Avast Software, Blue Coat Systems, CipherCloud, Cisco Systems, Digital Guardian, Forcepoint, Fortinet, HP, IBM, McAfee, Microsoft, NortonLifeLock Inc, Panda Security, RSA Security, SafeNet , Trend Micro, Trustwave and WatchGuard Technologies.

Key Developments:

In October 2024, The NFL and Cisco have announced that the league is now leveraging Cisco's industry-leading enterprise networking and cybersecurity solutions to connect and protect the 2024 NFL International Games and the 2025 NFL Madrid Game.

In September 2024, IBM announced the completion of its latest expansion of the IBM Quantum Data Center in Poughkeepsie, New York, which operates the highest number of available utility-scale quantum computers at a single location in the world.

In July 2024, Cisco, the announced the signing of a Memorandum of Understanding (MOU) to pilot 5G and AI technologies to enhance Singapore's homeland security. These projects aim to empower the Home Team to address evolving threats to public safety in Singapore.

Types Covered:

  • Software
  • Services

Deployment Modes Covered:

  • On-Premises
  • Cloud-Based

Applications Covered:

  • Online Protection
  • Parental Controls
  • Mobile Device Security
  • Financial & Transactional Security
  • Remote Device Management
  • Other Applications

End Users Covered:

  • Individual Users
  • Families/Households
  • Home Offices
  • Small & Medium-Sized Enterprises (SMEs)
  • Educational Institutions
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Consumer Security Market, By Type

  • 5.1 Introduction
  • 5.2 Software
    • 5.2.1 Anti-Virus
    • 5.2.2 Anti-Spyware/Anti-Malware
    • 5.2.3 Firewall
    • 5.2.4 Endpoint Device Control
    • 5.2.5 Intrusion Prevention
    • 5.2.6 Endpoint Application Control
    • 5.2.7 Identity & Access Management (IAM)
    • 5.2.8 Web Protection
    • 5.2.9 Encryption Software
    • 5.2.10 Backup & Recovery Software
    • 5.2.11 Other Softwares
  • 5.3 Services
    • 5.3.1 Professional Services
    • 5.3.2 Managed Security Services
    • 5.3.3 Installation Services
    • 5.3.4 Maintenance Services
    • 5.3.5 Monitoring Services

6 Global Consumer Security Market, By Deployment Mode

  • 6.1 Introduction
  • 6.2 On-Premises
  • 6.3 Cloud-Based

7 Global Consumer Security Market, By Application

  • 7.1 Introduction
  • 7.2 Online Protection
  • 7.3 Parental Controls
  • 7.4 Mobile Device Security
  • 7.5 Financial & Transactional Security
  • 7.6 Remote Device Management
  • 7.7 Other Applications

8 Global Consumer Security Market, By End User

  • 8.1 Introduction
  • 8.2 Individual Users
  • 8.3 Families/Households
  • 8.4 Home Offices
  • 8.5 Small & Medium-Sized Enterprises (SMEs)
  • 8.6 Educational Institutions
  • 8.7 Other End Users

9 Global Consumer Security Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Avast Software
  • 11.2 Blue Coat Systems
  • 11.3 CipherCloud
  • 11.4 Cisco Systems
  • 11.5 Digital Guardian
  • 11.6 Forcepoint
  • 11.7 Fortinet
  • 11.8 HP
  • 11.9 IBM
  • 11.10 McAfee
  • 11.11 Microsoft
  • 11.12 NortonLifeLock Inc
  • 11.13 Panda Security
  • 11.14 RSA Security
  • 11.15 SafeNet
  • 11.16 Trend Micro
  • 11.17 Trustwave
  • 11.18 WatchGuard Technologies

List of Tables

  • Table 1 Global Consumer Security Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Consumer Security Market Outlook, By Type (2022-2030) ($MN)
  • Table 3 Global Consumer Security Market Outlook, By Software (2022-2030) ($MN)
  • Table 4 Global Consumer Security Market Outlook, By Anti-Virus (2022-2030) ($MN)
  • Table 5 Global Consumer Security Market Outlook, By Anti-Spyware/Anti-Malware (2022-2030) ($MN)
  • Table 6 Global Consumer Security Market Outlook, By Firewall (2022-2030) ($MN)
  • Table 7 Global Consumer Security Market Outlook, By Endpoint Device Control (2022-2030) ($MN)
  • Table 8 Global Consumer Security Market Outlook, By Intrusion Prevention (2022-2030) ($MN)
  • Table 9 Global Consumer Security Market Outlook, By Endpoint Application Control (2022-2030) ($MN)
  • Table 10 Global Consumer Security Market Outlook, By Identity & Access Management (IAM) (2022-2030) ($MN)
  • Table 11 Global Consumer Security Market Outlook, By Web Protection (2022-2030) ($MN)
  • Table 12 Global Consumer Security Market Outlook, By Encryption Software (2022-2030) ($MN)
  • Table 13 Global Consumer Security Market Outlook, By Backup & Recovery Software (2022-2030) ($MN)
  • Table 14 Global Consumer Security Market Outlook, By Other Softwares (2022-2030) ($MN)
  • Table 15 Global Consumer Security Market Outlook, By Services (2022-2030) ($MN)
  • Table 16 Global Consumer Security Market Outlook, By Professional Services (2022-2030) ($MN)
  • Table 17 Global Consumer Security Market Outlook, By Managed Security Services (2022-2030) ($MN)
  • Table 18 Global Consumer Security Market Outlook, By Installation Services (2022-2030) ($MN)
  • Table 19 Global Consumer Security Market Outlook, By Maintenance Services (2022-2030) ($MN)
  • Table 20 Global Consumer Security Market Outlook, By Monitoring Services (2022-2030) ($MN)
  • Table 21 Global Consumer Security Market Outlook, By Deployment Mode (2022-2030) ($MN)
  • Table 22 Global Consumer Security Market Outlook, By On-Premises (2022-2030) ($MN)
  • Table 23 Global Consumer Security Market Outlook, By Cloud-Based (2022-2030) ($MN)
  • Table 24 Global Consumer Security Market Outlook, By Application (2022-2030) ($MN)
  • Table 25 Global Consumer Security Market Outlook, By Online Protection (2022-2030) ($MN)
  • Table 26 Global Consumer Security Market Outlook, By Parental Controls (2022-2030) ($MN)
  • Table 27 Global Consumer Security Market Outlook, By Mobile Device Security (2022-2030) ($MN)
  • Table 28 Global Consumer Security Market Outlook, By Financial & Transactional Security (2022-2030) ($MN)
  • Table 29 Global Consumer Security Market Outlook, By Remote Device Management (2022-2030) ($MN)
  • Table 30 Global Consumer Security Market Outlook, By Other Applications (2022-2030) ($MN)
  • Table 31 Global Consumer Security Market Outlook, By End User (2022-2030) ($MN)
  • Table 32 Global Consumer Security Market Outlook, By Individual Users (2022-2030) ($MN)
  • Table 33 Global Consumer Security Market Outlook, By Families/Households (2022-2030) ($MN)
  • Table 34 Global Consumer Security Market Outlook, By Home Offices (2022-2030) ($MN)
  • Table 35 Global Consumer Security Market Outlook, By Small & Medium-Sized Enterprises (SMEs) (2022-2030) ($MN)
  • Table 36 Global Consumer Security Market Outlook, By Educational Institutions (2022-2030) ($MN)
  • Table 37 Global Consumer Security Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.