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市场调查报告书
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1587628

2030 年冷泡咖啡市场预测：按产品类型、包装类型、风味、分销管道、应用和地区进行的全球分析

Cold Brew Coffee Market Forecasts to 2030 - Global Analysis By Product Type (Ready-to-Drink (RTD), Concentrates, Ground Coffee and Other Product Types), Packaging Type, Flavor, Distribution Channel, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据Stratistics MRC预测，2024年全球冷萃咖啡市场规模将达17亿美元，预计2030年将达到61亿美元，预测期内复合年增长率为23.5%。

冷泡咖啡是一种将粗磨咖啡豆浸泡在冷水或室温水中较​​长时间（通常 12 至 24 小时）的咖啡製作方法。与传统的高温萃取方法相比，此製程可产生更顺滑、更浓郁的风味，且酸度更低。然后过滤除去咖啡粉并製成浓缩咖啡豆。这种咖啡豆可以加冰或用水、牛奶或乳製品替代品稀释，製成提神的饮料。

咖啡文化的发展

咖啡文化的兴起极大地提振了市场，吸引了寻求传统咖啡之外的清爽替代品的消费者。专门食品咖啡店的兴起和对手工酿造方法的重视推动了这一趋势。冷萃咖啡的顺滑风味和低酸度引起了注重健康的消费者的共鸣，其作为饮料或即饮选择的多功能性进一步提高了其受欢迎程度，推动了市场的创新和多样性。

保存期限有限

冷泡咖啡的保质期有限，这给市场带来了有限的分销和储存选择的挑战。产品通常保质期较短，随着时间的推移会失去风味品质，并且可能被丢弃。这导致零售商减少了冷泡咖啡的库存，使消费者更容易获得冷泡咖啡。此外，生产商可能会因频繁的生产和库存週转而承担更高的成本，最终影响竞争格局中的定价和盈利。

产品供应创新

市场创新带来了多样化的产品供应，包括即饮罐装、风味混合物和奶油质地的硝基注入版本。品牌正在尝试独特的成分，例如草药浸泡液和植物来源奶，以满足注重健康的消费者的需求。此外，浓缩冷萃咖啡可以在家中客製化和冲泡，增加了便利性，让咖啡爱好者可以享受自己的个人口味，从而导致该领域的持续增长和兴趣，我们对此表示支持。

季节变化

季节性波动对市场有重大影响，因为需求往往在温暖季节达到高峰，在寒冷季节下降。这种波动给生产商和零售商带来不一致的销售和库存管理挑战。公司可能面临库存过多或库存不足的情况，使生产计画变得复杂。此外，由于品牌必须快速回应不断变化的消费者偏好，对季节性趋势的依赖可能会阻碍长期成长策略，并最终影响盈利和市场稳定性。

COVID-19 的影响：

COVID-19 的爆发对市场产生了重大影响，最初导致咖啡馆和餐厅关闭，导致店内消费下降。然而，随着远距工作的兴起和家庭消费的增加，即饮冷萃咖啡产品的需求激增。各品牌的因应措施是增加线上销售并提供各种产品，包括家庭酿造套件，以维持成长。最终，疫情改变了消费者的习惯，加强了冷萃咖啡的普及。

预计研磨咖啡市场在预测期内将是最大的市场

预计研磨咖啡细分市场在预测期内将占据最大的市场占有率。专门食品咖啡品牌专注于使用高品质、新鲜烘焙的咖啡豆来改善冲泡过程并提供更顺滑、更丰富的风味。市面上还有各种预先包装的冷泡咖啡渣可供消费者选择，以方便消费者。透过专注于品质和可及性，我们正在提高咖啡爱好者的兴趣和兴趣。

预计专门食品咖啡店领域在预测期内的复合年增长率最高。

预计专门食品咖啡店产业在预测期内将呈现最高的复合年增长率。这些商店通常专注于高品质、符合道德采购的咖啡豆，并透过创新配方和手工烹饪方法来提升冷萃咖啡体验。专卖店的存在不仅向消费者介绍了各种冷萃咖啡的选择，而且还培育了一个围绕咖啡鑑赏的社区，推动需求并鼓励咖啡爱好者进行尝试。

占比最大的地区：

预计北美地区在预测期内将占据最大的市场占有率。该品牌提供大量即饮选择和创新口味，迎合了从注重健康的个人到咖啡爱好者等不同人群的需求。特色咖啡馆和零售商正在扩大他们的冷萃咖啡产品，电子商务平台正在增加可及性，使冷萃咖啡成为许多家庭的主食，从而促进了其广泛采用。

复合年增长率最高的地区：

由于消费者对清爽和酸性较低饮料的偏好不断变化，预计亚太地区在预测期内将实现最高成长率。该地区快速的都市化增加了对方便携带饮料的需求，使冷泡咖啡成为受欢迎的选择。由于其酸度较低，冷泡咖啡被认为是传统热咖啡的健康替代品。这符合该地区消费者日益增长的健康意识。

免费客製化服务：

订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
    • 其他市场参与者的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争标基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 应用分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球冷萃咖啡市场：依产品类型

  • RTD
  • 集中
  • 研磨咖啡
  • 其他产品类型

第六章全球冷萃咖啡市场：依包装类型

  • 瓶子
  • 能
  • 小袋
  • K 杯或吊舱

第七章全球冷萃咖啡市场：依口味

  • 经典黑
    • 无醣
    • 甜味剂
  • 风味冷萃咖啡
    • 焦糖
    • 香草
    • 榛子
    • 摩卡
    • 时令风味

第八章全球冷萃咖啡市场：依通路分类

  • 杂货店
  • 便利商店
  • 专门食品咖啡厅
  • 电子商务网站
  • 订阅服务

第九章全球冷萃咖啡市场：依应用分类

  • 酒吧和酿酒厂
  • 餐厅
  • 企业活动
  • 订阅服务
  • 食品补充品
  • 其他用途

第十章全球冷萃咖啡市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第十一章 主要进展

  • 合约、伙伴关係、合作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十二章 公司概况

  • Starbucks
  • Dunkin'
  • Blue Bottle Coffee
  • Stumptown Coffee Roasters
  • Wandering Bear Inc.
  • CoolBrew
  • Jot Coffee
  • High Brew Coffee
  • Peet's Coffee
  • Chameleon Cold-Brew
  • Kona Coffee
  • Koppi Coffee Roasters
  • Lucky Jack Coffee
  • Station Cold Brew
  • The Kind Coffee Co.
  • Nescafe
Product Code: SMRC27613

According to Stratistics MRC, the Global Cold Brew Coffee Market is accounted for $1.7 billion in 2024 and is expected to reach $6.1 billion by 2030 growing at a CAGR of 23.5% during the forecast period. Cold brew coffee is a method of making coffee by steeping coarsely ground coffee beans in cold or room temperature water for an extended period, typically 12 to 24 hours. This process results in a smooth, rich flavor with less acidity compared to traditional hot brewing methods. The coffee is then filtered to remove the grounds, producing a concentrated brew that can be served over ice or diluted with water, milk, or a milk alternative, offering a refreshing and energizing drink.

Market Dynamics:

Driver:

Growing coffee culture

The growing coffee culture has significantly boosted the market, appealing to consumers seeking refreshing alternatives to traditional coffee. This trend is fueled by the rise of specialty coffee shops and an increasing emphasis on artisanal brewing methods. Cold brew's smooth flavor and lower acidity resonate with health-conscious consumers, while its versatility in beverages and ready-to-drink options further enhances its popularity, driving innovation and variety in the market.

Restraint:

Limited shelf life

The limited shelf life of cold brew coffee presents challenges in the market, as it restricts distribution and storage options. Products typically have a shorter freshness window, leading to potential waste and loss of flavor quality over time. This can discourage retailers from stocking cold brew items, impacting availability for consumers. Additionally, producers may incur higher costs related to frequent production and inventory turnover, ultimately affecting pricing and profitability in a competitive landscape.

Opportunity:

Innovation in product offerings

Innovation in the market has led to a diverse array of product offerings, including ready-to-drink cans, flavored blends, and nitro-infused versions for a creamy texture. Brands are experimenting with unique ingredients like herbal infusions and plant-based milks, catering to health-conscious consumers. Additionally, cold brew concentrate options allow for customizable brewing at home, enhancing convenience and allowing coffee lovers to tailor their experience, driving continued growth and interest in this segment.

Threat:

Seasonal fluctuations

Seasonal fluctuations significantly impact the market, as demand tends to peak during warmer months and decline in colder seasons. This variability can lead to inconsistent sales and inventory management challenges for producers and retailers. Companies may face excess stock or shortages, complicating production planning. Additionally, the reliance on seasonal trends may hinder long-term growth strategies, as brands must adapt quickly to changing consumer preferences, ultimately affecting profitability and market stability.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the market, initially causing a decline in on-premise consumption as cafes and restaurants closed. However, the rise of remote work and increased home consumption led to a surge in demand for ready-to-drink cold brew products. Brands adapted by enhancing online sales and diversifying offerings, such as at-home brewing kits, which helped sustain growth. Ultimately, the pandemic reshaped consumer habits, reinforcing cold brew's popularity.

The ground coffee segment is projected to be the largest during the forecast period

The ground coffee segment is projected to account for the largest market share during the projection period. Specialty brands often emphasize using high-quality, freshly roasted beans to enhance the brewing process, resulting in a smoother, richer taste. The market also sees a variety of pre-packaged cold brew coffee grounds, catering to consumers seeking convenience. This focus on quality and accessibility drives interest and engagement among coffee enthusiasts.

The specialty coffee shops segment is expected to have the highest CAGR during the forecast period

The specialty coffee shops segment is expected to have the highest CAGR during the extrapolated period. These establishments often focus on high-quality, ethically sourced beans, elevating the cold brew experience with innovative recipes and artisanal preparation methods. The presence of specialty shops not only introduces consumers to diverse cold brew options but also fosters a community around coffee appreciation, driving demand and encouraging experimentation among coffee lovers.

Region with largest share:

North America region is projected to account for the largest market share during the forecast period. With a surge in ready-to-drink options and innovative flavors, brands are catering to a diverse audience, from health-conscious individuals to coffee aficionados. Specialty cafes and retailers are expanding their cold brew offerings, while e-commerce platforms enhance accessibility, making cold brew a staple in many households and contributing to its widespread popularity.

Region with highest CAGR:

Asia Pacific is expected to register the highest growth rate over the forecast period driven by changing consumer preferences for refreshing and lower-acidity beverages. Rapid urbanization in the region is driving the demand for convenient and on-the-go beverage options, making cold brew coffee a popular choice. Cold brew coffee is perceived as a healthier alternative to traditional hot coffee due to its lower acidity. This aligns with the growing health and wellness consciousness among consumers in the region.

Key players in the market

Some of the key players in Cold Brew Coffee market include Starbucks, Dunkin', Blue Bottle Coffee, Stumptown Coffee Roasters, Wandering Bear Inc., CoolBrew, Jot Coffee, High Brew Coffee, Peet's Coffee, Chameleon Cold-Brew, Kona Coffee, Koppi Coffee Roasters, Lucky Jack Coffee, Station Cold Brew, The Kind Coffee Co. And Nescafe.

Key Developments:

In May 2024, Starbucks Coffee Company has launched NEW Starbucks Iced Coffee blends along with the debut of NEW Starbucks Cold Brew Concentrates - Dark Chocolate Hazelnut and Sweetened Black, which is the first at-home blend that allows consumers to enjoy Starbucks cafe-quality iced coffee at home.

In May 2024, Nescafe launched Nescafe Espresso Concentrate, which is available in flavors such as sweet vanilla and Espresso Black. It is customizable with milk, water, or juice.

Product Types Covered:

  • Ready-to-Drink (RTD)
  • Concentrates
  • Ground Coffee
  • Other Product Types

Packaging Types Covered:

  • Bottles
  • Cans
  • Pouches
  • K-Cups or Pods

Flavors Covered:

  • Classic Black
  • Flavored Cold Brew

Distribution Channels Covered:

  • Grocery Stores
  • Convenience Stores
  • Specialty Coffee Shops
  • E-Commerce Websites
  • Subscription Services

Applications Covered:

  • Bars and Breweries
  • Restaurants
  • Corporate Events
  • Subscription Services
  • Dietary Supplements
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Cold Brew Coffee Market, By Product Type

  • 5.1 Introduction
  • 5.2 Ready-to-Drink (RTD)
  • 5.3 Concentrates
  • 5.4 Ground Coffee
  • 5.5 Other Product Types

6 Global Cold Brew Coffee Market, By Packaging Type

  • 6.1 Introduction
  • 6.2 Bottles
  • 6.3 Cans
  • 6.4 Pouches
  • 6.5 K-Cups or Pods

7 Global Cold Brew Coffee Market, By Flavor

  • 7.1 Introduction
  • 7.2 Classic Black
    • 7.2.1 Unsweetened
    • 7.2.2 Sweetened
  • 7.3 Flavored Cold Brew
    • 7.3.1 Caramel
    • 7.3.2 Vanilla
    • 7.3.3 Hazelnut
    • 7.3.4 Mocha
    • 7.3.5 Seasonal flavors

8 Global Cold Brew Coffee Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Grocery Stores
  • 8.3 Convenience Stores
  • 8.4 Specialty Coffee Shops
  • 8.5 E-Commerce Websites
  • 8.6 Subscription Services

9 Global Cold Brew Coffee Market, By Application

  • 9.1 Introduction
  • 9.2 Bars and Breweries
  • 9.3 Restaurants
  • 9.4 Corporate Events
  • 9.5 Subscription Services
  • 9.6 Dietary Supplements
  • 9.7 Other Applications

10 Global Cold Brew Coffee Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Starbucks
  • 12.2 Dunkin'
  • 12.3 Blue Bottle Coffee
  • 12.4 Stumptown Coffee Roasters
  • 12.5 Wandering Bear Inc.
  • 12.6 CoolBrew
  • 12.7 Jot Coffee
  • 12.8 High Brew Coffee
  • 12.9 Peet's Coffee
  • 12.10 Chameleon Cold-Brew
  • 12.11 Kona Coffee
  • 12.12 Koppi Coffee Roasters
  • 12.13 Lucky Jack Coffee
  • 12.14 Station Cold Brew
  • 12.15 The Kind Coffee Co.
  • 12.16 Nescafe

List of Tables

  • Table 1 Global Cold Brew Coffee Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Cold Brew Coffee Market Outlook, By Product Type (2022-2030) ($MN)
  • Table 3 Global Cold Brew Coffee Market Outlook, By Ready-to-Drink (RTD) (2022-2030) ($MN)
  • Table 4 Global Cold Brew Coffee Market Outlook, By Concentrates (2022-2030) ($MN)
  • Table 5 Global Cold Brew Coffee Market Outlook, By Ground Coffee (2022-2030) ($MN)
  • Table 6 Global Cold Brew Coffee Market Outlook, By Other Product Types (2022-2030) ($MN)
  • Table 7 Global Cold Brew Coffee Market Outlook, By Packaging Type (2022-2030) ($MN)
  • Table 8 Global Cold Brew Coffee Market Outlook, By Bottles (2022-2030) ($MN)
  • Table 9 Global Cold Brew Coffee Market Outlook, By Cans (2022-2030) ($MN)
  • Table 10 Global Cold Brew Coffee Market Outlook, By Pouches (2022-2030) ($MN)
  • Table 11 Global Cold Brew Coffee Market Outlook, By K-Cups or Pods (2022-2030) ($MN)
  • Table 12 Global Cold Brew Coffee Market Outlook, By Flavor (2022-2030) ($MN)
  • Table 13 Global Cold Brew Coffee Market Outlook, By Classic Black (2022-2030) ($MN)
  • Table 14 Global Cold Brew Coffee Market Outlook, By Unsweetened (2022-2030) ($MN)
  • Table 15 Global Cold Brew Coffee Market Outlook, By Sweetened (2022-2030) ($MN)
  • Table 16 Global Cold Brew Coffee Market Outlook, By Flavored Cold Brew (2022-2030) ($MN)
  • Table 17 Global Cold Brew Coffee Market Outlook, By Caramel (2022-2030) ($MN)
  • Table 18 Global Cold Brew Coffee Market Outlook, By Vanilla (2022-2030) ($MN)
  • Table 19 Global Cold Brew Coffee Market Outlook, By Hazelnut (2022-2030) ($MN)
  • Table 20 Global Cold Brew Coffee Market Outlook, By Mocha (2022-2030) ($MN)
  • Table 21 Global Cold Brew Coffee Market Outlook, By Seasonal flavors (2022-2030) ($MN)
  • Table 22 Global Cold Brew Coffee Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 23 Global Cold Brew Coffee Market Outlook, By Grocery Stores (2022-2030) ($MN)
  • Table 24 Global Cold Brew Coffee Market Outlook, By Convenience Stores (2022-2030) ($MN)
  • Table 25 Global Cold Brew Coffee Market Outlook, By Specialty Coffee Shops (2022-2030) ($MN)
  • Table 26 Global Cold Brew Coffee Market Outlook, By E-Commerce Websites (2022-2030) ($MN)
  • Table 27 Global Cold Brew Coffee Market Outlook, By Subscription Services (2022-2030) ($MN)
  • Table 28 Global Cold Brew Coffee Market Outlook, By Application (2022-2030) ($MN)
  • Table 29 Global Cold Brew Coffee Market Outlook, By Bars and Breweries (2022-2030) ($MN)
  • Table 30 Global Cold Brew Coffee Market Outlook, By Restaurants (2022-2030) ($MN)
  • Table 31 Global Cold Brew Coffee Market Outlook, By Corporate Events (2022-2030) ($MN)
  • Table 32 Global Cold Brew Coffee Market Outlook, By Subscription Services (2022-2030) ($MN)
  • Table 33 Global Cold Brew Coffee Market Outlook, By Dietary Supplements (2022-2030) ($MN)
  • Table 34 Global Cold Brew Coffee Market Outlook, By Other Applications (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.