市场调查报告书
商品编码
1610694
冷泡咖啡市场规模、份额、成长分析,按准备、按包装、按分销管道、按地区 - 行业预测,2024-2031 年Cold Brew Coffee Market Size, Share, Growth Analysis, By Preparation Mode (Drip Coffee Makers, Single Cup Brewers), By Packaging, By Distribution Channel, By Region - Industry Forecast 2024-2031 |
2022年全球冷萃咖啡市场规模估值为4.821亿美元,从2023年的5.7756亿美元增长到2031年的2.4546亿美元,并预计在预测期内增长(2024-预计复合年增长率为2031 年为19.80%)。
对冷萃咖啡的需求正在激增,这主要是由千禧世代和 Z 世代推动的,他们积极寻找各种咖啡口味和品种。即饮 (RTD) 饮料的日益普及,尤其是在忙碌的工作成年人中,推动了这种扩张。特别是,星巴克推出冷萃水罐包提高了消费者的意识,并对市场成长做出了重大贡献。此外,随着咖啡消费与生活方式、社会地位和体验价值交织在一起,人们对冷萃咖啡有益健康的认识不断增强,其吸引力也不断增强。消费者变得越来越挑剔,正在探索不同的咖啡品种,以确保卓越的品质和风味,进一步促进全球冷泡咖啡产业的销售。
Global Cold Brew Coffee Market size was valued at USD 482.10 million in 2022 and is poised to grow from USD 577.56 million in 2023 to USD 245.46 million by 2031, growing at a CAGR of 19.80% during the forecast period (2024-2031).
The demand for cold brew coffee is surging, primarily driven by Millennials and Generation Z, who actively seek diverse coffee flavors and varieties. This expansion is fueled by the increasing penetration of ready-to-drink (RTD) beverages, particularly among busy professionals. Notably, Starbucks' introduction of cold brew pitcher packs has heightened consumer awareness and significantly contributed to market growth. Furthermore, as coffee consumption becomes intertwined with lifestyle, social status, and experiential value, rising awareness of the health benefits associated with cold brew continues to enhance its appeal. Consumers are increasingly discerning, exploring different coffee varieties that promise superior quality and flavor, which further propels sales in the global cold brew coffee sector.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cold Brew Coffee market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Cold Brew Coffee Market Segmental Analysis
Global Cold Brew Coffee Market is segmented by Preparation Mode, Packaging, Distribution Channel, and Region. Based on Preparation Mode, the market is segmented into Drip Coffee Makers, Single Cup Brewers, Cold Brewing, Espresso, and Others. Based on Packaging, the market is segmented into Glass Bottle, Plastic Bottle, and Cans. Based on Distribution Channel, the market is segmented into Company-owned Outlets, Supermarkets & Hypermarkets, Convenience Stores, and Online. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Cold Brew Coffee Market
The global cold brew coffee market is poised for significant growth, primarily due to the various advantages cold brew offers compared to traditional hot coffee. One of the most prominent benefits is its reduced acidity, being approximately 67% lower than that of hot coffee, making it a gentler option for those with sensitive stomachs. Furthermore, the cold brewing process allows the coffee to achieve a smoother and sweeter profile, delivering a rich and less bitter taste that appeals to many consumers. Additionally, cold brew coffee is rich in antioxidants, which are crucial for combating aging effects and various health issues, such as cancer and Alzheimer's disease, thus enhancing its market potential.
Restraints in the Global Cold Brew Coffee Market
Global Cold Brew Coffee is a premium beverage that captures the essence of quality and sustainability, while offering a refreshing alternative to traditional coffee. Crafted using ethically sourced, high-grade coffee beans, our cold brew is steeped for an extended period to develop a rich, smooth flavor. With a focus on environmental responsibility, our packaging is recyclable and designed to reduce waste. Enjoyed by coffee enthusiasts worldwide, Global Cold Brew Coffee is perfect for a quick pick-me-up or a leisurely afternoon indulgence. Discover the delightful fusion of taste and mindfulness in every sip, as we revolutionize the coffee experience together.
Market Trends of the Global Cold Brew Coffee Market
The Global Cold Brew Coffee market is experiencing a notable surge in demand, driven by the innovative introduction of nitrogen-infused products that elevate the cold brew experience. The infusion of nitrogen not only enhances the flavor profile and smoothness but also adds an enticing visual appeal, prompting many brands to explore advanced packaging solutions. Companies like High Brew Coffee are at the forefront, launching unique offerings such as sweet cream nitro cold brew, which utilizes an in-can mechanism to release nitrogen upon consumption. This trend reflects a broader consumer shift towards premium and unique coffee experiences, positioning cold brew coffee as a staple in the evolving beverage landscape.