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市场调查报告书
商品编码
1793484
冷咖啡的全球市场:产品类型 (RTD冷咖啡·冷萃咖啡·冰咖啡)·流通管道·口味·价格分布、消费群组·终端用户·各地区 (~2030年)Global Cold Coffee Market Research Report by Product Type (Ready-to-Drink Cold Coffee, Cold Brew Coffee, Iced Coffee), by Distribution Channel, by Flavor, by Price Range, by Consumer Group, by End Use, and by Region Forecast till 2030 |
全球冷咖啡市场预计将从 2024 年的 547.926 亿美元成长至 2030 年的 1366.577 亿美元,复合年增长率为 16.5%。冷咖啡是用冷水或冷却的现煮咖啡冲泡数小时而成。它通常搭配牛奶、奶油或调味料,口感清爽。它在温暖的气候下尤其受欢迎,并且是一种方便携带的饮料。
由于全球对即饮饮料的需求不断增长,全球冷咖啡市场持续扩张。冷萃咖啡、氮气咖啡和调味即饮产品正成为追求便利和品质的消费者的日常选择。年轻一代,尤其是千禧世代和Z世代,正在推动市场成长,他们从冷咖啡的多功能性、便携性和现代风格中汲取价值。他们乐于尝试新口味,并在早期养成喝咖啡的习惯,这是赢得这群忠诚的关键因素。口味创新仍然是一大吸引力,各大公司也在尝试奢华的配料和功能性配料。
同时,咖啡豆市场波动剧烈仍是一项重大挑战。极端天气扰乱了供应,主要生产国的干旱导致价格上涨和供应链中断。成本上升导致人们使用低品质的咖啡豆来维持价格,这可能导致品质下降和消费者信任的丧失。虽然大品牌可以承受损失,但小型生产商更容易受到影响。
在北美,冷咖啡的销售量创下历史新高,这得益于消费者越来越注重健康,但仍希望维持忙碌的生活方式。冷萃咖啡因其顺滑的口感和低酸度而广受欢迎,星巴克和唐恩都乐也不断推出新创意。 Califia Farms 和 Chameleon Cold-Brew 等公司推出的便携式即饮瓶装咖啡迎合了忙碌而积极的生活方式。从低糖配方到富含蛋白质和适应原的选项,注重健康的创新是成长的关键驱动力。
随着咖啡文化的深化和生活方式的改变,整个欧洲对冷咖啡的需求日益增长。冰咖啡引领了这个市场,英国凭藉着创新口味和功能性(例如增强蛋白质)引领潮流。冷萃咖啡在义大利正稳步流行,推动了实体店和电商销售。各大品牌正转向环保包装,以满足具有环保意识的消费者的需求。
亚太地区是成长最快的冷咖啡市场,这主要得益于传统的咖啡资源丰富的国家和勇于冒险的年轻消费者。在日本,自动贩卖机的普及使即饮咖啡成为日常生活的一部分;而中国日益壮大的中产阶级则推动着高端冷萃咖啡市场以每年15%的速度成长。冷萃咖啡的柔和口感和健康形象吸引了年轻消费者。本土品牌和跨国公司正承诺转向可回收纸包装和永续咖啡采购。
本报告探讨了全球冷萃咖啡市场,并提供了市场定义和概述、影响市场成长的各种因素分析、市场规模趋势和预测、按细分市场、地区和主要国家/地区细分、竞争格局以及主要公司概况。
Global Cold Coffee Market Research Report by Product Type (Ready-to-Drink (RTD) Cold Coffee, Cold Brew Coffee, Iced Coffee), by Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, HoReCa, Online Retail), by Flavor (Classic, Mocha, Caramel, Vanilla, Hazelnut, Others), by Price Range (Economy, Mid Range, Premium), by Consumer Group (Gen X, Millennials, Gen Z, Baby Boomers), by End Use (Household, Food service), and by Region (North America, Europe, Asia Pacific, South America, Middle East & Africa) Forecast till 2030
Industry Overview
The global cold coffee market, valued at USD 54,792.6 million in 2024, is projected to grow at a CAGR of 16.5% to reach USD 136,657.7 million by 2030. Cold coffee refers to coffee served cold, either by brewing it with cold water over several hours or by chilling freshly brewed coffee. It is often mixed with milk, cream, or flavorings and served with ice for a refreshing experience. This style of coffee is especially favored in warm climates and as an on-the-go beverage.
The global cold coffee market continues to expand as demand for RTD beverages rises worldwide. Cold brews, nitro coffees, and flavored RTD products are becoming everyday choices for consumers who value convenience without sacrificing quality. Younger consumers have a major impact on the growth of the market, as figures from Millennials and Gen Z show, as they are the ones who drive the market by embracing cold coffee. Variety, portability, and modernity are some of the things that they get from cold coffee. That demographic's eagerness to experiment with new flavors and their early adoption of coffee habits are the main reasons why they become loyal customers. Flavor innovation is still the main attraction with companies that are trying out both the indulgent and functional ingredients.
In spite of this, an unstable coffee bean market is still a major challenge that the venture is facing. Extreme weather conditions are the cause of the supply disruptions. For example, droughts in the main producing countries of coffee lead to an increase in prices and the disruption of supply chains. The rise in costs may result in the use of lower-grade beans to maintain prices, thereby reducing the quality and perhaps breaking the trust of the consumers. Bigger brands can protect themselves from these kinds of losses; however, smaller producers are those who usually get the brunt of it.
The possibilities are numerous, especially in the culinary area, where cold coffee plays a role in the success of desserts, marinades, and mixology. Also, the growth of retail and e-commerce further consolidates the market position and allows brands to expand beyond physical stores.
Online platforms offer an effective space to launch innovative flavors, connect with customers, and gather instant feedback. These combined drivers position cold coffee as one of the most dynamic segments in the global beverage industry.
Industry Segmentations
In terms of the distribution channel, the global market is divided into supermarkets, hypermarkets, convenience stores, HoReCa, and online retail.
The global cold coffee market is segmented by product type, comprising ready-to-drink (RTD) cold coffee, cold brew coffee, and iced coffee.
Based on the price range, the global market is classified into economy, mid-range, and premium.
Classic, mocha, caramel, vanilla, hazelnut, and others are the types of flavors of the global cold coffee market.
Depending on consumer groups, the global cold coffee market is separated into Gen X, millennials, Gen Z, and baby boomers.
Foodservice and household are end-use types of the global market.
Cold coffee sales in North America have been at an all-time high since consumers have become more health-conscious, but without compromising their busy schedules. Cold brew has become a favorite, which is loved for its smooth taste and low acidity, and Starbucks and Dunkin' are always coming up with new ideas. Portable RTD bottles from companies such as Califia Farms and Chameleon Cold-Brew fit seamlessly to the needs of on-the-go and active people. Health-focused innovation, ranging from low-sugar recipes to protein and adaptogen-enriched brews, has emerged as a decisive growth factor.
Across Europe, demand for cold coffee is rising alongside a deepening coffee culture and changing lifestyle habits. Iced coffee leads the segment, with the UK setting trends through inventive flavors and functional enhancements like protein enrichment. Cold brew is gaining steady ground in markets such as Italy, where both in-store and e-commerce sales are climbing. Sustainability has become a purchase driver, prompting brands to shift towards eco-friendly packaging that appeals to environmentally engaged consumers.
Asia-Pacific stands out as the fastest-growing cold coffee market, led by countries with strong coffee traditions and adventurous young consumers. Japan has also come to depend on RTD coffee in its daily life, largely due to the vending machine network, while China's middle class, which has not been here for a long time, is the reason for a 15% annual growth in premium cold coffee sales. Cold brew's gentle characteristics and the image of it being a healthy drink fit perfectly with younger consumers. Local brands and global companies are going to the extent of changing their packaging to recyclable paper, and they also promise that they will source the coffee beans in a sustainable way.
South America's cold coffee market is changing at a tremendous pace, and Brazil is at the forefront in terms of both producing and consuming. RTD cold coffee enjoys a foothold in cities and is backed by local brands that create original flavors using native ingredients. International companies accentuate their presence, proposing innovative cold coffee varieties targeted to local palates. In Argentina, the milder and less acidic cold brew has become very popular among the younger generation, thus signaling that they will move from traditional iced coffee to this one in the future.
Due to rising RTD consumption together with hot weather that calls for cool beverages, the MEA cold coffee segment is rapidly growing. The fastest growth is recorded in the UAE and Saudi Arabia, especially when tourism and cafe culture are booming. On the local and global front, brands are in a continuous fight for leadership and cutting-edge cold brew selections, as well as being tasty. Health positioning, combined with upscale presentation, is helping cold coffee secure a stronger presence in both retail and hospitality channels.
Major Competitors in the global cold coffee market are Nestle S.A., Starbucks Corporation, The Coca-Cola Company, Finlav S.p.A, Restaurant Brands International (RBI), Califia Farms, LLC, Westrock Coffee, Uptime Energy, Chobani, and Heartland Food Products Group.