市场调查报告书
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1587684
到 2030 年的消费者识别及存取管理市场预测:按组件、部署类型、身份验证类型、组织规模、最终用户和区域进行的全球分析Consumer Identity and Access Management Market Forecasts to 2030 - Global Analysis By Component, Deployment Type (On-Premises, Cloud and Software as a Service ), Authentication Type, Organization Size, End User and by Geography |
根据Stratistics MRC预测,2024年全球消费者识别及存取管理市场规模将达到100.3亿美元,预计2030年将达到290.6亿美元,复合年增长率为19.4%。
身分验证管理的一个特定子集称为消费者识别及存取管理 (CIAM),专门用于保护和管理消费者身分验证和对线上服务的存取。凭藉社交登入、同意管理、多重身分验证和单一登入 (SSO) 等功能,CIAM 解决方案使企业能够为客户提供顺畅、安全和客製化的体验。此外,这些系统在允许公司收集有用的客户资料进行分析和个人化的同时,也确保只有经过授权的个人才能存取敏感资讯。
根据 IBM 报告,到 2023 年,资料外洩的全球平均成本将达到 445 万美元,企业需要保护消费者身分和敏感资料免受网路攻击、确保监管合规性并维持客户信任,这凸显了对稳健性的需求。
对流畅客户体验的需求不断增长
公司越来越意识到无摩擦的客户体验对于增加销售量和培养品牌忠诚度有多么重要。消费者希望无需繁琐的登入程序即可轻鬆获得服务。透过CIAM解决方案,企业可以跨多个平台和装置快速註册、验证和存取用户。此外,CIAM 还提供社交登入选项和单一登入 (SSO) 等功能,在保持安全性的同时改善使用者体验,最终有助于提高转换率和客户满意度。
缺乏经验丰富的网路安全专业人员
对于寻求部署成功的 CIAM 解决方案的公司来说,最大的障碍之一是缺乏熟练的网路安全专业人员。随着网路威胁变得越来越复杂,对能够管理和减轻这些风险的合格专业人员的需求也在增长。这项缺陷导致安全措施不足,使组织容易遭受身分盗窃和安全漏洞。此外,公司可能会发现,如果没有合格的员工,就很难充分利用 CIAM 技术,这可能会导致身分识别系统的实施和管理不太理想。
高额线上交易
由于线上交易的增加,特别是在银行和电子商务等行业,对强大的 CIAM 解决方案的需求巨大。随着您的业务不断发展以容纳不断增长的基本客群,您需要一个能够安全管理使用者身分和进入许可权的系统。组织可以藉助 CIAM 解决方案实施动态密码(OTP) 和多重身份验证 (MFA) 等强大的身份验证技术,防止身分盗窃和不必要的存取。此外,处理大量交易的公司受益于对安全性的关注,使 CIAM 成为其数位基础设施的重要组成部分。
资料隐私问题
随着资料隐私得到越来越广泛的认可,客户越来越关注其个人资料的管理和安全。备受瞩目的资料外洩事件引发了人们对公司保护个人资讯能力的质疑。这种担忧可能会导致人们对 CIAM 系统缺乏信心,除非组织能够证明他们拥有有效的资料保护措施。此外,未遵守 CCPA 和 GDPR 等严格法规可能会导致巨额罚款和法律问题,从而使 CIAM 提供者的环境更加复杂。
COVID-19 大流行对消费者识别及存取管理市场产生了重大影响,加速了远距工作和数位服务的采用。由于线上交易的增加和对数位平台的依赖增加,越来越多的企业将业务转移到网路上,对安全有效的身份管理系统的需求也随之增加。这项变化提高了人们对网路安全威胁的认识,利用远距工作环境相关弱点的网路攻击显着增加。此外,CIAM 解决方案已成为组织改进安全通讯协定、优化使用者体验并确保遵守不断变化的资料隐私法的首要任务。
云部分预计将在预测期内成为最大的部分
消费者识别及存取管理市场由云端领域主导。这项优势归功于基于云端基础的解决方案提供的许多优势,包括成本效益、可扩展性和灵活性。企业越来越多地转向云端 CIAM 解决方案,以有效管理跨多个平台的使用者身分和访问,而无需领先大量基础设施投资。此外,云端 CIAM 解决方案提供持续更新和复杂的安全功能,可协助您满足不断变化的监管要求,同时确保强大的客户身分保护。
多重身份验证 (MFA) 领域预计在预测期内将经历最高的复合年增长率
在消费者识别及存取管理市场中,多重身分验证(MFA)领域预计将以最高的复合年增长率成长。这一市场成长的推动因素是对更强有力的安全措施的需求不断增长,以保护个人客户资讯免受线上攻击和身分盗窃。 MFA 要求使用者在获得进入许可权之前提供多种身份验证方式,例如密码、指纹扫描或透过简讯发送的一次性代码,从而增加了一层额外的安全性。此外,随着组织应对日益严格的监管要求和不断增加的资料外洩事件,采用 MFA 解决方案对于维护使用者便利性和确保合规性至关重要。
消费者识别及存取管理市场由北美主导。这一优势是由新兴经济体高度发展的经济体所推动的,这些经济体拥有大量的线上企业和精通技术的消费者群体。由于该地区严格的法规环境,包括《加州消费者隐私法》(CCPA) 和《一般资料保护规范》(GDPR) 等资料保护法,因此保持合规性和保护消费者身分验证非常重要,因此非常需要强大的CIAM 解决方案。此外,随着资料外洩频率的增加以及对有效识别及存取管理重要性的认识的提高,企业正在大力投资 CIAM 技术来保护敏感资料并提高客户信任度。
在预测期内,消费者识别及存取管理市场预计将以亚太地区最高的复合年增长率成长。许多因素促成了这种快速成长,包括该地区数位转型的加速以及公司在建立有效的资料库管理系统方面的重大投资。智慧型手机普及率不断提高、网路普及率不断提高以及中阶不断壮大等因素推动了对安全数位服务的需求。此外,随着中国、日本、韩国、印度和其他国家的公司扩展其线上服务,强大的 CIAM 解决方案对于管理使用者身分和保护敏感资料至关重要。
According to Stratistics MRC, the Global Consumer Identity and Access Management (CIAM) Market is accounted for $10.03 billion in 2024 and is expected to reach $29.06 billion by 2030 growing at a CAGR of 19.4% during the forecast period. A specific subset of identity management called Consumer Identity and Access Management (CIAM) is devoted to protecting and managing consumer identities and their access to online services. With features like social login, consent management, multi-factor authentication, and single sign-on (SSO), CIAM solutions allow companies to offer their clients smooth, safe, and customized experiences. Moreover, while enabling companies to collect useful customer data for analytics and personalization, these systems also guarantee that only authorized individuals have access to sensitive information.
According to a report by IBM, the global average cost of a data breach reached $4.45 million in 2023, highlighting the need for robust security solutions like CIAM to protect consumer identities and sensitive data from cyber attacks, ensuring regulatory compliance and maintaining customer trust.
Increasing demand for a smooth customer experience
Businesses are realizing more and more how important a smooth customer experience is to increasing sales and fostering brand loyalty. Consumers anticipate simple access to services without laborious login procedures, which may cause annoyance and abandonment. Businesses can expedite user registration, authentication, and access across multiple platforms and devices with the help of CIAM solutions. Additionally, CIAM contributes to improving user convenience while preserving security by offering features like social login options and single sign-on (SSO), which eventually raises conversion rates and improves customer satisfaction.
Insufficient experienced cybersecurity experts
One of the biggest obstacles for companies trying to deploy successful CIAM solutions is the lack of skilled cybersecurity professionals. The need for qualified experts who can control and reduce these risks has increased as cyberthreats have grown more complex. Due to insufficient security measures brought on by this scarcity, organizations may become more susceptible to identity theft and security breaches. Furthermore, businesses might find it difficult to fully utilize CIAM technologies without qualified staff, which could lead to less-than-ideal identity system implementation and administration.
Large number of online transactions
There is a significant need for strong CIAM solutions due to the rise in online transactions, especially in industries like banking and eCommerce. Systems that can securely manage user identities and access privileges are necessary as businesses grow to accommodate expanding customer bases. Organizations can prevent identity theft and unwanted access by implementing strong authentication techniques like one-time passwords (OTP) and multi-factor authentication (MFA) with the aid of CIAM solutions. Moreover, businesses that handle high transaction volumes benefit from this emphasis on security, which makes CIAM a crucial part of their digital infrastructure.
Data privacy issues
Customers concerns about the management and security of their personal data are growing as data privacy becomes more widely recognized. Prominent data breaches have increased doubt about companies' capacity to protect private information. If organizations are unable to show that they have effective data protection measures in place, this worry may result in a lack of trust in CIAM systems. Additionally, the possibility of heavy fines and legal issues for non-compliance with strict regulations like the CCPA and GDPR further complicates the environment for CIAM providers.
The COVID-19 pandemic has had a major effect on the market for consumer identity and access management (CIAM), hastening the adoption of remote work and digital services. The need for safe and effective identity management systems increased as more companies moved their operations online due to a rise in online transactions and a greater dependence on digital platforms. With a noticeable increase in cyber attacks taking advantage of weaknesses linked to remote work settings, this change raised awareness of cybersecurity threats. Furthermore, CIAM solutions were therefore given top priority by organizations in order to improve security protocols, optimize user experiences, and guarantee adherence to changing data privacy laws.
The Cloud segment is expected to be the largest during the forecast period
The market for consumer identity and access management, or CIAM, is dominated by the cloud segment. The many benefits that cloud-based solutions provide, such as cost-effectiveness, scalability, and flexibility, are responsible for this dominance. To effectively manage user identities and access across multiple platforms without having to make large upfront infrastructure investments, organizations are becoming more and more interested in implementing cloud CIAM solutions. Moreover, cloud CIAM solutions offer ongoing updates and sophisticated security features that help businesses adhere to changing regulatory requirements while guaranteeing strong customer identity protection.
The Multi-Factor Authentication (MFA) segment is expected to have the highest CAGR during the forecast period
In the Consumer Identity and Access Management (CIAM) market, the Multi-Factor Authentication (MFA) segment is anticipated to grow at the highest CAGR. The growing demand for stronger security measures to shield private client information from online attacks and identity theft is what is causing this expansion. By requiring users to provide multiple forms of verification before gaining access, such as a password and fingerprint scan or a one-time code sent via SMS, MFA adds an extra layer of security. Furthermore, adopting MFA solutions is becoming crucial for maintaining user convenience while guaranteeing compliance as organizations deal with increasingly stringent regulatory requirements and an increase in data breach incidents.
The market for Consumer Identity and Access Management (CIAM) is dominated by the North American region. A highly developed digital economy with a sizable number of online businesses and a tech-savvy consumer base is the driving force behind this dominance. Strong CIAM solutions are in high demand to maintain compliance and safeguard consumer identities due to the region's strict regulatory environment, which includes data protection laws like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). Additionally, organizations are investing heavily in CIAM technologies to protect sensitive data and improve customer trust as a result of the growing frequency of data breaches and the increased awareness of the significance of effective identity and access management practices.
Over the course of the forecast period, the Consumer Identity and Access Management (CIAM) market is expected to grow at the highest CAGR in the Asia Pacific region. Numerous factors, such as the region's accelerating digital transformation and the large investments made by businesses in creating effective database management systems, are responsible for this rapid growth. The demand for secure digital services is being driven by factors such as growing smartphone adoption, rising internet penetration, and an expanding middle class. Furthermore, strong CIAM solutions are essential for managing user identities and protecting sensitive data as companies in nations like China, Japan, South Korea, and India grow their online offerings.
Key players in the market
Some of the key players in Consumer Identity and Access Management (CIAM) market include Broadcom Inc, Cisco Systems, Inc, Microsoft Corporation, Acuant, Inc, SAP SE, Forgerock Inc., IBM Corporation, Loginradius Inc., Okta Inc., Mitek System, Inc, Akamai Technologies, Ping Identity, Salesforce Inc, OpenText and Thales.
In June 2024, Microsoft Corp. and Hitachi Ltd. announced projected multibillion-dollar collaboration over the next three years that will accelerate social innovation with generative AI. Through this strategic alliance, Hitachi will propel growth of the Lumada business, with a planned revenue of 2.65 trillion yen (18.9 billion USD)*1 in FY2024, and will promote operational efficiency and productivity improvements for Hitachi Group's 270,000 employees.
In June 2024, SAP SE and WalkMe Ltd. announced that the companies have entered into a definitive agreement under which SAP will acquire WalkMe, a leader in digital adoption platforms (DAPs). WalkMe's solutions help organizations navigate constant technology change by providing users with advanced guidance and automation features that enable them to execute workflows seamlessly across any number of applications.
In March 2024, Networking major Cisco has signed an agreement with the Karnataka government to train 40,000 people in cybersecurity skills and awareness. Women will represent half of the trained workforce to help meet the growing need for such skills as organisations bolster the cybersecurity, according to the memorandum of understanding the company signed with Karnataka Innovation Technology Society, Department of Electronics, Information Technology, Biotechnology.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.