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市场调查报告书
商品编码
1617078
2030年减重和体重管理饮食市场的全球趋势预测 - 产品类型、人口统计、分销管道、饮食类型、健康问题、消费者趋势、区域分析Weight Loss and Weight Management Diet Market Forecasts to 2030 - Global Analysis By Product Type, Demographics, Distribution Channel, Type of Diet, Health Concern, Consumer Trends and By Geography |
据Stratistics MRC称,2024年全球减重和体重管理饮食市场规模为2957.2亿美元,预计在预测期内复合年增长率为9.0%,到2030年将达到4959.5亿美元。
减重/体重管理饮食是指旨在帮助个人减掉多余体重或维持健康体重的系统饮食计划。这些饮食通常注重热量控制、均衡营养和永续的生活方式改变。它还可能包括代餐、低热量食品和特定的饮食模式,例如低碳水化合物和高蛋白饮食。其目的是促进长期健康益处,改善新陈代谢并降低肥胖相关疾病的风险,同时确保整体健康所需的充足营养摄取。
哈里斯民调报告称,到 2021 年,大约 15% 的美国成年人将患有至少两种慢性病。
提高健康意识
随着人们对肥胖和不良生活方式选择(如糖尿病、心血管疾病和高血压)相关健康风险的认识不断提高,消费者在控制体重方面变得更加积极主动。向更健康的饮食习惯和健身的转变正在推动对帮助人们控制体重的产品和服务的需求增加,例如代餐、低热量食品和减肥补充剂。健康意识的增强也推动了注重永续减重的饮食的流行,例如低碳水化合物饮食、生酮饮食和间歇性断食。此外,人们对心理健康和自我护理的日益关注正在推动对促进整体健康的产品的投资。
减重产品的副作用
在减重和体重管理饮食市场中,减重产品的副作用是一个主要的限制因素。儘管许多产品承诺快速见效,但有些产品可能会产生负面副作用,例如头痛、噁心、疲劳、头晕和消化器官系统问题。减重药物,尤其是含有咖啡因和麻黄等兴奋剂的药物,可能会导致更严重的副作用,例如心率加快、高血压和失眠。此外,某些减重方法,尤其是饮食限製或不均衡的减肥方法,可能会导致营养缺乏。市场需要更多的开放、监管和基于证据的产品,因为这些负面影响使消费者产生怀疑并阻碍减重方法的广泛采用。
个人化饮食计划的需求
减重和体重管理饮食市场对个人化减肥计画的需求正在迅速增长。随着消费者寻求更量身定制的方法来实现个人健康和健身目标,个人化饮食越来越受欢迎。这些计划根据年龄、性别、生活方式、病历和遗传倾向等因素进行定制,以提供更有效和永续的体重管理解决方案。饮食追踪应用程式和基因测试等技术的进步使个人能够获得高度具体的建议,使他们的减重之旅更加充实。这种个人化的方法可以促进更好地遵守饮食计划,提高消费者满意度,并促进整体市场成长。
高级产品高成本
高级产品的高价格是减重和体重管理饮食市场的重要限制因素。客製化饮食计画、有机补充品和专业体重管理服务等优质减重解决方案提供了先进的功能和效果,但其高昂的价格分布使许多消费者难以接受。这可能会在对价格敏感的客户和能负担得起此类产品的客户之间造成裂痕。因此,一些消费者将选择更实惠的替代品,从而阻碍高端市场的成长。此外,这些产品的高价格可能会限制可支配收入较低的新兴市场的采用。
COVID-19 的影响
COVID-19 大流行对减重和体重管理饮食市场产生了重大影响,带来了挑战和机会。锁门、社交距离和健身房关闭让家庭健身和健康饮食成为人们关注的焦点,从而推动了对食品餐、补充品和家庭锻炼计划等减重产品的需求。然而,疫情期间的经济不确定性和经济压力导致一些消费者削减非必要支出,影响了高级产品的销售。此外,大流行期间压力和情绪化饮食的增加导致对舒适食品的需求激增,影响了一些人的体重管理工作。
预计食品产业将在预测期内实现最高成长
由于消费者对健康和保健意识的提高、肥胖盛行率的增加以及对方便的减重解决方案的需求不断增加,食品行业预计将成为最大的行业。脂肪燃烧剂、食慾抑制剂和新陈代谢促进剂等膳食食品迎合了寻求快速有效效果的消费者。除了易于使用之外,对预防性保健的日益重视也推动了这些补充品作为体重管理策略的重要组成部分的采用。
预计专卖店细分市场在预测期间内复合年增长率最高
由于专卖店专注于提供优质且有针对性的产品,以满足注重健康的消费者的需求,因此预计在预测期内复合年增长率最高。这些商店提供各种特定饮食补充品、有机食品替代品、体重管理食品以及您在常规零售店找不到的更多商品。专业的产品、知识渊博的员工和个人化的购物体验正在吸引为减重和健康目标寻求客製化解决方案的客户,从而推动市场成长。
由于健康意识的提高、可支配收入的增加和都市化程度的提高,亚太地区预计将在预测期内占据最大的市场占有率。消费者越来越意识到与肥胖相关的健康风险,导致对营养食品、代餐和健身产品等减重解决方案的需求增加。此外,西方饮食、生活方式改变和健身趋势扩散的影响正在促使该全部区域越来越多地采用体重管理解决方案。
由于肥胖率上升、健康意识增强以及对便捷体重管理解决方案的需求不断增长,预计北美在预测期内的复合年增长率最高。随着消费者越来越意识到与超重相关的健康风险,人们越来越关注维持健康的生活方式。健身趋势、饮食计划和营养食品的流行以及高可支配收入正在推动市场成长,使减重解决方案更容易为广大人群所接受。
According to Stratistics MRC, the Global Weight Loss and Weight Management Diet Market is accounted for $295.72 billion in 2024 and is expected to reach $495.95 billion by 2030 growing at a CAGR of 9.0% during the forecast period. Weight loss and weight management diets refer to structured eating plans designed to help individuals lose excess body weight or maintain a healthy weight. These diets typically focus on calorie control, balanced nutrition, and sustainable lifestyle changes. They may include meal replacements, low-calorie foods, or specific dietary patterns like low-carb or high-protein diets. The goal is to promote long-term health benefits, improve metabolism, and reduce the risk of obesity-related conditions while ensuring adequate nutrient intake for overall well-being.
According to the Harris poll report, in 2021, roughly 15% of adults in the United States reported having at least two chronic medical conditions.
Increasing health consciousness
As awareness of the health risks associated with obesity and poor lifestyle choices rises such as diabetes, cardiovascular diseases, and high blood pressure consumers are becoming more proactive in managing their weight. The shift toward healthier eating habits and physical fitness is encouraging a growing demand for products and services that aid weight management, such as meal replacements, low-calorie foods, and weight loss supplements. The rise in health-conscious behaviors is also fueling the popularity of diets that focus on sustainable weight loss, like low-carb, ketogenic, and intermittent fasting. Additionally, an increasing emphasis on mental wellness and self-care is pushing more individuals to invest in products that promote overall health.
Side effects of weight loss products
Some Side effects of weight loss products pose a significant restraint in the Weight Loss and Weight Management Diet Market. Many products promise immediate benefits, but some can have negative side effects like headaches, nausea, exhaustion, dizziness, or digestive problems. More serious adverse effects, such as elevated heart rate, hypertension, and insomnia, can result from some weight reduction pills, particularly those that contain stimulants like caffeine or ephedra. Furthermore, nutritional shortages may result from certain weight loss regimens, particularly those that are very restricted or unbalanced. The market needs more openness, regulation, and evidence-based products since these negative effects make consumers skeptical and prevent the broad adoption of weight loss methods.
Demand for personalized diet plans
The demand for personalized diet plans is rapidly growing in the Weight Loss and Weight Management Diet Market. As consumers seek more tailored approaches to meet their individual health and fitness goals, personalized diets are becoming increasingly popular. These plans are customized based on factors such as age, gender, lifestyle, medical history, and genetic makeup, offering a more effective and sustainable weight management solution. With advancements in technology, including diet-tracking apps and genetic testing, individuals can now access highly specific recommendations, enhancing their weight loss journey. This personalized approach promotes better adherence to diet plans, boosting consumer satisfaction and overall market growth.
High cost of premium products
The high cost of premium products is a notable restraint in the Weight Loss and Weight Management Diet Market. While premium weight loss solutions, such as customized meal plans, organic supplements, and specialized weight management services, offer advanced features and effectiveness, their higher price points limit accessibility for many consumers. This can create a divide between price-sensitive customers and those able to afford such products. As a result, some consumers may opt for more affordable alternatives, hindering the growth of the premium segment. Additionally, the higher cost of these products can restrict their adoption in emerging markets with lower disposable incomes.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the Weight Loss and Weight Management Diet Market, driving both challenges and opportunities. Lockdowns, social distancing, and gym closures led to an increased focus on home-based fitness and healthier eating, sparking higher demand for weight loss products like meal replacements, supplements, and at-home workout plans. However, the economic uncertainty and financial strain during the pandemic caused some consumers to cut back on non-essential spending, affecting premium product sales. Additionally, the rise in stress and emotional eating during the pandemic led to a surge in demand for comfort foods, impacting weight management efforts for some individuals.
The dietary supplements segment is expected to be the largest during the forecast period
The dietary supplements segment is estimated to be the largest, due to growing consumer awareness of health and wellness, the increasing prevalence of obesity, and a rising demand for convenient weight loss solutions. Dietary supplements, such as fat burners, appetite suppressants, and metabolism boosters, cater to consumers seeking quick and effective results. The ease of use, along with the growing emphasis on preventive healthcare, drives the adoption of these supplements as a key component in weight management strategies.
The specialty stores segment is expected to have the highest CAGR during the forecast period
The specialty stores segment is anticipated to witness the highest CAGR during the forecast period, due to their focus on offering high-quality, targeted products that cater to health-conscious consumers. These stores provide a wide range of diet-specific supplements, organic meal replacements, and weight management foods that are not typically found in mainstream retail outlets. Their specialized offerings, knowledgeable staff, and personalized shopping experience attract customers seeking tailored solutions for their weight loss and health goals, fueling market growth.
Asia Pacific is expected to have the largest market share during the forecast period due to rising health awareness, growing disposable incomes, and increasing urbanization. Consumers are becoming more conscious of the health risks associated with obesity, leading to higher demand for weight loss solutions such as dietary supplements, meal replacements, and fitness products. Additionally, the influence of Western diets, changing lifestyles, and a surge in fitness trends contribute to the growing adoption of weight management solutions across the region.
North America is projected to witness the highest CAGR over the forecast period, owing to driven by increasing obesity rates, heightened health consciousness, and a growing demand for convenient weight management solutions. As consumers become more aware of the health risks associated with excess weight, there is a rising focus on maintaining a healthy lifestyle. The popularity of fitness trends, diet programs, and nutritional supplements, along with a high disposable income, fuels the market growth, making weight loss solutions more accessible to a broad demographic.
Key players in the market
Some of the key players profiled in the Weight Loss and Weight Management Diet Market include Nutrisystem Inc., Weight Watchers International, Inc. (WW), Herbalife International of America, Inc., Abbott Laboratories, Medifast Inc., GNC Holdings Inc., The Coca-Cola Company, PepsiCo, Inc., Bayer AG, Isagenix International LLC, SlimFast, Rite Aid Corporation, Amway Corporation, Jillian Michaels, Nestle S.A., Forever Living Products International, Inc., Atkins Nutritionals, Inc., Youngevity International, Inc., Shaklee Corporation, and ViSalus Inc.
In October 2023, Nutrisystem launched a new weight loss program featuring a protein-packed meal plan aimed at supporting muscle maintenance and fat loss, targeting those who want to combine weight management with fitness.
In September 2023, WW introduced an enhanced version of their "WellnessWins" reward program, where users can earn points for healthy activities and use them for discounts on food, wellness products, and other benefits, further integrating motivation and rewards into their weight management plans.
In July 2023, Herbalife launched a new range of weight loss shakes, designed with reduced sugar and added fiber, to appeal to health-conscious consumers seeking an effective and nutritious weight management solution.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.