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市场调查报告书
商品编码
1623438
全球减重和体重管理市场规模(按产品类型、最终用户、地区、范围和预测)Global Weight Loss And Weight Management Market Size By Product Type (Diet, Equipment, Services), By End- User (Children, Adults, Senior Citizens, People With Specific Health Conditions), And By Geographic Scope And Forecast |
2023 年减肥和体重管理市场规模估计为 2,129.7 亿美元,预计到 2031 年将达到 4,495.8 亿美元,2024 年至 2031 年的复合年增长率为 9.48%。体重管理包括有助于达到和维持健康体重的行为、技术和生理过程,并强调促进健康饮食和日常身体活动的长期生活方式策略。
体重管理策略着重于透过逐渐减重和维持理想体重来实现健康体重,但也支持体重中性的健康方法。
鑑于肥胖是多种慢性疾病(包括糖尿病、高血压和心血管疾病)的危险因素,体重管理的基础科学以及实现和维持健康体重的策略至关重要。
肥胖是指体内脂肪的异常堆积和储存,是一种慢性疾病,需要多种治疗方法,包括改变生活方式、药物、膳食补充剂、外科手术和身体活动干预。
生活方式的改变是肥胖治疗的基础,旨在减少胃部大小和食物摄入量的全面减肥和体重管理程序包括Roux-en-Y 胃绕道手术、袖状胃造口术,以及手术选择,包括切除和可调节胃束带。
影响减重和体重管理市场的关键市场动态是:
肥胖盛行率不断上升:
过去几十年来,全球肥胖率一直在稳步上升,预计这一趋势还将继续。这是由多种因素造成的,包括饮食和生活方式的改变,例如加工食品消费增加和体力活动减少。随着超重或肥胖人数的增加,对减重和体重管理产品和服务的需求也可能增加。
提高对肥胖健康风险的认知:
主要慢性疾病,包括心臟病、中风、2 型糖尿病和某些癌症,都与肥胖有密切关係。随着人们越来越意识到肥胖的健康风险,他们越来越多地寻求可以帮助他们减肥和改善健康的产品和服务。
新兴经济体的可支配所得增加:
新兴经济体的可支配所得不断增加。因此,越来越多的人有能力购买减重和体重管理产品和服务。这种经济成长极大地促进了这些地区减肥和体重管理市场的扩张。
主要问题
解决体重管理的复杂性:
许多因素影响减肥,包括遗传、环境、行为和个人喜好。这种复杂性使得开发 "一刀切" 的解决方案变得困难,需要采用量身定制的方法。
确保长期成功
一旦实现减肥,维持减肥效果通常是一项课题。反覆节食、体重反弹以及需要持续的努力和坚持是许多人面临的问题。可持续的、健康的生活方式的改变,而不是快速的解决方案,需要由市场来推动。
应对错误讯息和不切实际的期望
网路上和媒体上有很多关于减肥的资讯,但这些资讯往往相互矛盾且具有误导性。消费者很难做出明智的决定。此外,行销和个人比较会滋生不切实际的期望,从而导致失望和沮丧。市场需要优先考虑基于证据的方法和对健康体重管理的现实期望。
主要趋势
整体健康方法:
越来越多的消费者开始接受整体的体重管理方法,不仅注重减肥,还注重整体健康。除了饮食和运动之外,还涵盖心理健康、压力管理和睡眠等方面。
个人化、数据驱动的解决方案:
不断发展的技术正在促进个人化体重管理解决方案的开发。这包括穿戴式装置、健身追踪器和智慧型手机应用程序,可以追踪和分析用户的数据,并为饮食、运动和生活方式的改变提供个人化的建议。
专注于永续性和清洁标籤产品:
消费者越来越重视减肥产品的成分和长期有效性。这一趋势推动了天然、有机和清洁标籤产品的兴起,这些产品被认为从长远来看更安全、更永续。
Weight Loss And Weight Management Market size is estimated at USD 212.97 Billion in 2023 and is projected to reach USD 449.58 Billion by 2031 , growing at a CAGR of 9.48% from 2024 to 2031. Weight management encompasses behaviors, techniques, and physiological processes that contribute to the attainment and maintenance of a healthy weight, emphasizing long-term lifestyle strategies promoting healthy eating and daily physical activity.
Weight management strategies predominantly focus on achieving healthy weights through gradual weight loss and subsequent maintenance of ideal body weight, although weight-neutral approaches to health have also demonstrated positive outcomes.
The basic science of weight management and strategies for attaining and maintaining a healthy weight is crucial due to status of obesity as a risk factor for various chronic diseases, including diabetes, hypertension, and cardiovascular disease.
Obesity, defined as the abnormal accumulation and storage of fat in the body, is a chronic medical disorder necessitating various treatment approaches, including lifestyle modifications, pharmaceuticals, nutritional supplements, surgical procedures, and physical activity interventions.
Alterations to one's lifestyle form the foundation of treatment for obesity, with surgical options such as Roux-en-Y gastric bypass, sleeve gastrectomy, and adjustable gastric banding available for global weight loss and management, aiming to reduce stomach size and food intake.
The key market dynamics that are shaping the Weight Loss And Weight Management Market include:
Rising Prevalence of Obesity:
Over the past few decades, the global obesity rate has been steadily increasing, and this trend is expected to continue. This is attributed to several factors, including changes in diet and lifestyle, such as increased consumption of processed foods and decreased physical activity. As the number of people who are overweight or obese increases, there is also likely to be a growth in demand for weight loss and weight management products and services.
Growing Awareness About the Health Risks of Obesity:
Major chronic diseases, including heart disease, stroke, type 2 diabetes, and some types of cancer, are strongly associated with obesity. As awareness of the health risks of obesity increases among people, they are more likely to seek out products and services that can assist them in losing weight and improving their health.
Increasing Disposable Income in Developing Economies:
In developing economies, there has been a rise in disposable income levels. This enables people to increasingly afford weight loss and weight management products and services. Such economic growth is a significant factor contributing to the expansion of the Weight Loss And Weight Management Market in these regions.
Key Challenges
Addressing the Complexity of Weight Management:
Various factors, including genetics, environment, behavior, and personal preferences, influence weight loss. This complexity makes the development of a "one-size-fits-all" solution difficult and necessitates personalized approaches for individuals.
Ensuring Long-term Success:
Weight loss maintenance after achievement is often challenging. Yo-yo dieting, regaining lost weight, and the requirement for consistent effort and commitment are struggles faced by many individuals. Sustainable and healthy lifestyle changes, rather than quick fixes, need to be promoted by the market to address this.
Navigating Misinformation and Unrealistic Expectations:
Weight loss information is abundant online and in media, often conflicting or misleading. Consumers find it difficult to make informed decisions. Additionally, marketing and personal comparisons fuel unrealistic expectations, leading to disappointment and discouragement. The market needs to prioritize evidence-based approaches and realistic expectations for healthy weight management.
Key Trends
Holistic Wellness Approach:
A shift towards a holistic approach for weight management is increasingly observed among consumers, with emphasis not only on weight loss but also on overall well-being. Aspects like mental health, stress management, and sleep are encompassing alongside diet and exercise.
Personalized and Data-Driven Solutions:
Progress in technology is facilitating the development of personalized weight management solutions. This includes wearable devices, fitness trackers, and smartphone apps that track and analyze user data to provide personalized recommendations for diet, exercise, and lifestyle changes.
Focus on Sustainability and Clean-Label Products:
Consumer consciousness regarding ingredients and the long-term effectiveness of weight loss products is growing. This trend promotes the rise of natural, organic, and clean-label products perceived to be safer and more sustainable in the long run.
Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.
Here is a more detailed regional analysis of the Weight Loss And Weight Management Market:
North America
A higher prevalence of obesity is observed in North America compared to many other regions is resulting in a larger market for weight loss solutions.
Cultural norms in North America often led to a strong emphasis on appearance, fueling demand for weight loss products and services.
North America features a well-developed healthcare system with readily accessible weight loss resources and medical professionals.
Significant marketing and advertising efforts benefit the weight loss and weight management industry in North America, increasing consumer awareness and driving market dominance.
Asia Pacific
The demand for weight management solutions is fueled by rising rates of obesity in Asia Pacific, particularly in countries like China and India.
Individuals in the region have more disposable income to invest in weight loss products and services as economies develop.
The market is driven towards preventive and proactive weight management strategies due to growing health consciousness and concerns about weight-related diseases like diabetes.
The Global Weight Loss and Weight Management Market is Segmented on the basis of Product Type, End-User, and Geography.
Based on Product Type, the market is segmented into Diet, Equipment, and Services. The highest market share in the Weight Loss And Weight Management Market is typically held by the diet segment. This is because diet-focused products and plans are accessible and affordable for consumers compared to equipment or services. It offers a wide range of choices, from meal replacements to low-calorie foods, catering to various consumer preferences, with a strong focus on marketing contributing to its dominance.
Based on End-Users, the market is segmented into Children, Adults, Senior Citizens, and People with Specific Health Conditions. The highest market share in the Weight Loss And Weight Management Market is typically held by the adult segment. This is due to adults representing the largest demographic group with diverse weight management needs and preferences. Additionally, weight management solutions are often sought out more proactively by adults compared to other demographics.
Our market analysis includes a section specifically devoted to such major players, where our analysts give an overview of each player's financial statements, product benchmarking, and SWOT analysis. Key development strategies, market share analysis, and market positioning analysis of the players as mentioned above globally are also included in the competitive landscape section.