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市场调查报告书
商品编码
1617172
2030 年专业 AV(视听)市场预测:按产品、服务、分销管道、应用和地区进行的全球分析Pro AV (Audio-Visual) Market Forecasts to 2030 - Global Analysis By Product (Displays, AV Acquisition and Delivery Products, Projectors and Other Products), Services, Distribution Channel, Application and By Geography |
根据Stratistics MRC预测,2024年全球专业AV(视听)市场规模将达到45.7亿美元,预测期内复合年增长率为14.0%,预计到2030年将达到100.3亿美元。
专业AV(专业视听)是指为各行业专业使用而设计的先进视听系统。这些系统包括高品质显示器、音响系统、投影机、视讯会议工具以及用于演示、通讯和娱乐的整合解决方案。我们的目标是透过提供根据您的特定组织或活动的需求量身定制的无缝整合、卓越性能和可扩展解决方案来提高参与度、生产力和体验。
扩大跨产业的采用
在企业中,先进的视音频工具透过无缝视讯会议和演示增强协作。教育机构正在使用专业的视听系统进行互动学习和虚拟教室来激励学生学习。医疗机构正在利用 AV 技术进行远端医疗、培训和病患沟通。零售和餐旅服务业正在采用数位电子看板和身临其境型显示器来丰富客户体验。实况活动和娱乐产业依靠尖端的视音频系统来提供有影响力的表演。这种广泛的整合证实了专业视听解决方案在提高业务效率和使用者满意度方面的重要作用。
复杂的安装和集成
复杂的安装和整合需要复杂的设置,其中包括多个组件,例如显示器、音响系统、网路硬体和控制系统。这种复杂性往往会导致计划完成的延迟并加剧维护挑战。此外,实现旧有系统和现代系统之间的无缝互通性具有挑战性。由于担心实施期间营运中断,公司可能会犹豫投资。最终,这限制了采用,特别是对于技术资源有限的小型组织。
身临其境型体验需求
企业和活动组织者越来越多地寻求视讯音讯解决方案,为观众提供引人入胜的多感官环境。 AR、VR 和 3D 投影等先进技术透过提供沉浸式互动体验正在改变娱乐、教育和企业培训。在零售和餐旅服务业,身临其境型显示器和音响系统正在提高客户参与和品牌知名度。音乐会和体育赛事等实况活动利用尖端的 AV 工具来吸引大量观众。此外,虚拟和混合活动需要高品质的视音频设定来实现无缝和沈浸式通讯。这一趋势清楚地表明,人们越来越依赖专业视音频系统来讲述有影响力的故事和创造体验。
激烈的市场竞争
为了提供有竞争力的价格,创新和产品品质可能会受到损害。规模较小的企业很难在与拥有更大预算和全球影响力的知名品牌的竞争中生存。已开发市场的饱和限制了成长机会并进一步加剧了竞争。不断变化的消费者偏好需要频繁更新,从而增加成本和复杂性。高额的广告成本对于那些想要脱颖而出的公司来说是一个负担。
COVID-19 的影响
COVID-19 的爆发对专业 AV(视听)市场产生了重大影响,最初导致了供应链中断、计划延误以及大型设备支出减少。然而,向远距工作、线上教育和虚拟活动的转变推动了对会议系统、协作工具和直播解决方案的需求。各行业的因应措施是采用混合模式并推动对先进自动驾驶技术的投资。儘管面临挑战,疫情仍加速了数位转型以及专业视音频系统与各种应用的集成,重塑了市场优先事项和成长机会。
投影机行业预计将在预测期内成为最大的行业。
由于身临其境型视觉解决方案,投影机市场预计将出现良好的成长。可以提供大尺寸高解析度显示器的投影机非常适合企业演示、教育、实况活动等。雷射投影和 4K/8K 解析度等先进技术可透过提高影像清晰度和色彩准确性来推动需求。投影机广泛应用于电影院和游戏等娱乐领域,提供身临其境的体验。可携式短焦投影机与紧凑的空间相容,鼓励在较小的场所采用。
预计教育产业在预测期内的复合年增长率最高
透过将传统教学方法转变为引人入胜的互动体验,预计教育产业在预测期内将以最高的复合年增长率成长。智慧板、投影机和视讯会议系统等先进的视音频工具可透过提供视觉和听觉清晰度来增强学习效果。混合和远距学习模式大大增加了对确保无缝连接和协作的视音频解决方案的需求。互动式显示和虚拟实境工具支援体验式学习,并使复杂的主题更容易理解。大学和学校越来越多地投资于数位教室和校园通讯的视音频技术。
由于基础设施、数位转型和智慧技术投资的增加,预计亚太地区在预测期内将占据最大的市场占有率。快速都市化以及企业、教育、医疗保健和娱乐领域的扩张正在推动对先进视音频解决方案的需求。虚拟和混合活动的兴起,以及人工智慧和物联网整合的采用,正在增加市场潜力。中国、印度和日本等国家在专业视音频创新方面处于领先地位,为该地区各行业的高品质显示、视讯会议和身临其境型体验创造了机会。
由于企业、教育、医疗保健、娱乐和零售等行业对先进视音频解决方案的高需求,预计北美在预测期内将出现最高的复合年增长率。该地区的公司正在投资高品质显示器、视讯会议系统以及虚拟实境和扩增实境等身临其境型技术。向混合工作模式和数位通讯的转变进一步推动了专业视音频解决方案的采用。此外,实况活动、音乐会和体育场馆继续推动对创新音讯技术技术的需求。
According to Stratistics MRC, the Global Pro AV (Audio-Visual) Market is accounted for $4.57 billion in 2024 and is expected to reach $10.03 billion by 2030 growing at a CAGR of 14.0% during the forecast period. Pro AV (Professional Audio-Visual) refers to advanced audio and visual systems designed for professional use across various industries. These systems include high-quality displays, sound systems, projectors, video conferencing tools, and integrated solutions for presentations, communication, and entertainment. It aims to enhance engagement, productivity, and experiences by delivering seamless integration, superior performance, and scalable solutions tailored to specific organizational or event needs.
Growing adoption across industries
In the corporate sector, advanced audio-visual tools enhance collaboration through seamless video conferencing and presentations. Educational institutions leverage Pro AV systems for interactive learning and virtual classrooms, fostering better student engagement. Healthcare facilities utilize AV technology for telemedicine, training, and patient care communication. Retail and hospitality sectors adopt digital signage and immersive displays to enrich customer experiences. Live events and entertainment industries rely on cutting-edge AV systems for impactful performances. This widespread integration underscores the indispensable role of Pro AV solutions in driving operational efficiency and user satisfaction.
Complex installation and integration
Complex installation and integration require intricate setups involving multiple components, such as displays, sound systems, networking hardware, and control systems, which can overwhelm users without technical expertise. This complexity often leads to delays in project completion and escalates maintenance challenges. Additionally, achieving seamless interoperability between legacy and modern systems can be daunting. Businesses may hesitate to invest due to fears of operational disruption during installation. Ultimately, this limits adoption, especially among smaller organizations with limited technical resources.
Demand for immersive experiences
Businesses and event organizers increasingly seek AV solutions to create engaging, multisensory environments for audiences. Advanced technologies like AR, VR, and 3D projection are transforming entertainment, education, and corporate training by offering lifelike, interactive experiences. In retail and hospitality, immersive displays and sound systems enhance customer engagement and brand perception. Live events, including concerts and sports, leverage cutting-edge AV tools to captivate large audiences. Additionally, virtual and hybrid events necessitate high-quality AV setups for seamless, immersive communication. This trend underscores the growing reliance on Pro AV systems for impactful storytelling and experience creation.
Intense market competition
The race to offer competitive pricing often compromises innovation and product quality. Smaller players struggle to sustain operations against established brands with larger budgets and global reach. Market saturation in developed regions limits growth opportunities, intensifying rivalry further. Constantly shifting consumer preferences compel frequent updates, increasing costs and complexity. High advertising and promotional expenses burden companies aiming to differentiate their offerings.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the Pro AV (Audio-Visual) market, initially causing disruptions in supply chains, project delays, and reduced spending on large-scale installations. However, the shift to remote work, online education, and virtual events drove demand for conferencing systems, collaboration tools, and live streaming solutions. Industries adapted by embracing hybrid models, boosting investments in advanced AV technologies. Despite challenges, the pandemic accelerated digital transformation and the integration of Pro AV systems into diverse applications, reshaping market priorities and growth opportunities.
The projectors segment is expected to be the largest during the forecast period
The projectors segment is estimated to have a lucrative growth, due to immersive visual solutions. Their ability to deliver large, high-resolution displays makes them ideal for corporate presentations, education, and live events. Advanced technologies like laser projection and 4K/8K resolution enhance image clarity and colour precision, driving demand. Projectors are widely used in entertainment, including cinemas and gaming, for immersive experiences. Portable and short-throw projectors cater to compact spaces, boosting adoption in small venues.
The education segment is expected to have the highest CAGR during the forecast period
The education segment is anticipated to witness the highest CAGR growth during the forecast period, by transforming traditional teaching methods into engaging, interactive experiences. Advanced AV tools like smart boards, projectors, and video conferencing systems enhance learning by enabling visual and auditory clarity. Hybrid and remote learning models have surged demand for AV solutions, ensuring seamless connectivity and collaboration. Interactive displays and virtual reality tools support experiential learning, making complex subjects easier to understand. Universities and schools increasingly invest in AV technologies for digital classrooms and campus-wide communication.
Asia Pacific is projected to hold the largest market share during the forecast period due to increased investments in infrastructure, digital transformation, and smart technologies. Rapid urbanization, coupled with the expanding corporate, education, healthcare, and entertainment sectors, is fuelling demand for advanced AV solutions. The rise of virtual and hybrid events, along with the adoption of AI and IoT integration, enhances market potential. Countries like China, India, and Japan are leading in Pro AV innovations, creating opportunities for high-quality displays, video conferencing, and immersive experiences across various industries in the region.
North America is projected to have the highest CAGR over the forecast period, owing to high demand for advanced AV solutions across sectors such as corporate, education, healthcare, entertainment, and retail. The region's businesses are investing in high-quality displays, video conferencing systems, and immersive technologies like virtual and augmented reality. The shift toward hybrid work models and digital communication has further boosted the adoption of Pro AV solutions. Additionally, live events, concerts, and sports venues continue to drive demand for innovative AV technologies.
Key players in the market
Some of the key players profiled in the Pro AV (Audio-Visual) Market include AVIXA, Crestron Electronics, Harman International, Barco, Sony Corporation, Shure Incorporated, Panasonic Corporation, Extron Electronics, Cisco Systems, Vutec Corporation, Epson America, Sennheiser, Biamp Systems and L-Acoustics.
In March 2024, Sony Corporation entered into a partnership with the United Nations Office for Project Services (UNOPS) aimed at promoting innovation and technology to support the Sustainable Development Goals (SDGs). The collaboration focuses on selecting startups that align with these goals and co-hosting workshops to foster innovation.
In January 2024, AVIXA and CEDIA continue their partnership for the Integrated Systems Europe (ISE) event. This collaboration aims to enhance professional development through various educational programs and events, including the annual AV Career Day, which promotes diversity in the AV industry.