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市场调查报告书
商品编码
1662587
2030 年托盘展示市场预测:按产品类型、材料类型、应用、最终用户和地区进行全球分析Pallet Displays Market Forecasts to 2030 - Global Analysis By Product Type, Material Type, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球托盘展示市场预计在 2024 年将达到 15.00 亿美元,到 2030 年将达到 20.455 亿美元,预测期内的复合年增长率为 5.3%。
托盘展示是直接在标准运输托盘上建造的零售空间。在零售店中,它们用于展示商品(通常是大量展示)并用于行销目的。这些展示架可以有效率地将大量商品从仓库运送到销售现场,而且价格实惠、易于安装。商店展示功能强大,优化了产品可见度。
零售业发展
零售商越来越多地使用托盘展示来提高产品可见度、优化空间利用率并鼓励衝动购买。这些展示在超级市场和仓储商店等人流量大的区域特别有效,既可以作为储存工具,又可以促销工具。随着现代零售业态的兴起和全球品牌进入新兴市场,对创新、可客製化的托盘展示的需求不断增长,支持了市场的持续扩张。
再生性有限
许多托盘展示架,尤其是用硬纸板或纸板製成的托盘展示架,都是一次性使用的设计,不够耐用,不能长期使用。这增加了需要频繁更换的零售商的营运成本,尤其是在大型促销宣传活动期间。此外,对废弃物产生和环境影响的担忧进一步阻碍了不可重复使用的托盘展示架的使用,从而促使製造商寻求更永续和耐用的替代品。
数位显示集成
数位技术与托盘展示的融合为市场成长带来了良好的机会。数位显示器透过提供互动性、动态内容传送和个人化促销来提高客户参与。这些创新符合体验式购物和全通路零售的趋势,使品牌能够弥合实体店和线上平台之间的差距。随着零售商采用结合传统和数位元素的混合解决方案,对技术先进的托盘展示的需求预计将大幅增长。
对电子商务的偏好日益增长
对电子商务的日益增长的偏好对托盘展示市场构成了威胁。随着消费者越来越多地网路购物,商店产品展示的需求正在减少。这项变更将减少实体店的客流量,从而减少对托盘展示等传统商品行销解决方案的需求。随着零售商专注于加强其线上业务和电子商务平台,店内展示变得越来越不重要,从而影响了托盘展示市场。
COVID-19 疫情以多种方式影响了托盘展示市场。供应链中断最初减缓了生产和分销,但实体店对必需品的需求增加促使短期使用托盘展示。但电子商务的激增使得商店在关门期间不再依赖店内行销工具。随着限制措施的放鬆和消费者重返实体购物环境,需求将会恢復,从而重新专注于展示设计中的永续材料和数位整合。
预计全盘展示市场在预测期内将占据最大份额
预计全盘展示部分将在预测期内占据最大的市场占有率,因为它能够容纳大量商品,同时最大限度地提高高流量零售环境中的可见度。这些展示对于超级市场和仓储商店的大规模促销和季节性宣传活动特别有效。它的耐用性和容量意味着无需频繁补充,从而为零售商带来了成本效益。此外,全托盘展示透过为商标和产品讯息提供充足的空间来增强品牌机会,巩固其主导地位。
预计预测期内电子产业将以最高的复合年增长率成长。
由于对视觉吸引力强的显示器的需求不断增加,以突出智慧型手机和配件等高级产品,预计电子产业将在预测期内实现最高成长率。托盘展示架专为电子产品而设计,可确保产品安全放置,同时透过创新设计提高可视性。随着家用电子电器品牌在零售店大力投资体验式行销策略,这一领域的快速成长证实了其在推动客户参与和销售方面的重要性。
在预测期内,由于先进的零售基础设施和广泛采用的销售点行销策略,预计北美将占据最大的市场占有率。该地区大卖场、超级市场和仓储商店的普及使得对多功能托盘展示解决方案的需求很高。此外,永续材料的创新与消费者对环保包装的偏好一致。由于领先企业专注于客製化和数位集成,北美预计将保持其在该市场的主导地位。
在预测期内,由于都市化、可支配收入的增加以及中国和印度等国家的零售网络的扩大,预计亚太地区将呈现最高的复合年增长率。大卖场和便利商店的激增推动了对具有成本效益且影响深远的托盘展示解决方案的需求。此外,人们对永续性的意识不断增强,推动了该地区采用环保材料。
According to Stratistics MRC, the Global Pallet Displays Market is accounted for $1500.5 million in 2024 and is expected to reach $2045.5 million by 2030 growing at a CAGR of 5.3% during the forecast period. Pallet displays are retail spaces constructed directly onto typical shipping pallets. They are utilized in retail settings to display goods, frequently in large quantities or for marketing objectives. These displays enable the effective transportation of substantial amounts of goods straight from the warehouse to the sales floor and are reasonably priced and simple to erect. Their in-store presentations are powerful, and they optimize product visibility.
Growing retail sector
Retailers increasingly rely on pallet displays to enhance product visibility, optimize space utilization, and drive impulse purchases. These displays are particularly effective in high-traffic areas like supermarkets and warehouse clubs, where they serve as both storage and promotional tools. With the rise of modern retail formats and global brands entering emerging markets, the demand for innovative and customizable pallet displays continues to grow, supporting the market's sustained expansion.
Limited reusability
Many pallet displays, especially those made from cardboard or paperboard, are designed for single-use applications and lack durability for extended use. This increases operational costs for retailers who need frequent replacements, particularly during large-scale promotional campaigns. Additionally, concerns about waste generation and environmental impact further discourage the use of non-reusable pallet displays, prompting manufacturers to explore more sustainable and durable alternatives.
Integration of digital displays
The integration of digital technology into pallet displays presents a promising opportunity for market growth. Digital displays enhance customer engagement by providing interactive features, dynamic content delivery, and personalized promotions. These innovations align with trends in experiential shopping and omnichannel retailing, allowing brands to bridge the gap between physical stores and online platforms. As retailers adopt hybrid solutions combining traditional and digital elements, the demand for technologically advanced pallet displays is expected to rise significantly.
Growing preference for e-commerce
The growing preference for e-commerce poses a threat to the pallet displays market. As consumers increasingly shop online, the need for in-store product displays diminishes. This shift reduces foot traffic in physical retail stores, leading to decreased demand for traditional merchandising solutions like pallet displays. Retailers' focus on enhancing their online presence and e-commerce platforms further diminishes the relevance of in-store displays, impacting the pallet displays market.
The COVID-19 pandemic had a mixed impact on the pallet displays market. While supply chain disruptions initially slowed production and distribution, increased demand for essential goods in physical stores drove short-term use of pallet displays. However, the surge in e-commerce reduced reliance on in-store marketing tools during lockdowns. As restrictions eased and consumers returned to physical shopping environments, demand rebounded, with a renewed focus on sustainable materials and digital integration in display designs.
The full pallet displays segment is expected to be the largest during the forecast period
The full pallet displays segment is expected to account for the largest market share during the forecast period due to its ability to accommodate large volumes of products while maximizing visibility in high-traffic retail environments. These displays are particularly effective for bulk promotions and seasonal campaigns in supermarkets and warehouse clubs. Their durability and capacity reduce restocking frequency, making them cost-effective for retailers. Additionally, full pallet displays enhance branding opportunities by offering ample space for logos and product messaging, solidifying their leadership position.
The electronics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the electronics segment is predicted to witness the highest growth rate due to rising demand for visually appealing displays that highlight premium products like smartphones and accessories. Pallet displays tailored for electronics ensure secure product placement while enhancing visibility through innovative designs. As consumer electronics brands invest heavily in experiential marketing strategies within retail stores, this segment's rapid expansion underscores its importance in driving customer engagement and sales.
During the forecast period, the North America region is expected to hold the largest market share due to its advanced retail infrastructure and widespread adoption of point-of-purchase marketing strategies. The region's strong presence of hypermarkets, supermarkets, and warehouse clubs drives demand for versatile pallet display solutions. Additionally, innovations in sustainable materials align with consumer preferences for eco-friendly packaging. With major players focusing on customization and digital integration, North America is expected to maintain its dominance in this market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR owing to urbanization, rising disposable incomes, and expanding retail networks in countries like China and India. The proliferation of hypermarkets and convenience stores fuels demand for cost-effective yet impactful pallet display solutions. Additionally, growing awareness about sustainability drives the adoption of eco-friendly materials in this region.
Key players in the market
Some of the key players in Pallet Displays Market include International Paper Company, DS Smith plc, Smurfit Kappa Group PLC, Sonoco Products Company, Pratt Industries Inc., Georgia-Pacific LLC, WestRock Company, FFR Merchandising Company, U.S. Corrugated, Inc., Marketing Alliance Group, Creative Displays Now, Mondi plc, Cascades Inc., BWAY Corporation, Packaging Corporation of America, Bennett Packaging, Siffron, Inc. and Proactive Packaging.
In April 2024, the boards of International Paper Company ("International Paper") and DS Smith Plc ("DS Smith") are pleased to announce that they have reached agreement on the terms of a recommended all-share combination of International Paper with DS Smith. The Combination will bring together complementary businesses to create a truly global sustainable packaging solutions leader, with industry leading positions in two of the most attractive geographies of Europe and North America.
In September 2023, Pratt Industries, Inc. officially opened its $700 million 100% recycled paper mill and corrugated box factory in Henderson, Kentucky. It is the most technologically advanced and environmentally friendly paper mill ever built and will save the equivalent of 25,000 trees every day - more trees than are in New York City's Central Park.
In May 2023, Mondi, a global leader in sustainable packaging and paper, has collaborated with Silbo to upgrade its pallet wrapping from plastic stretch film to Mondi's kraft paper Advantage StretchWrap. Silbo has installed the first EW Technology PaperWrap machine at its plant in zory, Poland and provides more sustainable flexible packaging for its broad range of customers, including those supplying fruits and vegetables.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.