![]() |
市场调查报告书
商品编码
1662600
2030 年端点保护平台市场预测:按解决方案类型、部署类型、组织规模、最终用户和地区进行的全球分析Endpoint Protection Platform Market Forecasts to 2030 - Global Analysis By Solution Type, Deployment Mode, Organization Size, End User and By Geography |
根据 Stratistics MRC 的数据,全球端点保护平台 (EPP) 市场预计在 2024 年达到 179.6 亿美元,预计到 2030 年将达到 302.4 亿美元,预测期内的复合年增长率为 12.9%。
端点保护平台是一种旨在保护设备免受安全威胁的网路安全解决方案。 EPP 整合了各种安全功能,以防御恶意软体和勒索软体等网路攻击。它在端点上运行,以即时监控、检测和应对威胁。 EPP 解决方案通常集中管理,为管理员提供单一管理介面来监督整个组织所有端点的保护。
根据 Ponemon 报告 2022,组织平均每年在端点管理上花费近 4,252,500 美元,另外还需要 507,250 美元用于 IT 和IT安全服务台支援。
网路安全威胁日益增加
由于端点经常成为网路攻击的目标,企业正在寻求全面的安全解决方案来保护敏感资料并维护系统完整性。 EPP 平台提供即时威胁侦测、预防和回应,以帮助减轻任何潜在的违规行为。随着网路犯罪分子变得越来越老练,对 EPP 解决方案的需求不断上升,尤其是在金融、医疗保健和政府等行业,从而推动了市场大幅扩张。攻击的频率和复杂程度不断提高,并继续推动这个市场向前发展。
整合复杂性
EPP 解决方案通常需要与各种系统集成,包括防火墙、SIEM 和网路安全工具,由于相容性问题和技术环境的差异,这可能具有挑战性。这个整合过程可能需要专业技能,从而增加营运负担。此外,复杂的实施可能会导致业务中断并导致采用缓慢,特别是在技术资源有限的小型组织中。
人工智慧和机器学习的进步
基于人工智慧的 EPP 解决方案可以即时分析大量资料并识别可能征兆网路攻击的模式和异常。机器学习演算法不断学习并适应新的攻击技术,随着时间的推移提高系统的准确性和效率。这种主动方法能够快速侦测和缓解进阶威胁,例如零时差攻击和进阶持续性威胁(APT),从而提高安全性并降低违规风险,从而推动市场需求。
误报和开销
当良性文件或活动被错误地标记为威胁时,EPP 中就会出现误报,导致不必要的警报。这会让安全团队不堪重负,并导致资源分配效率低落。开销源自于扫描大量资料的运算负担,并降低了系统效能。如果无法有效应对这些挑战,可能会导致挫折感、对 EPP 解决方案的信任度降低以及采用受限,从而阻碍整体市场的成长。
COVID-19 的影响
由于远距办公的激增以及个人设备在业务中的使用增加,COVID-19 疫情显着加速了端点保护平台市场的发展。这种变化增加了网路安全风险,促使企业投资强大的端点安全解决方案。针对远端劳动力和关键基础设施的网路攻击的增加进一步推动了对 EPP 解决方案的需求。此外,对网路安全漏洞认识的提高促使各行各业采取全面的保护策略。
预计预测期内加密货币部分将成为最大的部分。
预计在整个预测期内加密货币领域将占据最大的市场占有率。 EPP 中的加密解决方案透过将敏感资料转换为不可读的格式来保护敏感数据,防止未经授权的使用者存取资料。这些解决方案通常包括全碟加密、檔案级加密和云端加密,以保护静态和传输资料。它是 EPP 的关键要素,尤其是在处理个人和财务资讯的行业,因为它提供了额外的安全层来保护端点免遭资料窃取。
预计预测期内,IT 和通讯产业将实现最高的复合年增长率。
预计在预测期内,IT 和通讯领域将实现最高的复合年增长率。在IT和通讯领域,端点保护平台对于确保各种设备和网路的安全至关重要。 EPP 解决方案可防御恶意软体、勒索软体和未授权存取等网路威胁,确保您的通讯基础架构的完整性。此外,遵守 GDPR 和 HIPAA 等行业特定法规正在推动采用 EPP 来实现强大的网路安全措施。
由于数位转型、远距办公的日益普及以及网路威胁的不断增加,预计亚太地区将在预测期内占据最大的市场占有率。随着企业面临恶意软体、勒索软体和资料外洩等日益增加的风险,印度、中国和日本等国家正在出现网路安全投资激增。该地区不断扩大的IT基础设施,加上严格的资料保护条例,进一步推动了对 EPP 解决方案的需求。此外,亚太地区中小企业的快速成长为EPP供应商满足其多样化的安全需求创造了新的机会。
受恶意软体、勒索软体和资料外洩等网路威胁日益增加的推动,预计北美将在预测期内实现最高的复合年增长率。该地区对 GDPR 和 CCPA 等网路安全法规的重视正在推动对全面端点安全解决方案的投资。北美完善的IT基础设施,加上对网路安全创新的大量投资,进一步增强了该市场的成长前景。
According to Stratistics MRC, the Global Endpoint Protection Platform (EPP) Market is accounted for $17.96 billion in 2024 and is expected to reach $30.24 billion by 2030 growing at a CAGR of 12.9% during the forecast period. An Endpoint Protection Platform (EPP) is a cybersecurity solution designed to protect devices from security threats. EPP integrates various security features to defend against malware, ransomware, and other cyber attacks. It operates on the endpoint itself and monitors, detects, and responds to threats in real time. EPP solutions are often centralized, providing a single management interface for administrators to oversee the protection of all endpoints across an organization.
According to the Ponemon Report 2022, on average, organizations spend close to USD 4,252,500 annually on endpoint management, while another USD 507,250 is needed by IT and IT security help desk support.
Increasing cybersecurity threats
With endpoints being frequent targets for cyber attacks, organizations seek comprehensive security solutions to protect sensitive data and maintain system integrity. EPP platforms provide real-time threat detection, prevention, and response, helping to mitigate potential breaches. As cybercriminals become more sophisticated, the demand for EPP solutions escalates, especially in industries like finance, healthcare, and government, driving significant market expansion. The growing frequency and complexity of attacks continue to propel this market forward.
Complexity in integration
EPP solutions often need to be aligned with various systems, such as firewalls, SIEM, and network security tools, which can be challenging due to compatibility issues and varying technological environments. This integration process may require specialized skills, which adds to the operational burden. Additionally, complex implementations can cause disruptions in business operations, leading to delays in adoption, especially among smaller organizations with limited technical resources.
Advancements in AI and machine learning
AI-driven EPP solutions can analyze large volumes of data in real time, identifying patterns and anomalies indicative of cyber attacks. Machine learning algorithms continuously learn and adapt to new attack techniques, improving the system's accuracy and efficiency over time. This proactive approach allows for quicker detection and mitigation of sophisticated threats, such as zero-day attacks and advanced persistent threats (APTs), offering enhanced security and reducing the risk of breaches, thus driving market demand.
False positives and overhead
False positives occur in EPP occur when benign files or activities are mistakenly flagged as threats, leading to unnecessary alerts. This can overwhelm security teams and result in inefficient resource allocation. Overhead arises from the computational burden of scanning large amounts of data, which can slow down system performance. If not effectively managed, these challenges can create frustration, reduce trust in EPP solutions, and limit their adoption, thereby hampering overall market growth.
Covid-19 Impact
The covid-19 pandemic significantly accelerated the endpoint protection platform (EPP) market, driven by the surge in remote work and the increased use of personal devices for business purposes. This shift heightened cybersecurity risks, prompting organizations to invest in robust endpoint security solutions. The rise in cyber attacks targeting remote employees and critical infrastructure further fuelled demand for EPP solutions. Additionally, heightened awareness of cybersecurity vulnerabilities led to greater adoption of comprehensive protection strategies across various industries.
The encryption segment is expected to be the largest during the forecast period
The encryption segment is predicted to secure the largest market share throughout the forecast period. Encryption solutions in EPP safeguard sensitive data by converting it into unreadable formats, ensuring that unauthorized users cannot access it. These solutions typically include full-disk encryption, file-level encryption, and cloud encryption, securing data both at rest and in transit. It is a critical component of EPP as it protects endpoints from data theft, especially in industries handling personal or financial information, by providing an additional layer of security.
The IT & telecommunications segment is expected to have the highest CAGR during the forecast period
The IT & telecommunications segment is anticipated to witness the highest CAGR during the forecast period. In the IT and telecommunications sector, endpoint protection platforms (EPP) are crucial for securing a wide range of devices and networks. EPP solutions protect against cyber threats such as malware, ransomware, and unauthorized access, ensuring the integrity of communication infrastructure. Additionally, compliance with industry-specific regulations like GDPR and HIPAA drives the adoption of EPP for robust cybersecurity measures.
Asia Pacific is expected to register the largest market share during the forecast period due to the increasing adoption of digital transformation, remote work, and rising cyber threats. Countries like India, China, and Japan are witnessing a surge in cybersecurity investments, as businesses face heightened risks from malware, ransomware, and data breaches. The region's expanding IT infrastructure, coupled with stringent data protection regulations, is further driving demand for EPP solutions. Additionally, the rapid growth of SMEs in Asia-Pacific is creating new opportunities for EPP vendors to cater to diverse security needs.
North America is expected to witness the highest CAGR over the forecast period driven by increasing cyber threats, including malware, ransomware, and data breaches. The region's strong focus on cybersecurity regulations, such as GDPR and CCPA, is propelling organizations to invest in comprehensive endpoint security solutions. North America's well-established IT infrastructure, along with significant investments in cybersecurity innovation, further strengthens the market's growth prospects.
Key players in the market
Some of the key players profiled in the Endpoint Protection Platform (EPP) Market include Microsoft, Cisco Systems, Broadcom, Malwarebytes, BlackBerry, McAfee Corp., CrowdStrike, Trend Micro, Sophos, Kaspersky Lab, Bitdefender, Palo Alto Networks, SentinelOne, Fortinet, Check Point Software Technologies and FireEye.
In July 2024, BlackBerry launched CylanceMDR Pro, an advanced AI-powered Managed Detection and Response (MDR) solution designed to significantly enhance endpoint security. It is built upon BlackBerry's expertise in machine learning and AI technologies, allowing for rapid detection and response to security threats across an organization's network.
In June 2020, McAfee launched Endpoint Security 10.7, a comprehensive, advanced endpoint protection solution designed to address the increasingly sophisticated cyber threats targeting organizations and individuals. The use of McAfee's Global Threat Intelligence and advanced analytics provides an edge over traditional security platforms.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.