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市场调查报告书
商品编码
1662664
2030 年低脂黄油市场预测:按类型、形式、来源、分销管道、应用和地区进行的全球分析Reduced Fat Butter Market Forecasts to 2030 - Global Analysis By Type (Salted and Unsalted), Form, Source, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球低脂奶油市场规模预计在 2024 年达到 11.2 亿美元,到 2030 年将达到 16.1 亿美元,预测期内的复合年增长率为 6.3%。
低脂黄油是传统黄油的改良版,每份黄油含有更少的脂肪和卡路里,专为那些想要减少脂肪摄入量,同时又能享受黄油风味和多功能性的人而设计。它是由普通黄油与水、脱脂牛奶和其他减脂成分混合製成的,其脂肪含量比全脂黄油低 25% 至 50%。质地更柔软,奶油味更少,味道更温和,口感也有所不同。它通常用作涂抹酱以及用于烹饪和糖果零食,儘管有些食谱的效果不如其他食谱。
增强健康意识
低脂黄油市场的发展受到消费者健康意识不断增强的推动。随着对肥胖、心臟健康和整体健身的日益关注,人们正在寻找传统高脂黄油的更健康替代品。低脂黄油是一种低热量的选择,同时保留了普通黄油的风味,对注重健康的人们很有吸引力。此外,全球范围内清洁饮食和均衡饮食的趋势正在鼓励消费者在饮食中加入此类产品。日益增加的强调低脂产品益处的教育宣传活动进一步支持了这种需求。
味道和质地
儘管低脂黄油有益健康,但与传统黄油相比,其口感和质地常常受到批评。降低脂肪含量会影响消费者对奶油的乳脂感和浓郁感,进而导致对奶油品质的认知下降。许多消费者更喜欢全脂黄油的正宗口味,这可能会阻碍他们采用低脂替代品。此外,透过再製造实现风味和口感的完美平衡的挑战使得製造商难以满足不同消费者的偏好。这些因素限制了低脂黄油的市场渗透。
饮食偏好的变化
消费者饮食偏好的改变,例如对植物性和低脂饮食的兴趣日益浓厚,为低脂黄油市场提供了巨大的机会。日益流行的弹性素食主义饮食趋势强调更健康、更永续的食物选择,这推动了对创新奶油替代品的需求。此外,寻求无过敏原和无乳糖选择的消费者可能会接受根据他们需求量身定制的低脂黄油产品。这一趋势与机能性食品的兴起相吻合,製造商将欧米伽 3 脂肪酸和益生菌等额外营养成分添加到低脂黄油配方中,以扩大其吸引力。
替代产品的可用性
低脂奶油市场面临各种替代品的竞争,包括人造奶油、蔬菜酱和坚果酱。这些替代品往往能吸引那些寻求素食、无过敏原或高度可客製化选择的消费者,从而吸引他们对低脂奶油的兴趣。此外,人们认为一些替代品对环境更具永续性,这也增加了它们的吸引力。低脂和替代涂抹酱类别中的选择非常丰富,竞争非常激烈,这可能会影响低脂黄油的销售成长。
COVID-19 的影响
COVID-19 疫情影响了购买行为和供应链,从而衝击了低脂黄油市场。供应链中断也影响了主要原料的供应和价格。然而,随着人们适应疫情后的生活方式,对健康和保健的重新关注导致了对低脂产品的重新兴趣。疫情也凸显了人们对保质期长、方便食品的需求,刺激了低脂奶油包装和配方的创新。
预测期内,盐渍食品市场预计将占最大份额
由于其广泛的吸引力和多功能性,预计盐渍食品将在预测期内占据最大的市场占有率。薯片、坚果和爆米花等咸味零食由于其均衡的口味和便利性而一直受到消费者的欢迎。另一个好处是,含盐奶油受益于持续的产品创新,例如独特的调味料混合物和低钠选择,既能满足喜欢吃的消费者,又能满足注重健康的消费者。
在预测期内,乳製品部分将以最高的复合年增长率成长。
由于消费者偏好天然和纯正食品,预计乳製品产业将在预测期内达到最高成长率。乳製品符合消费者对传统奶油的期望,被认为更有益健康、更真实。这种自然的连结增强了消费者的信任和忠诚度,帮助该类别占据市场主导地位。以乳製品为基础的低脂黄油热量和脂肪含量较低,同时保留了维生素 A、D、E 和 K 等必需营养素。乳製品加工技术的进步使製造商能够添加额外的营养成分,满足人们对机能性食品的需求。
由于健康意识的增强和消费者对符合其健康目标的产品的积极需求,预计北美将在预测期内占据最大的市场占有率。肥胖、心血管疾病和糖尿病的发生率不断上升,导致许多消费者减少高脂肪食物的摄入,从而推动了对低脂黄油的需求。生酮饮食、原始人饮食和低脂饮食等饮食的流行,引起了人们对平衡健康益处与风味和功能的黄油替代品的兴趣。日益增强的健康意识确保了该地区对低脂黄油的强劲而稳定的需求。
预计亚太地区在预测期内将呈现最高的复合年增长率,原因如下:中国、印度和东南亚等国家的快速都市化正在带来饮食习惯的重大变化。随着越来越多的人移居都市区,他们开始采用包括奶油和其他乳製品在内的西式饮食。越来越多受到全球食品趋势机会的都市区消费者更有可能将低脂黄油作为其现代健康生活方式的一部分,从而推动低脂黄油市场的成长。
According to Stratistics MRC, the Global Reduced Fat Butter Market is accounted for $1.12 billion in 2024 and is expected to reach $1.61 billion by 2030 growing at a CAGR of 6.3% during the forecast period. Reduced-fat butter is a modified version of traditional butter with less fat and calories per serving, designed for those who want to reduce their fat intake while still enjoying the flavor and versatility of butter. It is made by blending regular butter with water, skim milk, or other fat-reducing ingredients, resulting in a product with 25% to 50% less fat compared to full-fat butter. The texture is softer and less creamy, with a milder taste and different mouthfeel. It is commonly used as a spread or in cooking and baking, but may not perform identically in certain recipes.
Growing health consciousness
The reduced fat butter market is being driven by increasing awareness of health and wellness among consumers. With rising concerns about obesity, heart health, and overall fitness, people are seeking healthier alternatives to traditional high-fat butter. Reduced fat butter offers a lower calorie option while retaining the flavor of regular butter, appealing to health-conscious individuals. Furthermore, the global trend toward clean eating and balanced diets is encouraging consumers to incorporate such products into their meals. This demand is further supported by growing educational campaigns highlighting the benefits of reduced fat products.
Taste and texture perception
Despite its health benefits, reduced fat butter often faces criticism for its taste and texture compared to traditional butter. The reduction in fat content can affect the creaminess and richness that consumers associate with butter, leading to a perception of inferior quality. Many consumers prefer the authentic taste of full-fat butter, which may hinder the adoption of reduced-fat alternatives. Additionally, the reformulation challenges in achieving the perfect balance of flavor and mouthfeel make it difficult for manufacturers to meet diverse consumer preferences. These factors limit the market penetration of reduced fat.
Changing dietary preferences
Shifting consumer dietary preferences, including increased interest in plant-based and low-fat diets, present a significant opportunity for the reduced fat butter market. The growing trend of flexitarian eating, which emphasizes healthier and more sustainable food choices, is driving demand for innovative butter substitutes. Additionally, consumers seeking allergen-free or lactose-free options are likely to embrace reduced fat butter products tailored to their needs. This trend aligns with the rise in functional foods, as manufacturers are incorporating additional nutrients like omega-3s and probiotics into reduced-fat butter formulations, expanding their appeal.
Availability of substitutes
Reduced fat butter market faces competition from various substitutes, including margarine, plant-based spreads, and nut butters. These alternatives often appeal to consumers seeking vegan, allergen-free, or highly customizable options, drawing attention away from reduced-fat butter. Additionally, the perception that some substitutes are more environmentally sustainable adds to their appeal. The abundance of choices in the low-fat and alternative spread categories creates intense competition, potentially impacting the growth of reduced-fat butter sales.
Covid-19 Impact
The Covid-19 pandemic impacted the reduced fat butter market by influencing purchasing behaviors and supply chains. Supply chain disruptions also affected the availability and pricing of key raw materials. However, as people adapted to post-pandemic lifestyles, the focus on health and wellness regained importance, leading to a renewed interest in reduced-fat products. The pandemic also highlighted the need for shelf-stable and convenient food products, spurring innovation in reduced fat butter packaging and formulation.
The salted segment is expected to be the largest during the forecast period
The salted segment is expected to account for the largest market share during the forecast period due to its widespread appeal and versatility. Salted snacks, including chips, nuts, and popcorn, remain consumer favorites because of their balanced flavor profiles and convenience. Additionally, salted butter benefits from continuous product innovations such as unique seasoning blends and reduced-sodium options catering to both indulgent and health-conscious consumers.
The dairy-based segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the dairy-based segment is predicted to witness the highest growth rate due to consumer's value for natural, authentic food products. It aligns with consumer expectations of traditional butter, making it perceived as more wholesome and real. This natural association strengthens consumer trust and loyalty, making it a dominant category in the market. Dairy-based reduced fat butter retains essential nutrients like vitamins A, D, E, and K while reducing calorie and fat content. Advancements in dairy processing technology allow manufacturers to fortify it with additional nutrients, catering to functional food demand.
During the forecast period, the North America region is expected to hold the largest market share owing to high degree of health awareness, with consumers actively seeking products that align with their wellness goals. Rising rates of obesity, cardiovascular issues, and diabetes have driven many individuals to reduce their intake of high-fat foods, creating strong demand for reduced fat butter. The popularity of diets like keto, paleo and low-fat regimens further fuels interest in butter alternatives that balance health benefits with flavor and functionality. This growing preference for healthier options ensures a robust and consistent demand for reduced fat butter in the region.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to Rapid urbanization in countries like China, India, and Southeast Asia has brought about significant changes in dietary habits. As more people move into urban areas, they are adopting Western-style diets that include butter and other dairy products. Urban consumers, who are increasingly exposed to global food trends, are more likely to embrace reduced fat butter as part of their modern, health-focused lifestyle which helps fuel the growth of the reduced fat butter market.
Key players in the market
Some of the key players in Reduced Fat Butter market include Upfield, Savencia, Saputo, Rockview Farms, Palsgaard, Ornua Co-operative Limited, Land O'Lakes, Inc., Lam Soon Group, Kerrygold USA, Fonterra Co-operative Group, Finlandia Cheese, Inc., Dairy Australia Pty Ltd, Aurivo Co-operative Society Ltd., Arla Foods, Amul Dairy and Agral S.A.
In August 2024, Kerrygold, introduced a new format of pure Irish grass-fed butter: Salted and Unsalted 1LB Butter Sticks. Rolling onto store shelves across the U.S. now with four 4 oz. sticks per 16 oz. box, Kerrygold 1LB Butter Sticks are an all-purpose, all-natural butter, perfect for baking, cooking, or serving tableside with every meal.
In March 2024, Amul launched Fresh Milk in the United States of America. This partnership between the two cooperatives will bring the Amul - the Taste of India to millions of Americans through its branded fresh milk products in the United States using MMPA's superior technology.