奶油市场规模、份额及成长分析（依形态、产品类型、最终用途、通路及地区）－2025-2032 年产业预测

2023 年全球奶油市场规模价值 563 亿美元，预计将从 2024 年的 582.1 亿美元成长到 2032 年的 760.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 3.4%。

由于黄油已成为世界各地家庭的主食，并且推出了各种口味的选择，全球黄油市场的需求正在激增。然而，人造奶油等更健康替代品的出现，以及生产和分销方面的监管挑战，在一定程度上限制了其成长。一个关键的市场趋势是消费者偏好保质期较长的乳製品，尤其是奶油，这与家庭消费的转变相吻合。在 2021 年经历了 22.02% 的显着增长之后，随着注重健康的消费者越来越意识到适量食用奶油的益处，市场现在有望进一步扩大。低脂肪、低热量黄油的推出预计将扩大消费群并推动未来几年的成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

奶油市场规模（按类型划分）及复合年增长率（2025-2032 年）

• 市场概览
• 传播
• 大量的
• 液体/油
• 其他的

奶油市场规模（依类别划分）及复合年增长率（2025-2032）

• 市场概览
• 加盐
• 不加盐
• 可用价差
• 不允许传播

奶油市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概览
• 透明奶油
• 发酵奶油
• 未培养奶油
• 标准奶油
• 搅打奶油
• 其他的

奶油市场规模（依最终用途和复合年增长率） (2025-2032)

• 市场概览
• 食品加工
• 食品服务
• 食品零售
• 麵包店
• 乳製品和冷冻甜点
• 调味品和涂抹酱
• 其他的

奶油市场规模（依分销管道划分）及复合年增长率（2025-2032）

• 市场概览
• 直接的
• 间接

奶油市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Fonterra（New Zealand）
• Arla Foods（Denmark）
• Dairy Farmers of America（USA）
• Land O'Lakes（USA）
• Saputo Inc.（Canada）
• Lactalis（France）
• FrieslandCampina（Netherlands）
• Amul（India）
• Megmilk Snow Brand（Japan）
• Devondale Murray Goulburn（Australia）
• Tatura Milk Industries（Australia）
• Agropur（Canada）
• Westland Milk Products（New Zealand）
• Organic Valley（USA）
• Kerry Group（Ireland）
• Granarolo（Italy）
• Yili Group（China）
• Mengniu Dairy（China）
• Dean Foods（USA）
• Clover Industries（South Africa）

结论和建议

Global Butter Market size was valued at USD 56.3 billion in 2023 and is poised to grow from USD 58.21 billion in 2024 to USD 76.07 billion by 2032, growing at a CAGR of 3.4% during the forecast period (2025-2032).

The global butter market is experiencing a surge in demand, driven by its status as a staple in households worldwide and the introduction of various flavored options. However, growth is somewhat tempered by the availability of healthier alternatives like margarine and regulatory challenges in production and distribution. A significant market trend is the increased consumer preference for long-lasting dairy products, particularly butter, which aligns with the shift towards home consumption. After a notable growth of 22.02% in 2021, the market is now poised for further expansion as health-conscious consumers increasingly recognize the benefits of butter when consumed in moderation. The introduction of low-fat and low-calorie butter variants is expected to broaden the consumer base and accelerate growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Butter market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Butter Market Segments Analysis

Global Butter Market is segmented by Form, Category, Product Type, End Use, Distribution Channel and region. Based on Form, the market is segmented into Spreads, Blocks, Liquid/Oil and Others. Based on Category, the market is segmented into salted, unsalted, Spreadeble and Non-Spredable. Based on Product Type, the market is segmented into clarified butter, Cultured Butter, Uncultured Butter, standard butter, Whipped Butter and others. Based on End Use, the market is segmented into food processing, foodservice, food retail, Bakery, Dairy and Frozen Desserts, Dressings and Spreads and Others. Based on Distribution Channel, the market is segmented into Direct and Indirect. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Butter Market

The global butter market is being significantly driven by innovations in packaging, which include resealable pouches, handy butter sticks, and butter in tubes. These advancements not only enhance the convenience of using butter but also make it more accessible to consumers. By catering to the modern consumer's need for practicality, these unique packaging solutions contribute to an increase in butter consumption, as they offer improved storage and usage options. As a result, the introduction of these versatile packaging designs is a key factor propelling the growth of the butter market worldwide.

Restraints in the Global Butter Market

The global butter market faces significant challenges due to the rising popularity of margarine and various butter alternatives, largely driven by their affordability and perceived health advantages. As consumers increasingly opt for these substitutes, competition intensifies, which may hinder the expansion of the traditional butter sector. This shift in consumer preferences highlights a growing inclination towards products that are not only cost-effective but also align with health-conscious trends, ultimately posing a constraint on the butter market's growth potential and necessitating strategic responses from butter producers to remain competitive.

Market Trends of the Global Butter Market

The global butter market is experiencing a notable trend towards product innovation and diversification, reflecting changing consumer preferences and a growing demand for versatile dairy options. Flavored butters, such as those infused with herbs or spices, alongside spreadable and blended butter varieties, are gaining traction as they offer novel culinary experiences. To enhance convenience and accessibility, manufacturers are also prioritizing packaging innovations, like resealable containers and single-serve portions, catering to on-the-go lifestyles. This dynamic evolution not only aims to capture a wider consumer base but also positions butter as a staple ingredient that adapts to modern dietary habits, thereby driving market growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Butter Market Size by Form & CAGR (2025-2032)

• Market Overview
• Spreads
• Blocks
• Liquid/Oil
• Others

Global Butter Market Size by Category & CAGR (2025-2032)

• Market Overview
• Salted
• Unsalted
• Spreadeble
• Non-spredable

Global Butter Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Clarified Butter
• Cultured Butter
• Uncultured Butter
• Standard Butter
• Whipped Butter
• Others

Global Butter Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Food Processing
• Foodservice
• Food Retail
• Bakery
• Dairy and Frozen Desserts
• Dressings and Spreads
• Others

Global Butter Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Direct
• Indirect

Global Butter Market Size & CAGR (2025-2032)

• North America (Form, Category, Product Type, End Use, Distribution Channel)
  • US
  • Canada
• Europe (Form, Category, Product Type, End Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Form, Category, Product Type, End Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Form, Category, Product Type, End Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Form, Category, Product Type, End Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Fonterra (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dairy Farmers of America (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Land O'Lakes (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saputo Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lactalis (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FrieslandCampina (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amul (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Megmilk Snow Brand (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Devondale Murray Goulburn (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tatura Milk Industries (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agropur (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Westland Milk Products (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Organic Valley (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Granarolo (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yili Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mengniu Dairy (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dean Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clover Industries (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations