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市场调查报告书
商品编码
1662693
2030 年电子货架标籤市场预测:按产品、组件、显示尺寸、电源、连接技术、最终用户和地区进行的全球分析Electronic Shelf Labels Market Forecasts to 2030 - Global Analysis by Product (LCD ESLs, Segmented E-Paper, Full-Graphic E-Paper and Other Products), Component, Display Size, Power Source, Connectivity Technology, End User and By Geography |
根据 Stratistics MRC 的数据,全球电子货架标籤市场规模预计在 2024 年达到 23 亿美元,到 2030 年将达到 52 亿美元,预测期内的复合年增长率为 14.3%。电子货架标籤 (ESL) 是一种数位价格标籤或显示器,用于零售环境中显示产品价格、说明和其他相关资讯。这些标籤通常采用电子墨水、液晶显示器 (LCD) 或 OLED 技术,节能,可显示生动、动态的内容。 ESL 连接到中央系统,允许零售商即时更新价格、宣传活动和产品详细信息,从而减少了手动更改标籤的需要。透过提高业务效率、提供准确的定价和增强客户体验,ESL 为商店中传统的纸质价格标籤提供了现代、环保的替代品。
根据美国劳工统计局的数据,美国私部门的薪资成本上涨了5.1%,而薪资则上涨了4.3%。
提高业务效率
电子货架标籤(ESL)市场将因自动化价格变动、库存管理和产品资讯显示所带来的业务效率的提高而蓬勃发展。透过 ESL,零售商可以降低人事费用、避免定价错误并加快库存週转。提高库存准确性、加快回应时间和改善货架管理都是这种自动化的结果。 ESL 是现代零售商的宝贵工具,因为它可以提高客户满意度、简化商店营运、节省营运成本,促进市场扩张。
初期成本高
电子货架标籤(ESL)的高初始成本可能会限制其采用,尤其是在中小型零售商中,从而阻碍市场成长。该技术所需的初始投资(硬体、软体和安装)可能会阻碍公司转向 ESL。这些经济障碍将减缓 ESL 的采用并限制其潜在优势,例如改善库存控制、价格准确性和节省劳动力,从而限制市场成长。
技术进步
电子货架标籤(ESL)市场的技术进步极大地推动了市场的成长。 OLED 和电子墨水等显示技术的进步正在提高能源效率和可视度。与云端基础和物联网的平台的整合可以实现即时定价和库存调整。此外,蓝牙和 NFC 等无线通讯的发展将增强连接性。这些进步使 ESL 成为现代零售业务的关键推动因素,改善了消费者体验、降低了成本并简化了流程。
安全问题
电子货架标籤(ESL)市场的安全问题可能会增加资料外洩和网路攻击的风险,从而阻碍其成长。 ESL 设备无线通讯系统中的漏洞可能会暴露敏感的价格、库存和客户资料。此外,实施强有力的安全措施和遵守资料保护条例相关的成本可能会阻碍企业采用 ESL 技术,从而减缓市场成长。
COVID-19 疫情对电子货架标籤 (ESL) 市场产生了多方面影响。虽然健康和安全问题增加了对非接触式解决方案的需求,但供应链中断和製造延迟阻碍了市场成长。经济的不确定性也导致公司推迟对 ESL 技术的投资。然而,疫情后零售业务加速向数位化和自动化转变可能会支持长期市场成长。
预计在预测期内,显示器部分将成为最大的部分。
由于 OLED 和 E-Ink 等显示技术的发展,显示器领域预计将在预测期内占据最大的市场占有率。 OLED 和 E-Ink 等显示技术的进步意味着这些显示器在各种照明条件下提供更好的可读性、更低的功耗和更好的可见度,从而改善整体消费者体验。零售商越来越多地机会ESL 进行库存管理和动态定价,这也推动了对高性能显示器的需求,这也对 ESL 市场的扩张做出了重大贡献。
预计预测期内射频(RF)部分将以最高的复合年增长率成长。
预计射频 (RF) 领域将在预测期内见证最高成长率,因为 RF 技术可以实现动态定价、库存管理和即时价格变化,从而提高业务效率。基于 RF 的 ESL 透过更长的通讯范围和更低的功耗节省了人事费用并提高了客户满意度。随着智慧零售解决方案的需求不断增长以及零售环境自动化趋势的不断推进,全球范围内射频电子货架标籤的普及趋势也进一步增强。
在预测期内,由于库存管理、自动化和改善客户服务的需求,预计北美将占据最大的市场占有率。零售商使用 ESL 来提供动态定价策略、降低人事费用并加快价格调整。推动市场扩张的其他因素包括电子商务的兴起、无线通讯技术的改进和节能显示器。此外,对永续实践和减少纸张使用的渴望也刺激了该地区采用 ESL 解决方案。
在预测期内,由于对成本效益型库存管理、改善客户体验和成功的零售业务的需求,亚太地区预计将呈现最高的复合年增长率。 RFID 和 Wi-Fi 等无线技术的进步使得 ESL 系统的整合变得更加容易。市场扩张的动力来自于零售业的自动化以及消费者对数位解决方案日益增长的偏好。由于电子商务的兴起以及对即时价格和产品资讯的需求,ESL 变得越来越流行。
According to Stratistics MRC, the Global Electronic Shelf Labels Market is accounted for $2.3 billion in 2024 and is expected to reach $5.2 billion by 2030 growing at a CAGR of 14.3% during the forecast period. Electronic Shelf Labels (ESLs) are digital price tags or displays used in retail environments to show product prices, descriptions, and other relevant information. These labels are typically powered by technologies like e-ink, liquid crystal displays (LCD), or OLED, offering energy-efficient, clear, and dynamic content. ESLs are connected to a central system that allows retailers to update prices, promotions, and product details in real time, reducing the need for manual label changes. By improving operational efficiency, ensuring accurate pricing, and enhancing customer experience, ESLs provide a modern, eco-friendly alternative to traditional paper price tags in stores.
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Operational Efficiency
The electronic shelf labels (ESL) market grows due to operational efficiency, which automates pricing changes, stock management, and product information display. Retailers may cut labor expenses, avoid price mistakes, and expedite inventory procedures with the use of ESLs. Improved stock accuracy, quicker reaction times, and better shelf management are all results of this automation. ESLs are a useful tool for contemporary retail contexts because they enable businesses to increase customer happiness, streamline shop operations, and save operational expense, which propels market expansion.
High Initial Cost
The high initial cost of electronic shelf labels (ESLs) can hinder market growth by limiting adoption, particularly among small and medium-sized retailers. The upfront investment required for the technology, including hardware, software, and installation, may deter businesses from transitioning to ESLs. This financial barrier can delay the widespread implementation of ESLs, limiting their potential benefits like improved inventory management, price accuracy, and labor savings, thus it limits market growth.
Technological Advancements
Technological improvements in the electronic shelf labels (ESL) market are propelling considerable growth. Display technology advancements like OLED and e-ink improve energy efficiency and visibility. Real-time pricing and inventory adjustments are made possible by integration with cloud-based and Internet of Things platforms. Furthermore, connection is enhanced by developments in wireless communication, such as Bluetooth and NFC. These advancements make ESL a crucial instrument in contemporary retail management by allowing merchants to improve consumer experiences, cut expenses, and streamline processes.
Security Concerns
Security concerns in the electronic shelf labels (ESL) market can hinder growth by increasing the risk of data breaches and cyberattacks. Vulnerabilities in the wireless communication systems of ESL devices may expose sensitive pricing, inventory, and customer data. Additionally, the costs associated with implementing robust security measures and compliance with data protection regulations can deter businesses from adopting ESL technology, slowing its market expansion.
The COVID-19 pandemic has had a mixed impact on the Electronic Shelf Labels (ESL) market. While the demand for contactless solutions increased due to health and safety concerns, disruptions in supply chains and manufacturing delays hindered market growth. Additionally, economic uncertainties led businesses to delay investments in ESL technology. However, the accelerated shift towards digital and automated retail operations post-pandemic may support long-term market growth.
The displays segment is expected to be the largest during the forecast period
The displays segment is expected to account for the largest market share during the forecast period, because of developments in display technologies like OLED and E-Ink. The whole consumer experience is improved by these displays' increased readability, low power consumption, and higher visibility in a range of lighting situations. The market for ESLs is expanding due in large part to the growing need for high-performance displays as retail organizations use ESLs more and more for inventory management and dynamic pricing.
The radio frequency (RF) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the radio frequency (RF) segment is predicted to witness the highest growth rate as RF technology enhances operational efficiency by enabling dynamic pricing, inventory management, and real-time price changes. RF-based ESLs save labor expenses and improve customer satisfaction with their longer range and reduced power usage. Global use of RF-enabled ESLs is further fueled by the rising need for smart retail solutions and the trend toward automation in retail settings.
During the forecast period, the North America region is expected to hold the largest market share because of the need for better inventory control, automation, and improved customer service. ESLs are being used by retailers to provide dynamic pricing strategies, lower labor expenses, and expedite price adjustments. Additional factors driving market expansion include the emergence of e-commerce, improvements in wireless communication technology, and energy-efficient displays. Additionally, the region's adoption of ESL solutions is being fueled by the desire for sustainable practices and less paper use.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR owing to the need for cost-effective inventory management, improved customer experience, and successful retail operations. ESL system integration is made easier by wireless technology advancements like RFID and Wi-Fi. Market expansion is fueled by the automation of the retail industry as well as consumers' growing inclination for digital solutions. ESL adoption in the area is further aided by growing e-commerce activity and the demand for real-time pricing and product information.
Key players in the market
Some of the key players in Electronic Shelf Labels market include Advantech Co., Ltd., Altierre Corporation, Cest Co., Ltd., CLEARink Displays Inc., Diebold Nixdorf, Incorporated, Displaydata Limited, E Ink Holdings Inc., LG Innotek, M2COMM, Mimaki Engineering Co., Ltd., NCR Corporation, Opticon Sensors Europe B.V., Panasonic Corporation, Pricer AB, Prismview LLC, Samsung Electro-Mechanics Co., Ltd., SES-imagotag, SoluM Co., Ltd., Teraoka Seiko Co., Ltd. and Zhejiang Hanshow Technology Co., Ltd.
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Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.