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市场调查报告书
商品编码
1679205
2030 年不干胶标籤市场预测:按标籤类型、黏合剂类型、材料、技术、应用和地区进行的全球分析Self-Adhesive Labels Market Forecasts to 2030 - Global Analysis By Label Type (Release Liner Labels and Linerless Labels), Adhesive Type, Material, Technology, Application and By Geography |
根据 Stratistics MRC 的数据,2024 年全球不干胶标籤市场价值为 548.5 亿美元,预计到 2030 年将达到 705.2 亿美元,预测期内的复合年增长率为 7.5%。
自黏标籤具有预先涂抹的压敏黏着剂,可将其贴在表面上,而无需添加胶水或水。标籤由三层组成:面材、黏胶层、背衬层。它易于使用、耐用且耐潮湿和化学腐蚀。不干胶标籤为企业提供了一种经济高效的标籤解决方案。
根据世界贸易组织 (WTO) 2024 年生产者责任义务(包装和包装废弃物)条例,英国包装製造商将实施回收标籤。
不断发展的电子商务产业
随着网路购物的激增,企业需要高品质的标籤来进行产品识别、追踪和品牌推广。自黏标籤具有便利性、耐用性和可自订性,使其成为电子商务包装的理想选择。此外,高效的库存管理和供应链营运对条码和 RFID 标籤的需求也进一步推动了需求。随着电子商务在全球的扩张,不干胶标籤的市场持续成长。
黏合性和耐久性的技术限制
黏附性和耐久性的技术限制源自于表面相容性、环境条件和材料品质等因素。有些黏合剂难以黏附在低能量表面上,极端温度、湿度和化学物质会降低标籤的性能。企业可能会选择其他标籤解决方案,从而错失机会。这限制了汽车、工业和医疗保健等需要高耐用性的行业的应用,并阻碍了市场成长。
加大品牌和行销力度
品牌建立和行销力度的加强推动了对高品质、视觉吸引力强的标籤的需求,这些标籤可以增强产品形象和消费者参与度。公司使用客製化标籤来实现品牌差异化、产品讯息传递和促销宣传活动。先进的印刷技术可以实现生动的设计、二维码和智慧标籤,使包装更具互动性。随着快速消费品、饮料和化妆品等行业竞争日益激烈,各家公司都在投资优质、永续和创新的标籤来吸引客户,最终扩大不干胶标籤解决方案的市场。
原料成本波动
由于供应链中断、原油价格波动和环境法规的影响,不干胶标籤原料成本的波动受到纸张、薄膜、黏合剂和油墨价格波动的影响。成本上升增加了生产费用,挤压了製造商的利润率并限制了最终用户的购买能力。此外,成本上升可能导致需求转向替代标籤解决方案,从而减缓市场成长。
COVID-19 疫情对不干胶标籤市场产生了多方面影响。包装食品、电子商务和药品的需求不断增加,使得标籤对于产品追踪和品牌推广至关重要,从而推动了市场成长。然而,供应链中断、原材料短缺和劳动力限制影响了生产和分销。预计疫情后的復苏将受到自动化和数位印刷技术进步的推动,从而推动市场的长期成长。
预测期内,数位印刷市场预计将成为最大的市场
预计在预测期内,数位印刷领域将占据最大的市场占有率,因为它具有高品质、高成本效益以及可针对不同行业进行客製化的解决方案。其鲜艳的色彩、可变的资料列印和复杂的设计使其成为品牌推广和个性化的理想选择。
预计零售和消费品产业在预测期内将实现最高复合年增长率
预计零售和消费品领域将在预测期内实现最高成长率。自黏标籤透过提供产品资讯、品牌和安全功能在零售和消费品产业中发挥着至关重要的作用。标籤用于定价、条码、促销和防篡改,既能提高消费者的兴趣,又能提高业务效率。随着对智慧标籤和永续材料的需求不断增长,不干胶标籤不断发展。
由于电子商务、零售和製造业的扩张,预计亚太地区将在预测期内占据最大的市场占有率。中国、印度和日本等国家正透过增加消费品产量和严格的监管标籤要求来推动需求。都市化加快、可支配收入增加以及向永续包装解决方案的转变进一步推动了市场扩张。亚太地区在医药、食品饮料和物流实力雄厚,预计将成为全球不干胶标籤成长最快的市场。
在预测期内,预计北美将呈现最高的复合年增长率,这得益于电子商务、食品和饮料、製药和物流等行业的强劲需求。美国因其高消费品消费量和不断扩张的零售业而占据市场主导地位。加拿大和墨西哥也因工业化和包装需求的不断增长做出了重大贡献。数位印刷、RFID 标籤和环保黏合剂等技术创新进一步推动了市场成长,使北美成为全球不干胶标籤产业的主要参与者。
According to Stratistics MRC, the Global Self-Adhesive Labels Market is accounted for $54.85 billion in 2024 and is expected to reach $70.52 billion by 2030 growing at a CAGR of 7.5% during the forecast period. Self-adhesive labels are pre-coated with a pressure-sensitive adhesive, allowing them to stick to surfaces without the need for additional glue or water. They consist of three layers: a face material, an adhesive layer, and a backing liner. They offer easy application, durability, and resistance to moisture or chemicals. Self-adhesive labels provide a cost-effective and efficient labelling solution for businesses.
According to the World Trade Organization (WTO), about the regulation 2024 of Producer Responsibility Obligation (packaging and packaging waste), UK packaging producers are set to implement the recycling labels.
Growing e-commerce industry
With a surge in online shopping, businesses require high-quality labels for product identification, tracking, and branding. Self-adhesive labels offer convenience, durability, and customization, making them ideal for e-commerce packaging. Additionally, the need for barcode and RFID-enabled labels for inventory management and supply chain efficiency further boosts demand. As e-commerce expands globally, the market for self-adhesive labels continues to grow.
Technical limitations in adhesion and durability
Technical limitations in adhesion and durability arise due to factors like surface compatibility, environmental conditions, and material quality. Some adhesives struggle to stick to low-energy surfaces, while extreme temperatures, moisture, and chemicals can degrade label performance. Businesses may opt for alternative labeling solutions, leading to lost opportunities. This hampers market growth by limiting applications in industries requiring high durability, such as automotive, industrial, and healthcare.
Increased branding & marketing efforts
Increased branding and marketing efforts drive the demand for high-quality, visually appealing labels that enhance product identity and consumer engagement. Businesses use customized labels for brand differentiation, product information, and promotional campaigns. Advanced printing technologies enable vibrant designs, QR codes, and smart labels, making packaging more interactive. With rising competition across industries like FMCG, beverages, and cosmetics, companies invest in premium, sustainable, and innovative labels to attract customers, ultimately expanding the market for self-adhesive labeling solutions.
Fluctuations in raw material costs
Fluctuations in raw material costs for self-adhesive labels stem from price volatility in paper, films, adhesives, and inks, driven by supply chain disruptions, crude oil price changes, and environmental regulations. Rising costs increase production expenses, squeezing profit margins for manufacturers and limiting affordability for end-users. Additionally, higher costs may shift demand toward alternative labeling solutions, slowing market growth.
The covid-19 pandemic had a mixed impact on the self-adhesive labels market. Increased demand for packaged foods, e-commerce, and pharmaceuticals drove market growth, as labelling became essential for product tracking and branding. However, supply chain disruptions, raw material shortages, and labour constraints affected production and distribution. Post-pandemic recovery, driven by automation and digital printing advancements, is expected to boost the market's long-term growth.
The digital printing segment is expected to be the largest during the forecast period
The digital printing segment is expected to account for the largest market share during the forecast period owing to its high-quality, cost-effective, and customizable solutions for various industries. digital printing eliminates the need for printing plates, enabling faster production and short-run flexibility. It allows for vibrant colours, variable data printing, and intricate designs, making it ideal for branding and personalization.
The retail & consumer goods segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the retail & consumer goods segment is predicted to witness the highest growth rate. Self-adhesive labels play a crucial role in the retail and consumer goods industry by providing essential product information, branding, and security features. They are used for pricing, barcoding, promotions, and tamper-evidence, enhancing both consumer engagement and operational efficiency. With growing demand for smart labelling and sustainable materials, self-adhesive labels continue to evolve.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to expanding e-commerce, retail, and manufacturing industries. Countries like China, India, and Japan drive demand with increasing consumer goods production and stringent regulatory labelling requirements. Rising urbanization, growing disposable incomes, and a shift towards sustainable packaging solutions further boost market expansion. With a strong presence in pharmaceuticals, food & beverages, and logistics, Asia-Pacific is expected to be the fastest-growing market for self-adhesive labels globally.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by strong demand from industries like e-commerce, food & beverages, pharmaceuticals, and logistics. The U.S. dominates the market due to high consumer goods consumption and expanding retail sectors. Canada and Mexico also contribute significantly, with increasing industrialization and packaging needs. Innovations in digital printing, RFID-enabled labels, and eco-friendly adhesives further fuel market growth, making North America a key player in the global self-adhesive labels industry.
Key players in the market
Some of the key players in Self-Adhesive Labels market include Avery Dennison Corporation, CCL Industries Inc., Multi-Color Corporation, UPM Raflatac, Coveris, 3M Company, Huhtamaki OYJ, LINTEC Corporation, Mondi, Optimum Group, HERMA, Fuji Seal International, Lecta Group, Honeywell International Inc., Amcor plc, Ace Label Systems, Inc., Top Label Co. Label Printing Company, Labelneeds Limited, August Faller GmbH & Co. KG and AKO GROUP.
In October 2024, UPM Raflatac introduced the OptiCut(TM) WashOff linerless label, designed for returnable and reusable plastic food containers, including PP, HDPE, and PET crates used in food logistics. This label offers excellent washability, allowing for easy, adhesive residue-free separation during industrial processes and home washing.
In January 2021, Avery Dennison launched the market's first recycled uncoated direct thermal paper label material. This innovation provides an eco-friendly option for direct thermal printing applications, maintaining high print speed and image resolution while utilizing recycled content.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.