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市场调查报告书
商品编码
1679257
2030 年行动内容市场预测:按内容类型、平台、收益模式、装置、应用程式、最终用户和地区进行的全球分析Mobile Content Market Forecasts to 2030 - Global Analysis By Content Type (Text-Based Content, Audio-Based Content, Video Content, Games and Images & Graphics), Platform, Monetization Model, Device, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球行动内容市场预计在 2024 年达到 37.6 亿美元,到 2030 年将达到 131.6 亿美元,预测期内的复合年增长率为 23.2%。
行动内容是指在智慧型手机、平板电脑和智慧型手錶等行动装置上创建、存取或使用的任何类型的数位媒体或资讯。这可以采用多种形式,包括文字、图像、影片、音讯、应用程式、游戏、社交媒体贴文等。行动内容旨在针对行动萤幕和触控介面进行最佳化,并且通常包括 GPS、通知和摄影机整合等内建功能。行动内容通常透过行动网站、应用程式、简讯和彩信提供,为用户提供娱乐、通讯和资讯消费的互动式、可携式体验。
行动优先策略的兴起
随着线上浏览和内容消费越来越多地转向行动设备,行动优先策略在市场上兴起。随着智慧型手机上网逐渐成为主流,企业开始优先考虑行动优化,确保其网站、应用程式和内容能够提供无缝的行动体验。这种转变将影响设计、效能和行销方法,强调快速的载入时间、使用者友善的介面和客製化的内容。企业现在专注于吸引行动用户并满足他们对旅途中的便利性和可访问性的需求。
内容安全和版权问题
市场上的内容安全和版权问题产生了负面影响,阻碍了创造力和创新。严格的内容保护措施可能会限制创新作品的共用和访问,从而导致使用者和内容创作者的沮丧。未经授权使用受版权保护的资料可能会导致法律纠纷、品牌声誉受损并增加营运成本。此外,过度监管可能会阻碍新的内容创作者,抑制行动内容平台的成长并降低整体用户参与度。
用户生成内容的兴起
随着消费者积极在社交媒体上分享照片、影片、评论和帖子,用户生成内容 (UGC) 的崛起成为市场的主要力量。行动平台和社群媒体应用的兴起使得用户可以轻鬆创建和即时共用内容。由于 UGC 提升了可信度和信任度,这一趋势提高了参与度。品牌越来越多地将 UGC 纳入其行销策略,认识到其培育社群、提高品牌忠诚度和推动有机成长的力量。
资料隐私问题
市场上的资料隐私问题可能会严重损害用户的信任和参与。随着消费者越来越意识到他们的个人资料是如何被收集和使用的,对资料外洩、滥用和未授权存取的担忧也日益加剧。结果,使用者不愿意共用讯息,从而限制了个人化和整体体验。此外,如果违反隐私法规,公司可能面临法律后果、罚款和声誉损害,这可能会减少用户参与度并对市场成长产生负面影响。
新冠疫情对市场产生了重大影响,并加速了数位消费的转变。随着人们被隔离和保持社交距离,人们转向娱乐、社交媒体和远端工作解决方案,行动应用程式的使用量激增。需求的成长导致行动内容创作和消费的增加,促使企业透过增强其行动友善平台和提供更具吸引力的内容来适应。然而,内容安全和资料隐私问题等挑战在此期间也愈演愈烈。
预计预测期内基于音讯的内容部分将占据最大的市场占有率。
预计预测期内基于语音的内容部分将占据最大的市场占有率。随着行动装置的使用率不断增长,消费者越来越多地在旅途中存取音讯内容,这使其成为一种流行的多任务处理选项。这一趋势推动了专注于音讯内容的应用程式和平台的发展,使创作者能够接触到更广泛的受众。品牌也在行销中利用音讯格式,为行动用户提供更个人化和更具吸引力的体验。
在预计预测期内,内容共用内容部分将以最高的复合年增长率成长。
预计内容共用内容部分将在预测期内见证最高的成长率。行动应用程式和社群媒体平台可以无缝共用各种类型的内容,包括影片、图像、报导、更新等。使用者可以立即与其网路共用内容,促进病毒式传播并扩大影响力。这导致了影响力行销、用户生成内容和即时互动的兴起。共用内容可以提高品牌知名度、增加流量、实现个人化行销,并已成为任何行动策略的关键组成部分。
在预测期内,预计北美将占据最大的市场占有率,这得益于智慧型手机普及率高、行动网路使用量不断增长以及对数位娱乐的需求。重点领域包括手机游戏、串流媒体服务、社交媒体和电子商务,其中行动视讯和基于应用程式的服务成长强劲。扩增实境(AR)、虚拟实境 (VR) 和 5G 连接方面的创新正在扩展内容传送和使用者体验。主要参与者包括苹果、谷歌和 Netflix 等科技巨头,它们主导着行动内容市场。
预计预测期内亚太地区将呈现最高的复合年增长率。价格实惠的智慧型手机的普及对于扩大行动内容的获取起到了关键作用。随着智慧型手机变得越来越便宜,即使是低收入者也能够存取行动内容。此外,Netflix、YouTube、Hotstar 和区域串流服务等平台的日益普及,正在推动从传统电视向行动主导内容的转变。针对行动优化的内容现已成为影片串流消费的关键方面。
According to Stratistics MRC, the Global Mobile Content Market is accounted for $3.76 billion in 2024 and is expected to reach $13.16 billion by 2030 growing at a CAGR of 23.2% during the forecast period. Mobile content is any type of digital media or information that is created, accessed, or consumed on mobile devices such as smartphones, tablets, and smartwatches. This includes various forms like text, images, videos, audio, apps, games, and social media posts. It is designed to be optimized for mobile screens and touch interfaces, often incorporating features like GPS, notifications, or camera integration. Mobile content is typically delivered through mobile websites, apps, SMS, or MMS, offering users an interactive, portable experience for entertainment, communication, and information consumption.
Rise of mobile-first strategies
The rise of mobile-first strategies in the market is driven by the increasing shift toward mobile devices for online browsing and content consumption. As smartphones dominate internet access, businesses are prioritizing mobile optimization, ensuring websites, apps, and content are designed for seamless mobile experiences. This shift impacts design, performance, and marketing approaches, emphasizing fast load times, user-friendly interfaces, and tailored content. Companies now focus on engaging mobile users, adapting to their needs for convenience and accessibility on-the-go.
Content security and copyright issues
Content security and copyright issues in the market have negative effects, such as hindering creativity and innovation. Strict content protection measures can limit the sharing and accessibility of creative works, leading to frustration among users and content creators. Unauthorized use of copyrighted material can result in legal disputes, damaging brand reputations and increasing operational costs. Furthermore, excessive restrictions may deter new content creators, stifling the growth of mobile content platforms and diminishing overall user engagement.
Increased user-generated content
Increased user-generated content (UGC) has become a major force in the market, as consumers actively contribute photos, videos, reviews, and social media posts. With the rise of mobile platforms and social media apps, users now have easy access to create and share content instantly. This trend boosts engagement, as UGC enhances authenticity and trust. Brands increasingly leverage UGC in their marketing strategies, recognizing its power in fostering community, improving brand loyalty, and driving organic growth.
Data privacy concerns
Data privacy concerns in the market can significantly harm user trust and engagement. As consumers become more aware of how their personal data is collected and used, fears of data breaches, misuse, and unauthorized access grow. This leads to users being hesitant to share information, limiting personalization and overall experience. Additionally, businesses may face legal repercussions, fines, and reputational damage if privacy regulations are violated, which can reduce user participation and negatively impact growth in the market.
The COVID-19 pandemic had a profound impact on the market, accelerating the shift toward digital consumption. With lockdowns and social distancing, mobile app usage surged as people turned to entertainment, social media, and remote work solutions. This increased demand led to a rise in mobile content creation and consumption, prompting businesses to adapt by enhancing mobile-friendly platforms and delivering more engaging content. However, challenges such as content security and data privacy concerns also intensified during this period.
The audio-based content segment is expected to be the largest market share during the forecast period
The audio-based content segment is expected to account for the largest market share during the forecast period. With increasing mobile device usage, consumers now engage with audio content on-the-go, making it a popular choice for multitasking. This trend has led to the development of specialized apps and platforms catering to audio content, allowing creators to reach wider audiences. Brands also leverage audio formats for marketing, creating more personalized and engaging experiences for mobile users.
The content sharing content segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the content sharing content segment is predicted to witness the highest growth rate. Mobile apps and social media platforms enable seamless sharing of various content types, including videos, images, articles, and updates. Users can instantly share content with their networks, fostering virality and increasing reach. This has led to the rise of influencer marketing, user-generated content, and real-time interaction. Content sharing enhances brand visibility, drives traffic, and enables personalized marketing, making it a key component of mobile strategies.
During the forecast period, the North America region is expected to hold the largest market share driven by high smartphone penetration, growing mobile internet usage, and demand for digital entertainment. Key sectors include mobile gaming, streaming services, social media, and e-commerce, with strong growth in mobile video and app-based services. Innovations in augmented reality (AR), virtual reality (VR), and 5G connectivity are expanding content delivery and user experiences. Major players include tech giants like Apple, Google, and Netflix, which dominate the mobile content landscape.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. The availability of affordable smartphones has played a key role in expanding access to mobile content. As the cost of smartphones continues to decrease, even lower-income segments are able to engage in mobile content consumption. Moreover, with the growing popularity of platforms like Netflix, YouTube, Hotstar, and regional streaming services, users are shifting from traditional TV to mobile-driven content. Mobile-optimized content is now a key aspect of video streaming consumption.
Key players in the market
Some of the key players in Mobile Content market include Google LLC, Apple Inc., Amazon.com, Inc., Microsoft Corporation, Facebook, Inc., Tencent Holdings Ltd., Alibaba Group Holding Ltd., Spotify Technology S.A., Netflix, Inc., YouTube, Samsung Electronics Co., Ltd., Huawei Technologies Co., Ltd., Adobe Inc., Snap Inc., Reddit, Inc., Twitter, Inc., LinkedI and Xiaomi Corporation.
In October 2024, Vodafone and Google announced a ten year strategic expansion of their existing partnership to bring new services, devices, and TV experiences to millions of Vodafone's customers across Europe and Africa, supported by Google Cloud and Google's Gemini models. The agreement will bring storage, security, and AI assistance to Vodafone's customers in 15 countries, as well as its partners in an additional 45 markets worldwide, while Google will use Vodafone's fixed and mobile connectivity services to improve workforce productivity.
In April 2024, Google Cloud Next, WPP and Google Cloud announced a new collaboration that will redefine marketing through the integration of Google's Gemini models with WPP Open, WPP's intelligent marketing operating system used by more than 35,000 of its people and adopted by key clients including The Coca-Cola Company, L'Oreal and Nestle.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.