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市场调查报告书

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1624457

全球行动内容管理市场规模（按组件、部署类型、应用程式、组织规模、地区、范围和预测）

Global Mobile Content Management Market Size By Component, By Deployment Mode, By Application, By Organization Size, And By Geographic Scope And Forecast

出版日期: 2024年11月10日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格

简介目录

行动内容管理市场规模及预测

预计行动内容管理市场规模在 2023 年将达到 30 亿美元，到 2031 年将达到 131.1 亿美元，2024 年至 2031 年的复合年增长率为 22.2%。行动素材管理（MCM）是指管理行动装置上的数位素材的方法、策略和技术。这包括在行动装置上创建、储存、分发和检索数位内容，如文件、照片、影片和其他多媒体资产。行动内容管理是指用于在行动装置上建立、储存、分发和管理数位资料的方法和技术。

这些解决方案能够让团队即时处理文檔，并使用行动装置进行调整和更新，这对市场来说是突破性的。这些技术还能帮助组织和员工保持最新状态。

行动内容管理系统能够向行动装置无缝传递内容。例如，销售团队可以在移动中存取产品手册、简报和其他相关文件。安全文件共享功能通常内建于使用者内部和外部，同时保持受监管的存取。加密和存取控制是用于保护敏感资讯的安全技术的例子。

您的行动内容管理系统也可以结合自动化解决方案来简化流程。例如，可以在行动装置上管理审批工作流程，以提高生产力并减少延迟。

行动内容管理的全球市场动态

主要市场驱动因子

行动劳动力的崛起：

远端办公的日益增长的趋势和以行动为中心的工作环境的出现使得需要使用可在行动装置上存取的高效内容管理解决方案，从而为市场创造了有利可图的机会。

BYOD（自带设备）政策：

许多公司已经实施了BYOD政策，允许员工携带自己的设备上班。这需要强大的行动内容管理来确保资料的安全性和可存取性。

云端解决方案整合：

基于云端的行动内容管理系统提供了更大的灵活性、可扩展性和可访问性，实现了跨设备的无缝协作和数据访问，这推动了这些解决方案的普及。

安全性问题：

企业越来越多地使用行动设备，也带来了越来越多的安全问题。因此，对于保护敏感资料来说，具有广泛安全功能的强大行动内容管理解决方案至关重要。

企业行动管理 (EMM)：

行动内容管理和与 EMM 系统的整合对于企业管理大量行动装置以及确保对内容存取、分发和安全的控制至关重要。

协作与生产力需求：

企业需要有效的解决方案来帮助他们的团队合作并保持高效率。行动内容管理系统可以轻鬆分享、编辑和检视文檔，有助于提高协作。

主要问题

日益增长的安全性疑虑：

行动装置面临很高的安全漏洞和资料外洩风险。因此，管理行动装置上的高度机密内容需要采取严格的安全措施，以防止不必要的存取和资料洩露，这对市场构成了重大课题。

装置碎片化：

行动装置和作业系统的多样性对内容管理系统带来了课题。跨多种装置和平台提供无缝互通性和使用者体验具有课题性，限制了行动内容管理解决方案的采用。

与现有系统整合：

许多公司已经建立了内容管理系统。将行动内容管理解决方案与您目前的系统、资料库和流程整合可能是一项具有课题性的任务。

使用者采用与训练：

由于不熟悉且不愿意改变，使用者可能会拒绝采用新的行动内容管理系统。提供适当的培训和帮助是成功实施和使用者采用的关键。

法规遵循：

遵守资料保护法和产业法规是一个重要议题。行动内容管理系统必须满足不同地区和产业的监管标准。

主要趋势：

基于云端的解决方案：

基于云端的行动内容管理解决方案具有可扩展性、灵活性和可存取性，可让企业从任何地方管理和存取材料。

安全性与合规性：

随着透过行动装置储存和存取的敏感资料量不断增加，安全性和合规性问题也变得更加紧迫，因为行动装置配备了更强大的安全功能、加密和合规工具来保护资料。刺激了对内容管理的需求解决方案。

与协作技术的整合：

与 Microsoft 365、Google Workspace 和其他生产力应用程式等技术进行协作已变得越来越重要，可以加快工作流程、提高生产力并提供一致的使用者体验。

人工智慧与自动化：

行动内容管理系统将透过人工智慧（AI）和自动化进行升级，以增强内容分类、搜寻和工作流程自动化，推动使用这些技术更有效地管理内容。

专注于使用者体验 (UX)：

改善使用者体验是行动内容管理公司的首要任务。这包括直觉的介面、适合行动装置的设计、以及提高多种装置使用者生产力的能力。

行动装置管理 (MDM) 整合：

行动内容管理越来越多地与行动装置管理系统结合，使组织能够更好地控制哪些装置可以存取其公司资料。

Mobile Content Management Market size was valued at USD 3.00 Billion in 2023 and is projected to reach USD 13.11 Billion by 2031 growing at a CAGR of 22.2% from 2024 to 2031. Mobile material Management (MCM) refers to the methods, strategies, and technology used to manage digital material on mobile devices. This includes creating, storing, distributing, and retrieving digital content such as documents, photos, videos, and other multimedia assets on mobile devices. Mobile content management refers to the methods and technology used to create, store, distribute, and manage digital material on mobile devices.

The ability of these solutions in allowing the teams to work on documents in real time, making adjustments and updates using their mobile devices is a deal breaker for the market. Also, these technologies help the organization along with their employees stay up-to-date.

Mobile content management systems enable the seamless distribution of content to mobile devices. Sales teams, for example, can access product brochures, presentations, and other pertinent documents while on the move. It helps frequently incorporate secure file-sharing capabilities, allowing users to share documents internally or externally while maintaining regulated access. Encryption and access controls are examples of security methods used to secure sensitive information.

Also, incorporation of automated solutions into mobile content management systems to help streamline processes. For example, approval workflows can be managed using mobile devices, increasing productivity and decreasing delays.

Global Mobile Content Management Market Dynamics

The key market dynamics that are shaping the Mobile Content Management Market include:

Key Market Drivers:

Increasing Mobile Workforce:

The growing trend of remote work, as well as the emergence of mobile-centric work settings, necessitates the use of efficient content management solutions that are mobile device accessible, creating lucrative opportunities for the market.

Bring Your Own Device (BYOD) Policies:

Many firms have BYOD policies, which allow employees to use their personal devices for work reasons. This requires strong mobile content management to assure data security and accessibility.

Integration of Cloud Solutions:

Cloud-based mobile content management systems increases the flexibility, scalability, and accessibility, thereby enabling seamless collaboration and data access across devices, increasing the popularity of these solutions.

Security Concerns:

The growing use of mobile devices for corporate purposes is increasing security issues. Thus, the demand for robust mobile content management solutions with extensive security features have become critical for protecting sensitive data.

Enterprise Mobile Management (EMM):

Mobile content management integration with EMM systems is critical for enterprises to manage a significant number of mobile devices, ensuring control over content access, distribution and security.

Collaboration and Productivity Needs:

Businesses seek effective solutions for teams to collaborate and remain productive. Mobile content management systems that make it easy to share, edit, and view documents help to improve collaboration.

Key Challenges:

Growing Security Concerns:

Mobile devices are frequently more prone to security breaches and data leakage. Hence, managing sensitive content on mobile devices necessitates strict security measures to avoid unwanted access and data breaches proving challenging for the market.

Device Fragmentation:

The variety of mobile devices and operating systems presents a challenge to content management systems. Providing seamless interoperability and user experience across several devices and platforms is difficult restraining the use of mobile content management solutions.

Integration With Existing Systems:

Many firms already have content management systems in place. Integrating mobile content management solutions with current systems, databases, and processes is projected to be a daunting task.

User Adoption and Training:

Users may resist adopting new mobile content management systems owing to unfamiliarity or aversion to change. Providing good training and assistance is critical for successful implementation and user adoption.

Regulatory Compliance:

Compliance with data protection laws and industry rules is a critical issue. Mobile content management systems must meet regulatory standards, which can vary by area and industry.

Key Trends:

Cloud-Based Solutions:

The transition to cloud-based mobile content management solutions is gaining traction as these systems provide scalability, flexibility, and accessibility, enabling enterprises to manage and access their material from anywhere.

Security and Compliance:

As the amount of sensitive data saved and accessed via mobile devices is increasing, the security and compliance issues is spurring demanding adoption of mobile content management solutions with strong security features, encryption, and compliance tools to protect data.

Integration with Collaboration Technologies:

Collaboration with technologies like Microsoft 365, Google Workspace, and other productivity apps is becoming increasingly important to expedite workflows, increase productivity, and give a consistent user experience, driving the sales.

AI and Automation:

Mobile content management systems is being upgraded with artificial intelligence (AI) and automation to enhance content categorization, search, and workflow automation, propelling the use of these technologies to manage their content more efficiently.

Focus on User Experience (UX):

Mobile content management companies are prioritizing on enhancing the user experience. This includes intuitive interfaces, mobile-friendly designs, and features that improve user productivity across several devices.

Mobile Device Management (MDM) Integration:

Mobile content management is increasingly being integrated with mobile device management systems to offer enterprises more control over the devices that accessed and interacted with corporate material.

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Global Mobile Content Management Market Regional Analysis

Here is a more detailed regional analysis of the Mobile Content Management Market:

North America

Technological Innovation Hub:

North America, particularly the United States, is a global centre for technical innovation. Several tech businesses, startups, and research organizations in the region are driving breakthroughs in mobile content management systems.

The North American market is vast and diversified, encompassing a wide range of industries and organization sizes. This diversity generates a significant demand for mobile content management solutions that can meet the specialized needs of many industries.

Businesses in North America have historically been among the first to adopt new technologies. This trend also applies to mobile content management solutions, as enterprises are quick to adopt and apply novel tools to boost productivity and streamline operations.

The enterprises in this region Thus, the demand for mobile content management systems with compliance to the stringent regulatory criteria and strong security features are in high demand.

The North American workforce is embracing enterprise mobility, with an increasing proportion of employees adopting mobile devices to complete work-related tasks. This is surging the demand for effective mobile content management systems that provide secure access and collaboration while on the road.

Europe

With a significant percentage of the population owning smartphones or other mobile devices, Europe has a high rate of mobile penetration. The need for mobile content management systems is projected to rise as more people depend on mobile devices for numerous facets of their personal and work lives.

Enterprise mobility methods are becoming popular among enterprises as a way to increase flexibility and efficiency. In order to enable a mobile workforce, mobile content management systems are critical in enabling safe access to business data and applications on mobile devices.

Businesses are looking for strong mobile content management systems that include cutting-edge security features like encryption, access restrictions, and data loss prevention as worries about data security and privacy grow. The demand for secure mobile content management systems in Europe is further driven by compliance with legislation such as the General Data Protection Regulation (GDPR).

Global Mobile Content Management Market: Segmentation Analysis

The Global Mobile Content Management Market is segmented based on Component, Organization Size, Deployment Mode, Application, and Geography.

Mobile Content Management Market, By Component

Software
Services
Content Creation
Consulting
Integration Services

Based on Component, the market is segmented into Software and Services. The software segment is projected to hold a major share in the market. With tools for content creation, DAM capabilities, workflow automation, and multi-channel delivery features, the software segment leads the mobile content creation, editing, management, and publication industry.

Mobile Content Management Market, By Organization Size

Small & Medium Enterprises
Large Enterprises

Based on Organization Size, the market is segmented into Small & Medium Enterprises and Large Enterprises. The large enterprise segment is anticipated to dominate the global Mobile Content Management Market. This dominance is primarily due to the growing demand for solutions to manage the constant need for flexibility, scalability, and reliability in the growing large enterprises. Also, the need for safeguarding vital data in these enterprises is necessitating the use of mobile content management.

Mobile Content Management Market, By Deployment Mode

Cloud-Based
On-Premise
Hybrid

Based on the Deployment Mode, the market is segmented into Cloud-Based, On-Premise, and Hybrid. The cloud segment dominated the global market and is expected to continue growing during the forecast period. Asia Pacific region has become a global hub for the cloud-based market in recent years owing to technological advancement and rapid urbanization.

Mobile Content Management Market, By Application

Academia
Manufacturing
Banking, Finance Services and Insurances (BFSI)
Energy
Government
Others

Based on Application, the market is segmented into Academia, Manufacturing, Banking, Energy, Government, and Others. Academia and Banking are the largest contributors to the global market and are very likely to continue witnessing growth over the forecast period. The manufacturing and energy segment has grown rapidly in South Asian Countries in recent years on a large scale and has caught the interest of many American and European MNCs.

Key Players

The "Global Mobile Content Management Market" study report will provide valuable insight with an emphasis on the global market including some of the major players such as
SAP SE, Symantec, Alfresco Software, Good Technology, SOTI, Sophos, Cerion Inc, Chirp Inc, Ericsson, Huawei, Google, IBM, Broadcom, Inc., Citrix Systems, Microsoft Corporation, VMware, and Kaspersky Labs, among others.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Mobile Content Management Market Recent Developments
In February 2024, with its modern aesthetic and innovative features, Ooka Heating Devices LLC, a leading eCommerce company with a wide range of hookah retail products, is set to upend the eCommerce industry. The new website is exuding life, color and vibrancy making Ooka the most popular destination for aficionados with AEM's magical touch and interactive features.
In February 2024, the pioneer in digital experiences, Acquia, said that it has been ranked as a pioneer in the Magic Quadrant for Digital Experience Platforms (DXP) for Acquia DXP by Gartner for the sixth year running. The assessment examined Acquia's capacity to execute and the completeness of its vision. The only supplier of an open DXP to be ranked as a Leader in the report is Acquia.

1 INTRODUCTION OF GLOBAL MOBILE CONTENT MANAGEMENT MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL MOBILE CONTENT MANAGEMENT MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL MOBILE CONTENT MANAGEMENT MARKET, BY COMPONENT

5.1 Overview
5.2 Software
5.3 Services
- 5.3.1 Content Creation
- 5.3.2 Consulting
- 5.3.3 Integration Services

6 GLOBAL MOBILE CONTENT MANAGEMENT MARKET, BY ORGANIZATION SIZE

6.1 Overview
6.2 Small & Medium Enterprises
6.3 Large Enterprises

7 GLOBAL MOBILE CONTENT MANAGEMENT MARKET, BY DEPLOYMENT MODE

7.1 Overview
7.2 Cloud-Based
7.3 On-Premise
7.4 Hybrid

8 GLOBAL MOBILE CONTENT MANAGEMENT MARKET, BY APPLICATION

8.1 Overview
8.2 Academia
8.3 Manufacturing
8.4 Banking, Finance Services and Insurances (BFSI)
8.5 Energy
8.6 Government
8.7 Others

9 GLOBAL MOBILE CONTENT MANAGEMENT MARKET, BY GEOGRAPHY

9.1 Overview
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.2.3 Mexico
9.3 Europe
- 9.3.1 Germany
- 9.3.2 U.K.
- 9.3.3 France
- 9.3.4 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 Rest of Asia Pacific
9.5 Rest of the World
- 9.5.1 Latin America
- 9.5.2 Middle East and Africa

10 GLOBAL MOBILE CONTENT MANAGEMENT MARKET COMPETITIVE LANDSCAPE

10.1 Overview
10.2 Company Market Ranking
10.3 Key Development Strategies

11 COMPANY PROFILES

11.1 SAP SE
- 11.1.1 Overview
- 11.1.2 Financial Performance
- 11.1.3 Product Outlook
- 11.1.4 Key Developments
11.2 Symantec
- 11.2.1 Overview
- 11.2.2 Financial Performance
- 11.2.3 Product Outlook
- 11.2.4 Key Developments
11.3 Alfresco Software
- 11.3.1 Overview
- 11.3.2 Financial Performance
- 11.3.3 Product Outlook
- 11.3.4 Key Developments
11.4 Good Technology
- 11.4.1 Overview
- 11.4.2 Financial Performance
- 11.4.3 Product Outlook
- 11.4.4 Key Developments
11.5 SOTI
- 11.5.1 Overview
- 11.5.2 Financial Performance
- 11.5.3 Product Outlook
- 11.5.4 Key Developments
11.6 Sophos
- 11.6.1 Overview
- 11.6.2 Financial Performance
- 11.6.3 Product Outlook
- 11.6.4 Key Developments
11.7 Cerion Inc
- 11.7.1 Overview
- 11.7.2 Financial Performance
- 11.7.3 Product Outlook
- 11.7.4 Key Developments
11.8 Chirp Inc
- 11.8.1 Overview
- 11.8.2 Financial Performance
- 11.8.3 Product Outlook
- 11.8.4 Key Developments
11.9 Ericsson
- 11.9.1 Overview
- 11.9.2 Financial Performance
- 11.9.3 Product Outlook
- 11.9.4 Key Developments
11.10 Huawei
- 11.10.1 Overview
- 11.10.2 Financial Performance
- 11.10.3 Product Outlook
- 11.10.4 Key Developments

12 KEY DEVELOPMENTS

12.1 Product Launches/Developments
12.2 Mergers and Acquisitions
12.3 Business Expansions
12.4 Partnerships and Collaborations

13 Appendix

13.1 Related Research

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License/价格

全球行动内容管理市场规模（按组件、部署类型、应用程式、组织规模、地区、范围和预测）

Global Mobile Content Management Market Size By Component, By Deployment Mode, By Application, By Organization Size, And By Geographic Scope And Forecast

行动内容管理市场规模及预测

行动内容管理的全球市场动态

目录

第 1 章 全球行动内容管理市场简介

第 2 章执行摘要

第 3 章：经过验证的市场研究方法

第 4 章：行动内容管理的全球市场展望

5. 全球行动内容管理市场（按组件）

6. 全球行动内容管理市场（依组织规模）

7. 全球行动内容管理市场（依部署类型）

第 8 章：全球行动内容管理市场（按应用）

第 9 章。 概述 北美洲 美国 加拿大 墨西哥 欧洲 德国 英国 法国 其他欧洲国家 亚太地区 中国 日本 印度 其他亚太地区 世界其他地区 拉丁美洲 中东和非洲

第 10 章 全球行动内容管理市场：竞争格局

第 11 章 公司简介

第 12 章 重大进展

第 13 章附录

Mobile Content Management Market Size And Forecast