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市场调查报告书
商品编码
1725192
2032 年刺绣机市场预测:按类型、机器类型、自动化程度、应用、最终用户和地区进行的全球分析Embroidery Machine Market Forecasts to 2032 - Global Analysis By Type, Machine Type, Automation Level, Application, End User and By Geography |
根据 Stratistics MRC 的预测,全球刺绣机市场规模预计在 2025 年达到 18.7 亿美元,到 2032 年将达到 29.2 亿美元,复合年增长率为 6.6%。绣花机是一种透过缝合在织物上创造复杂图案和设计的专用设备。与传统缝纫机不同,刺绣机经过编程可以遵循数位图案,从而实现精确且一致的装饰作品。它们通常用于时尚、家居装饰和纺织工业,并以标誌、字母组合或艺术设计来装饰服装、线条和配件。现代刺绣机通常配有电脑化介面、多种针头选项和内建设计库,使其功能多样且流线型。这些机器大大减少了精细刺绣工作所需的时间和精力,同时保持了高品质的效果。
个性化和订製服装的需求不断增加
由于对个人化和订製服装的需求不断增加,市场正在经历显着增长。消费者越来越寻求能够体现个人风格和身分的独特订製服饰。这一趋势是由注重时尚的买家和希望透过客製化设计来区分其品牌的企业所推动的。刺绣机,尤其是电脑多针刺绣机,可以实现高效、精确的客製化。因此,製造商和小型企业正在投资先进的刺绣技术,以满足日益增长的消费者偏好。
与低成本製造商的竞争
来自低成本製造商的竞争对市场构成了重大挑战,尤其是对于知名品牌而言。这些製造商通常以低得多的价格提供刺绣机,吸引註重预算的消费者,但在品质、耐用性和售后服务方面有所妥协。如此激烈的价格竞争会降低利润率、抑制创新、迫使现有企业削减成本并影响产品标准。此外,它还会导致市场饱和,使高端品牌和小公司难以实现差异化并维持长期永续性。
扩大小型企业和创业
在技术进步和个人化产品需求不断增长的推动下,市场上小型企业和新创企业的数量正在激增。现代刺绣机具有多头功能和电脑化介面等特点,为小企业家提供了高效生产高品质订製服装的工具。这种可访问性,加上电子商务平台的兴起,使得独特的产品能够接触到更广泛的受众。因此,市场正在经历生产的民主化,使中小企业能够在竞争激烈的服装行业中取得成功。
初期投资成本高
高昂的初始投资成本是这个市场发展的一大障碍,尤其是对于新兴企业和小型企业而言。先进的刺绣机价格昂贵,需要大量的前期投资来购买、设置和培训。这种财务负担可能会阻碍潜在的企业家进入市场并限制现有小型企业的发展。此外,快速收回投资的压力可能会导致削减成本的措施,从而损害品质和创造力,最终抑制行业创新和长期竞争力。
COVID-19的影响
新冠疫情对市场产生了多方面的影响。最初,由于供应链中断、工厂关闭和消费者支出减少,市场面临动盪。然而,长期停工也刺激了家庭企业和 DIY 时尚的成长,导致对紧凑、价格实惠的刺绣机的需求增加。人们寻找其他收入来源,许多人转向订製服装和工艺品,以长期促进销售。疫情重塑了市场,更加强调灵活性数位化。
预计多针刺绣机市场在预测期内将占据最大份额
预计预测期内多针刺绣缝纫机领域将占据最大的市场占有率。这些机器透过同时使用多个执行绪来提高效率,缩短生产时间并允许更复杂的设计。我们有能力处理大量订单和各种各样的面料,这使我们成为商用的理想选择。随着客製化、大规模刺绣需求的增加,多针机已成为首选,推动了市场创新和竞争。
预计在预测期内,时尚和设计领域将以最高的复合年增长率成长。
预计时尚和设计领域将在预测期内实现最高的成长率。刺绣机使设计师能够在服装、鞋类和家居装饰上创造出复杂、个性化的图案,以满足不断变化的消费者偏好。在时尚产业,对独特品牌产品的需求推动了对先进刺绣技术的需求。随着时尚和设计行业的不断创新,刺绣机正在成为生产吸引现代消费者的高品质、精细、客製化设计的必备工具。
在纺织服装产业扩张的推动下,预测期内亚太地区预计将占据最大的市场占有率。可支配收入的增加、都市化和时尚趋势也促进了市场的成长。此外,电子商务平台的扩张以及机器精度和效率的技术进步正在提升市场前景。中小企业日益增长的需求也推动了该地区的成长。
预计北美地区在预测期内将呈现最高的复合年增长率。这是因为个人化服装和促销产品的需求不断增长,鼓励了对先进刺绣技术的投资。自动穿线和多头设定等增强的机器功能可提高生产力并吸引追求效率的企业。此外,时尚和纺织领域的中小企业(SME)的成长正在推动市场扩张,因为这些企业需要具有成本效益的解决方案来生产高品质的刺绣。
According to Stratistics MRC, the Global Embroidery Machine Market is accounted for $1.87 billion in 2025 and is expected to reach $2.92 billion by 2032 growing at a CAGR of 6.6% during the forecast period. An embroidery machine is a specialized device used to create intricate patterns and designs on fabric through stitching. Unlike traditional sewing machines, embroidery machines are programmed to follow digital patterns, allowing for precise and consistent decorative work. They are commonly used in the fashion, home decor, and textile industries to embellish garments, linens, and accessories with logos, monograms, or artistic designs. Modern embroidery machines often come with computerized interfaces, multiple needle options, and built-in design libraries, making them versatile and efficient. These machines significantly reduce the time and effort required for detailed embroidery work while maintaining high-quality results.
Increasing demand for personalized and customized apparel
The market is experiencing significant growth due to the rising demand for personalized and customized apparel. Consumers increasingly seek unique, tailor-made clothing items that reflect individual style and identity. This trend is driven by fashion-conscious buyers and businesses looking to differentiate their branding through custom designs. Embroidery machines, especially computerized and multi-needle models, enable efficient and precise customization. As a result, manufacturers and small businesses are investing in advanced embroidery technology to meet this growing consumer preference.
Competition from low-cost manufacturers
Competition from low-cost manufacturers poses a significant challenge in the market, particularly for established brands. These manufacturers often offer machines at significantly lower prices, attracting budget-conscious consumers but compromising on quality, durability, and after-sales support. This intense price competition can erode profit margins, discourage innovation, and pressure established companies to cut costs, potentially affecting product standards. Additionally, it creates market saturation, making it difficult for premium brands and small businesses to differentiate themselves and maintain long-term sustainability.
Expansion of small businesses and entrepreneurship
The market is witnessing a surge in small business ventures and entrepreneurship, fueled by technological advancements and the growing demand for personalized products. Modern embroidery machines, equipped with features like multi-head capabilities and computerized interfaces, offer small-scale entrepreneurs the tools to produce high-quality, customized apparel efficiently. This accessibility, combined with the rise of e-commerce platforms, enables individuals to reach broader audiences with unique offerings. As a result, the market is experiencing a democratization of production, empowering small businesses to thrive in the competitive apparel industry.
High initial investment costs
High initial investment costs present a major barrier in the market, especially for startups and small businesses. Advanced embroidery machines can be expensive, requiring significant upfront capital for purchase, setup, and training. This financial burden can deter potential entrepreneurs from entering the market and limit the growth of existing small businesses. Additionally, the pressure to quickly recoup investments may lead to cost-cutting measures that compromise quality or creativity, ultimately hindering innovation and long-term competitiveness in the industry.
Covid-19 Impact
The COVID-19 pandemic had a mixed impact on the market. Initially, the market faced disruptions due to supply chain interruptions, factory shutdowns, and reduced consumer spending. However, the extended lockdowns also spurred a rise in home-based businesses and DIY fashion, leading to increased demand for compact and affordable embroidery machines. As people sought alternative income sources, many turned to customized apparel and crafts, boosting sales in the long term. The pandemic reshaped the market, emphasizing flexibility and digital engagement.
The multi-needle embroidery machines segment is expected to be the largest during the forecast period
The multi-needle embroidery machines segment is expected to account for the largest market share during the forecast period. These machines offer increased efficiency by allowing multiple threads to be used simultaneously, reducing production time and enabling more complex designs. Their ability to handle high-volume orders and a wide range of fabrics makes them ideal for commercial use. As demand for customized and large-scale embroidery rises, multi-needle machines are becoming a preferred choice, driving innovation and competition in the market.
The fashion & design segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the fashion & design segment is predicted to witness the highest growth rate. Embroidery machines enable designers to create intricate, personalized patterns on garments, footwear, and home decor, catering to evolving consumer preferences. The demand for unique, branded items in fashion fuels the need for advanced embroidery technologies. As fashion and design industries continue to innovate, embroidery machines are becoming essential tools for creating high-quality, detailed, and customized designs that appeal to modern consumers.
During the forecast period, the Asia Pacific region is expected to hold the largest market share driven by the region's expanding textile and apparel industries. Rising disposable incomes, urbanization, and fashion trends also contribute to the market's growth. Additionally, the expansion of e-commerce platforms and technological advancements in machine precision and efficiency are enhancing market prospects. Increasing demand from small and medium enterprises (SMEs) is also fostering growth in the region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by the rising demand for personalized apparel and promotional items, which encourages investment in advanced embroidery technologies. Enhanced machine capabilities, such as automated threading and multi-head setups, boost productivity and attract businesses seeking efficiency. Additionally, the growth of small and medium-sized enterprises (SMEs) in the fashion and textile sectors fuels market expansion, as these companies look for cost-effective solutions to produce high-quality embroidery.
Key players in the market
Some of the key players profiled in the Embroidery Machine Market include Brother Industries, Ltd., Bernina International AG, Janome Sewing Machine Co., Ltd., Tajima Industries Ltd., ZSK Stickmaschinen GmbH, Ricoma International Corporation, Melco International, PFAFF Industriesysteme und Maschinen GmbH, Toyota Industries Corporation, YAMATA Sewing Machine Mfg. Co., Ltd., Elucky Sewing Machine Co., Ltd., Richpeace Group Co., Limited, Sunstar Co., Ltd., Texmac Direct, Hirsch Solutions Inc., INBRO and Sheen Sewing Machine Co., Ltd.
In February 2024, Coloreel and Hirsch Solutions expanded partnership. With the strengthened partnership, both companies are making additional investment in the areas of sales, service and support, and marketing to meet the increased demand on the U.S. market. As a result, Hirsch has the exclusive sales rights when Coloreel is purchased for use with a Tajima Embroidery Machine in the US.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.