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市场调查报告书
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1734870

2032 年图形薄膜市场预测：按薄膜类型、特性、印刷技术、应用、最终用户和地区进行的全球分析

Graphic Film Market Forecasts to 2032 - Global Analysis By Film Type (Polyvinyl Chloride (PVC), Polypropylene (PP), Polyethylene (PE) and Other Film Types), Characteristics, Printing Technology, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球图形电影市场预计在 2025 年达到 328 亿美元，到 2032 年将达到 513 亿美元，预测期内的复合年增长率为 6.6%。

图画电影是一种强调视觉衝击力、通常使用非传统图像来传达故事或主题的电影类型。这类电影通常着重艺术视觉效果、大胆的美学风格以及创新技术，例如平面设计、动画和视觉衝击强烈的电影摄影。 「图画」一词也指存在以夸张或风格化的方式呈现的画面内容，例如暴力、裸露和露骨场景。图画电影通常旨在挑战传统的叙事方式，优先考虑影像表达而非对话和传统的情节结构。

根据美国户外广告协会的数据，车身贴广告每千次广告曝光率(CPM) 为 0.15 美元，而广告看板每千次展示费用为 1.78 美元，广播每千次展示费用为 5.92 美元，黄金电视广告每千次展示费用为 20.54 美元。

扩大广告和促销活动

市场对具有视觉衝击力的内容的需求日益增长，推动了广告和促销宣传活动的扩张。品牌纷纷转向平面影片，在广告、产品包装和数位促销中打造引人注目的视觉效果。平面设计、动画和3D技术的进步也提升了这些影片的吸引力。此外，社群媒体平台和数位行销的兴起，进一步增加了对引人注目的创新内容的需求，以吸引受众并提升品牌知名度。

环境问题和法规

环境问题和法规正对市场产生负面影响，导致生产成本增加、材料选择受限。薄膜製造中不可回收塑胶和化学品的使用限制日益严格，迫使企业投资永续的替代品，但这些替代品成本高。此外，环保材料并非总是提供相同的视觉和功能品质，甚至可能损害图形薄膜的品质。这些挑战可能导致市场製造商的价格上涨和利润率下降。

生活水准提高，可支配所得增加

随着消费者对高级产品和服务的需求日益增长，生活水准和可支配收入的提高正在推动市场成长。收入水准的提高使得人们更愿意在融入平面电影的视觉增强包装、广告和娱乐体验上花钱。此外，瞄准富裕阶层的公司正在采用先进的平面电影技术进行广告和产品推广，从而创造了对高品质、视觉吸引力内容的需求。奢侈品和客製化产品的日益普及进一步推动了这一趋势。

与数位媒体的竞争

来自数位媒体的竞争正在对市场产生负面影响，因为它分散了人们对传统平面胶片的注意力和资源。随着社群媒体、网站和影片串流等数位平台在广告和娱乐领域占据主导地位，企业对数位内容的投资正在超过对实体平面胶片的投资。这种转变正在减少对印刷和包装等传统平面胶片应用的需求。此外，数位媒体降低了生产成本并加快了交货时间，进一步挑战了平面胶片市场。

COVID-19的影响

新冠疫情对市场造成了重大负面影响，扰乱了生产和供应链。由于零售、娱乐和广告等行业缩减业务，对平面电影的需求下降。活动和展览会被取消，减少了推广和曝光的机会。此外，製造业限制和劳动力限制也推迟了生产计划。然而，疫情期间，电子商务和数位广告业务有所成长，随着企业适应新的行销策略，市场略有復苏。

预计数位印刷领域将成为预测期内最大的市场

预计数位印刷领域将在预测期内占据最大的市场占有率。数位印刷能够在各种图形薄膜上实现高品质、可自订的印刷，以满足特定的广告、包装和促销需求。与传统印刷方法不同，数位印刷无需印版，从而降低了设置成本和时间。这项技术创新支援小批量生产、个人化设计和快速交付，对于希望以更有效率、更低成本製作动态、视觉吸引力内容的企业来说，这是一个极具吸引力的解决方案。

预计预测期内建筑业的复合年增长率最高。

预计建筑业将在预测期内实现最高成长率。这些薄膜可提升美观、提高能源效率并增强紫外线防护，广泛应用于住宅和商业建筑。此外，图形薄膜也用于建筑计划的品牌推广，提升建筑物和施工现场的视觉吸引力。随着建筑业对创新和永续解决方案的需求不断增长，图形薄膜市场在设计和功能趋势的推动下持续扩张。

比最大的地区

预计亚太地区将在预测期内占据最大的市场占有率，这得益于快速的都市化、对创新包装解决方案日益增长的需求以及数位印刷技术的进步。此外，汽车、广告和室内设计领域对图形薄膜的使用日益增多，以及消费者对个人化和视觉吸引力产品的偏好日益增强，也推动了市场的成长。经济成长、可支配收入的增加以及向环保解决方案的转变也在推动需求方面发挥着重要作用。

复合年增长率最高的地区：

由于广告、汽车和室内装饰应用对高品质视觉显示的需求不断增长，预计北美地区将在预测期内呈现最高的复合年增长率。数位印刷技术的先进包装以及电子商务和包装行业的成长正在推动市场成长。此外，消费者对客製化和个人化日益增长的兴趣，以及对永续性和环保材料的关注，进一步推动了图形薄膜的应用。该地区强大的製造业基础也为市场扩张提供了支持。

免费客製化服务：

订阅此报告的客户可享有以下免费自订选项之一：

  • 公司简介
    • 全面分析其他市场参与者（最多 3 家公司）
    • 主要企业的SWOT分析（最多3家公司）
  • 地理细分
    • 根据客户兴趣对主要国家市场进行估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 研究范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究资讯来源
    • 初级研究资讯来源
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 限制因素
  • 机会
  • 威胁
  • 技术分析
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球图形电影市场（依电影类型）

  • 聚氯乙烯（PVC）
  • 聚丙烯（PP）
  • 聚乙烯（PE）
  • 其他电影类型

6. 全球图形电影市场（按功能）

  • 半透明
  • 反射
  • 不透明
  • 透明的

7. 全球图形薄膜市场（依印刷技术）

  • 数位印刷
  • 网版印刷
  • 凹版印刷
  • 柔版印刷
  • 抵销

第八章全球图形薄膜市场（按应用）

  • 促销和广告
  • 车辆包装
  • 零售和包装
  • 装饰
  • 工业标籤
  • 其他用途

9. 全球图形薄膜市场（依最终用户）

  • 车
  • 建造
  • 零售
  • 广告和媒体
  • 工业製造
  • 其他最终用户

第十章全球图形电影市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十二章 公司概况

  • 3M
  • Avery Dennison Corporation
  • DuPont de Nemours Inc.
  • FDC Graphic Films Inc.
  • Spandex AG
  • Graphic Image Films Ltd.
  • Hexis SAS
  • Drytac Corporation
  • Orafol Europe GmbH
  • LG Hausys
  • Cosmos Films Ltd.
  • Taghleef Industries Inc.
  • Ritrama SpA
  • ACCO Brands Corporation
  • Dunmore
Product Code: SMRC29507

According to Stratistics MRC, the Global Graphic Film Market is accounted for $32.8 billion in 2025 and is expected to reach $51.3 billion by 2032 growing at a CAGR of 6.6% during the forecast period. A graphic film is a type of motion picture that emphasizes visually striking and often unconventional imagery to convey a narrative or theme. These films typically feature a strong focus on artistic visuals, bold aesthetics, and innovative techniques, such as graphic design, animation, or visually intense cinematography. The term "graphic" can also hint at the presence of graphic content, including violence, nudity, or explicit scenes, which may be presented in an exaggerated or stylized manner. Graphic films often aim to challenge traditional storytelling, prioritizing visual expression over dialogue or conventional plot structures.

According to the Outdoor Advertising Association of America, the vehicle wraps cost USD 0.15 per cost of thousand impressions (CPM). In contrast, the billboards cost USD 1.78 per PCM, radios cost USD 5.92 per CPM, and prime TV spots cost USD 20.54 per CPM.

Market Dynamics:

Driver:

Growing advertising and promotional activities

The growing advertising and promotional activities in the market are driven by the increasing demand for visually impactful content in marketing campaigns. Brands are leveraging graphic films to create attention-grabbing visuals for advertisements, product packaging, and digital promotions. Advancements in graphic design, animation, and 3D technologies also enhance the appeal of these films. Additionally, the rise of social media platforms and digital marketing has further fueled the need for eye-catching, creative content to engage audiences and drive brand visibility.

Restraint:

Environmental concerns and regulations

Environmental concerns and regulations are negatively affecting the market by increasing production costs and limiting material options. Stricter regulations on the use of non-recyclable plastics and chemicals in film production have forced companies to invest in sustainable alternatives, which can be more expensive. Additionally, eco-friendly materials may not always offer the same visual or functional qualities, potentially compromising the quality of graphic films. These challenges can lead to higher prices and reduced profit margins for manufacturers in the market.

Opportunity:

Improving living standards and disposable income

Improving living standards and rising disposable income are driving the growth of the market as consumers increasingly seek premium products and services. With higher income levels, individuals are more willing to spend on visually enhanced packaging, advertising, and entertainment experiences that incorporate graphic films. Moreover, businesses targeting affluent consumers are adopting advanced graphic film technologies for advertising and product promotion, creating demand for high-quality, visually appealing content. This trend is further fueled by the growing popularity of luxury and customized products.

Threat:

Competition from digital media

Competition from digital media is negatively impacting the market by diverting attention and resources away from traditional graphic films. As digital platforms like social media, websites, and video streaming dominate advertising and entertainment, businesses are increasingly investing in digital content over physical graphic films. This shift results in reduced demand for traditional graphic film applications, such as printed materials and packaging. Additionally, digital media offers lower production costs and faster turnaround times, further challenging the market for graphic films.

Covid-19 Impact

The COVID-19 pandemic had a significant negative impact on the market, disrupting production and supply chains. With industries like retail, entertainment, and advertising scaling back operations, demand for graphic films dropped. Events and trade shows were canceled, reducing opportunities for promotion and exposure. Moreover, restrictions on manufacturing and workforce limitations delayed production timelines. However, the rise of e-commerce and digital advertising during the pandemic offered a slight rebound, as businesses adapted to new marketing strategies.

The digital printing segment is expected to be the largest during the forecast period

The digital printing segment is expected to account for the largest market share during the forecast period. It allows for high-quality, customizable prints on various graphic films, catering to specific advertising, packaging, and promotional needs. Unlike traditional printing methods, digital printing eliminates the need for plates, reducing setup costs and time. This innovation enables small-batch runs, personalized designs, and quicker turnaround times, making it an attractive solution for businesses looking to produce dynamic, visually appealing content with greater efficiency and lower costs.

The construction segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the construction segment is predicted to witness the highest growth rate. These films offer enhanced aesthetics, energy efficiency, and UV protection, making them popular for both residential and commercial buildings. Additionally, graphic films are used for branding purposes in construction projects, enhancing the visual appeal of buildings and construction sites. With the growing demand for innovative and sustainable solutions in construction, the market for graphic films continues to expand, driven by trends in design and functionality.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rapid urbanization, growing demand for innovative packaging solutions, and advancements in digital printing technologies. Additionally, the increasing use of graphic films in automotive, advertising, and interior design sectors, along with rising consumer preferences for personalized and visually appealing products, contribute to market growth. Economic expansion, increased disposable income, and a shift toward eco-friendly solutions also play a significant role in driving demand.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to the increasing demand for high-quality visual displays in advertising, automotive, and interior applications. Advancements in digital printing technologies, coupled with the growth of e-commerce and packaging industries, are boosting market growth. Additionally, rising consumer interest in customization and personalization, along with a focus on sustainability and eco-friendly materials, further propel the adoption of graphic films. The region's strong manufacturing base also supports the market's expansion.

Key players in the market

Some of the key players profiled in the Graphic Film Market include 3M, Avery Dennison Corporation, DuPont de Nemours Inc., FDC Graphic Films Inc., Spandex AG, Graphic Image Films Ltd., Hexis S.A.S., Drytac Corporation, Orafol Europe GmbH, LG Hausys, Cosmos Films Ltd., Taghleef Industries Inc., Ritrama S.p.A., ACCO Brands Corporation and Dunmore.

Key Developments:

In April 2025, DuPont de Nemours, Inc. DD announced that it would exhibit Tedlar film solutions at the International Signage Association ("ISA") Expo in Las Vegas. The company's Tedlar officially joined the ISA in 2025 to move forward with its commitment to bring more durable and sustainable solutions for the graphics and signage industry.

In February 2025, Avery Dennison(R) Graphics Solutions announced the North American launch of two Supreme Wrapping Film(TM) color collections. Previously only available in Europe, the Yiannimize Series and Road Trip Memories Series both feature exclusive new colors that add bold color and unforgettable flair to automotive wrapping films.

Film Types Covered:

  • Polyvinyl Chloride (PVC)
  • Polypropylene (PP)
  • Polyethylene (PE)
  • Other Film Types

Characteristics Covered:

  • Translucent
  • Reflective
  • Opaque
  • Transparent

Printing Technologies Covered:

  • Digital Printing
  • Screen Printing
  • Rotogravure
  • Flexography
  • Offset

Applications Covered:

  • Promotional & Advertising
  • Vehicle Wraps
  • Retail & Packaging
  • Decorative
  • Industrial Labeling
  • Other Applications

End Users Covered:

  • Automotive
  • Construction
  • Retail
  • Advertising & Media
  • Industrial Manufacturing
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Graphic Film Market, By Film Type

  • 5.1 Introduction
  • 5.2 Polyvinyl Chloride (PVC)
  • 5.3 Polypropylene (PP)
  • 5.4 Polyethylene (PE)
  • 5.5 Other Film Types

6 Global Graphic Film Market, By Characteristics

  • 6.1 Introduction
  • 6.2 Translucent
  • 6.3 Reflective
  • 6.4 Opaque
  • 6.5 Transparent

7 Global Graphic Film Market, By Printing Technology

  • 7.1 Introduction
  • 7.2 Digital Printing
  • 7.3 Screen Printing
  • 7.4 Rotogravure
  • 7.5 Flexography
  • 7.6 Offset

8 Global Graphic Film Market, By Application

  • 8.1 Introduction
  • 8.2 Promotional & Advertising
  • 8.3 Vehicle Wraps
  • 8.4 Retail & Packaging
  • 8.5 Decorative
  • 8.6 Industrial Labeling
  • 8.7 Other Applications

9 Global Graphic Film Market, By End User

  • 9.1 Introduction
  • 9.2 Automotive
  • 9.3 Construction
  • 9.4 Retail
  • 9.5 Advertising & Media
  • 9.6 Industrial Manufacturing
  • 9.7 Other End Users

10 Global Graphic Film Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 3M
  • 12.2 Avery Dennison Corporation
  • 12.3 DuPont de Nemours Inc.
  • 12.4 FDC Graphic Films Inc.
  • 12.5 Spandex AG
  • 12.6 Graphic Image Films Ltd.
  • 12.7 Hexis S.A.S.
  • 12.8 Drytac Corporation
  • 12.9 Orafol Europe GmbH
  • 12.10 LG Hausys
  • 12.11 Cosmos Films Ltd.
  • 12.12 Taghleef Industries Inc.
  • 12.13 Ritrama S.p.A.
  • 12.14 ACCO Brands Corporation
  • 12.15 Dunmore

List of Tables

  • Table 1 Global Graphic Film Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Graphic Film Market Outlook, By Film Type (2024-2032) ($MN)
  • Table 3 Global Graphic Film Market Outlook, By Polyvinyl Chloride (PVC) (2024-2032) ($MN)
  • Table 4 Global Graphic Film Market Outlook, By Polypropylene (PP) (2024-2032) ($MN)
  • Table 5 Global Graphic Film Market Outlook, By Polyethylene (PE) (2024-2032) ($MN)
  • Table 6 Global Graphic Film Market Outlook, By Other Film Types (2024-2032) ($MN)
  • Table 7 Global Graphic Film Market Outlook, By Characteristics (2024-2032) ($MN)
  • Table 8 Global Graphic Film Market Outlook, By Translucent (2024-2032) ($MN)
  • Table 9 Global Graphic Film Market Outlook, By Reflective (2024-2032) ($MN)
  • Table 10 Global Graphic Film Market Outlook, By Opaque (2024-2032) ($MN)
  • Table 11 Global Graphic Film Market Outlook, By Transparent (2024-2032) ($MN)
  • Table 12 Global Graphic Film Market Outlook, By Printing Technology (2024-2032) ($MN)
  • Table 13 Global Graphic Film Market Outlook, By Digital Printing (2024-2032) ($MN)
  • Table 14 Global Graphic Film Market Outlook, By Screen Printing (2024-2032) ($MN)
  • Table 15 Global Graphic Film Market Outlook, By Rotogravure (2024-2032) ($MN)
  • Table 16 Global Graphic Film Market Outlook, By Flexography (2024-2032) ($MN)
  • Table 17 Global Graphic Film Market Outlook, By Offset (2024-2032) ($MN)
  • Table 18 Global Graphic Film Market Outlook, By Application (2024-2032) ($MN)
  • Table 19 Global Graphic Film Market Outlook, By Promotional & Advertising (2024-2032) ($MN)
  • Table 20 Global Graphic Film Market Outlook, By Vehicle Wraps (2024-2032) ($MN)
  • Table 21 Global Graphic Film Market Outlook, By Retail & Packaging (2024-2032) ($MN)
  • Table 22 Global Graphic Film Market Outlook, By Decorative (2024-2032) ($MN)
  • Table 23 Global Graphic Film Market Outlook, By Industrial Labeling (2024-2032) ($MN)
  • Table 24 Global Graphic Film Market Outlook, By Other Applications (2024-2032) ($MN)
  • Table 25 Global Graphic Film Market Outlook, By End User (2024-2032) ($MN)
  • Table 26 Global Graphic Film Market Outlook, By Automotive (2024-2032) ($MN)
  • Table 27 Global Graphic Film Market Outlook, By Construction (2024-2032) ($MN)
  • Table 28 Global Graphic Film Market Outlook, By Retail (2024-2032) ($MN)
  • Table 29 Global Graphic Film Market Outlook, By Advertising & Media (2024-2032) ($MN)
  • Table 30 Global Graphic Film Market Outlook, By Industrial Manufacturing (2024-2032) ($MN)
  • Table 31 Global Graphic Film Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.