![]() |
市场调查报告书
商品编码
1744553
新一代 OSS/BSS 市场:未来预测(至 2032 年)—按架构类型、网路和地区进行分析Next Generation OSS & BSS Market Forecasts to 2032 - Global Analysis By Architecture Type (Revenue management, Service fulfilment, Customer management, Account management and Network management systems), Network and By Geography |
根据 Stratistics MRC 的预测,全球下一代 OSS/BSS 市场规模预计在 2025 年达到 763 亿美元,到 2032 年将达到 2067 亿美元,预测期内的复合年增长率为 15.3%。
下一代OSS(营运支援系统)和BSS(业务支撑系统)是指旨在优化和自动化通讯业务和业务流程的先进整合框架。这些系统利用云端技术、人工智慧和数据分析来增强服务交付、提升客户体验并简化网路管理。新一代OSS专注于网路自动化、故障管理和即时监控,而BSS则负责处理收费、收益管理和服务保障等面向客户的功能。它们共同协助通讯业者高效管理复杂网路、降低营运成本,并支援在数位优先环境中快速部署新服务。
通讯业的数位转型
通讯业的数位转型正在彻底改变下一代营运支援系统(OSS) 和业务支撑系统 (BSS) 市场。透过整合人工智慧、机器学习和自动化技术,电信业者正在改善网路管理、客户体验和业务效率。这种转型推动了更快的服务交付、更强大的数据分析能力和更高的敏捷性,使通讯业者能够提供个人化的即时服务。因此,市场正在见证更多创新、成本节约和扩充性,为更具竞争力和更敏捷的通讯解决方案铺平道路。
实施成本高
在下一代OSS(营运支撑系统)和BSS(业务支撑系统)市场中,高昂的实施成本可能会成为采用的障碍,尤其对于中小型企业而言。这些成本会阻碍企业升级到更先进的系统,并限制创新和效率提升。此外,财务负担还可能导致计划延期、投资回报率降低和复杂性增加,最终阻碍市场的整体成长和发展。
对即时分析和洞察的需求
对即时分析和洞察日益增长的需求正在显着改变下一代 OSS(营运支援系统)和 BSS(业务支撑系统)市场。使营运商能够做出即时、数据驱动的决策,进而提高业务效率、客户体验和产生收入。即时分析支援网路效能监控、资源配置优化和服务个人化。因此,OSS 和 BSS 解决方案正在不断发展,以整合高阶分析、人工智慧和自动化,推动通讯业的创新和竞争力。
与旧有系统的复杂集成
与旧有系统的复杂整合对下一代OSS和BSS市场构成了重大挑战。它会阻碍敏捷性,增加营运成本,并延缓新服务的上市时间。旧有系统通常与现代技术不相容,导致整合复杂且资源彙整资源。这会导致效率低下、安全风险和扩充性,最终阻碍服务供应商在快速发展的通讯环境中创新和保持竞争力。
COVID-19的影响
新冠疫情显着加速了下一代营运支援系统(OSS) 和业务支撑系统 (BSS) 解决方案的采用。随着远距办公、数位转型和线上服务需求的不断增长,通讯业者纷纷转向云端基础的敏捷自动化系统。这些技术能够加快服务交付速度、提高成本效率并改善客户体验,进而推动市场成长。预计疫情过后,向数位生态系统的转变将持续下去,并再形成通讯业。
预测期内,固定无线市场预计将成为最大的市场
预计固定无线领域将在预测期内占据最大的市场占有率,因为它使通讯业者能够简化网路管理、改善服务交付并提升客户体验。在对先进连接日益增长的需求以及物联网和 5G 技术的兴起的推动下,下一代 OSS/BSS 解决方案提供敏捷性、扩充性和即时洞察,从而提高营运效率、降低成本并支持创新,进一步推动固定和无线领域的市场扩张。
预测期内,客户关係管理部门预计将以最高复合年增长率成长
预计客户关係管理 (CRM) 领域将在预测期内实现最高成长率,这得益于其致力于提升客户体验、个人化和业务效率。进阶分析、人工智慧主导的洞察和自动化将使通讯业者能够优化服务交付、提高客户维繫并简化计费流程。这项转型将加快新服务的上市时间,降低营运成本并提高客户满意度,使客户关係管理功能成为不断发展的通讯产业中成长和创新的关键推动力。
在预测期内,由于通讯基础设施和服务交付的进步,预计亚太地区将占据最大的市场占有率。这些系统透过使通讯业者能够实现流程自动化、增强客户体验并提高业务效率,有助于提高扩充性和灵活性。人工智慧、5G和云端运算等下一代技术的采用将进一步促进创新,优化网路管理和产生收入收入。这项转型使亚太地区成为全球电讯发展的关键参与者。
在预测期内,由于对自动化、即时分析和提升客户体验的需求不断增长,北美预计将呈现最高的复合年增长率。人工智慧、5G 和物联网等新兴技术正在彻底改变通讯和 IT 营运。这些系统使服务供应商能够简化流程、降低成本并增强服务交付。注重扩充性和敏捷性的下一代 OSS/BSS 解决方案正在塑造该地区通讯的未来,推动创新和效率。
According to Stratistics MRC, the Global Next Generation OSS & BSS Market is accounted for $76.3 billion in 2025 and is expected to reach $206.7 billion by 2032 growing at a CAGR of 15.3% during the forecast period. Next-Generation OSS (Operational Support Systems) and BSS (Business Support Systems) refer to advanced, integrated frameworks designed to optimize and automate telecommunications operations and business processes. These systems leverage cloud technologies, artificial intelligence, and data analytics to enhance service delivery, improve customer experience, and streamline network management. Next-gen OSS focuses on network automation, fault management, and real-time monitoring, while BSS deals with customer-facing functions like billing, revenue management, and service assurance. Together, they enable telecom operators to efficiently manage complex networks, reduce operational costs, and support the rapid deployment of new services in a digital-first environment.
Digital Transformation in Telecom Industry
Digital transformation in the telecom industry is revolutionizing the Next Generation OSS (Operational Support Systems) and BSS (Business Support Systems) market. By integrating AI, machine learning, and automation, telecom companies are improving network management, customer experience, and operational efficiency. This transformation drives faster service delivery, enhances data analytics, and fosters agility, enabling telecom operators to offer personalized, real-time services. Consequently, the market sees innovation, reduced costs, and enhanced scalability, paving the way for more competitive and responsive telecom solutions.
High Implementation Costs
High implementation costs in the next-generation OSS (Operations Support Systems) and BSS (Business Support Systems) market can hinder adoption, particularly for smaller enterprises. These costs may discourage organizations from upgrading to advanced systems, limiting innovation and efficiency gains. Additionally, the financial burden can lead to delayed projects, reduced ROI, and increased complexity, ultimately impeding the overall growth and development of the market.
Demand for Real-Time Analytics and Insights
The growing demand for real-time analytics and insights is significantly transforming the Next Generation OSS (Operations Support Systems) and BSS (Business Support Systems) market. By enabling operators to make data-driven decisions instantly, it improves operational efficiency, customer experience, and revenue generation. Real-time analytics empower businesses to monitor network performance, optimize resource allocation, and personalize services. As a result, OSS and BSS solutions are evolving to integrate advanced analytics, AI, and automation, driving innovation and competitiveness in the telecom industry.
Complex Integration with Legacy Systems
Complex integration with legacy systems poses significant challenges for the next-generation OSS and BSS market. It hampers agility, increases operational costs, and delays time-to-market for new services. Legacy systems are often incompatible with modern technologies, making integration complex and resource-intensive. This results in inefficiencies, security risks, and limited scalability, ultimately hindering the ability of service providers to innovate and stay competitive in the rapidly evolving telecommunications landscape.
Covid-19 Impact
The COVID-19 pandemic significantly accelerated the adoption of Next Generation OSS (Operations Support Systems) and BSS (Business Support Systems) solutions. With remote work, digital transformation, and increased demand for online services, telecom operators turned to cloud-based, agile, and automated systems. These technologies enabled faster service delivery, cost efficiency, and better customer experience, driving market growth. The shift towards digital ecosystems is expected to continue post-pandemic, reshaping the telecom industry.
The fixed and wireless segment is expected to be the largest during the forecast period
The fixed and wireless segment is expected to account for the largest market share during the forecast period, as it enables telecom providers to streamline network management, improve service delivery, and enhance customer experiences. With the growing demand for advanced connectivity and the rise of IoT and 5G technologies, Next-Gen OSS/BSS solutions offer agility, scalability, and real-time insights. This enhances operational efficiency, reduces costs, and supports innovation, further fueling market expansion across both fixed and wireless domains.
The customer management segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the customer management segment is predicted to witness the highest growth rate, because it enhances customer experience, personalization, and operational efficiency. With advanced analytics, AI-driven insights, and automation, it helps telecom operators optimize service delivery, improve customer retention, and streamline billing processes. This transformation accelerates time-to-market for new services, reduces operational costs, and enhances customer satisfaction, positioning the customer management segment as a key enabler of growth and innovation in the evolving telecom landscape.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to advancements in telecom infrastructure and service delivery. By enabling telecom operators to automate processes, enhance customer experience, and improve operational efficiency, these systems contribute to greater scalability and flexibility. The adoption of next-gen technologies like AI, 5G, and cloud computing further boosts innovation, optimizing network management and revenue generation. This transformation positions Asia Pacific as a key player in global telecom advancements.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to increasing demand for automation, real-time analytics, and improved customer experience. Advanced technologies like AI, 5G, and IoT are revolutionizing telecom and IT operations. These systems enable service providers to streamline processes, reduce costs, and enhance service delivery. With a focus on scalability and agility, Next Gen OSS/BSS solutions are shaping the future of telecom in the region, fostering innovation and efficiency.
Key players in the market
Some of the key players profiled in the Next Generation OSS & BSS Market include Amdocs, Ericsson, Nokia, Huawei, Netcracker Technology, IBM, Oracle, Hewlett Packard Enterprise, ZTE Corporation, Comarch, Cisco Systems, Accenture, CSG International, Infosys, Tata Consultancy Services (TCS), Tech Mahindra, NEC Corporation, SAP, Subex and Optiva Inc.
In March 2025, Tata Consultancy Services (TCS) has entered into a five-year partnership with Air New Zealand to modernize the airline's digital infrastructure, aiming to enhance customer experience and operational efficiency through AI-driven innovation.
In February 2025, Tata Consultancy Services (TCS) has announced a strategic collaboration with Salesforce to enhance artificial intelligence (AI) capabilities in the manufacturing and semiconductor industries. This partnership aims to address challenges in AI adoption, particularly the issue of unstructured data silos, by leveraging the combined strengths of both companies.