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市场调查报告书
商品编码
1744590

2032 年工作流程自动化市场预测：按组件、部署模型、组织规模、应用程式、最终用户和地区进行的全球分析

Workflow Automation Market Forecasts to 2032 - Global Analysis By Component (Software and Services), Deployment Model, Organization Size, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球工作流程自动化市场预计在 2025 年达到 246 亿美元，到 2032 年将达到 534 亿美元，预测期内的复合年增长率为 11.7%。

工作流程自动化是指利用技术自动执行业务流程中重复的手动任务，以提高效率、准确性和生产力的流程。它涉及整合软体工具和系统，用于管理任务、资料路由、核准和通知，无需人工干预。工作流程自动化在财务、人力资源和客户服务等领域很常见，它可以减少错误、加快业务速度并确保一致性。简化流程使组织能够专注于更高价值的活动，并提升整体业务绩效和决策能力。

据世界经济论坛称，RPA 和 AI 等技术的早期采用者报告称，产品上市时间缩短了 30%-90%，工厂产量提高了 200%。

物联网的应用正在扩展到各个产业

物联网设备在各个领域的广泛整合极大地推动了对工作流程自动化的需求。这些互联设备会产生大量数据，需要自动化流程进行高效分析和处理。自动化能够根据即时物联网数据协调任务，这是关键驱动因素。企业逐渐意识到自动化工作流程对于管理物联网部署复杂性的巨大价值。此外，物联网平台和自动化工具之间的互通性也日益复杂。

初始成本高

实施工作流程自动化解决方案所需的巨额前期投资可能会阻碍潜在的采用者。公司通常面临与软体许可证、硬体升级以及与现有系统整合相关的高昂成本。此外，根据特定组织的需求客製化解决方案的复杂性可能会增加财务支出。虽然长期投资回报收益巨大，但通常需要大量的前期投资。因此，预算限制是许多组织进入该领域的一大障碍。

更加重视客户体验

随着越来越多的企业将提升客户体验放在首位，他们正在采用工作流程自动化。自动化可以实现更快的回应和个人化互动，从而提高客户满意度。企业正在利用自动化沟通和服务工作流程来建立更牢固的客户关係。这种对客户体验的关注正在推动对能够实现无缝且一致的客户旅程的解决方案的投资。透过消除人工错误和延迟，自动化有助于实现更可靠、更积极的客户互动。因此，提升整体客户体验是市场成长的强大驱动力。

网路安全风险

工作流程自动化带来的互联互通日益增强，但也带来了严重的网路安全漏洞。如果自动化系统遭到入侵，攻击者将获得对关键资料和流程的广泛存取权。需要持续保持警惕并采取先进的安全措施，以保护这些复杂的系统免受不断演变的网路威胁。恶意行为者利用自动化漏洞的可能性构成了重大风险。此外，确保自动化资料流的完整性和机密性是各组织的首要任务。这些系统的复杂性往往使其成为高阶网路攻击的理想目标。

COVID-19的影响：

新冠疫情显着加速了企业对业务韧性的追求，也加速了工作流程自动化的采用。远距办公的强制要求催生了对自动化流程的需求，以维持业务连续性和员工合作。企业利用自动化来应对日益增长的需求、供应链中断以及不断变化的客户需求。疫情推动了各行各业的数位转型，而工作流程自动化正是其中的基石。因此，新冠疫情时代巩固了自动化作为现代企业营运重要组成部分的地位。

预计在预测期内软体部分将成为最大的部分。

由于对先进自动化平台的需求不断增长，预计软体领域将在预测期内占据最大的市场占有率。此外，基于软体的自动化所提供的灵活性和扩充性吸引了许多企业。向云端基础的自动化软体的转变进一步增强了市场主导地位。这些软体解决方案的客製化选项和整合功能备受追捧。因此，软体在实现全面工作流程自动化方面发挥的重要作用确保了其主导地位。

预计在预测期内，内部部署部分将以最高的复合年增长率成长。

由于资料安全性和合规性要求不断提高，预计本地部署领域将在预测期内实现最高成长率。此外，某些旧有系统通常需要本地部署才能实现无缝整合。拥有强大IT基础设施的公司认为，从长远来看，本地部署解决方案更具成本效益。对需要直接控制硬体和软体的客製化解决方案的偏好也促进了这一增长。因此，安全和控制方面的考虑是本地工作流程自动化成长的强大驱动力。

比最大的地区

在预测期内，市场占有率。因此，技术创新与经济成长的结合使亚太地区成为关键市场。

复合年增长率最高的地区：

预计北美将在预测期内实现最高的复合年增长率，这得益于关键技术提供商的强大影响力以及先进自动化解决方案的早期采用。此外，各行各业对提高业务效率和降低人事费用的日益重视也是主要的成长动力。该地区对机器人流程自动化 (RPA) 和智慧自动化解决方案的需求成长尤为明显。积极的创业投资投资也为自动化新兴企业提供了资金筹措，这也促进了北美市场的快速成长。因此，技术领先地位和积极的商业环境共同推动了北美市场的快速扩张。

免费客製化服务：

订阅此报告的客户可享有以下免费自订选项之一：

  • 公司简介
    • 全面分析其他市场参与者（最多 3 家公司）
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  • 地理细分
    • 根据客户兴趣对主要国家市场进行估计、预测和复合年增长率（註：基于可行性检查）
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    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 研究范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 限制因素
  • 机会
  • 威胁
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第五章 全球工作流程自动化市场（按组件）

  • 软体
    • 机器人流程自动化（RPA）
    • 业务流程管理 (BPM)
    • 人工智慧驱动的自动化
  • 服务
    • 实施与整合
    • 咨询
    • 支援和维护

6. 全球工作流程自动化市场（依部署模式）

  • 本地
  • 云

第七章。全球工作流程自动化市场（依组织规模）

  • 大公司
  • 小型企业

第八章全球工作流程自动化市场（按应用）

  • 人力资源
  • 财会
  • 销售和行销
  • 客户服务
  • 其他用途

第九章全球工作流程自动化市场（按最终用户）

  • BFSI
  • 资讯科技和通讯
  • 卫生保健
  • 製造业
  • 其他最终用户

第十章全球工作流程自动化市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十二章 公司概况

  • Amazon Web Services（AWS）
  • Blue Prism Group plc
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Pegasystems Inc.
  • SAP SE
  • TIBCO Software Inc.
  • Xerox Corporation
  • Zoho Corporation
  • Appian Corporation
  • Bizagi
  • Software AG
  • IPsoft Inc.
  • Nintex Global Limited
Product Code: SMRC29638

According to Stratistics MRC, the Global Workflow Automation Market is accounted for $24.6 billion in 2025 and is expected to reach $53.4 billion by 2032 growing at a CAGR of 11.7% during the forecast period. Workflow automation is the process of using technology to automate repetitive, manual tasks within a business workflow to improve efficiency, accuracy 6y, and productivity. It involves the integration of software tools and systems that manage tasks, data routing, approvals, and notifications without human intervention. Common in sectors like finance, HR, and customer service, workflow automation reduces errors, speeds up operations, and ensures consistency. By streamlining processes, organizations can focus on higher-value activities and enhance overall operational performance and decision-making capabilities.

According to the World Economic Forum, early adopters of technologies such as RPA and AI reported 30%-90% faster time to market and up to 200% higher factory output.

Market Dynamics:

Driver:

Increasing Adoption of IoT Across Industries

The widespread integration of IoT devices across various sectors is significantly boosting the demand for workflow automation. These connected devices generate vast amounts of data, necessitating automated processes for efficient analysis and action. The ability of automation to orchestrate tasks based on real-time IoT data is a key driver. Enterprises are recognizing the immense value of automating workflows to manage the complexity of IoT deployments. Furthermore, the interoperability between IoT platforms and automation tools is becoming increasingly sophisticated.

Restraint:

High Initial Implementation Costs

The significant upfront investment required for adopting workflow automation solutions can deter potential users. Companies often face substantial expenses related to software licenses, hardware upgrades, and integration with existing systems. Furthermore, the complexity of customizing solutions to specific organizational needs can add to the financial outlay. The long-term return on investment, while promising, often requires a considerable initial financial commitment. Therefore, budget constraints can pose a significant barrier to entry for many organizations.

Opportunity:

Increased Focus on Customer Experience

Businesses are increasingly prioritizing an enhanced customer experience, driving the adoption of workflow automation. Automation allows for quicker response times and personalized interactions, leading to greater customer satisfaction. Companies are leveraging automated communication and service workflows to build stronger customer relationships. This focus on CX encourages investments in solutions that ensure seamless and consistent customer journeys. By eliminating manual errors and delays, automation contributes to a more reliable and positive customer interaction. Therefore, improving the overall customer experience is a powerful motivator for market growth.

Threat:

Cybersecurity Risks

The increasing interconnectedness brought by workflow automation introduces significant cybersecurity vulnerabilities. Automated systems, if compromised, can provide attackers with widespread access to critical data and processes. Protecting these intricate systems from evolving cyber threats requires continuous vigilance and advanced security measures. The potential for malicious actors to exploit automation loopholes presents a substantial risk. Furthermore, ensuring the integrity and confidentiality of automated data flows is a paramount concern for organizations. The complex nature of these systems often makes them attractive targets for sophisticated cyberattacks.

Covid-19 Impact:

The COVID-19 pandemic significantly accelerated the adoption of workflow automation as businesses sought operational resilience. Remote work mandates necessitated automated processes to maintain business continuity and employee collaboration. Companies leveraged automation to manage increased demand, supply chain disruptions, and evolving customer needs. The pandemic spurred digital transformation initiatives across industries, with workflow automation as a cornerstone. Consequently, the COVID-19 era firmly established automation as an essential component of modern business operations.

The software segment is expected to be the largest during the forecast period

The software segment is expected to account for the largest market share during the forecast period, driven by the increasing demand for advanced automation platforms. Furthermore, the flexibility and scalability offered by software-based automation appeal to a wide range of enterprises. The shift towards cloud-based automation software further contributes to its market dominance. Customization options and integration capabilities of these software solutions are highly sought after. Therefore, the essential role of software in enabling comprehensive workflow automation ensures its leading position.

The on-premises segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the on-premises segment is predicted to witness the highest growth rate, due to heightened data security and compliance requirements. Furthermore, specific legacy systems often necessitate on-premises deployments for seamless integration. Enterprises with existing robust IT infrastructure find on-premises solutions more cost-effective in the long run. The preference for customized solutions that require direct control over hardware and software also contributes to this growth. Therefore, security and control considerations are strongly propelling the growth of on-premises workflow automation.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, owing to its rapid digital transformation initiatives and growing business complexities. The substantial growth in manufacturing and IT sectors across countries like China and India fuels the demand for automation. The booming e-commerce sector and the need for optimized supply chains also drive the market. Consequently, the combination of technological embrace and economic growth positions Asia Pacific as the leading market.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, attributed to the strong presence of key technology providers and early adoption of advanced automation solutions. Furthermore, the emphasis on improving operational efficiency and reducing labor costs across industries is a major growth driver. The increasing demand for robotic process automation (RPA) and intelligent automation solutions is particularly strong in this region. Robust venture capital funding for automation startups also contributes to this accelerated growth. Therefore, the combination of technological leadership and a proactive business environment propels North America's rapid market expansion.

Key players in the market

Some of the key players in Workflow Automation Market include Amazon Web Services (AWS), Blue Prism Group plc, IBM Corporation, Microsoft Corporation, Oracle Corporation, Pegasystems Inc., SAP SE, TIBCO Software Inc., Xerox Corporation, Zoho Corporation, Appian Corporation, Bizagi, Software AG, IPsoft Inc., and Nintex Global Limited.

Key Developments:

In May 2025, Pegasystems launched Pega Process AI 2025, an AI-powered automation tool for dynamic case management. Pega Process AI integrates with Pega's low-code platform for rapid deployment. This innovation reinforces Pegasystems' focus on intelligent automation.

In In May 2025, Pegasystems launched Pega Process AI 2025, an AI-powered automation tool for dynamic case management. Pega Process AI integrates with Pega's low-code platform for rapid deployment. This innovation reinforces Pegasystems' focus on intelligent automation.

In January 2025, SAP SE released the Intelligent Workflow Suite, designed for end-to-end process automation. The platform integrates with SAP S/4HANA for enhanced functionality. This launch solidifies SAP's role in enterprise automation solutions.

Components Covered:

  • Software
  • Services

Deployment Models Covered:

  • On-premises
  • Cloud

Organization Sizes Covered:

  • Large enterprises
  • SME

Applications Covered:

  • Human resources
  • Finance And accounting
  • Sales And marketing
  • Customer service
  • Other Applications

End Users Covered:

  • BFSI
  • IT And telecom
  • Healthcare
  • Manufacturing
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Workflow Automation Market, By Component

  • 5.1 Introduction
  • 5.2 Software
    • 5.2.1 Robotic Process Automation (RPA)
    • 5.2.2 Business Process Management (BPM)
    • 5.2.3 AI-Driven Automation
  • 5.3 Services
    • 5.3.1 Implementation And Integration
    • 5.3.2 Consulting
    • 5.3.3 Support And Maintenance

6 Global Workflow Automation Market, By Deployment Model

  • 6.1 Introduction
  • 6.2 On-premises
  • 6.3 Cloud

7 Global Workflow Automation Market, By Organization Size

  • 7.1 Introduction
  • 7.2 Large Enterprises
  • 7.3 SME

8 Global Workflow Automation Market, By Application

  • 8.1 Introduction
  • 8.2 Human Resources
  • 8.3 Finance And Accounting
  • 8.4 Sales And Marketing
  • 8.5 Customer Service
  • 8.6 Other Applications

9 Global Workflow Automation Market, By End User

  • 9.1 Introduction
  • 9.2 BFSI
  • 9.3 IT And Telecom
  • 9.4 Healthcare
  • 9.5 Manufacturing
  • 9.6 Other End Users

10 Global Workflow Automation Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Amazon Web Services (AWS)
  • 12.2 Blue Prism Group plc
  • 12.3 IBM Corporation
  • 12.4 Microsoft Corporation
  • 12.5 Oracle Corporation
  • 12.6 Pegasystems Inc.
  • 12.7 SAP SE
  • 12.8 TIBCO Software Inc.
  • 12.9 Xerox Corporation
  • 12.10 Zoho Corporation
  • 12.11 Appian Corporation
  • 12.12 Bizagi
  • 12.13 Software AG
  • 12.14 IPsoft Inc.
  • 12.15 Nintex Global Limited

List of Tables

  • Table 1 Global Workflow Automation Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Workflow Automation Market Outlook, By Component (2024-2032) ($MN)
  • Table 3 Global Workflow Automation Market Outlook, By Software (2024-2032) ($MN)
  • Table 4 Global Workflow Automation Market Outlook, By Robotic Process Automation (RPA) (2024-2032) ($MN)
  • Table 5 Global Workflow Automation Market Outlook, By Business Process Management (BPM) (2024-2032) ($MN)
  • Table 6 Global Workflow Automation Market Outlook, By AI-Driven Automation (2024-2032) ($MN)
  • Table 7 Global Workflow Automation Market Outlook, By Services (2024-2032) ($MN)
  • Table 8 Global Workflow Automation Market Outlook, By Implementation And Integration (2024-2032) ($MN)
  • Table 9 Global Workflow Automation Market Outlook, By Consulting (2024-2032) ($MN)
  • Table 10 Global Workflow Automation Market Outlook, By Support And maintenance (2024-2032) ($MN)
  • Table 11 Global Workflow Automation Market Outlook, By Deployment Model (2024-2032) ($MN)
  • Table 12 Global Workflow Automation Market Outlook, By On-premises (2024-2032) ($MN)
  • Table 13 Global Workflow Automation Market Outlook, By Cloud (2024-2032) ($MN)
  • Table 14 Global Workflow Automation Market Outlook, By Organization Size (2024-2032) ($MN)
  • Table 15 Global Workflow Automation Market Outlook, By Large enterprises (2024-2032) ($MN)
  • Table 16 Global Workflow Automation Market Outlook, By SME (2024-2032) ($MN)
  • Table 17 Global Workflow Automation Market Outlook, By Application (2024-2032) ($MN)
  • Table 18 Global Workflow Automation Market Outlook, By Human Resources (2024-2032) ($MN)
  • Table 19 Global Workflow Automation Market Outlook, By Finance And Accounting (2024-2032) ($MN)
  • Table 20 Global Workflow Automation Market Outlook, By Sales And Marketing (2024-2032) ($MN)
  • Table 21 Global Workflow Automation Market Outlook, By Customer Service (2024-2032) ($MN)
  • Table 22 Global Workflow Automation Market Outlook, By Other Applications (2024-2032) ($MN)
  • Table 23 Global Workflow Automation Market Outlook, By End User (2024-2032) ($MN)
  • Table 24 Global Workflow Automation Market Outlook, By BFSI (2024-2032) ($MN)
  • Table 25 Global Workflow Automation Market Outlook, By IT And Telecom (2024-2032) ($MN)
  • Table 26 Global Workflow Automation Market Outlook, By Healthcare (2024-2032) ($MN)
  • Table 27 Global Workflow Automation Market Outlook, By Manufacturing (2024-2032) ($MN)
  • Table 28 Global Workflow Automation Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.