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市场调查报告书
商品编码
1744617
2032 年植物黄油市场预测:按产品类型、来源、口味、分销管道、包装类型、最终用户和地区进行的全球分析Plant Based Butter Market Forecasts to 2032 - Global Analysis By Product Type, Source, Flavor, Distribution Channels, Packaging Type, End User and By Geography |
根据 Stratistics MRC 的数据,全球植物黄油市场预计在 2025 年达到 28.9 亿美元,预计到 2032 年将达到 50.2 亿美元,预测期内的复合年增长率为 8.2%。
植物黄油是一种不含乳製品的替代品,由植物油(主要包括橄榄油、酪梨油、椰子油和棕榈仁油)与水和乳化剂混合而成。与传统的动物奶黄油不同,它不含任何动物成分,适合纯素和乳糖不耐症患者。它旨在复製乳製品黄油的口感、质地和功能,可用于烹饪、烘焙和涂抹。
根据食品工业协会的数据,大约三分之一的家庭至少有一名成员是纯素食主义者、素食者、弹性素食主义者或鱼素主义者,但只有 5% 的家庭严格遵循不吃动物产品的饮食。
纯素和弹性素食的兴起
消费者对健康益处和环境永续性的认识日益增强,促使他们转向植物性饮食。乳糖不耐症和乳製品过敏的增加进一步推动了对植物黄油的需求。植物黄油为乳製品黄油提供了一种可行的替代品,吸引了注重健康的消费者和道德的消费者。食品製造商正在积极应对这项挑战,扩大其植物性产品线,确保更广泛的供应和品种。因此,全球对植物黄油的需求持续增长。
与传统乳製品黄油的竞争
儘管植物性替代品越来越受欢迎,但传统的乳製黄油仍然深深植根于消费者的习惯中。许多消费者认为乳製黄油口感更佳、质地更佳,使其成为烹饪和糖果甜点的首选。知名乳製品品牌占据了零售货架的主导地位,为植物性黄油的选择带来了激烈的竞争。此外,植物性黄油通常价格分布较高,这使得精打细算的消费者不愿意做出改变。乳製品生产的监管政策也偏向传统奶油,这给植物性替代品的推广带来了额外的挑战。
可支配所得增加
各地区可支配收入的不断增长,使得消费者能够探索优质健康的食品选择。随着越来越多的人注重健康,他们愿意投资更优质的替代品,例如植物黄油。新兴市场中产阶级人口的不断壮大,也推动了特色食品支出的成长。添加营养成分并具有独特风味的优质植物黄油越来越受到富裕消费者的青睐。预计这一趋势将推动植物黄油市场的显着成长。
仓储及配送物流
植物黄油在储存和分销方面面临物流挑战,影响了市场渗透。由于配方特殊,植物黄油可能需要冷藏才能保持其质地和保质期。确保低温运输物流的一致性会增加营运成本,并给零售商和经销商带来挑战。在基础设施有限的地区,运输过程中维持产品品质是一项重大挑战。此外,与传统乳製黄油相比,植物黄油的保质期较短,也为库存管理带来挑战。
COVID-19的影响
新冠疫情对植物黄油市场既有正面影响,也有负面影响。供应链中断最初导致生产和分销延迟,影响了市场供应。然而,疫情也加速了消费者对健康和保健的关注,推动了对植物性替代品的需求。这场危机凸显了永续性的重要性,进一步推动了植物性饮食在註重环保的消费者中的普及。疫情过后,对植物性食品创新的投资增加,正推动市场持续扩张。
坚果酱市场预计将成为预测期内最大的市场
坚果酱因其营养价值和广泛的消费者接受度,预计将在预测期内占据最大的市场占有率。杏仁酱和腰果酱等坚果酱富含蛋白质、健康脂肪和必需维生素。随着越来越多的消费者寻求无乳製品替代品,坚果酱的顺滑口感和独特风味使其成为热门选择。此外,生产流程的技术创新也改善了坚果酱的口感,使其在不同人群中更具吸引力。
预计预测期内住宅部门的复合年增长率最高。
由于消费者越来越倾向于在家烹饪和更健康的饮食习惯,预计家庭黄油市场将在预测期内实现最高增长率。家庭正转向使用植物黄油作为日常饮食的主要成分,包括早餐酱和烘焙点心。超级市场和线上平台提供的各种植物黄油选择也助长了这一趋势。
由于消费者对植物性饮食的认知度不断提高以及快速的都市化,预计亚太地区将在预测期内占据最大的市场占有率。由于乳糖不耐症和饮食偏好,中国、印度和日本等国家对乳製品替代品的需求正在增长。政府支持永续食品选择和素食友善政策的倡议正在消费行为产生积极影响。对植物性食品生产和技术创新的强劲投资正在进一步推动该地区市场的扩张。
预计北美地区在预测期内将实现最高的复合年增长率,这得益于消费者对健康意识和健康饮食习惯的日益增长。该地区拥有成熟的植物性产品市场,其主要驱动力来自强大的素食者和弹性素食者群体。领先的食品公司正在积极投资植物性黄油的创新,以扩大产品在零售店和网路商店的供应。此外,人们对环境永续性和动物福利的日益关注,也加速了人们向乳製品替代品的转变。
According to Stratistics MRC, the Global Plant Based Butter Market is accounted for $2.89 billion in 2025 and is expected to reach $5.02 billion by 2032 growing at a CAGR of 8.2% during the forecast period. Plant-based butter is a non-dairy butter alternative made primarily from a blend of plant-derived oils, such as olive, avocado, coconut, or palm kernel oil, combined with water and often emulsifiers. Unlike traditional butter from animal milk, it contains no animal products, making it suitable for vegans and those with lactose intolerance. It aims to replicate the taste, texture, and functionality of dairy butter for cooking, baking, and spreading.
According to the Food Industry Association, around a third of all households hold at least one vegan, vegetarian, flexitarian, or pescatarian. However, only 5% of households adhere strictly to animal-free diets.
Rising adoption of vegan and flexitarian diets
With growing awareness of health benefits and environmental sustainability, consumers are shifting toward plant-based diets. The increasing prevalence of lactose intolerance and dairy allergies is further driving the demand for plant-based butter. Plant-based butter offers a viable alternative to dairy butter, appealing to health-conscious individuals and ethical consumers. Food manufacturers are responding by expanding their plant-based product lines, ensuring wider availability and variety. As a result, the demand for plant-based butter continues to rise globally.
Competition from Traditional Dairy Butter
Despite the growing popularity of plant-based alternatives, traditional dairy butter remains deeply entrenched in consumer habits. Many consumers perceive dairy butter as superior in taste and texture, making it a preferred choice for cooking and baking. Established dairy brands dominate retail shelves, creating strong competition for plant-based options. Additionally, plant-based butter often comes at a higher price point, discouraging budget-conscious shoppers from making the switch. Regulatory policies surrounding dairy production also favor traditional butter, further challenging the expansion of plant-based alternatives.
Increasing disposable income
Rising disposable income across various regions is enabling consumers to explore premium and health-focused food options. As more people become health-conscious, they are willing to invest in better-quality food alternatives, including plant-based butter. The expansion of middle-class populations in emerging markets is contributing to increase spending on specialty food items. Premium plant-based butter variants with added nutrients and unique flavors are gaining traction among affluent consumers. This trend is expected to drive significant growth in the plant-based butter market.
Storage and distribution logistics
Plant-based butter faces logistical challenges related to storage and distribution, affecting its market penetration. Due to its formulation, plant-based butter may require refrigeration to maintain its texture and shelf life. Ensuring consistent cold-chain logistics increases operational costs, posing a challenge for retailers and distributors. In regions with limited infrastructure, maintaining product quality during transportation becomes a significant hurdle. Furthermore, shorter shelf life compared to traditional dairy butter can lead to inventory management challenges.
Covid-19 Impact
The COVID-19 pandemic had both positive and negative effects on the plant-based butter market. Supply chain disruptions initially caused delays in production and distribution, affecting market availability. However, the pandemic also accelerated consumer interest in health-conscious eating, boosting demand for plant-based alternatives. The crisis highlighted the importance of sustainability, further promoting plant-based diets among environmentally conscious buyers. Post-pandemic, investments in plant-based food innovation have increased, driving continued market expansion.
The nut butter segment is expected to be the largest during the forecast period
The nut butter segment is expected to account for the largest market share during the forecast period, due to its nutritional benefits and wide consumer acceptance. Nut-based butter, such as almond and cashew butter, offers a rich source of proteins, healthy fats, and essential vitamins. As more consumers seek dairy-free alternatives, nut butter's creamy texture and distinct flavour make it a popular choice. Additionally, innovations in manufacturing processes have enhanced taste profiles, making nut butter more appealing across different demographics.
The household segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the household segment is predicted to witness the highest growth rate, due to increasing consumer preference for home-cooked meals and healthier eating habits. Families are shifting toward plant-based butter as a staple ingredient for their daily meals, including breakfast spreads and baked goods. The availability of various plant-based butter options in supermarkets and online platforms is supporting this trend.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to growing consumer awareness of plant-based diets and rapid urbanization. Countries like China, India, and Japan are witnessing a rise in demand for dairy alternatives due to lactose intolerance and dietary preferences. Government initiatives supporting sustainable food choices and vegan-friendly policies are positively impacting consumer behaviour. Strong investments in plant-based food production and innovations are further fuelling market expansion in the region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to rising consumer inclination toward health-conscious and ethical eating habits. The region has a well-established market for plant-based products, driven by a strong base of vegan and flexitarian consumers. Major food companies are heavily investing in plant-based butter innovations, expanding product availability across retail and online stores. Additionally, rising concerns over environmental sustainability and animal welfare are accelerating the shift toward dairy alternatives.
Key players in the market
Some of the key players profiled in the Plant Based Butter Market include Conagra Brands Inc., Prosperity Organic Food Inc., Upfield Holdings B.V., Premier Organics, Miyoko's Creamery, Daiya Fine Food Ltd., Califia Farms, Nutiva Inc., Kite Hill, ForA Foods, Milkadamia, Melt Organic, Naturli' Foods A/S, Pure Blends, and WayFare Foods.
In July 2023, Daiya Foods Launches Two New Plant-Based Cheeses. Daiya Foods is excited to announce the release of its newest products, Goat Cheeze Flavour Crumbles and Feta Cheeze Flavour Crumbles. The two new cheese products will be available on-shelf throughout Canada in June, offering a new and delicious alternative to traditional dairy-based cheese.
In June 2020, Upfield brand and Country Crock and No-till on the Plains have partnered on a three-year program to support farmers with soil health education and cost-share to plant cover crops to improve soil health on fields. The initial collaboration will support farmers in the Kansas-area, where Country Crock is made, to cover 13,000 acres in the first year alone.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.