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市场调查报告书
商品编码
1755912
2032 年饼干市场预测:按产品类型、成分、包装类型、分销管道和地区进行的全球分析Biscuits Market Forecasts to 2032 - Global Analysis By Product Type (Sweet Biscuits and Crackers & Savory Biscuits), Source, Packaging Type, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,全球饼干市场预计在 2025 年达到 1,351 亿美元,到 2032 年将达到 1,914 亿美元,预测期内的复合年增长率为 5.1%。
饼干是一种主要由麵粉、脂肪和膨鬆剂製成的烘焙点心。饼干口味多样,有甜的,也有咸的,口感从鬆软酥脆到酥脆耐嚼,应有尽有。饼干通常作为零食或早餐食用,也可能添加糖、巧克力、水果或香辛料等添加剂。饼干在世界各地广受欢迎,方便食用,易于储存,常与茶或咖啡一起享用,或作为轻食的一部分。
根据ReportLinker预测,到2026年,欧洲饼干消费量将达到110亿公斤,与前一年同期比较增0.2%,扭转了2016年以来的停滞状态。
健康功能性饼干的需求不断增长
注重健康的消费者越来越青睐具有功能性的产品,例如高纤维、强化蛋白质和低糖。糖尿病和肥胖症等文明病的日益流行,增加了对糖尿病友善和低血糖饼干的需求,尤其是在亚太地区,该地区糖尿病患者超过1.4亿。此外,製造商正在透过推出有机、强化和无糖产品来应对消费者不断变化的偏好。此外,洁净标示成分和营养配方的趋势继续推动所有细分市场的成长。
来自替代零食的激烈竞争
传统饼干製造商必须应对日益流行的健康零食替代品,例如蛋白棒、坚果和干果,这些替代品对注重健康的消费者来说相当有吸引力。创新零食形式和手工产品的出现,给老牌饼干品牌带来了新的竞争压力。此外,消费者对更新鲜、加工程度更低的食品的偏好也不断变化,这也为包装饼干的销售带来了持续的挑战。此外,各种零售通路都能买到优质和特色零食,也加剧了竞争格局。
无麸质和洁净标示产品开发
不断扩张的无麸质洁净标示饼干市场为寻求健康意识强的消费者群体的製造商提供了巨大的成长机会。随着人们对麸质敏感性和乳糜泻的认识不断提高,一个渴望在不影响口味和口感的前提下寻找无麸质替代品的消费者群体应运而生。此外,强调天然成分和极简加工的清洁标籤趋势,也符合消费者对透明度和更健康选择的需求。此外,製造商可以利用这一机会,开发使用替代麵粉、天然甜味剂和有机成分的创新配方,以满足消费者日益增长的对成分錶清晰易懂的产品的偏好。
供应链中断
疫情、地缘政治紧张局势以及气候相关干扰等全球事件可能严重影响小麦、糖和包装材料等关键原料的供应。运输瓶颈和物流挑战可能会延迟产品交付,并增加製造商的营运成本。此外,供应链不稳定导致的大宗商品价格波动可能会挤压利润率,迫使製造商调整定价策略。
新冠疫情显着推动了饼干市场的发展,因为在封锁和在家工作期间,消费者转向了保质期更长的方便食品。此外,疫情加速了健康保健趋势的兴起,促使消费者养成了更健康的饮食习惯。此外,由于居家消费和囤货行为的增加,饼干製造商的销售量超过了疫情前的水平。此外,疫情也加速了电商通路的成长,实现了直接面向消费者的销售,并扩大了饼干品牌的市场覆盖范围。
预计在预测期内,甜饼干市场将成长至最大的份额。
预计甜饼干细分市场将在预测期内占据最大市场占有率,这得益于其多元化的产品系列,包括普通饼干、曲奇、夹心饼干和巧克力。此外,消费者对偏好零食的偏好日益增长,以及领先企业在口味和规格上的不断创新,进一步巩固了该细分市场的主导地位。此外,各大公司正在积极扩展其甜饼干产品组合,涵盖高级产品、健康产品和独特的口味组合,以满足不断变化的消费者偏好。
预计在预测期内,杂粮部分将以最高的复合年增长率成长。
预计在预测期内,杂粮食品领域将迎来最高成长率,这得益于消费者对日常营养摄取中全谷谷物和富含纤维成分的健康益处的认识不断提高。注重健康的消费者正在积极寻求兼具口味和营养价值的产品,这推动了对富含优质纤维和必需营养素的杂粮配方的需求。此外,製造商正在利用这一趋势,开发创新的杂粮产品,将种子、坚果和传统谷物融入其中,以增强营养成分,尤其对糖尿病和消化器官系统健康问题消费者俱有吸引力。
预计亚太地区将在预测期内占据最大的市场占有率。该地区的零食文化根基深厚,口味偏好多样,零售网络全部区域的主导地位得益于不断增长的可支配收入、快速的都市化以及中国、印度等国日益壮大的中产阶级人口。此外,本土品牌和频繁的产品创新也为市场成长做出了巨大贡献,製造商不断推出区域风味和传统食材,以满足当地偏好,而便利性和易得性正是推动购买决策的关键因素。
由于都市化加快和中等收入群体的不断壮大,预计亚太地区将在预测期内实现最高的复合年增长率。消费者对合理营养和均衡饮食的重视程度不断提高,为领先企业在该地区拓展业务提供了许多机会。此外,为了迎合不断变化的健康偏好,越来越多的企业推出了易消化饼干和添加了谷物的创新无糖饼干。此外,该地区零售店和电商平台的成长为饼干製造商提供了新的分销管道,而西方饮食习惯融入日常饮食也持续推动着对不同类型饼干的需求。
According to Stratistics MRC, the Global Biscuits Market is accounted for $135.1 billion in 2025 and is expected to reach $191.4 billion by 2032 growing at a CAGR of 5.1% during the forecast period. Biscuits are baked food products made primarily from flour, fat, and a leavening agent. They can be sweet or savory and come in various textures, from soft and flaky to crisp and crunchy. Widely consumed as snacks or breakfast items, biscuits may include added ingredients like sugar, chocolate, fruits, or spices. Popular worldwide, they are convenient, shelf-stable, and often enjoyed with tea, coffee, or as part of light meals.
According to ReportLinker, European biscuit consumption is forecasted to hit 11 billion kilograms by 2026, marking a modest year-over-year growth of 0.2%, reversing a plateau since 2016.
Increasing demand for health-conscious and functional biscuits
Health-conscious consumers are increasingly seeking products with functional benefits, including high-fiber, protein-enriched, and low-sugar variants. The rising prevalence of lifestyle diseases such as diabetes and obesity has led to increased demand for diabetic-friendly and low-glycemic biscuits, particularly in regions like Asia-Pacific, where over 140 million people have diabetes. Additionally, manufacturers are responding by introducing organic, fortified, and sugar-free options to cater to this evolving consumer preference. Moreover, the trend toward clean-label ingredients and nutrient-dense formulations continues to propel market growth across all demographics.
Intense competition from alternative snacks
Traditional biscuit manufacturers must contend with the growing popularity of protein bars, nuts, dried fruits, and other healthy snack alternatives that appeal to health-conscious consumers. The emergence of innovative snack formats and artisanal products creates additional competitive pressure on established biscuit brands. Additionally, changing consumer preferences toward fresh, minimally processed foods pose ongoing challenges to packaged biscuit sales. Moreover, the increasing availability of premium and specialty snacks through various retail channels intensifies the competitive landscape.
Development of gluten-free and clean label products
The expanding market for gluten-free and clean-label biscuits presents substantial growth opportunities for manufacturers seeking to capture health-conscious consumer segments. Rising awareness of gluten sensitivity and celiac disease has created a dedicated consumer base seeking gluten-free alternatives without compromising taste or texture. Furthermore, the clean-label trend, emphasizing natural ingredients and minimal processing, aligns with consumer demands for transparency and healthier options. Additionally, manufacturers can leverage this opportunity by developing innovative formulations using alternative flours, natural sweeteners, and organic ingredients, addressing the growing consumer preference for products with clear, recognizable ingredient lists.
Supply chain disruptions
Global events, including pandemics, geopolitical tensions, and climate-related disruptions, can severely impact the supply of key ingredients such as wheat, sugar, and packaging materials. Transportation bottlenecks and logistics challenges can delay product delivery and increase operational costs for manufacturers. Additionally, fluctuating commodity prices due to supply chain instabilities can pressure profit margins and force manufacturers to adjust pricing strategies.
The COVID-19 pandemic significantly boosted the biscuits market as consumers shifted toward convenience foods with longer shelf lives during lockdowns and work-from-home arrangements. Furthermore, the outbreak accelerated health and wellness trends, leading to increased adoption of conscious eating habits among consumers. Additionally, biscuit manufacturers experienced higher sales than pre-pandemic levels due to increased home consumption and stockpiling behaviors. Moreover, the pandemic catalyzed the growth of e-commerce channels, enabling direct-to-consumer sales and expanding market reach for biscuit brands.
The sweet biscuits segment is expected to be the largest during the forecast period
The sweet biscuits segment is expected to account for the largest market share during the forecast period, driven by their diverse product portfolio, including plain biscuits, cookies, sandwich biscuits, and chocolate varieties. Furthermore, the segment's dominance is strengthened by increasing consumer preference for indulgent snacking options and continuous innovation in flavors and formats by major manufacturers. Additionally, companies are actively expanding their sweet biscuit portfolios with premium offerings, health-conscious variants, and unique flavor combinations to cater to evolving consumer preferences.
The multi-grain segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the multi-grain segment is predicted to witness the highest growth rate due to increasing consumer awareness about the health benefits of whole grains and fiber-rich ingredients in daily nutrition. Health-conscious consumers are actively seeking products that combine taste with nutritional value, driving demand for multi-grain formulations that offer superior fiber content and essential nutrients. Additionally, manufacturers are capitalizing on this trend by developing innovative multi-grain variants that incorporate seeds, nuts, and ancient grains to enhance nutritional profiles, particularly appealing to consumers managing diabetes and digestive health concerns.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by strong snacking culture, diverse flavor preferences, and expanding retail networks across the region. The region's dominance is supported by rising disposable incomes, rapid urbanization, and the growing middle-class population in countries like China and India. Additionally, local brands and frequent product innovations contribute significantly to market growth, with manufacturers introducing region-specific flavors and traditional ingredients to cater to local tastes where convenience and accessibility drive purchasing decisions.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR through rapid urbanization and rising middle-class populations. Major corporations have numerous opportunities to expand in the region due to increasing consumer awareness of proper nutrition and emphasis on balanced diets. Additionally, businesses are increasingly offering digestible crackers and innovative sugar-free biscuits enhanced with cereals to meet evolving health preferences. Moreover, the growth of retail stores and e-commerce platforms in the region provides new distribution channels for biscuit producers, while the integration of Western eating habits into daily diets continues to drive demand for various biscuit types.
Key players in the market
Some of the key players in Biscuits Market include Mondelez International, Inc., Nestle S.A., Kellogg Company, PepsiCo, Inc., Britannia Industries Limited, Grupo Bimbo, S.A.B. de C.V., ITC Limited, General Mills, Inc., Parle Products Pvt. Ltd., Campbell Soup Company, Associated British Foods plc, Utz Brands, Inc., Intersnack Group GmbH & Co. KG, Lactalis Group, YIldIz Holding, Bisk Farm Corporation, and J.M. Smucker Company.
In March 2025, A significant regional venture for Nestle is being launched with the development of its Chocobakery treats being extended for release in Mexico, which remains the company's fourth largest global market, writes Neill Barston. According to the company, it has particularly prided itself in serving the region for around 95 years, with its latest series has already been well received in Brazil and other territories in Latin America, including its Choco Trio, a chocolate bar combining milk chocolate with crunchy biscuit pieces.
In June 2024, Mondelez International (Nasdaq: MDLZ) and Lotus Bakeries announced a strategic partnership to expand and grow the Lotus Biscoff(R) cookie brand in India, and to develop exciting new chocolate products combining the unique, caramelized, crunchy Biscoff(R) taste and texture with Mondelez's iconic Cadbury, Milka and other key chocolate brands in Europe, with the option to expand globally. This partnership provides new opportunities for both companies to accelerate their growth ambitions in the attractive cookie and chocolate categories, with potential options to expand into additional markets and/or adjacent segments.
In January 2024, ITC Sunfeast Farmlite, a range of wholesome biscuits from ITC Foods, has launched its new offering Sunfeast Farmlite Digestive Biscuit Family pack in 100% outer paper bag packaging. An industry first innovation in packaging, this move establishes the brand as a trendsetter in the biscuit category.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.