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市场调查报告书
商品编码
1766098

2032 年宠物微晶片市场预测：按产品类型、类型、频率标准、分销管道、最终用户和地区进行全球分析

Pet Microchips Market Forecasts to 2032 - Global Analysis By Product Type (125 kHz Microchips, 128 kHz Microchips and 134.2 kHz Microchips), Type, Frequency Standard, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

据 Stratistics MRC 称，全球宠物微晶片市场预计在 2025 年将达到 4.7 亿美元，预测期内的复合年增长率为 5.8%，到 2032 年将达到 7 亿美元。宠物微晶片是小型、可植入的无线射频识别 (RFID) 设备，可永久识别宠物。它们通常只有米粒大小。每个微晶片都植入皮下，通常在肩胛骨之间，有一个唯一的识别号，并与资料库中饲主的联络资讯相连。当由兽医、收容所或动物控制组织扫描时，微晶片是将走失的狗与其饲主联繫起来的可靠方法，儘管它不像 GPS 追踪器那样提供即时位置监控。微晶片被描述为一种安全、牢不可破且永久的识别选项。

宠物饲养和安全意识

宠物微晶片提供了一种永久且不可思议的追踪走失宠物并帮助它们与饲主团聚的方法。随着越来越多的人将宠物视为家庭的一部分，宠物安全已成为人们关注的焦点。动物福利组织所进行的宣传活动进一步凸显了微晶片的益处。兽医诊所和收容所为宠物在收养时植入晶片的做法正变得越来越普遍。出于安全考量和情感依恋的双重原因，宠物微晶片市场正在不断扩大。

认知差距与误解

植入晶片的好处，例如增加找到走失宠物的几率，并不为许多饲主所熟知。植入过程中的健康危害和疼痛导致宠物主人不愿意领养。饲主误以为微晶片的功能类似GPS，导致失望和失去信任。此外，缺乏註册和更新联络资讯的培训也限制了晶片的有效性。这些误解共同降低了市场渗透率和消费者需求。

智慧微晶片和功能集成

智慧微晶片的功能远不止于简单的识别，例如GPS追踪和体温监测。整合的智慧元素鼓励饲主参与并管理宠物健康。兽医诊所和饲主越来越青睐这些晶片，因为它们能够更好地保障宠物安全并即时存取资料。微晶片易于与行动应用程式连接，也使其更具吸引力。随着技术的发展，对多功能微晶片的需求日益增长，为产业开闢了新的前景。

社会观念和法律问题

由于道德、隐私和健康方面的担忧，许多饲主仍然对植入晶片犹豫不决。关于植入晶片安全性和用途的错误讯息导致人们犹豫不决，并降低了宠物的采用率。各地区在宠物微晶片法律上的差异，导致执法和采用率不平衡。一些地区缺乏强制性的微晶片法律，进一步限制了市场渗透。此外，某些相关人员和消费者因管理宠物主人和植入微晶片动物数据相关的法律挑战而望而却步。

COVID-19的影响

新冠疫情最初扰乱了宠物微晶片市场，原因是供应链中断以及隔离期间兽医就诊量减少。然而，随着隔离期间陪伴需求的增加，全球宠物拥有量激增，市场也逐渐復苏。宠物拥有量的增加刺激了对宠物识别和追踪解决方案的需求。此外，数位非接触式技术的广泛应用，也推动了微晶片植入作为一种安全卫生的识别方法的发展。疫情过后，随着人们对宠物安全和可追溯性的认识不断提高，市场实现了稳步增长。

兔子市场预计将在预测期内占据最大份额

由于宠物拥有量的增加以及为小型和珍稀动物植入晶片的趋势日益增长，预计兔子领域将在预测期内占据最大的市场占有率。兽医和动物福利组织正在推广植入晶片，认为这是帮助走失的兔子与饲主团聚的可靠方法。兔子饲主对永久性身分识别方法的认识不断提高，推动了这项需求。此外，一些地区的监管指南已将包括兔子在内的所有宠物物种都纳入植入晶片的范畴。这些因素正在推动这一细分市场的扩张。

预计在预测期内，动物收容所部分将以最高的复合年增长率成长。

由于对可靠的宠物识别和重聚解决方案的需求，预计动物收容所市场将在预测期内实现最高成长率。收容所经常接收流浪和走失的动物，而微晶片可以确保它们迅速回到饲主身边，从而减少过度拥挤。许多收容所现在要求宠物在收养前植入晶片，这刺激了市场需求。这些组织也与微晶片供应商合作，进行大量采购和宣传活动。因此，动物收容所正在提高宠物微晶片普及率方面发挥关键作用。

比最大的地区

预计亚太地区将在预测期内占据最大的市场占有率，这得益于宠物拥有量的增长、都市化的加快以及人们对宠物安全和身份识别意识的不断增强。由于监管措施和兽医协会的支持，中国、日本和澳洲等国家的需求正在激增。然而，由于农村地区宠物晶片普及率有限，以及许多国家尚未强制植入晶片，市场仍面临挑战。

复合年增长率最高的地区

在预测期内，北美地区预计将呈现最高的复合年增长率，因为该地区高度发展且成熟，主要受美国和加拿大的推动。强制性宠物身分识别法律、强大的兽医基础设施以及较高的宠物拥有率支撑了稳定的需求。该地区拥有广泛的认知度、频繁的技术升级以及完善的微晶片註册制度的优势。北美的宠物饲主非常倾向于投资微晶片用于安全和康復，市场虽然饱和但较为稳定，技术创新和服务在其持续成长中发挥关键作用。

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目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 研究范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 二手研究资料
    • 先决条件

第三章市场走势分析

  • 介绍
  • 驱动程式
  • 限制因素
  • 机会
  • 威胁
  • 产品分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球宠物微晶片市场（依产品类型）

  • 介绍
  • 125 kHz 微晶片
  • 128 kHz 微晶片
  • 134.2 kHz 微晶片

6. 全球宠物微晶片市场类型

  • 介绍
  • 狗
  • 兔子
  • 猫
  • 鸟
  • 马
  • 其他的

第七章全球宠物微晶片市场（依频率标准）

  • 介绍
  • 低频（LF）
  • 高频（HF）
  • 超高频（UHF）

8. 全球宠物微晶片市场（依分销通路）

  • 介绍
  • 网路商店
  • 兽医诊所
  • 零售药局
  • 分销商和批发商

第九章全球宠物微晶片市场（按最终用户）

  • 介绍
  • 兽医诊所
  • 动物收容所
  • 宠物饲养员
  • 宠物饲主
  • 政府动物福利机构
  • 其他的

第 10 章全球宠物微晶片市场（按地区）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十二章 公司概况

  • Merck & Co.
  • Datamars
  • Allflex
  • Trovan Ltd.
  • Avid Identification Systems
  • Virbac Corporation
  • Bayer AG
  • Elanco Animal Health
  • Pethealth Inc.
  • Animalcare Ltd.
  • Microchip4Solutions Inc.
  • PetKey
  • AKC Reunite
  • PeddyMark Ltd.
  • EIDAP Inc.
  • Micro ID Ltd.
  • BioPet Vet Lab
  • Microchip Identification Systems
Product Code: SMRC29954

According to Stratistics MRC, the Global Pet Microchips Market is accounted for $0.47 billion in 2025 and is expected to reach $0.70 billion by 2032 growing at a CAGR of 5.8% during the forecast period. Pet microchips are tiny, implantable radio-frequency identification (RFID) devices that are used to permanently identify pets. They are usually around the size of a grain of rice. Each microchip, which is implanted beneath the skin, typically between the shoulder blades, has a unique identifying number that is connected to the pet owner's contact details in a database. When scanned by veterinarians, shelters, or animal control organisations, microchips can be a dependable means of reconnecting lost dogs with their owners, even though they don't offer real-time location monitoring like GPS trackers do. They provide a secure, impenetrable, and permanent identifying option.

Market Dynamics:

Driver:

Growing pet ownership & safety awareness

A permanent and impenetrable method of tracking down and reuniting missing pets with their owners is provided by pet microchips. Pet safety has become a major concern as more people consider pets to be part of the family. The advantages of microchipping have been further emphasised by awareness campaigns run by animal welfare organisations. Microchipping during adoption is becoming more and more common in veterinary clinics and shelters. The market for pet microchips is expanding due to the mix of safety concerns and emotional attachment.

Restraint:

Awareness gaps & misconceptions

The advantages of microchipping, such as increased odds of recovering lost pets, are not well known to many pet owners. Adoption is discouraged by misconceptions about health hazards or pain during implantation. Some owners are disappointed and lose faith in microchips because they mistakenly believe they function similarly to GPS. Furthermore, efficacy is limited by a lack of training on registering and updating contact information. Together, these misconceptions lower market penetration and consumer demand.

Opportunity:

Smart microchips & feature integration

Smart microchips provide features like GPS tracking and temperature monitoring that go beyond simple identification. Smart elements that are integrated boost owner involvement and pet health management. For better pet safety and real-time data access, veterinary clinics and pet owners are favouring these chips more and more. Microchips' appeal is increased by the ease with which they can be connected to mobile applications. Multifunctional microchips are becoming more and more in demand as technology develops, opening up new industry prospects.

Threat:

Public perception & legal issues

Many pet owners are still hesitant to get microchips implanted because of worries about ethical issues, privacy, and health hazards. Hesitancy and lower adoption rates are caused by false information about the safety and intent of microchipping. Regional differences in pet microchipping laws lead to irregularities in enforcement and adherence. The lack of laws requiring microchipping in some places further restricts market penetration. Furthermore, certain stakeholders and customers are deterred by legal challenges pertaining to pet ownership and data control with microchipped animals.

Covid-19 Impact

The COVID-19 pandemic initially disrupted the pet microchips market due to supply chain interruptions and reduced veterinary visits during lockdowns. However, the market rebounded as pet adoption surged globally, driven by increased companionship needs during isolation. This rise in pet ownership fuelled demand for pet identification and tracking solutions. Additionally, digital and contactless technologies gained traction, promoting microchipping as a secure and hygienic identification method. Post-pandemic, the market witnessed steady growth supported by rising awareness of pet safety and traceability.

The rabbit's segment is expected to be the largest during the forecast period

The rabbit's segment is expected to account for the largest market share during the forecast period, due to rising pet adoption and the growing trend of microchipping small and exotic animals. Veterinarians and animal welfare organizations are promoting microchipping as a reliable way to reunite lost rabbits with their owners. Improved awareness among rabbit owners about permanent identification methods is boosting demand. Additionally, regulatory guidelines in some regions now include microchipping for all pet species, including rabbits. These factors collectively drive market expansion within this niche segment.

The animal shelters segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the animal shelters segment is predicted to witness the highest growth rate, due to the need for reliable pet identification and reunification solutions. Shelters often receive lost or stray animals, and microchipping ensures quick return to owners, reducing overcrowding. Many shelters now mandate microchipping before adoption, boosting market demand. These organizations also collaborate with microchip providers for bulk purchases and awareness campaigns. As a result, animal shelters play a vital role in increasing microchip penetration across pet populations.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising pet ownership, increasing urbanization, and growing awareness about pet safety and identification. Countries like China, Japan, and Australia are witnessing a surge in demand due to regulatory efforts and support from veterinary organizations. However, the market still faces challenges due to limited penetration in rural areas and lack of mandatory microchipping laws across many countries, making the growth potential promising but slower and more variable across different markets.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, due to highly developed and mature, led by the U.S. and Canada. Mandatory pet identification laws, strong veterinary infrastructure, and high pet adoption rates support consistent demand. The region benefits from widespread awareness, frequent technological upgrades, and well-established microchip registration systems. Pet owners in North America are more inclined to invest in microchipping for safety and recovery reasons, making the market saturated yet stable, with innovation and services playing a key role in continued growth.

Key players in the market

Some of the key players profiled in the Pet Microchips Market include Merck & Co., Datamars, Allflex, Trovan Ltd., Avid Identification Systems, Virbac Corporation, Bayer AG, Elanco Animal Health, Pethealth Inc., Animalcare Ltd., Microchip4Solutions Inc., PetKey, AKC Reunite, PeddyMark Ltd., EIDAP Inc., Micro-ID Ltd., BioPet Vet Lab and Microchip Identification Systems.

Key Developments:

In December 2023, Merck Animal Health introduced the HomeAgain Microchip, a recognized solution for pet identification and recovery. This microchip is widely used by veterinarians and pet owners to facilitate the reunion of lost pets with their families through a centralized pet recovery database.

In May 2023, Datamars acquired Kippy S.r.l., a company well-known for its GPS tracker and activity monitoring systems for dogs. This move expanded Datamars' portfolio beyond traditional microchips into smart pet tracking and monitoring, strengthening its position in the pet identification and welfare market.

Product Types Covered:

  • 125 kHz Microchips
  • 128 kHz Microchips
  • 134.2 kHz Microchips

Types Covered:

  • Dogs
  • Rabbits
  • Cats
  • Birds
  • Horses
  • Other Types

Frequency Standards Covered:

  • Low Frequency (LF)
  • High Frequency (HF)
  • Ultra-High Frequency (UHF)

Distribution Channels Covered:

  • Online Stores
  • Veterinary Clinics
  • Retail Pharmacies
  • Distributors & Wholesalers

End Users Covered:

  • Veterinary Hospitals
  • Animal Shelters
  • Pet Breeders
  • Pet Owners
  • Government Animal Welfare Agencies
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Pet Microchips Market, By Product Type

  • 5.1 Introduction
  • 5.2 125 kHz Microchips
  • 5.3 128 kHz Microchips
  • 5.4 134.2 kHz Microchips

6 Global Pet Microchips Market, By Type

  • 6.1 Introduction
  • 6.2 Dogs
  • 6.3 Rabbits
  • 6.4 Cats
  • 6.5 Birds
  • 6.6 Horses
  • 6.7 Other Types

7 Global Pet Microchips Market, By Frequency Standard

  • 7.1 Introduction
  • 7.2 Low Frequency (LF)
  • 7.3 High Frequency (HF)
  • 7.4 Ultra-High Frequency (UHF)

8 Global Pet Microchips Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Online Stores
  • 8.3 Veterinary Clinics
  • 8.4 Retail Pharmacies
  • 8.5 Distributors & Wholesalers

9 Global Pet Microchips Market, By End User

  • 9.1 Introduction
  • 9.2 Veterinary Hospitals
  • 9.3 Animal Shelters
  • 9.4 Pet Breeders
  • 9.5 Pet Owners
  • 9.6 Government Animal Welfare Agencies
  • 9.7 Other End Users

10 Global Pet Microchips Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Merck & Co.
  • 12.2 Datamars
  • 12.3 Allflex
  • 12.4 Trovan Ltd.
  • 12.5 Avid Identification Systems
  • 12.6 Virbac Corporation
  • 12.7 Bayer AG
  • 12.8 Elanco Animal Health
  • 12.9 Pethealth Inc.
  • 12.10 Animalcare Ltd.
  • 12.11 Microchip4Solutions Inc.
  • 12.12 PetKey
  • 12.13 AKC Reunite
  • 12.14 PeddyMark Ltd.
  • 12.15 EIDAP Inc.
  • 12.16 Micro ID Ltd.
  • 12.17 BioPet Vet Lab
  • 12.18 Microchip Identification Systems

List of Tables

  • Table 1 Global Pet Microchips Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Pet Microchips Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Pet Microchips Market Outlook, By 125 kHz Microchips (2024-2032) ($MN)
  • Table 4 Global Pet Microchips Market Outlook, By 128 kHz Microchips (2024-2032) ($MN)
  • Table 5 Global Pet Microchips Market Outlook, By 134.2 kHz Microchips (2024-2032) ($MN)
  • Table 6 Global Pet Microchips Market Outlook, By Type (2024-2032) ($MN)
  • Table 7 Global Pet Microchips Market Outlook, By Dogs (2024-2032) ($MN)
  • Table 8 Global Pet Microchips Market Outlook, By Rabbits (2024-2032) ($MN)
  • Table 9 Global Pet Microchips Market Outlook, By Cats (2024-2032) ($MN)
  • Table 10 Global Pet Microchips Market Outlook, By Birds (2024-2032) ($MN)
  • Table 11 Global Pet Microchips Market Outlook, By Horses (2024-2032) ($MN)
  • Table 12 Global Pet Microchips Market Outlook, By Other Types (2024-2032) ($MN)
  • Table 13 Global Pet Microchips Market Outlook, By Frequency Standard (2024-2032) ($MN)
  • Table 14 Global Pet Microchips Market Outlook, By Low Frequency (LF) (2024-2032) ($MN)
  • Table 15 Global Pet Microchips Market Outlook, By High Frequency (HF) (2024-2032) ($MN)
  • Table 16 Global Pet Microchips Market Outlook, By Ultra-High Frequency (UHF) (2024-2032) ($MN)
  • Table 17 Global Pet Microchips Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 18 Global Pet Microchips Market Outlook, By Online Stores (2024-2032) ($MN)
  • Table 19 Global Pet Microchips Market Outlook, By Veterinary Clinics (2024-2032) ($MN)
  • Table 20 Global Pet Microchips Market Outlook, By Retail Pharmacies (2024-2032) ($MN)
  • Table 21 Global Pet Microchips Market Outlook, By Distributors & Wholesalers (2024-2032) ($MN)
  • Table 22 Global Pet Microchips Market Outlook, By End User (2024-2032) ($MN)
  • Table 23 Global Pet Microchips Market Outlook, By Veterinary Hospitals (2024-2032) ($MN)
  • Table 24 Global Pet Microchips Market Outlook, By Animal Shelters (2024-2032) ($MN)
  • Table 25 Global Pet Microchips Market Outlook, By Pet Breeders (2024-2032) ($MN)
  • Table 26 Global Pet Microchips Market Outlook, By Pet Owners (2024-2032) ($MN)
  • Table 27 Global Pet Microchips Market Outlook, By Government Animal Welfare Agencies (2024-2032) ($MN)
  • Table 28 Global Pet Microchips Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.