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市场调查报告书
商品编码
1776744

AR/VR - 2032 年零售市场身临其境型购物趋势预测：按组件、沉浸式模式、组织规模、零售垂直领域、零售通路采用、技术、应用和地区进行全球趋势分析

AR/VR in Retail - Immersive Shopping Trends Market Forecasts to 2032 - Global Analysis by Component, Immersion Mode, Organization Size, Retail Vertical, Retail Channel Adoption, Technology, Application and Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球零售市场的 AR/VR身临其境型购物趋势预计在 2025 年达到 99.8 亿美元，到 2032 年将达到 470.7 亿美元，预测期内的复合年增长率为 24.8%。

零售业中的 AR/VR 技术正在透过将数位体验与实体空间融合，彻底改变消费者的购物方式。扩增实境)让消费者能够在现实世界中直观地看到商品，而虚拟实境 (VR) 则能够在任何地方营造沉浸式的店内环境。这些技术能够提升顾客参与度、降低退货率，并打造个人化的购物体验。随着身临其境型技术日益普及，各大品牌纷纷利用它来提升销售量、提升忠诚度，并提升整体顾客体验。

根据 Vertebrae 执行长共用的见解，采用 AR 可以将转换率提高高达 90%，尤其是当其融入产品视觉化和虚拟试穿体验时，而 Shopify 报告称，AR 内容可以将转换率提高高达 250%，尤其是当客户使用行动 AR 工具与 3D 模型进行互动并将产品放置在自己的环境中时。

增强客户体验和参与度

AR/VR技术的融合显着改变了顾客的购物体验，带来了传统零售业所不具备的沉浸式互动环境。这些技术实现了虚拟试穿，让顾客在购买前能够直观地看到商品。此外，AR购物助理和互动式显示器还能打造个人化的购物旅程，提升顾客满意度。此外，360度全景产品视图和虚拟展示室还能打造引人入胜的品牌体验，进而提升顾客忠诚度和重复购买率。

技术限制和相容性问题

硬体限制，包括处理能力不足、图形效能问题以及跨平台的装置相容性，都是无缝使用者体验的障碍。需要强大的网路基础设施来支援即时资料处理和渲染，这使得实施过程更加复杂。在 AR/VR互动中收集个人资料的隐私和安全问题进一步加剧了部署策略的复杂性。此外，对专业技术知识和持续软体更新的需求增加了营运成本，并使零售商难以在所有客户接触点保持一致的服务品质。

虚拟展示室及扩大线上业务

虚拟展示室让顾客足不出户即可探索3D商店环境，提供细緻的产品视觉化与空间感知，弥合网路购物下购物之间的差距。主导的虚拟助理与预测分析的整合，带来超个人化的购物体验，提升客户参与。此外，虚拟环境全天候24小时运作，不受地理限制，使零售商能够持续服务不同时区的客户。虚拟商店的永续性也吸引了具有环保意识的消费者，它在保持全面产品供应的同时，减少了对实体零售空间的需求。

内容过载和使用者疲劳

消费者认知度有限，对虚拟购物环境的导航不熟悉，可能会导致购物体验受挫，最终放弃。对于技术水平较低、可能更喜欢传统购物方式的消费者来说，使用 VR 设备和导航介面的学习曲线会给他们带来挑战。此外，这些技术的沉浸式特性可能会导致长时间使用时出现身体不适和疲劳，这可能会阻碍消费者使用 AR/VR 零售应用。

COVID-19的影响：

新冠疫情加速了零售业 AR/VR 的应用，企业纷纷寻求创新解决方案，以便在封锁和保持社交距离的措施期间与顾客保持互动。零售商大力投资虚拟技术，以弥补实体店关闭的影响，Flipkart 等公司甚至收购 AR 业务以提升电商体验。此外，疫情也刺激了网路购物行为的成长，催生了对虚拟试穿和身临其境型产品视觉化工具的需求。向非接触式购物体验的转变，使 AR/VR 成为在不确定时期确保业务永续营运的关键技术。

预计大型企业板块在预测期内将占据最大份额

大型企业预计将在预测期内占据最大的市场占有率，因为它们拥有应用AR/VR所需的充足资金和技术力。这些企业拥有投资先进AR/VR解决方案所需的基础设施、专业知识和预算，能够提供全面的客户体验。大型企业可以在多个地点和客户接触点部署这些技术，从而持有于规模经济。此外，大型企业通常引领零售业的技术创新，制定行业标准，较小的竞争对手最终会效仿，从而确保其持续的优势。

混合实境(MR) 领域预计将在预测期内实现最高复合年增长率

在预测期内，混合实境(MR) 领域预计将实现最高成长率，这得益于其独特的定位，介于纯 VR 的沉浸感和 AR 的便利性之间。混合实境(MR) 技术透过将数位迭加层与现实环境无缝融合，有效地弥合了虚拟与现实购物体验之间的差距。此外，轻量级透视摄影机和人工智慧空间映射演算法的进步，使 MR 在零售用例中更加熟悉且易于使用。此外，零售商越来越多地将 MR 用于虚拟室内设计咨询和个人化造型课程等应用，这些应用需要感知数位内容和实体空间，同时保持视觉沉浸感，这使得 MR 成为下一代零售体验的正确选择。

占比最大的地区：

在预测期内，北美预计将占据最大的市场占有率，这得益于其精通技术的消费群和对数位创新的早期采用。该地区的消费者对新科技的接受度很高，71% 的消费者表示有兴趣在购物体验中使用 AR。此外，北美领先的零售商正在大幅增加对 AR/VR 的投资。此外，核心技术公司的存在和强大的数位基础设施支援 AR/VR 解决方案的快速部署和扩展。该地区强大的电商基础和社交商务的融合为 AR/VR 零售的采用和市场扩张创造了理想条件。

复合年增长率最高的地区：

受数位化快速发展和新兴经济体智慧型手机普及率不断提升的推动，亚太地区预计将在预测期内呈现最高的复合年增长率。该地区庞大的人口规模和不断壮大的中产阶级，正在推动人们对AR/VR技术所能带来的创新购物体验的需求。此外，政府为支持零售业数位转型和技术应用而推出的倡议，正在加速主要国家的市场发展。此外，该地区的製造能力和成本优势将使AR/VR硬体生产更加经济实惠，使更广泛的消费者群体能够享受这些技术。

免费客製化服务：

订阅此报告的客户可以从以下免费自订选项中进行选择：

  • 公司简介
    • 对其他市场公司（最多 3 家公司）进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球AR/VR-零售市场身临其境型购物趋势（按组件）

  • 硬体
    • 头戴式装置 (HMD)
    • AR眼镜/智慧眼镜
    • VR头戴装置
    • 追踪和互动设备
    • 身临其境型显示系统
    • 感应器
  • 软体
    • AR/VR开发平台及SDK
    • 3D建模和内容创建工具
    • 云端基础的AR/VR平台
    • 基于Web的AR/VR（WebAR/WebVR）介面
  • 服务
    • 专业服务
    • 託管服务

6. 全球AR/VR-身临其境型购物在零售市场的趋势（以沉浸式模式）

  • 被动沉浸
  • 主动沉浸
  • 协作沉浸

7. 全球AR/VR-零售市场身临其境型购物趋势（按组织规模）

  • 大公司
  • 小型企业

8. 全球零售市场 AR/VR身临其境型购物趋势（依零售垂直产业）

  • 时尚与服饰
  • 美容与化妆品
  • 家居用品和家具
  • 家电
  • 食物/饮料
  • 汽车零售
  • 奢侈品
  • 杂货店和百货公司
  • 其他零售业务

9. 全球AR/VR-零售市场身临其境型购物趋势（依零售通路采用）

  • 实体店面
  • 电商平台
  • 混合零售商

第 10 章。全球 AR/VR- 零售市场身临其境型购物趋势（按技术）

  • 扩增实境（AR）
    • 基于标记的扩增实境
    • 无标记扩增实境
    • 基于投影的扩增实境
  • 虚拟实境（VR）
    • 非身临其境型VR
    • 半身临其境型VR
    • 完全身临其境型现实
  • 混合实境

第 11 章全球 AR/VR- 零售市场身临其境型购物趋势（按应用）

  • 虚拟试衣间
  • 店内导航和互动式资讯亭
  • 虚拟商店模拟
  • 3D产品可视化
  • 身临其境型广告、行销与品牌参与
  • 员工培训与发展
  • 远距购物和直播商务

12. 全球AR/VR-身临其境型购物在零售市场的趋势（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十三章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十四章 公司概况

  • Matterport, Inc.
  • FXGear, Inc.
  • Koncept VR
  • Panedia Pty Ltd
  • Subvrsive, Inc.
  • VIAR
  • Visualise Creative Ltd.
  • VREI
  • Scapic Innovations Pvt. Ltd.
  • WeMakeVR
  • Google LLC（Alphabet Inc.）
  • Microsoft Corporation
  • Amazon Web Services, Inc.
  • Shopify Inc.
  • Snap Inc.
  • Apple Inc.
  • Meta Platforms, Inc.
  • Perfect Corp.
Product Code: SMRC30075

According to Stratistics MRC, the Global AR/VR in Retail - Immersive Shopping Trends Market is accounted for $9.98 billion in 2025 and is expected to reach $47.07 billion by 2032 growing at a CAGR of 24.8% during the forecast period. AR/VR in retail is transforming how consumers shop by blending digital experiences with physical spaces. Augmented reality lets shoppers visualize products in real-world settings, while virtual reality creates immersive store environments from anywhere. These technologies enhance engagement, reduce return rates, and personalize shopping journeys. As immersive tech becomes more accessible, brands are leveraging it to boost sales, loyalty, and overall customer experience.

According to insights shared by Vertebrae's CEO, AR implementations can boost conversion rates by up to 90%, especially when integrated into product visualization and virtual try-on experiences. Shopify has also reported that AR content can increase conversion rates by up to 250%, particularly when customers interact with 3D models or place products in their environment using mobile AR tools.

Market Dynamics:

Driver:

Enhanced customer experience and engagement

The integration of AR/VR technologies significantly transforms customer shopping experiences by providing immersive, interactive environments that traditional retail cannot match. These technologies enable virtual try-ons, allowing customers to visualize products before purchasing, which increases confidence and reduces return rates. Moreover, AR shopping assistants and interactive displays create personalized shopping journeys that enhance customer satisfaction. Furthermore, the ability to provide 360-degree product views and virtual showrooms creates engaging brand experiences that drive customer loyalty and repeat purchases.

Restraint:

Technological limitations and compatibility issues

Hardware limitations, including insufficient processing power, graphics performance issues, and device compatibility across multiple platforms, create barriers for seamless user experiences. The need for robust network infrastructure to support real-time data processing and rendering adds complexity to implementation. Privacy and security concerns regarding personal data collection during AR/VR interactions further complicate deployment strategies. Moreover, the requirement for specialized technical expertise and continuous software updates increases operational costs, making it challenging for retailers to maintain consistent service quality across all customer touchpoints.

Opportunity:

Expansion of virtual showrooms and online presence

Virtual showrooms enable customers to explore 3D store environments from home, providing detailed product visualization and spatial awareness that bridges the gap between online and in-store shopping. The integration of AI-driven virtual assistants and predictive analytics creates hyper-personalized shopping experiences that enhance customer engagement. Additionally, virtual environments operate around the clock without geographic constraints, allowing retailers to serve customers across different time zones continuously. The sustainability aspect of virtual storefronts also appeals to environmentally conscious consumers, reducing the need for physical retail space while maintaining comprehensive product offerings.

Threat:

Content overload and user fatigue

Limited consumer awareness and unfamiliarity with navigating virtual shopping environments can lead to frustration and abandonment of the shopping experience. The learning curve associated with VR device usage and interface navigation poses challenges for less tech-savvy consumers who may prefer traditional shopping methods. Additionally, the immersive nature of these technologies can cause physical discomfort or fatigue during extended use, potentially deterring customers from engaging with AR/VR retail applications.

Covid-19 Impact:

The COVID-19 pandemic accelerated AR/VR adoption in retail as businesses sought innovative solutions to maintain customer engagement during lockdowns and social distancing measures. Retailers made substantial investments in virtual technologies to compensate for physical store closures, with companies like Flipkart acquiring AR businesses to enhance e-commerce experiences. Additionally, the pandemic drove increased online shopping behavior, creating demand for virtual try-ons and immersive product visualization tools. The shift toward contactless shopping experiences positioned AR/VR as essential technologies for maintaining business continuity during uncertain times.

The large enterprises segment is expected to be the largest during the forecast period

The large enterprises segment is expected to account for the largest market share during the forecast period due to their substantial financial resources and technical capabilities required for AR/VR implementation. These organizations possess the infrastructure, expertise, and budget necessary to invest in sophisticated AR/VR solutions that deliver comprehensive customer experiences. Large enterprises benefit from economies of scale when deploying these technologies across multiple locations and customer touchpoints. Furthermore, large enterprises often lead technological innovation in retail, setting industry standards that smaller competitors eventually follow, ensuring their continued dominance.

The mixed reality (MR) segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the mixed reality (MR) segment is predicted to witness the highest growth rate due to its unique positioning between pure VR immersion and AR convenience. Mixed reality (MR) technology effectively bridges the gap between virtual and physical shopping experiences by seamlessly blending digital overlays with real-world environments. Additionally, advances in lighter pass-through cameras and AI-powered spatial-mapping algorithms make MR more accessible and user-friendly for retail applications. Moreover, retailers are increasingly adopting MR for applications like virtual interior design consultations and personalized styling sessions that require both digital content and physical space awareness, while maintaining visual immersion positions it as the preferred choice for next-generation retail experiences.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to its tech-savvy consumer base and early adoption of digital innovations. The region's consumers demonstrate high receptivity to new technologies, with 71% expressing interest in using AR for shopping experiences. Furthermore, major North American retailers are significantly increasing their AR/VR investments. Additionally, the presence of leading technology companies and robust digital infrastructure supports rapid deployment and scaling of AR/VR solutions. The region's strong e-commerce foundation and social commerce integration create ideal conditions for AR/VR retail adoption and market expansion.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by rapid digitization and increasing smartphone penetration across emerging economies. The region's large population base and growing middle class create substantial demand for innovative shopping experiences that AR/VR technologies can fulfill. Moreover, government initiatives supporting digital transformation and technology adoption in retail sectors accelerate market development across key countries. Furthermore, the region's manufacturing capabilities and cost advantages enable more affordable AR/VR hardware production, making these technologies accessible to broader consumer segments.

Key players in the market

Some of the key players in AR/VR in Retail - Immersive Shopping Trends Market include Matterport, Inc., FXGear, Inc., Koncept VR, Panedia Pty Ltd, Subvrsive, Inc., VIAR, Visualise Creative Ltd., VREI, Scapic Innovations Pvt. Ltd., WeMakeVR, Google LLC (Alphabet Inc.), Microsoft Corporation, Amazon Web Services, Inc., Shopify Inc., Snap Inc., Apple Inc., Meta Platforms, Inc. and Perfect Corp.

Key Developments:

In February 2025, Matterport was officially acquired by CoStar Group for about US $1.6 billion, accelerating its push into advanced 3D digital twin solutions for retail and real estate.

In May 2024, Google announced integrating its 3D "Beam" video conferencing (formerly Project Starline) into Google Meet and Zoom, partnering with HP; the HP "Dimension" unit is expected in 2025 for US $24,999.

Components:

  • Hardware
  • Software
  • Services

Immersion Modes Covered:

  • Passive Immersion
  • Active Immersion
  • Collaborative Immersion

Organization Sizes Covered:

  • Large Enterprises
  • Small and Medium-sized Enterprises (SMEs)

Retail Verticals Covered:

  • Fashion & Apparel
  • Beauty & Cosmetics
  • Home Goods & Furniture
  • Consumer Electronics
  • Grocery & Food & Beverage
  • Automotive Retail
  • Luxury Goods
  • General Merchandise & Department Stores
  • Other Retail Verticals

Retail Channel Adoptions Covered:

  • Brick-and-Mortar Stores
  • E-commerce Platforms
  • Hybrid Retailers

Technologies Covered:

  • Augmented Reality (AR)
  • Virtual Reality (VR)
  • Mixed Reality (MR)

Applications Covered:

  • Virtual Try-On & Fitting Rooms
  • In-Store Navigation & Interactive Kiosks
  • Virtual Store Simulation
  • 3D Product Visualization
  • Immersive Advertising, Marketing & Brand Engagement
  • Staff Training & Development
  • Remote Shopping & Live Streaming Commerce

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global AR/VR in Retail - Immersive Shopping Trends Market, By Component

  • 5.1 Introduction
  • 5.2 Hardware
    • 5.2.1 Head-Mounted Devices (HMDs)
    • 5.2.2 AR Glasses / Smart Glasses
    • 5.2.3 VR Headsets
    • 5.2.4 Tracking & Interaction Devices
    • 5.2.5 Immersive Display Systems
    • 5.2.6 Sensors
  • 5.3 Software
    • 5.3.1 AR/VR Development Platforms & SDKs
    • 5.3.2 3D Modeling & Content Creation Tools
    • 5.3.3 Cloud-Based AR/VR Platforms
    • 5.3.4 Web-Based AR/VR (WebAR/WebVR) Interfaces
  • 5.4 Services
    • 5.4.1 Professional Services
    • 5.4.2 Managed Services

6 Global AR/VR in Retail - Immersive Shopping Trends Market, By Immersion Mode

  • 6.1 Introduction
  • 6.2 Passive Immersion
  • 6.3 Active Immersion
  • 6.4 Collaborative Immersion

7 Global AR/VR in Retail - Immersive Shopping Trends Market, By Organization Size

  • 7.1 Introduction
  • 7.2 Large Enterprises
  • 7.3 Small and Medium-sized Enterprises (SMEs)

8 Global AR/VR in Retail - Immersive Shopping Trends Market, By Retail Vertical

  • 8.1 Introduction
  • 8.2 Fashion & Apparel
  • 8.3 Beauty & Cosmetics
  • 8.4 Home Goods & Furniture
  • 8.5 Consumer Electronics
  • 8.6 Grocery & Food & Beverage
  • 8.7 Automotive Retail
  • 8.8 Luxury Goods
  • 8.9 General Merchandise & Department Stores
  • 8.10 Other Retail Verticals

9 Global AR/VR in Retail - Immersive Shopping Trends Market, By Retail Channel Adoption

  • 9.1 Introduction
  • 9.2 Brick-and-Mortar Stores
  • 9.3 E-commerce Platforms
  • 9.4 Hybrid Retailers

10 Global AR/VR in Retail - Immersive Shopping Trends Market, By Technology

  • 10.1 Introduction
  • 10.2 Augmented Reality (AR)
    • 10.2.1 Marker-based AR
    • 10.2.2 Marker-less AR
    • 10.2.3 Projection-based AR
  • 10.3 Virtual Reality (VR)
    • 10.3.1 Non-Immersive VR
    • 10.3.2 Semi-Immersive VR
    • 10.3.3 Fully Immersive VR
  • 10.4 Mixed Reality (MR)

11 Global AR/VR in Retail - Immersive Shopping Trends Market, By Application

  • 11.1 Introduction
  • 11.2 Virtual Try-On & Fitting Rooms
  • 11.3 In-Store Navigation & Interactive Kiosks
  • 11.4 Virtual Store Simulation
  • 11.5 3D Product Visualization
  • 11.6 Immersive Advertising, Marketing & Brand Engagement
  • 11.7 Staff Training & Development
  • 11.8 Remote Shopping & Live Streaming Commerce

12 Global AR/VR in Retail - Immersive Shopping Trends Market, By Geography

  • 12.1 Introduction
  • 12.2 North America
    • 12.2.1 US
    • 12.2.2 Canada
    • 12.2.3 Mexico
  • 12.3 Europe
    • 12.3.1 Germany
    • 12.3.2 UK
    • 12.3.3 Italy
    • 12.3.4 France
    • 12.3.5 Spain
    • 12.3.6 Rest of Europe
  • 12.4 Asia Pacific
    • 12.4.1 Japan
    • 12.4.2 China
    • 12.4.3 India
    • 12.4.4 Australia
    • 12.4.5 New Zealand
    • 12.4.6 South Korea
    • 12.4.7 Rest of Asia Pacific
  • 12.5 South America
    • 12.5.1 Argentina
    • 12.5.2 Brazil
    • 12.5.3 Chile
    • 12.5.4 Rest of South America
  • 12.6 Middle East & Africa
    • 12.6.1 Saudi Arabia
    • 12.6.2 UAE
    • 12.6.3 Qatar
    • 12.6.4 South Africa
    • 12.6.5 Rest of Middle East & Africa

13 Key Developments

  • 13.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 13.2 Acquisitions & Mergers
  • 13.3 New Product Launch
  • 13.4 Expansions
  • 13.5 Other Key Strategies

14 Company Profiling

  • 14.1 Matterport, Inc.
  • 14.2 FXGear, Inc.
  • 14.3 Koncept VR
  • 14.4 Panedia Pty Ltd
  • 14.5 Subvrsive, Inc.
  • 14.6 VIAR
  • 14.7 Visualise Creative Ltd.
  • 14.8 VREI
  • 14.9 Scapic Innovations Pvt. Ltd.
  • 14.10 WeMakeVR
  • 14.11 Google LLC (Alphabet Inc.)
  • 14.12 Microsoft Corporation
  • 14.13 Amazon Web Services, Inc.
  • 14.14 Shopify Inc.
  • 14.15 Snap Inc.
  • 14.16 Apple Inc.
  • 14.17 Meta Platforms, Inc.
  • 14.18 Perfect Corp.

List of Tables

  • Table 1 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Component (2024-2032) ($MN)
  • Table 3 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Hardware (2024-2032) ($MN)
  • Table 4 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Head-Mounted Devices (HMDs) (2024-2032) ($MN)
  • Table 5 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By AR Glasses / Smart Glasses (2024-2032) ($MN)
  • Table 6 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By VR Headsets (2024-2032) ($MN)
  • Table 7 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Tracking & Interaction Devices (2024-2032) ($MN)
  • Table 8 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Immersive Display Systems (2024-2032) ($MN)
  • Table 9 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Sensors (2024-2032) ($MN)
  • Table 10 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Software (2024-2032) ($MN)
  • Table 11 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By AR/VR Development Platforms & SDKs (2024-2032) ($MN)
  • Table 12 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By 3D Modeling & Content Creation Tools (2024-2032) ($MN)
  • Table 13 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Cloud-Based AR/VR Platforms (2024-2032) ($MN)
  • Table 14 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Web-Based AR/VR (WebAR/WebVR) Interfaces (2024-2032) ($MN)
  • Table 15 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Services (2024-2032) ($MN)
  • Table 16 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Professional Services (2024-2032) ($MN)
  • Table 17 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Managed Services (2024-2032) ($MN)
  • Table 18 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Immersion Mode (2024-2032) ($MN)
  • Table 19 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Passive Immersion (2024-2032) ($MN)
  • Table 20 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Active Immersion (2024-2032) ($MN)
  • Table 21 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Collaborative Immersion (2024-2032) ($MN)
  • Table 22 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Organization Size (2024-2032) ($MN)
  • Table 23 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Large Enterprises (2024-2032) ($MN)
  • Table 24 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Small and Medium-sized Enterprises (SMEs) (2024-2032) ($MN)
  • Table 25 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Retail Vertical (2024-2032) ($MN)
  • Table 26 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Fashion & Apparel (2024-2032) ($MN)
  • Table 27 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Beauty & Cosmetics (2024-2032) ($MN)
  • Table 28 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Home Goods & Furniture (2024-2032) ($MN)
  • Table 29 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Consumer Electronics (2024-2032) ($MN)
  • Table 30 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Grocery & Food & Beverage (2024-2032) ($MN)
  • Table 31 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Automotive Retail (2024-2032) ($MN)
  • Table 32 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Luxury Goods (2024-2032) ($MN)
  • Table 33 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By General Merchandise & Department Stores (2024-2032) ($MN)
  • Table 34 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Other Retail Verticals (2024-2032) ($MN)
  • Table 35 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Retail Channel Adoption (2024-2032) ($MN)
  • Table 36 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Brick-and-Mortar Stores (2024-2032) ($MN)
  • Table 37 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By E-commerce Platforms (2024-2032) ($MN)
  • Table 38 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Hybrid Retailers (2024-2032) ($MN)
  • Table 39 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Technology (2024-2032) ($MN)
  • Table 40 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Augmented Reality (AR) (2024-2032) ($MN)
  • Table 41 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Marker-based AR (2024-2032) ($MN)
  • Table 42 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Marker-less AR (2024-2032) ($MN)
  • Table 43 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Projection-based AR (2024-2032) ($MN)
  • Table 44 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Virtual Reality (VR) (2024-2032) ($MN)
  • Table 45 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Non-Immersive VR (2024-2032) ($MN)
  • Table 46 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Semi-Immersive VR (2024-2032) ($MN)
  • Table 47 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Fully Immersive VR (2024-2032) ($MN)
  • Table 48 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Mixed Reality (MR) (2024-2032) ($MN)
  • Table 49 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Application (2024-2032) ($MN)
  • Table 50 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Virtual Try-On & Fitting Rooms (2024-2032) ($MN)
  • Table 51 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By In-Store Navigation & Interactive Kiosks (2024-2032) ($MN)
  • Table 52 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Virtual Store Simulation (2024-2032) ($MN)
  • Table 53 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By 3D Product Visualization (2024-2032) ($MN)
  • Table 54 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Immersive Advertising, Marketing & Brand Engagement (2024-2032) ($MN)
  • Table 55 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Staff Training & Development (2024-2032) ($MN)
  • Table 56 Global AR/VR in Retail - Immersive Shopping Trends Market Outlook, By Remote Shopping & Live Streaming Commerce (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.