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市场调查报告书
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1833587

2032 年自主无人机广告看板市场预测：按类型、有效载荷容量、技术、应用、最终用户和地区进行的全球分析

Autonomous Drone-Based Billboard Market Forecasts to 2032 - Global Analysis By Type (Fixed-wing Drones, Hybrid Drones, Multi-rotor Drones, and Other Types), Payload Capacity, Technology, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球自主无人机广告看板市场预计在 2025 年达到 16.1 亿美元，到 2032 年将达到 60.3 亿美元，预测期内的复合年增长率为 20.7%。

自主无人机广告看板是一种创新的行销工具，利用无人机自主展示广告，无需人工操作。这些无人机配备数位显示器和投影仪，在人工智慧和即时追踪的引导下，沿着预设路线飞行。它们突破了传统广告看板的固定性和地理限制，提供了一种灵活、引人注目的行动广告解决方案，能够在人流量大的区域和活动期间吸引受众。

创新广告的需求不断增加

品牌越来越多地使用空中展示来吸引人群密集的都市区和活动场所的观众注意力。无人机导航、GPS 精度和有效载荷稳定性的技术进步正在提升宣传活动的有效性。广告商正在采用无人机来获得传统静态指示牌无法提供的即时互动行销体验。新兴趋势包括可程式设计灯光秀和人工智慧驱动的内容优化，以实现精准的通讯。这些创新正在鼓励更多企业将无人机广告纳入其促销策略。

隐私和公众认知问题

在公共场所拍摄影像和影片的无人机正引起越来越多的消费者警惕和监管审查。地方政府部门正在实施飞行限制和安全指南，这可能会推迟无人机的部署。围绕无人机的负面宣传也影响了大众的接受度。小型企业在确保遵守不断变化的隐私和安全法规方面面临挑战。儘管人们对空中广告技术的兴趣日益浓厚，但所有这些因素都在减缓其普及速度。

与人工智慧和机器学习的集成

配备人工智慧演算法的无人机可以根据观众参与度和环境因素动态调整飞行路径、灯光和内容。机器学习能够进行预测分析，从而选择最佳的宣传活动投放时机和地点。新兴趋势包括个人化内容展示和使用机载感测器的自动化性能监控。各公司正在探索将无人机与扩增实境 (AR) 和行动平台结合的混合解决方案，以提供身临其境型广告体验。这些技术进步有望提高投资报酬率 (ROI) 并扩大市场应用。

来自替代数位媒体的竞争

数位萤幕、社群媒体宣传活动和扩增实境(AR) 广告正日益吸引行销预算。其他户外和体验式广告技术的快速创新可能会分散潜在客户的注意力。此外，设备成本和监管障碍也增加了新无人机服务供应商的进入门槛。企业必须不断创新，以使其产品差异化，并在市场中保持竞争力。如果无法跟上不断发展的数位媒体趋势，其成长潜力可能会受到限制。

COVID-19的影响：

新冠疫情最初限制了活动、集会和公共展览，扰乱了市场活动。由于封锁和户外工作的限制，无人机广告计划被推迟。然而，这场危机加速了人们对非接触式广告解决方案和自主技术的兴趣。企业开始将无人机用于户外实况活动和虚拟推广，凸显了其适应性。远端监控和自主机队管理方面的投资增加成为一项重大发展。疫情过后，企业逐渐意识到无人机广告看板是一种具有韧性和灵活性的行销管道。

预计多旋翼无人机市场在预测期内将占据最大份额

预计多旋翼无人机将在预测期内占据最大的市场份额。这是因为这些无人机因其稳定性、机动性和精准定位而备受青睐，而这些特性对于广告看板应用至关重要。电池寿命、有效载荷能力和降噪方面的技术改进正在提高营运效率。新兴趋势包括模组化有效载荷系统和用于自主飞行协调的整合人工智慧。多旋翼无人机广泛应用于商业活动、体育场和城市宣传活动。它们的多功能性和可靠性使其成为全球广告商的首选。

活动管理公司部门预计在预测期内以最高的复合年增长率成长

由于无人机在体验式行销和实况活动推广中的应用日益广泛，预计活动管理公司细分市场将在预测期内实现最高成长率。人工智慧无人机和可程式设计照明技术正在打造沉浸式的观众体验。各公司正在探索将无人机与LED显示器和扩增实境结合的混合解决方案。营运效率的提升、人力需求的减少以及部署的灵活性正在加速无人机的普及。这个细分市场反映了娱乐和企业活动中追求创新且具有影响力的广告的趋势。

占比最高的地区

由于快速的都市化和不断增长的营销支出，预计亚太地区将在预测期内占据最大的市场份额。中国、印度和日本等国家正在大力投资无人机基础设施和基于事件的广告技术。政府对商用无人机的使用和智慧城市计画的支持正在推动其应用。新兴趋势包括大规模无人机灯光秀和整合行销宣传活动。本地新兴企业与全球技术供应商之间的合作正在推动创新。消费者意识的不断提升和高人口密度使其成为无人机广告成长的理想地区。

复合年增长率最高的地区：

在预测期内，北美预计将呈现最高的复合年增长率，这得益于技术领先地位和创新。美国和加拿大正在率先推出自主无人机系统、基于人工智慧的内容优化以及支援商业无人机运营的法律规范。无人机感测器、飞行安全和机队管理的先进研发正在加速市场应用。与扩增实境 (AR)、物联网 (IoT) 和数据分析的整合提高了宣传活动的准确性和参与度。高额的行销预算和强大的品牌影响力进一步推动了成长。该地区将继续为自主无人机广告看板技术树立全球标竿。

免费客製化服务：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 全面分析其他市场参与者（最多 3 家公司）
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 技术分析
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球自主无人机广告看板市场（按类型）

  • 固定翼无人机
  • 混合无人机
  • 多旋翼无人机
  • 其他类型

6. 全球自主无人机广告看板市场（依有效载荷容量）

  • 小型（少于5公斤）
  • 中型（5-15公斤）
  • 大号（15公斤或以上）

7. 全球自主无人机广告看板市场（按技术）

  • GPS导航
  • 人工智慧和自主飞行控制
  • 即时显示和投影系统

8. 全球自主无人机广告看板市场（按应用）

  • 广告和行销
  • 紧急公告和警报
  • 活动推广
  • 其他用途

9. 全球自主无人机广告看板市场（按最终用户）

  • 零售与消费品牌
  • 政府和公共服务
  • 媒体与娱乐
  • 活动管理公司
  • 其他最终用户

第十章全球自主无人机广告看板市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第 12 章：公司概况

  • DroneCast
  • Drone Advertising Inc.
  • Promo Drone
  • Drone Aerial Services
  • Sustainable Skylines
  • Alpha Drones USA
  • EHang Holdings
  • DJI Innovations
  • Parrot SA
  • Fly4Future
  • Anduril Industries
  • AIRO Group
  • Zipline
  • Verity Studios
  • Lumasky Drone Show
Product Code: SMRC31420

According to Stratistics MRC, the Global Autonomous Drone-Based Billboard Market is accounted for $1.61 billion in 2025 and is expected to reach $6.03 billion by 2032 growing at a CAGR of 20.7% during the forecast period. Autonomous Drone-Based Billboards are innovative marketing tools that employ drones to showcase advertisements autonomously, without manual operation. Fitted with digital displays or projectors, these drones follow programmed routes guided by AI and real-time tracking. They offer flexible, eye-catching, and mobile advertising solutions, capable of engaging audiences in busy locations or during events, overcoming the fixed nature and geographical constraints of conventional billboards.

Market Dynamics:

Driver:

Increasing demand for innovative advertising

Brands are increasingly leveraging aerial displays to capture audience attention in crowded urban and event spaces. Technological advancements in drone navigation, GPS precision, and payload stabilization are enhancing campaign effectiveness. Advertisers are adopting drones for real-time, interactive marketing experiences that traditional static signage cannot provide. Emerging trends include programmable light shows and AI-driven content optimization for targeted messaging. These innovations are encouraging more companies to integrate drone-based advertising into their promotional strategies.

Restraint:

Privacy and public perception concerns

Consumers are increasingly wary of drones capturing images or videos in public spaces, creating regulatory scrutiny. Municipal authorities are imposing flight restrictions and safety guidelines, which can delay deployments. Negative media coverage of drone incidents has also affected public acceptance. Smaller companies face difficulties in ensuring compliance with evolving privacy and safety regulations. These factors collectively slow adoption despite growing interest in aerial advertising technologies.

Opportunity:

Integration with AI and machine learning

Drones equipped with AI algorithms can dynamically adapt flight paths, lighting, and content based on audience engagement and environmental factors. Machine learning enables predictive analytics for optimal campaign timing and location selection. Emerging trends include personalized content displays and automated performance monitoring using onboard sensors. Companies are exploring hybrid solutions combining drones with AR or mobile platforms for immersive advertising experiences. These technological advancements are expected to drive higher ROI and broader market adoption.

Threat:

Competition from alternative digital media

Digital screens, social media campaigns, and augmented reality advertising are increasingly attracting marketing budgets. Rapid innovation in other outdoor and experiential advertising technologies could divert potential customers. Additionally, barriers to entry for new drone service providers are rising due to equipment costs and regulatory hurdles. Companies must continuously innovate to differentiate their offerings and maintain market relevance. Failure to keep pace with evolving digital media trends could limit growth potential.

Covid-19 Impact:

The COVID-19 pandemic initially disrupted market activities by limiting events, gatherings, and public displays. Drone advertising projects were postponed due to lockdowns and restrictions on outdoor operations. However, the crisis accelerated interest in contactless advertising solutions and autonomous technologies. Companies began leveraging drones for live outdoor events and virtual promotions, highlighting their adaptability. Increased investment in remote monitoring and automated fleet management emerged as key developments. Post-pandemic, businesses are increasingly recognizing drone billboards as a resilient and flexible marketing channel.

The multi-rotor dronessegment is expected to be the largest during the forecast period

The multi-rotor drones segment is expected to account for the largest market share during the forecast period, due to these drones are favoured for their stability, maneuverability, and precise positioning, which are crucial for billboard applications. Technological improvements in battery life, payload capacity, and noise reduction are enhancing their operational efficiency. Emerging trends include modular payload systems and integrated AI for autonomous flight adjustments. Multi-rotor drones are widely adopted across commercial events, sports arenas, and city campaigns. Their versatility and reliability make them the preferred choice among advertisers globally.

The event management companies segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the event management companies segment is predicted to witness the highest growth rate, due to increasing adoption of drones for experiential marketing and live event promotions. AI-enabled drones and programmable lighting technologies are enabling immersive audience experiences. Companies are exploring hybrid solutions combining drones with LED panels or augmented reality. Operational efficiency, low manpower requirements, and flexibility of deployment contribute to faster adoption. This segment reflects a trend toward innovative, high-impact advertising in entertainment and corporate events.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rapid urbanization and increasing marketing expenditures. Countries such as China, India, and Japan are investing heavily in drone infrastructure and event-based advertising technologies. Government support for commercial drone usage and smart city initiatives is encouraging adoption. Emerging trends include large-scale drone light shows and integrated marketing campaigns. Collaborations between regional startups and global technology providers are fostering innovation. Rising consumer awareness and high population density make the region ideal for drone-based advertising growth.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by technological leadership and innovation. The U.S. and Canada are pioneering autonomous drone systems, AI-based content optimization, and regulatory frameworks supporting commercial drone operations. Advanced R&D in drone sensors, flight safety, and fleet management is accelerating market adoption. Integration with AR, IoT, and data analytics enhances campaign precision and engagement. High marketing budgets and strong brand presence further stimulate growth. The region continues to set global benchmarks for autonomous drone-based billboard technologies.

Key players in the market

Some of the key players in Autonomous Drone-Based Billboard Market include DroneCast, Drone Advertising Inc., Promo Drone, Drone Aerial Services, Sustainable Skylines, Alpha Drones USA, EHang Holdings, DJI Innovations, Parrot SA, Fly4Future, Anduril Industries, AIRO Group, Zipline, Verity Studios, and Lumasky Drone Show.

Key Developments:

In September2025, EHang Holdings Limited announced a strategic partnership with China Road and Bridge Corporation ("CRBC"). Both parties will leverage their leading advantages in their respective fields to carry out all-round cooperation in aspects such as the promotion and sales of EHang's pilotless aerial vehicle, scenario-based applications, and infrastructure construction, accelerating the growth of the global low-altitude economy.

In August2025, DJI announced DJI Mic 3, an ultralight wireless microphone offering powerful performance and unmatched versatility. Building on previous generations of the DJI Mic series, Mic 3 supports up to four transmitters and eight receivers, making multi-camera production and group recordings effortless. It is also the first in the series to feature an adaptive gain control that automatically prevents clipping or dynamically balances the volume, along with three voice tone presets and two-level noise cancelling.

Types Covered:

  • Fixed-wing Drones
  • Hybrid Drones
  • Multi-rotor Drones
  • Other Types

Payload Capacities Covered:

  • Small (<5 kg)
  • Medium (5-15 kg)
  • Large (>15 kg)

Technologies Covered:

  • GPS-enabled Navigation
  • AI & Autonomous Flight Control
  • Real-time Display & Projection Systems

Applications Covered:

  • Advertising & Marketing
  • Emergency Announcements & Alerts
  • Event Promotions
  • Other Applications

End Users Covered:

  • Retail & Consumer Brands
  • Government & Public Services
  • Media & Entertainment
  • Event Management Companies
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Autonomous Drone-Based Billboard Market, By Type

  • 5.1 Introduction
  • 5.2 Fixed-wing Drones
  • 5.3 Hybrid Drones
  • 5.4 Multi-rotor Drones
  • 5.5 Other Types

6 Global Autonomous Drone-Based Billboard Market, By Payload Capacity

  • 6.1 Introduction
  • 6.2 Small (<5 kg)
  • 6.3 Medium (5-15 kg)
  • 6.4 Large (>15 kg)

7 Global Autonomous Drone-Based Billboard Market, By Technology

  • 7.1 Introduction
  • 7.2 GPS-enabled Navigation
  • 7.3 AI & Autonomous Flight Control
  • 7.4 Real-time Display & Projection Systems

8 Global Autonomous Drone-Based Billboard Market, By Application

  • 8.1 Introduction
  • 8.2 Advertising & Marketing
  • 8.3 Emergency Announcements & Alerts
  • 8.4 Event Promotions
  • 8.5 Other Applications

9 Global Autonomous Drone-Based Billboard Market, By End User

  • 9.1 Introduction
  • 9.2 Retail & Consumer Brands
  • 9.3 Government & Public Services
  • 9.4 Media & Entertainment
  • 9.5 Event Management Companies
  • 9.6 Other End Users

10 Global Autonomous Drone-Based Billboard Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 DroneCast
  • 12.2 Drone Advertising Inc.
  • 12.3 Promo Drone
  • 12.4 Drone Aerial Services
  • 12.5 Sustainable Skylines
  • 12.6 Alpha Drones USA
  • 12.7 EHang Holdings
  • 12.8 DJI Innovations
  • 12.9 Parrot SA
  • 12.10 Fly4Future
  • 12.11 Anduril Industries
  • 12.12 AIRO Group
  • 12.13 Zipline
  • 12.14 Verity Studios
  • 12.15 Lumasky Drone Show

List of Tables

  • Table 1 Global Autonomous Drone-Based Billboard Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Autonomous Drone-Based Billboard Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Autonomous Drone-Based Billboard Market Outlook, By Fixed-wing Drones (2024-2032) ($MN)
  • Table 4 Global Autonomous Drone-Based Billboard Market Outlook, By Hybrid Drones (2024-2032) ($MN)
  • Table 5 Global Autonomous Drone-Based Billboard Market Outlook, By Multi-rotor Drones (2024-2032) ($MN)
  • Table 6 Global Autonomous Drone-Based Billboard Market Outlook, By Other Types (2024-2032) ($MN)
  • Table 7 Global Autonomous Drone-Based Billboard Market Outlook, By Payload Capacity (2024-2032) ($MN)
  • Table 8 Global Autonomous Drone-Based Billboard Market Outlook, By Small (<5 kg) (2024-2032) ($MN)
  • Table 9 Global Autonomous Drone-Based Billboard Market Outlook, By Medium (5-15 kg) (2024-2032) ($MN)
  • Table 10 Global Autonomous Drone-Based Billboard Market Outlook, By Large (>15 kg) (2024-2032) ($MN)
  • Table 11 Global Autonomous Drone-Based Billboard Market Outlook, By Technology (2024-2032) ($MN)
  • Table 12 Global Autonomous Drone-Based Billboard Market Outlook, By GPS-enabled Navigation (2024-2032) ($MN)
  • Table 13 Global Autonomous Drone-Based Billboard Market Outlook, By AI & Autonomous Flight Control (2024-2032) ($MN)
  • Table 14 Global Autonomous Drone-Based Billboard Market Outlook, By Real-time Display & Projection Systems (2024-2032) ($MN)
  • Table 15 Global Autonomous Drone-Based Billboard Market Outlook, By Application (2024-2032) ($MN)
  • Table 16 Global Autonomous Drone-Based Billboard Market Outlook, By Advertising & Marketing (2024-2032) ($MN)
  • Table 17 Global Autonomous Drone-Based Billboard Market Outlook, By Emergency Announcements & Alerts (2024-2032) ($MN)
  • Table 18 Global Autonomous Drone-Based Billboard Market Outlook, By Event Promotions (2024-2032) ($MN)
  • Table 19 Global Autonomous Drone-Based Billboard Market Outlook, By Other Applications (2024-2032) ($MN)
  • Table 20 Global Autonomous Drone-Based Billboard Market Outlook, By End User (2024-2032) ($MN)
  • Table 21 Global Autonomous Drone-Based Billboard Market Outlook, By Retail & Consumer Brands (2024-2032) ($MN)
  • Table 22 Global Autonomous Drone-Based Billboard Market Outlook, By Government & Public Services (2024-2032) ($MN)
  • Table 23 Global Autonomous Drone-Based Billboard Market Outlook, By Media & Entertainment (2024-2032) ($MN)
  • Table 24 Global Autonomous Drone-Based Billboard Market Outlook, By Event Management Companies (2024-2032) ($MN)
  • Table 25 Global Autonomous Drone-Based Billboard Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.