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市场调查报告书
商品编码
1787856
2032 年追踪即服务市场预测:按组件、追踪类型、技术、部署模式、组织规模、应用和地区进行的全球分析Tracking as a Service Market Forecasts to 2032 - Global Analysis By Component (Hardware, Software, and Services), Tracking Type, Technology, Deployment Mode, Organization Size, Application, and By Geography |
根据 Stratistics MRC 的数据,全球追踪即服务市场预计在 2025 年达到 108.4 亿美元,到 2032 年将达到 368.6 亿美元,预测期内的复合年增长率为 19.1%。
追踪即服务 (TaaS) 是一种云端基础的解决方案,它利用 GPS、RFID 和物联网 (IoT) 等技术即时监控和管理资产、人员和货物。 TaaS 为企业提供可扩展、经济高效的工具,用于位置追踪、数据分析和彙报。透过提供可透过 Web 和行动平台存取的追踪讯息,而无需复杂的本地基础设施,TaaS 可以提高业务效率、增强安全性并支援明智的决策。
根据ICCT的采访,目前40%至50%的加拿大卡车车队使用远端资讯处理系统。美国和加拿大对电子记录设备(ELD)的强制要求为远端资讯处理系统的采用创造了成熟的市场。
供应链可视性需求日益增长
企业正在投资即时追踪解决方案,以减少低效率并增强对业务的控制。全球物流和电子商务的兴起需要可靠的位置资讯和资产状况监控。供应链透明度有助于企业快速应对中断并优化库存管理。食品和製药等行业对可追溯性要求的法律规范正在进一步推动市场发展。企业还利用追踪数据进行决策并改善客户服务。随着行业的发展,对更聪明的追踪解决方案的需求预计将持续增长。
隐私和资料安全问题
定位服务会收集敏感数据,使其容易受到网路攻击和未授权存取。企业担心资料外洩可能会洩漏其独特的业务洞察。遵守 GDPR 和 CCPA 等全球资料保护条例增加了实施的复杂性。由于网路安全措施的成本,中小企业不愿采用追踪服务。在即时可见性与隐私合规性之间取得平衡仍然是供应商面临的挑战。这些担忧可能会减缓谨慎的市场相关人员的采用速度。
物联网和 GPS 技术的进步
先进的感测器和低功耗广域网路 (LPWAN) 正在实现设备的无缝连接。技术升级使即时追踪更加精准、可靠和节能。物联网与云端平台的整合有助于预测性维护和分析。边缘运算从源头加速资料处理,最大限度地减少延迟。这些技术进步正吸引从物流到医疗保健再到建筑等各行业的关注。随着成本下降,即使是中小型企业也能负担得起先进的追踪系统。
设备寿命短、维护困难
追踪设备有限的使用寿命对TaaS市场的可扩展性构成了显着威胁。频繁更换电池和硬体磨损会随着时间的推移增加维护成本。在恶劣环境下运作的行业通常难以保证设备的耐用性和讯号可靠性。如果没有定期维护,设备停机会中断业务并影响资料准确性。对于依赖大规模部署的公司来说,对专业支援人员的需求会增加管理费用。
COVID-19的影响
新冠疫情对追踪即服务 (TaaS) 市场造成了重大衝击,既带来了挑战,也带来了机会。疫情初期,封锁和供应链问题等干扰因素对运输需求产生了负面影响,导致一些公司推迟或暂停了对 TaaS 的投资。然而,这场危机也凸显了即时追踪、物流优化和成本效率的迫切需求。这刺激了 TaaS 的采用,尤其是在电子商务、食品配送和医疗保健领域,因为企业优先考虑灵活、可扩展的远端监控解决方案,以适应快速变化的商业环境并确保供应链的可视性。
资产追踪领域预计将在预测期内成长至最大
由于资产追踪领域在各行各业的广泛应用,预计将在预测期内占据最大的市场占有率。为了确保安全和业务效率,企业优先考虑对高价值资产进行即时监控。物流、运输和製造业正在整合追踪系统,以最大限度地减少损失和盗窃。支援物联网的资产追踪器提供位置、温度和状态更新。增强的分析功能有助于优化资产利用率和生命週期管理。
预计医疗保健产业在预测期内将实现最高复合年增长率
由于医疗环境中对高精度追踪的需求不断增长,预计医疗保健领域将在预测期内实现最高成长率。医院正在利用TaaS(数据即服务)来监控设备、药物和病患活动。疫情加速了其在疫苗分发和紧急资产管理中的应用。监管部门对可追溯性和卫生合规性的压力正在推动医疗保健机构的投资。远端患者监护和行动医疗单元需要即时追踪支援。
预计亚太地区将在预测期内占据最大的市场占有率,这得益于其作为物流和製造业中心的蓬勃发展。中国、印度和东南亚国家正在迅速实现其供应链基础设施的数位化。在技术先进的物流的支持下,电子商务的兴起推动了对追踪服务的强劲需求。本地供应商正在提供针对区域需求的经济高效的解决方案。政府奖励和智慧城市计划正在进一步推动市场成长。
由于技术创新的不断增加以及基于物联网的追踪解决方案的采用,预计北美地区在预测期内的复合年增长率最高。美国和加拿大的公司正在大力投资物流数位转型。永续性主导目标正在鼓励采用高效的追踪系统来优化资源。人们对盗窃和损失预防日益增长的担忧加速了对资产可视性的需求。医疗保健和国防领域是位置追踪技术的主要应用领域。
According to Stratistics MRC, the Global Tracking as a Service Market is accounted for $10.84 billion in 2025 and is expected to reach $36.86 billion by 2032 growing at a CAGR of 19.1% during the forecast period. Tracking as a Service (TaaS) is a cloud-based solution that enables real-time monitoring and management of assets, people, or shipments using technologies like GPS, RFID, and IoT. It provides businesses with scalable, cost-effective tools for location tracking, data analytics, and reporting. TaaS improves operational efficiency, enhances security, and supports informed decision-making by offering accessible tracking information through web or mobile platforms without requiring complex in-house infrastructure.
According to interviews by the ICCT, 40-50% of trucking fleets in Canada are currently using telematics systems. The electronic logging device (ELD) mandates in the United States and Canada has created a ripe market for the adoption of telematics systems.
Increased need for supply chain visibility
Companies are investing in real-time tracking solutions to reduce inefficiencies and enhance operational control. The rise in global logistics and e-commerce requires dependable location and condition monitoring of assets. Supply chain transparency helps organizations quickly respond to disruptions and optimize inventory management. Regulatory frameworks demanding traceability in industries such as food and pharmaceuticals further drive the market. Enterprises are also using tracking data to improve decision-making and customer service. As industries evolve, the demand for smarter tracking solutions is expected to intensify.
Privacy and data security concerns
Location-based services collect sensitive data, making them vulnerable to cyberattacks and unauthorized access. Enterprises fear exposure of proprietary operational insights through data breaches. Compliance with global data protection regulations such as GDPR and CCPA increases the complexity of implementation. Small businesses hesitate to adopt tracking services due to the cost of cybersecurity measures. Balancing real-time visibility and privacy compliance remains a challenge for vendors. These concerns could slow adoption rates among cautious market players.
Advancements in IoT and GPS technologies
Advanced sensors and low-power wide-area networks (LPWANs) are enabling seamless connectivity for devices. Real-time tracking is now more precise, reliable, and energy-efficient thanks to technology upgrades. IoT integration with cloud platforms facilitates predictive maintenance and analytics. Edge computing allows faster data processing at the source, minimizing latency. These technological advancements are attracting diverse sectors, from logistics to healthcare and construction. As costs decline, even SMEs can access sophisticated tracking systems.
Short device lifespan and maintenance
The limited lifespan of tracking devices poses a notable threat to the TaaS market's scalability. Frequent battery replacements and hardware wear increase maintenance costs over time. Industries operating in harsh environments often struggle with device durability and signal reliability. Without regular servicing, device downtime disrupts operations and compromises data accuracy. The need for specialized support staff adds overheads for enterprises relying on large-scale deployments.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the Tracking as a Service (TaaS) market with both challenges and opportunities. Initial disruptions like lockdowns and supply chain issues negatively affected transportation demand, causing some businesses to delay or halt TaaS investments. However, the crisis also highlighted the critical need for real-time tracking, optimized logistics, and cost-efficiency. This spurred the adoption of TaaS, especially in e-commerce, food delivery, and healthcare, as companies prioritized flexible, scalable, and remote monitoring solutions to adapt to rapidly changing operational landscapes and ensure supply chain visibility.
The asset tracking segment is expected to be the largest during the forecast period
The asset tracking segment is expected to account for the largest market share during the forecast period, due to its extensive application across industries. Businesses prioritize real-time monitoring of high-value assets for security and operational efficiency. Logistics, transportation, and manufacturing sectors are integrating tracking systems to minimize loss and theft. IoT-enabled asset trackers provide location, temperature, and condition updates. Enhanced analytics help in optimizing asset utilization and lifecycle management.
The healthcare segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the healthcare segment is predicted to witness the highest growth rate, due to rising demand for precision tracking in medical environments. Hospitals are leveraging TaaS to monitor equipment, medication, and patient movement. The pandemic accelerated adoption for vaccine distribution and emergency asset management. Regulatory pressure for traceability and hygiene compliance is pushing healthcare institutions to invest. Remote patient monitoring and mobile health units require real-time tracking support.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to booming logistics and manufacturing hubs. China, India, and Southeast Asian countries are rapidly digitalizing their supply chain infrastructure. The rise of e-commerce, supported by tech-forward logistics, drives strong demand for tracking services. Local vendors offer cost-effective solutions that are tailored to regional needs. Government incentives and smart city initiatives further fuel market growth.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to growing innovation and adoption of IoT-based tracking solutions. U.S. and Canadian companies are heavily investing in digital transformation of logistics. Sustainability-driven goals are encouraging adoption of efficient tracking systems for resource optimization. Rising theft and loss prevention concerns are accelerating demand for asset visibility. Healthcare and defense sectors are leading adopters of location tracking technologies.
Key players in the market
Some of the key players profiled in the Tracking as a Service Market include Samsara, Zebra Technologies, Trimble Inc., Impinj, ORBCOMM, Mojix Inc., Geotab, Teltonika, Verizon Connect, Garmin, CalAmp, Queclink, Spire Global, Digital Matter, and Honeywell International Inc.
In April2025, Zebra Technologies Corporation reaffirmed its commitment to enhancing its channel partner network across India, with a strategic emphasis on expanding its influence in emerging business hubs. Recognizing these areas as pivotal for growth, Zebra aims to extend its reach and impact nationwide.
In April 2025,S&P Global announced an agreement to acquire the Automatic Identification System (AIS) data services business of ORBCOMM Inc. The AIS business is a leading provider of satellite data services used to track and monitor vessels, enhancing maritime visibility and delivering critical insights that support business intelligence and decision-making for government and commercial clients worldwide.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.