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市场调查报告书
商品编码
1787903
全球礼品包装市场分析及预测(至2032年):依产品类型、材料类型、包装类型、通路、应用及地区Gift Packaging Market Forecasts to 2032 - Global Analysis By Product Type, Material Type, Packaging Type, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球礼品包装市场预计在 2025 年将达到 292 亿美元,到 2032 年将达到 448 亿美元,预测期内的复合年增长率为 6.3%。礼品包装是一种创造性和实用性的展示方式,旨在提升礼品的视觉吸引力,并在搬运和运输过程中提供保护。盒子、包装纸、丝带和标籤等装饰材料使礼品更具吸引力,令人难忘。礼品包装通常为生日、婚礼和节日等机会量身定制,体现了个人情感和文化意义。
根据2022年全球绿色包装调查,68%的消费者优先考虑环保包装,这促使製造商重新考虑他们的材料选择。
电子商务和线上礼品的成长
电商平台的蓬勃发展和数位化礼品的兴起正在改变礼品包装格局,推动了对视觉吸引力、保护性和可客製化解决方案的需求。线上零售商正致力于提升开箱体验,以强化品牌价值,使包装成为策略差异化优势。季节性促销活动、网主导行销以及对快速配送的期望,进一步推动了对耐用、美观包装的需求。随着消费者越来越多地网路购物,各大品牌纷纷投资创新包装形式,以满足日益提升的便利性和美观性标准。
环境法规和合规负担
全球针对一次性塑胶和过度包装废弃物的严格法规正迫使製造商转向环保替代品。为了符合不断变化的环保标准,製造商需要进行昂贵的材料替换、重新设计流程并获得认证,这将影响整体盈利。小型企业通常难以满足监管标准,从而限制了其扩充性能力。此外,消费者对永续性声明的审查也日益严格,这迫使品牌采取真正的绿色实践。这些监管趋势限制了设计的灵活性,并需要在永续研发方面投入大量资金。
拓展至企业及奢侈礼品领域
随着企业加大对奢华包装的投资,以强化品牌建立和客户关係,企业礼品和奢侈品领域拥有巨大的成长潜力。诸如喜庆奖金和VIP活动等高端礼品场合,需要客製化包装,使其具有个性化细节、高端工艺和永续吸引力。这个细分市场正在推动设计、材料和印刷技术的创新。此外,体验主导礼品的转变也催生了对优雅包装的需求,这种包装能够提升感知价值和情感参与度,从而提升高端企业的净利率。
数位礼物取代实体礼物
电子礼品(包括电子优惠券、订阅和虚拟体验)日益流行,对传统礼品包装产业构成了重大威胁。随着消费者越来越重视便利性、即时配送和简约主义,实体礼品的赠品机会可能会减少。这种趋势在年轻族群以及永续性的都市区尤其明显。此外,提供无缝数位礼品的品牌正在降低包装成本,这进一步迫使传统包装供应商进行创新并使其产品多样化。
新冠疫情最初扰乱了礼品包装供应链,导致生产停摆,并因封锁和经济不确定性而影响了节日需求。然而,随着消费者行为转向网路购物和非接触式送礼,该行业迅速復苏。庆祝活动和虚拟活动的兴起刺激了对创意、DIY和订阅式礼品包装解决方案的需求。品牌抓住了这一转变,推出了个人化和环保的包装方案。疫情也加速了整个包装价值链的数位转型和永续性实践。
预计包装纸市场在预测期内将占据最大份额
包装纸领域预计将在预测期内占据最大的市场占有率,这得益于其广泛的用途,包括零售、个人和季节性礼品。包装纸以其成本效益和美观的灵活性而闻名,仍然是包装各种尺寸礼品的热门选择。纹理和印刷等产品创新进一步增强了其吸引力。此外,消费者对色彩鲜艳、主题鲜明且可回收的纸张的偏好,确保了全球节日和特殊场合期间的稳定需求。
预计生物分解性材料领域在预测期内将以最高复合年增长率成长
受消费者环境永续意识不断提升以及一次性塑胶监管压力加大的推动,生物分解性材料领域预计将在预测期内实现最高成长率。为了满足环保包装的需求,製造商正迅速转向牛皮纸、植物来源薄膜和可堆肥层压板等材料。这些材料兼具视觉吸引力和环保特性,成为注重环保的消费者和负责任品牌的首选。政府激励措施和企业对永续性的承诺进一步推动了这一趋势。
受快速都市化、中产阶级人口扩张和可支配收入成长的推动,亚太地区预计将在预测期内占据最大的市场占有率。尤其是在中国、印度和日本等国家,文化送礼传统极大地推动了季节性和礼仪性包装的需求。此外,该地区蓬勃发展的电子商务和零售业也促进了创新且价格实惠的礼品包装解决方案的消费成长。本地製造商也享有成本优势,加速了区域市场的扩张。
预计北美地区在预测期内的复合年增长率最高,这得益于礼品管道日益普及的高端永续包装解决方案。美国和加拿大消费者越来越倾向环保、个人化和简约的礼品包装。技术先进的包装公司,加上可回收和生物分解性形式的创新,正在支撑市场的快速扩张。此外,季节性和企业礼品的强劲需求也进一步推动了该地区的成长动能。
According to Stratistics MRC, the Global Gift Packaging Market is accounted for $29.2 billion in 2025 and is expected to reach $44.8 billion by 2032 growing at a CAGR of 6.3% during the forecast period. Gift packaging is a creative and functional presentation method designed to enhance the visual appeal of a gift while providing protection during handling or transport. It involves the use of decorative materials such as boxes, wrapping paper, ribbons, and tags to make gifts more attractive and memorable. Often customized for occasions like birthdays, weddings, and festivals, gift packaging reflects personal sentiment and cultural significance.
According to the Global Green Packaging Survey 2022, 68% of consumers now prioritize eco-friendly packaging, which has prompted manufacturers to reconsider their material choices.
Growth of e-commerce and online gifting
The surge in e-commerce platforms and digital gifting trends has transformed the landscape of gift packaging, boosting demand for visually engaging, protective, and customizable solutions. Online retailers are focusing on enhancing unboxing experiences to strengthen brand value, making packaging a strategic differentiator. Seasonal sales events, influencer-driven marketing, and rapid delivery expectations further escalate the need for durable and aesthetic packaging. As consumers increasingly shop online, brands are investing in innovative formats to meet rising convenience and presentation standards.
Environmental regulations and compliance burden
Stringent global regulations targeting single-use plastics and excessive packaging waste are placing pressure on manufacturers to shift toward eco-friendly alternatives. Compliance with evolving environmental standards demands costly material substitution, process re-engineering, and certification, impacting overall profitability. Smaller players often struggle to meet regulatory benchmarks, limiting their scalability. Moreover, consumers are scrutinizing sustainability claims, compelling brands to adopt genuine green practices. These regulatory dynamics restrict design flexibility and require significant investment in sustainable R&D.
Expansion into corporate and luxury gifting segments
Corporate gifting and luxury segments present substantial growth potential as organizations increasingly invest in premium packaging to reinforce branding and client relationships. High-end gifting occasions, such as festive bonuses and VIP events, demand bespoke packaging with personalized detailing, upscale finishes, and sustainable appeal. This niche fosters innovation in design, materials, and printing techniques. Furthermore, the shift toward experience-driven gifting is creating demand for elegant packaging that enhances perceived value and emotional engagement, driving margins for premium players.
Rising digital alternatives to physical gifting
The growing shift toward digital gifting such as e-vouchers, subscriptions, and virtual experiences poses a substantial threat to the traditional gift packaging industry. As consumers increasingly prioritize convenience, instant delivery, and minimalism, physical gift-giving occasions may decline. This trend is especially prominent among younger demographics and in urban settings where space and sustainability concerns prevail. Additionally, brands offering seamless digital gifting are cutting packaging costs, further pressuring conventional packaging providers to innovate or diversify offerings.
The COVID-19 pandemic initially disrupted the gift packaging supply chain, halting production and affecting festive demand due to lockdowns and economic uncertainty. However, as consumer behavior shifted toward online shopping and contactless gifting, the sector quickly rebounded. Increased home celebrations and virtual events spurred demand for creative, do-it-yourself, and subscription-based gift packaging solutions. Brands leveraged this shift to introduce personalized and eco-friendly packaging options. The pandemic also accelerated digital transformation and sustainability practices across the packaging value chain.
The wrapping papers segment is expected to be the largest during the forecast period
The wrapping papers segment is expected to account for the largest market share during the forecast period propelled by, its widespread use across retail, personal, and seasonal gifting. Known for its cost-effectiveness and aesthetic flexibility, wrapping paper remains a popular choice for packaging gifts of varying sizes. Product innovations, including textured and printed varieties, further enhance its appeal. Additionally, consumer preference for colorful, themed, and recyclable papers ensures consistent demand across festive seasons and special occasions worldwide.
The biodegradable materials segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the biodegradable materials segment is predicted to witness the highest growth rate, influenced by rising consumer awareness of environmental sustainability and increased regulatory pressure on single-use plastics. Manufacturers are rapidly transitioning to materials like kraft paper, plant-based films, and compostable laminates to meet green packaging demands. These materials offer both visual appeal and eco-compliance, making them a preferred choice for conscious consumers and responsible brands. Government incentives and corporate sustainability commitments further amplify this trend.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fuelled by rapid urbanization, expanding middle-class populations, and increasing disposable income. Cultural gifting traditions, especially in countries like China, India, and Japan, significantly drive seasonal and ceremonial packaging needs. Moreover, the booming e-commerce and retail sectors in the region are contributing to higher consumption of innovative and affordable gift packaging solutions. Local manufacturers also offer cost advantages, accelerating regional market expansion.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by growing adoption of premium and sustainable packaging solutions across gifting channels. Consumers in the U.S. and Canada are increasingly inclined toward eco-conscious, personalized, and minimalistic gift presentations. The presence of technologically advanced packaging firms, coupled with innovation in recyclable and biodegradable formats, supports rapid market expansion. Additionally, strong demand for seasonal and corporate gifting further contributes to growth momentum in the region.
Key players in the market
Some of the key players in Gift Packaging Market include Smurfit Kappa Group, DS Smith Plc, WestRock Company, Mondi Plc, Ball Corporation, Crown Holdings, Albea Group, Quadpack, Aptar Group, IG Design Group Plc, UFlex Ltd, Huhtamaki India Ltd, Essel Propack Ltd, Mold-Tek Packaging Ltd, Manjushree Technopack Ltd, TCPL Packaging Ltd, Parksons Packaging Ltd, Accurate Printpack Pvt Ltd, and Paramount Trading Corporation.
In June 2025, Smurfit Kappa Group launched the GiftEco Wrap, a fully recyclable paper-based gift packaging solution with customizable digital printing, designed for premium retail and e-commerce gift applications, enhancing sustainability and brand appeal.
In June 2025, Quadpack attained a top-1% EcoVadis sustainability rating (Platinum), underlining its leadership in responsible packaging sourcing and manufacture. Concurrently, it expanded PET injection-moulding capacity in Germany to produce mono-material lip gloss containers with lower carbon footprint for beauty gifting.
In May 2025, Mondi Plc introduced the LuxePack Foldable Box, a lightweight, biodegradable gift box with modular inserts for luxury gift items, catering to the cosmetics and confectionery sectors with a 30% reduction in material use.
In March 2025, UFlex Ltd received US FDA approval for its super-clean recycled polyethylene (rPE), enabling its use in food-grade and gift packaging; also announced customizable, sustainable FlexiTubes for premium beauty presentation at Cosmopack & Paris Packaging Week exhibits.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.