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市场调查报告书
商品编码
1787921
糖果甜点市场预测至 2032 年:按产品类型、口味、成分、类别、包装类型、最终用户和地区进行的全球分析Sugar Confectionery Market Forecasts to 2032 - Global Analysis By Product, Flavor, Ingredient, Category, Packaging Type, End User and By Geography |
根据 Stratistics MRC 的数据,全球糖果甜点市场预计在 2025 年将达到 21.1 亿美元,预计到 2032 年将达到 31.1 亿美元,预测期内的复合年增长率为 5.7%。
「糖果」一词涵盖了各种甜味食品,主要使用糖和其他甜味剂製成。糖果、巧克力、口香糖、太妃糖、焦糖、棒棒糖、薄荷糖和硬糖果甜点就是其中的一些例子。不同年龄、不同文化背景的人们都喜欢糖果甜点,它们通常作为零食或轻食食用。此外,这些产品还可能含有色素、坚果、水果萃取物和明胶。由于其广泛的吸引力和多样性,采用煮沸、成型和涂层等技术製作的糖果甜点已成为全球零嘴零食和糖果甜点市场的主要参与者。
产品创新与多元
为了满足不同年龄层和不同偏好,品牌经常推出新的口味、质地和规格。季节性和限量版产品能够引发热议,并刺激衝动购买。注重健康的消费者会被无糖和强化糖果等创新产品所吸引。此外,创新的包装设计能够提升使用者体验和货架吸引力。总而言之,这些创新有助于品牌保持竞争力并开拓新市场。
原物料成本不稳定
糖、可可和其他必需原料价格的频繁波动推高了生产成本。这种不可预测性降低了糖果製造商的利润率。尤其是规模较小的生产商,难以应付不断上涨的开支。因此,企业可能被迫提高产品成本,进而影响客户需求。原材料成本的长期波动也阻碍了市场创新和投资。
永续包装和采购
使用可回收和生物分解性材料的公司享有竞争优势,并能培养消费者忠诚度。公平贸易理念源自于糖和可可等原料的道德采购,有助于建立消费者信任和品牌形象。公平贸易也与制定支持环保实践的法规相契合。这些永续发展项目旨在满足日益增长的负责任消费需求,同时减少负面的环境影响。
大宗商品价格上涨
大宗商品价格上涨降低了製造商的利润率。这迫使企业提高产品价格,从而可能减少客户需求。中小型生产商面临的挑战最大,因为他们无法承受价格衝击。价格波动也阻碍了库存管理和供应链规划。最终,这限制了产品创新和开发,造成了市场不确定性。
COVID-19的影响
新冠疫情严重扰乱了糖果甜点市场,主要原因是供应链中断、工厂停工以及零售店客流量减少。封锁和保持社交距离措施减少了衝动性购买,尤其是在便利商店和电影院等主要销售管道。此外,消费者偏好转向更健康的饮食方式进一步影响了对含糖产品的需求。不过,线上销售和居家零食消费有所放缓。随着限制措施的放鬆,受节日需求以及旨在吸引回头客的包装和口味创新的推动,市场逐渐復苏。
太妃糖和焦糖市场预计将成为预测期内最大的市场
太妃糖和焦糖细分市场预计将在预测期内占据最大市场占有率,这得益于其在各个年龄层消费者群体中的广泛吸引力。这些产品口感浓郁醇厚,保存期限长,是零售和礼物的理想选择。口味、质地和无糖品种的创新正在拓展消费者的兴趣,并推动需求成长。实惠的价格以及透过超级市场、便利商店和线上管道轻鬆取得的便利性,进一步提升了市场渗透率。季节性促销和精美的包装也促进了重复购买和品牌忠诚度。
预计在预测期内,有机成分部分将以最高的复合年增长率成长。
预计有机配料细分市场将在预测期内呈现最高成长率,这得益于消费者对洁净标示和健康产品日益增长的需求。消费者越来越青睐不含合成添加剂和农药的糖果甜点。这种转变支撑了溢价,并提高了製造商的利润率。获得有机认证的品牌也获得了竞争优势。因此,有机配料细分市场正在推动糖果甜点行业的创新和产品多元化。
预计亚太地区将在预测期内占据最大的市场占有率,这得益于可支配收入的成长、快速的都市化以及西方国家对消费者饮食习惯日益增长的影响。受年轻人口、节庆传统和零售渗透率上升的推动,印度、中国和日本等国家表现出强劲的需求。由于本地化的口味和实惠的价格分布,市场也在不断扩张。电子商务和便利商店在分销中发挥关键作用。此外,速食和衝动购物的日益流行,也推动了都市区和半都市区地区食品消费的成长。
在预测期内,北美预计将因天然、低糖和有机食品的优质化和创新而实现最高的复合年增长率。注重健康的消费者正在推动对清洁标籤和定量包装的需求。万圣节和圣诞节等假日期间的季节性需求达到高峰,从而提振了短期销售。受品牌忠诚度和频繁新品发布的影响,美国仍然是最大的市场。怀旧行销和新奇糖果也有助于市场稳定。领先的公司正在大力投资促销活动和数位行销,以在竞争激烈的环境中保持竞争力。
According to Stratistics MRC, the Global Sugar Confectionery Market is accounted for $2.11 billion in 2025 and is expected to reach $3.11 billion by 2032 growing at a CAGR of 5.7% during the forecast period. The term sugar candy describes a wide range of foods with a sweet flavour that are mostly manufactured with sugar or other sweeteners. Candy, chocolate, chewing gum, toffees, caramels, lollipops, mints, and boiling sweets are a few examples of these. People of all ages and cultures adore sugar candy, which is typically eaten as treats or snacks. Additionally, these items could include colourings, nuts, fruit extracts, and gelatin. Because of its broad appeal and variety, sugar confectionery, which is made using techniques like boiling, moulding, and coating, is a major player in the global snacks and sweets market.
Product innovation & variety
New flavours, textures, and formats are frequently introduced by brands to appeal to a wide range of age groups and tastes. Seasonal changes and limited-edition products generate buzz and encourage impulsive purchasing. Health-conscious consumers are drawn to innovations like sugar-free or fortified candy. Additionally, innovative container designs improve the user experience and shelf attractiveness. When taken as a whole, these innovations assist brands in maintaining their competitiveness and reaching new markets.
Volatile raw material costs
The price of sugar, cocoa, and other essential ingredients fluctuates frequently, which raises the cost of manufacture. Candy manufacturers' profit margins are lowered by this unpredictability. Particularly smaller producers find it difficult to keep up with these growing expenses. Consequently, businesses might have to increase the cost of their products, which would impact the demand from customers. Prolonged fluctuations in the cost of raw materials also discourage market innovation and investment.
Sustainable packaging and sourcing
Companies that use recyclable or biodegradable materials have a competitive advantage and increase consumer loyalty. Fair trade is supported by the ethical procurement of ingredients like sugar and cocoa, which enhances consumer trust and brand image. Additionally, it is in line with regulatory developments that support environmentally responsible activities. These sustainability programs meet the growing need for responsible consumption while lessening their negative effects on the environment.
Commodity price spikes
Spikes in commodity prices lower manufacturers' profit margins. Because of this, businesses might have to increase the price of their products, which would decrease customer demand. Due to their inability to withstand price shocks, small and medium-sized producers face the greatest challenges. Inventory control and supply chain planning are also hampered by volatile prices. In the end, it restricts product innovation and development and produces market uncertainty.
Covid-19 Impact
The COVID-19 pandemic significantly disrupted the sugar confectionery market, primarily due to supply chain interruptions, factory shutdowns, and reduced consumer footfall in retail outlets. Lockdowns and social distancing measures led to decreased impulse purchases, particularly in convenience stores and cinemas, which are key sales channels. Moreover, shifting consumer preferences toward health-conscious choices further impacted demand for sugar-rich products. However, online sales and at-home snacking offered some relief. As restrictions eased, the market gradually recovered, driven by festive demand and innovation in packaging and flavors to attract returning consumers.
The toffees & caramels segment is expected to be the largest during the forecast period
The toffees & caramels segment is expected to account for the largest market share during the forecast period, due to its widespread consumer appeal across age groups. These products offer a rich, indulgent taste and longer shelf life, making them ideal for both retail and gifting purposes. Innovations in flavors, textures, and sugar-free variants have broadened consumer interest and boosted demand. Their affordability and easy availability through supermarkets, convenience stores, and online channels further enhance market penetration. Seasonal promotions and attractive packaging also drive repeat purchases and brand loyalty.
The organic ingredients segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the organic ingredients segment is predicted to witness the highest growth rate, due to rising consumer demand for clean-label and health-conscious products. Shoppers are increasingly seeking sweets made without synthetic additives or pesticides. This shift supports premium pricing, enhancing profit margins for manufacturers. Brands leveraging organic certifications also gain a competitive marketing advantage. As a result, the segment is driving innovation and broader product diversification in the confectionery industry.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising disposable incomes, rapid urbanization, and growing Western influence on consumer eating habits. Countries like India, China, and Japan exhibit strong demand, driven by a young population, festive traditions, and increasing retail penetration. The market is also expanding through localized flavors and affordable price ranges. E-commerce and convenience stores play a vital role in distribution. Additionally, the rising popularity of on-the-go snacking and impulse buying is fuelling growth across both urban and semi-urban segments.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR by premiumization and innovation in natural, low-sugar, and organic offerings. Health-conscious consumers are driving demand for cleaner labels and portion-controlled packaging. Seasonal demand peaks around holidays like Halloween and Christmas, boosting short-term sales. The U.S. remains the largest market, influenced by brand loyalty and frequent product launches. Nostalgia marketing and novelty candies also contribute to market stability. Major players invest heavily in promotional activities and digital marketing to retain engagement in a competitive retail landscape.
Key players in the market
Some of the key players profiled in the Sugar Confectionery Market include Mars, Incorporated, Mondelez International, Nestle, Ferrero Group, The Hershey Company, Perfetti Van Melle, Haribo, Lindt & Sprungli, Tootsie Roll Industries, Lotte Confectionery, Orion Corporation, Meiji Holdings, Pladis Global, Cloetta, Ezaki Glico and Roshen Confectionery.
In April 2025, Nestle and OFI launched their largest-ever agroforestry collaboration-supporting ~25,000 farmers across Brazil, Cote d'Ivoire, and Nigeria over five years-planting 2.8 million trees across 72,000 ha. Using AI to monitor, the program aims to conserve ecosystems and cut 1.5 Mt CO2.
In August 2024, Mars announced its $35.9 billion cash acquisition of Kellanova, aiming to expand into global snack and cereal markets. The deal, expected to close by mid-2025, strengthens Mars's portfolio with brands like Pringles and Pop-Tarts.
In June 2024, Mondelez partnered with Saica Group to launch recyclable paper-based packaging solutions for its confectionery, biscuit, and chocolate multipacks. This aligns with its "Pack Light and Right" sustainability initiative aimed at reducing virgin plastic.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.