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市场调查报告书
商品编码
1797898
全球预订和线上预订软体市场:预测至 2032 年 - 按部署方法、客户类型、功能、组织规模、定价模式、最终用户和地区进行分析Reservation and Online Booking Software Market Forecasts to 2032 - Global Analysis By Deployment Type (Cloud-based, On-premises and Hybrid), Customer Type, Functionality, Organization Size, Pricing Model, End User and By Geography |
根据 Stratistics MRC 的数据,全球预订和线上预订软体市场预计在 2025 年达到 62.6 亿美元,到 2032 年将达到 136.7 亿美元,预测期内的复合年增长率为 11.8%。
预订和线上预订软体是一种数位解决方案,旨在帮助企业和服务供应商更有效率地管理预订、预约和预约。客户可以使用直觉且全天候开放的线上平台轻鬆预订服务或预留位置。该软体通常包含一些减少人为错误并提高业务效率的功能,例如日历同步、自动确认邮件、即时空房情况更新以及支付整合。自动化预订流程还可以提高客户满意度、更有效率地分配资源并增加整体销售。在当今快节奏的数位经济中,无论是饭店、餐厅、诊所或活动策划者,预订和线上预订软体都已变得至关重要。
据美国旅游协会称,科技主导的预订平台彻底改变了旅游和酒店业,全球超过70%的旅客由于便利性和即时预订资讯而倾向于在线预订住宿设施和服务。该协会强调,行动和网路的普及直接推动了线上预订系统的快速普及,使企业能够提高业务效率并提升客户满意度。
向数位化、行动优先预订的转变
全球逐渐转向数位优先的生活方式,彻底改变了客户与服务提供者的互动方式。到2024年,预计将有超过53亿人使用互联网,其中超过60%的线上流量来自行动装置。这种便利的存取方式也改变了消费者的期望,因为他们需要即时的行动预订选项,从而免于打电话或面对面会议的麻烦。 Airbnb、Booking.com和OpenTable等公司已经为快速便捷的预订体验树立了标桿,鼓励中小企业采用类似的技术。此外,行动优先的预订系统允许客户在旅途中或移动中预订服务,从而适应紧急决策。
整合和实施的前期成本高昂
虽然线上预订软体可以降低长期营运成本,但它也会带来高昂的前期成本,尤其是企业级方案。公司可能需要支付员工培训、资料迁移、软体许可、客製化以及与付款闸道和 CRM 等现有系统整合的费用。这可能会阻碍中小企业采用线上预订软体,尤其是在利润率较低的新兴市场。此外,将预订系统与传统IT基础设施整合的复杂性通常需要额外的咨询服务和第三方中间件,这进一步增加了成本。
体验和小众预订的成长
虽然饭店和机票等传统预订市场依然强劲,但对专注于体验的专业预订服务的需求也在增长。这些服务包括探险旅行、健康疗养、私人教练、共用办公空间预订以及按需家务服务。平台可以透过提供即时时段分配、可自订的预订流程和精准行销等功能来迎合这些利基市场,从而进入利润率高、竞争较少的细分市场。此外,Booksy(美容服务)和 ClassPass(健身)等平台透过专注于专业垂直领域而非一般预订,累积了庞大的用户群。
依赖外部平台和演算法
许多企业依赖在第三方市场(例如 Google Hotel Finder、OTA(线上旅行社)和聚合应用程式)上发布其服务。这些平台的演算法、佣金计划或政策变更会直接影响预订量。例如,如果一家大型 OTA 选择优先推广其自有促销房源,独立服务供应商的知名度和收入可能会急剧下降。此外,这种依赖也会造成营运方面的漏洞,尤其是对于尚未建立健全直接预订管道的企业而言。
COVID-19 疫情对预订和线上预订软体市场产生了两方面影响。首先,旅行限制、全球封锁和保持社交距离的法律导致旅游、酒店和活动行业的预订量急剧下降,造成预订取消和收益损失。为了继续运营,该公司寻求非接触式、远端和自动化的预订系统,加速了数位预订解决方案的采用,尤其是在医疗保健、食品服务和本地体验等行业。此外,线上预订软体已成为增强业务弹性和客户便利性的重要工具,这得益于后疫情时代对灵活预订选项、即时可用性、整合支付系统以及虚拟排队和QR码签到等以安全为重点的功能的需求不断增长。
预订管理部门预计将成为预测期内最大的部门
预计预订管理领域将在预测期内占据最大的市场占有率,这主要归功于其能够帮助企业有效管理跨通路的预订、行程安排和空房情况。凭藉自动确认、即时库存更新、取消管理以及与第三方平台整合等功能,该领域对于酒店、旅游、活动和医疗保健等行业至关重要。此外,作为客户与服务提供者之间的主要沟通管道,预订管理领域因其对用户体验和收入成长的直接影响而占据主导地位。
预计医疗保健产业在预测期内的复合年增长率最高
预计医疗保健垂直产业将在预测期内实现最高成长率,这得益于诊所、诊断中心和医院对远端医疗、线上预约和数位健康解决方案的快速采用。疫情大大加速了健康体检、疫苗接种和咨询向非接触式远距预约系统的转变,从而导致了患者行为的长期变化。为了提高患者满意度并降低爽约率,医疗保健提供者越来越多地将预约平台与电子健康记录(EHR)、付款闸道和自动提醒功能相结合。医疗保健预计将成为成长最快的垂直行业,这得益于对便利性、即时可用性和无摩擦数位互动日益增长的需求。
预计北美将在预测期内占据最大市场占有率,这得益于其先进的数位基础设施、智慧型手机和互联网的普及,以及活动、旅游、酒店和医疗保健等领域对基于SaaS的解决方案的强劲应用。主要市场参与者的存在、安全线上支付方式的广泛普及以及客户对全天候自助预订的偏好,进一步巩固了该地区的主导地位。此外,北美还受益于发达的电商生态系统、成熟的旅游业,以及人工智慧 (AI) 和分析等最尖端科技与预订平台的紧密融合,使企业能够提供高度个人化、高效且无缝的预订体验。
预计亚太地区将在预测期内实现最高的复合年增长率,这得益于数位化转型步伐的加快、智慧型手机和互联网的普及、中阶的不断壮大以及可支配收入的不断增长。中国、印度、印尼和越南等国家在旅游、饭店、医疗保健和娱乐领域的线上交易量正在成长。政府支持数位支付的倡议、超级应用程式的兴起以及在地化预订平台的出现正在加速数位支付的普及。此外,亚太地区拥有一群年轻且精通科技的人口,推动了对便利、行动优先服务的需求,使其成为线上预订和预约解决方案成长最快的市场。
According to Stratistics MRC, the Global Reservation and Online Booking Software Market is accounted for $6.26 billion in 2025 and is expected to reach $13.67 billion by 2032 growing at a CAGR of 11.8% during the forecast period. Software for reservations and online bookings is a digital solution created to help companies and service providers manage appointments, reservations, and bookings more efficiently. Customers can easily reserve services or reserve spots using an intuitive online platform that is open around the clock. Features that decrease human error and increase operational efficiency are often included in this software, such as calendar synchronization, automated confirmation emails, real-time availability updates, and payment integration. Moreover, businesses can improve customer satisfaction, allocate resources more efficiently, and boost overall sales by automating the booking process. In today's fast-paced digital economy, reservation and online booking software has become indispensable, whether it is utilized by hotels, restaurants, clinics, or event planners.
According to the U.S. Travel Association, technology-driven booking platforms have significantly transformed the travel and hospitality industry, with over 70% of travelers worldwide preferring to book their accommodations and services online due to convenience and real-time availability. The association highlights that the rise in mobile and internet penetration has directly contributed to the rapid adoption of online booking systems, which enable businesses to increase operational efficiency and improve customer satisfaction.
Transition to digital and mobile-first reservations
Customer-provider interactions have been completely transformed by the gradual global shift toward a digital-first lifestyle. More than 5.3 billion people will be online by 2024, and over 60% of all online traffic will come from mobile devices. Because of this accessibility, consumers' expectations have changed, and they now want instantaneous, mobile booking options that eliminate the hassle of phone calls and in-person meetings. Establishing the standard for quick and easy booking experiences, companies like Airbnb, Booking.com, and OpenTable have encouraged smaller businesses to use comparable technology. Additionally, mobile-first booking systems accommodate last-minute decisions by enabling clients to reserve services while on the road or in transit.
High upfront costs for integration and implementation
Online booking software can lower long-term operating expenses, but it can come with a hefty upfront cost, particularly for enterprise-grade options. Companies may have to pay for staff training, data migration, software licensing, customization, and integration with pre-existing systems like payment gateways or CRMs. This may serve as a deterrent to adoption for SMEs, especially in developing markets where profit margins are narrow. Additionally, costs are further increased by the complexity of integrating the booking system with legacy IT infrastructure, which frequently calls for additional consulting services or third-party middleware.
Growth in experience-based and niche booking
The demand for specialized and experience-focused booking services is growing, even though traditional booking markets like hotels and flights are still robust. Adventure travel, wellness retreats, private coaching, booking a shared workspace, and on-demand home services are all included in this. Platforms can access high-margin, low-competition areas by catering to these niche markets with features like real-time slot allocation, customizable booking flows, and targeted marketing. Furthermore, platforms such as Booksy (beauty services) and ClassPass (fitness) have developed substantial user bases by concentrating on specialized industries rather than general reservations.
Reliance on external platforms and algorithms
A lot of companies depend on listing their services on third-party marketplaces like Google Hotel Finder, OTAs (Online Travel Agencies), or aggregator apps. Booking volumes may be directly impacted by modifications to these platforms' algorithms, commission plans, or policies. For instance, independent service providers may experience a sharp decline in visibility and income if a large OTA chooses to give priority to its own promoted listings. Moreover, operational vulnerability results from this reliance, particularly for companies that have not established robust direct booking channels.
The COVID-19 pandemic affected the reservation and online booking software market in two ways. First, it caused a steep drop in reservations in the travel, hospitality, and events sectors because of travel restrictions, worldwide lockdowns, and social distancing laws, which resulted in cancellations and revenue losses. In order to continue operating, businesses sought contactless, remote, and automated reservation systems, this accelerated the adoption of digital booking solutions, especially in industries like healthcare, food services, and local experiences. Additionally, online booking software has become a crucial tool for business resilience and customer convenience due to the increased demand for flexible booking options, real-time availability, integrated payment systems, and safety-driven features like virtual queues and QR code check-ins following the pandemic.
The reservation management segment is expected to be the largest during the forecast period
The reservation management segment is expected to account for the largest market share during the forecast period, motivated by its primary function of facilitating the effective management of reservations, scheduling, and availability across various channels for businesses. With features like automated confirmations, real-time inventory updates, cancellation management, and integration with third-party platforms, this section is crucial for sectors like hospitality, travel, events, and healthcare. Furthermore, its dominance results from its role as the main conduit between clients and service providers, which has a direct effect on user experience and income production.
The healthcare segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the healthcare segment is predicted to witness the highest growth rate, driven by the quick uptake of telemedicine, online appointment scheduling, and digital health solutions in clinics, diagnostic centers, and hospitals. Patients' long-term behavior changed as a result of the pandemic's dramatic acceleration of the move toward contactless, remote booking systems for health checkups, immunizations, and consultations. In an effort to improve patient satisfaction and lower no-show rates, healthcare providers are increasingly integrating booking platforms with electronic health records (EHRs), payment gateways, and automated reminders. Healthcare is the industry vertical with the fastest rate of growth due to the growing demand for convenience, real-time availability, and smooth digital interactions.
During the forecast period, the North America region is expected to hold the largest market share, driven by its sophisticated digital infrastructure, widespread use of smartphones and the internet, and robust uptake of SaaS-based solutions in sectors like events, travel, hospitality, and healthcare. The region's dominance has been strengthened by the existence of significant market players, the extensive use of safe online payment methods, and customer preference for self-service booking around the clock. Furthermore, North America enjoys the advantages of a developed e-commerce ecosystem, established travel and tourism industries, and robust integration of cutting-edge technologies like artificial intelligence (AI) and analytics into booking platforms, which allow companies to provide incredibly individualized, effective, and seamless reservation experiences.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by the quickening pace of digital change, the widespread use of smartphones and the internet, and the rise in the middle class and its rising disposable income. Online transactions in the travel, hospitality, healthcare, and entertainment sectors are on the rise in nations like China, India, Indonesia, and Vietnam. Adoption is accelerating due to government initiatives supporting digital payments, the emergence of super-apps, and localized booking platforms. Moreover, Asia-Pacific is the fastest-growing market for online reservation and booking solutions due to the region's youthful, tech-savvy population and rising demand for convenient, mobile-first services.
Key players in the market
Some of the key players in Reservation and Online Booking Software Market include Mindbody Software Pvt. Ltd, Checkfront Inc, Orbitz LLC, Bookerville LLC, Lodgify Technologies SL, Expedia Group Inc, Amadeus IT Group, Cleartrip Private Limited, Trivago N.V, Sabre Corporation, Booking Holdings Inc, Roomsy Inc, Etraviax Technologies, Starboard Suite Software Inc and Cloudbeds Inc.
In May 2025, Amadeus has signed an agreement with Google Cloud to use the latter's cloud and AI technology. As part of the agreement, Amadeus will be migrating some of its technical platform to Google Cloud, and will also build future services on the cloud platform, taking advantage of the company's AI offerings.
In April 2025, Sabre Corporation announced the signing of a definitive agreement under which TPG has agreed to acquire Sabre's Hospitality Solutions business ("Hospitality Solutions") for $1.1 billion in cash. TPG will invest in Hospitality Solutions through TPG Capital, the firm's U.S. and European private equity platform.
In July 2023, Victoria-based Checkfront is merging with Rezdy, an Australian company that operates in the same space. The merger deal closed in June for an undisclosed amount on the final day of the Arival conference in Bangkok, an event for businesses in the "in-destination" travel industry, which refers to travel and experiences within destination countries.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.