全球餐厅线上订餐系统市场规模（依订餐平台类型、部署模式、服务模式、区域覆盖范围和预测）

餐厅线上订餐系统市场规模及预测

2024 年餐厅线上订餐系统市场规模价值 346.7 亿美元，预计到 2032 年将达到 823 亿美元，2026 年至 2032 年的复合年增长率为 10.4%。

餐厅线上订餐系统是一个数位平台，可让消费者直接从餐厅网站、行动应用程式或第三方服务购买食品和饮料。这些系统可以减少电话和人工点餐的需求，进而加速餐厅的订餐流程。顾客可以在家中或旅途中浏览菜单、客製化订单并在线上付款。

随着科技的进步，其应用范围也越来越广泛。其主要用途之一是提高便利性和可近性，允许消费者直接从餐厅网站或行动应用程式订餐，无需再打电话订餐，并允许顾客搜寻菜单、修改订单并进行安全付款。

未来，餐厅线上订餐系统可能会与科技更加融合，打造更个人化、更流畅的用餐体验。人工智慧和机器学习或许可以用来预测消费者的偏好并提供客製化菜单。透过 Alexa 和 Google Home 等智慧助理进行语音订餐也可能会变得更加普遍，让顾客无需动手即可点餐。

全球餐厅线上订餐系统市场动态

影响全球餐厅线上订餐系统市场的关键市场动态是：

关键市场驱动因素

消费者对便利性的需求日益增长：消费者越来越追求快速且有效率的用餐体验，这推动了线上订餐的兴起。繁忙的日程安排和日益增长的按需服务需求，促使消费者开始享受透过行动电话和电脑在线上订餐的便利。

行动和网路服务的技术发展：智慧型手机、高速网路和行动应用程式的广泛普及极大地提高了线上订购系统的可用性和可近性。这些技术提供即时追踪、个人化推荐和便利的付款选项，从而提升了整体用户体验。

宅配服务的成长：Uber Eats、DoorDash 和 Grubhub 等第三方外送服务的扩张，在推动餐厅线上订餐市场发展方面发挥着重要作用。这些平台扩大了商家的覆盖范围，即使是小型或独立的餐厅也能从日益增长的宅配需求中获利。

主要问题

技术和营运整合：将线上订餐系统与餐厅现有基础设施整合是一项巨大的挑战。许多餐厅，尤其是小型或独立餐厅，在将其POS（销售点）系统、库存管理和烹饪工作流程与线上平台整合时，都面临许多挑战。

竞争加剧，成本上升：随着越来越多的餐厅接受线上订单，竞争加剧，引发价格战和大幅降价。此外，Uber Eats 和 DoorDash 等第三方外送平台收取高额费用，对餐厅本已紧张的利润率带来更大压力。这些费用对小型企业来说可能是一笔沉重的负担，迫使他们提高菜单价格，甚至陷入亏损。

资料安全与隐私：餐厅在使用线上订餐系统时，必须保护敏感的客户资料（例如个人资讯和付款详情），防止潜在的洩漏和网路攻击。确保遵守 GDPR 和 CCPA 等资料保护标准会增加复杂性，尤其对于在不同地区营运的餐厅而言。

主要趋势

行动订餐：最大的变化之一是使用行动装置在餐厅订餐。顾客享受着使用智慧型手机搜寻菜单、客製订单、付款等便利。随着行动应用程式变得越来越易用且功能越来越丰富，餐厅正在投资行动订餐平台，以提升消费者体验。

人工智慧与机器学习的融合：人工智慧 (AI) 和机器学习正在改变线上订餐体验。例如，人工智慧聊天机器人正被整合到餐厅网站和应用程式中，帮助消费者下单、提供产品推荐并即时解答疑问。

另一个重要的发展是非接触式付款系统的使用日益增长，而新冠疫情的爆发更是加速了这一趋势。消费者越来越多地选择非接触式付款方式，例如数位钱包、行动付款应用程式和基于二维码的付款。

我们的报告包含可操作的数据和前瞻性的分析，可协助您制定宣传方案、建立商业计划、组织简报或撰写提案。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概览
• 市集亮点

第三章市场概述

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章。餐厅线上订餐系统市集按订餐平台类型

• 第三方聚合商
• 个别餐厅网站/应用程式
• 白牌解决方案

第五章餐厅线上订餐系统市集（依部署模式）

• 云端基础
• 本地

第六章 餐厅线上订餐系统市集（依服务模式）

• 基于订阅
• 基于佣金
• 混合模式

第七章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第八章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第九章 竞争态势

• 主要企业
• 市场占有率分析

第十章 公司简介

• Swiggy
• Zomato
• DoorDash
• Takeaway.com
• Uber Eats
• Toast POS
• Olo
• MenuDrive
• Restolabs

第十一章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十二章 附录

• 简称列表
• 来源和参考文献

Restaurant Online Ordering System Market Size and Forecast

Restaurant Online Ordering System Market size was valued at USD 34.67 Billion in 2024 and is projected to reach USD 82.3 Billion by 2032, growing at a CAGR of 10.4% from 2026 to 2032.

A restaurant online ordering system is a digital platform that allows consumers to buy food and beverages directly from a restaurant's website, mobile app, or third-party service. These systems allow restaurants to expedite their ordering processes by reducing the need for phone calls and human order-taking. Customers may browse menus, personalize orders, and pay online all from the convenience of their own homes or while on the road.

They have a wide range of uses that are constantly expanding as technology advances. One of the key applications is allowing consumers to place meal orders straight from a restaurant's website or mobile app which increases convenience and accessibility. This eliminates the need for phone orders and enables customers to explore menus, modify orders, and pay securely.

Restaurant online ordering systems are likely to become more integrated with future technology, resulting in a more personalized and seamless dining experience. AI and machine learning could be used to forecast consumer preferences and provide tailored menu items, hence enhancing customer engagement and pleasure. Voice-activated ordering through smart assistants such as Alexa or Google Home may also gain popularity allowing customers to place orders hands-free.

Global Restaurant Online Ordering System Market Dynamics

The key market dynamics that are shaping the global restaurant online ordering system market include:

Key Market Drivers:

Increasing Consumer Demand for Convenience: Consumers are increasingly demanding expediency and efficiency in their eating experiences which is driving the increase of online ordering. Customers enjoy the convenience of ordering food online via their cellphones or computers due to their hectic schedules and increased need for on-demand services.

Technological Developments in Mobile and Internet Services: The widespread availability of smartphones, high-speed internet, and mobile apps has greatly improved the usability and accessibility of online ordering systems. These technologies provide real-time tracking, personalized recommendations, and convenient payment options improving the entire user experience.

Food Delivery Service Growth: The expansion of third-party delivery services such as Uber Eats, DoorDash, and Grubhub has played a big role in driving the restaurant online ordering market. These platforms expand businesses' reach and allow even tiny or independent eateries to capitalize on the growing demand for home-delivered meals.

Key Challenges:

Technical and Operational Integration: Integrating online ordering systems with a restaurant's existing infrastructure is a major problem. Many restaurants, especially smaller or independent businesses may struggle to integrate their point-of-sale (POS) systems, inventory management, and culinary workflows with online platforms.

Increased Competition and Costs: As more restaurants accept online orders, the competition heats up, resulting in price wars and aggressive discounts. Furthermore, third-party delivery platforms such as Uber Eats and DoorDash charge substantial commission fees which sometimes eat into businesses' already tight profit margins. These fees can be a significant burden for small businesses pushing them to raise menu pricing or suffer losses.

Data Security and Privacy: Restaurants must protect sensitive client data such as personal information and payment details from potential breaches or cyber-attacks while using online ordering systems. Ensuring compliance with data protection standards such as GDPR or CCPA increases complexity, especially for restaurants that operate in different regions

Key Trends:

Mobile Ordering: One of the most significant changes is an increased reliance on mobile devices to place restaurant orders. Customers enjoy the convenience of utilizing smartphones to explore menus, personalize orders, and pay. As mobile apps become more user-friendly and feature-rich, restaurants invest in mobile ordering platforms to improve the consumer experience.

Integration of AI and Machine Learning: Artificial intelligence (AI) and machine learning are transforming the online ordering experience. AI-powered chatbots, for example, are being integrated into restaurant websites and applications to help consumers place orders, recommend items, and answer queries in real-time.

Adoption of Contactless Payment Options: Another important development is the increased use of contactless payment systems which has been hastened by the COVID-19 epidemic. Consumers are increasingly choosing contactless payment options such as digital wallets, mobile payment apps, and QR code-based payments.

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Global Restaurant Online Ordering System Market Regional Analysis

Here is a more detailed regional analysis of the global restaurant online ordering system market:

North America:

North America dominates the restaurant online ordering system market owing to its robust digital infrastructure and high smartphone penetration rates. The region's supremacy is further bolstered by the largest percentage of internet users ordering meals online with the United States leading at 63% of individuals using food delivery apps by 2024. A primary market driver is the huge shift in customer behavior towards digital ordering, which was amplified by the pandemic and has continued thereafter.

According to the National Restaurant Association's 2024 State of the Restaurant Industry Report, 61% of adults are more likely to order takeout or delivery now than before the pandemic, and 54% regard restaurant takeout and delivery as "essential to their lifestyle." The Federal Reserve states that mobile payment usage in the United States increased by 41% between 2019 and 2022, with food orders ranking among the top categories for mobile payments. Another important consideration is labor cost efficiency, with businesses reporting an average 30% reduction in order processing time after deploying online ordering systems.

According to the US Bureau of Labor Statistics, restaurant labor expenses would rise by 13.2% in 2024, making automated ordering systems more appealing. Furthermore, the proliferation of ghost kitchens and virtual restaurants, which rely solely on internet ordering, has broadened the industry. According to data from the United States Department of Commerce, ghost kitchen enterprises expanded by 42% in 2022 compared to the previous year.

Asia Pacific:

The Asia Pacific restaurant online ordering system market is developing as the world's fastest-growing region fueled by rising digitalization in China, India, and Southeast Asian countries. This remarkable increase is primarily due to the region's widespread smartphone adoption and shifting consumer preferences toward digital ordering systems. The phenomenal growth in smartphone usage and internet penetration across Asia Pacific has been a major market driver.

According to GSMA Intelligence, mobile internet users in Asia Pacific will total 3.1 billion by 2025, representing 72% of the population, up from 61% in 2020. Nielsen found that 86% of Asian consumers who began utilizing internet services during the epidemic continued to do so even after limitations were relaxed. Furthermore, rising urbanization in the region has contributed to development with the UN projecting that 51% of Asia's population resided in cities in 2020, with the figure predicted to rise to 66% by 2050.

Another key driver is the growing use of digital payment methods. According to the Asian Development Bank, digital payments in Asia Pacific increased by 78% between 2020 and 2024, with mobile wallet transactions experiencing the fastest growth rate. The rise of a young, tech-savvy population is also driving market growth, with millennials and Generation Z accounting for 60% of the region's population.

Global Restaurant Online Ordering System Market: Segmentation Analysis

The Global Restaurant Online Ordering System Market is segmented based on Ordering Platform Type, Deployment Mode, Service Model, and Geography.

Restaurant Online Ordering System Market Segments Analysis

Restaurant Online Ordering System Market, By Ordering Platform Type

• Third-Party Aggregators
• Individual Restaurant Websites/Apps
• White-Label Solutions

Based on the Ordering Platform Type, the Global Restaurant Online Ordering System Market is bifurcated into Third-Party Aggregators, Individual Restaurant Websites/Apps, and White-Label Solutions. The third-party aggregators segment is dominant in the global restaurant online ordering system market. This dominance is attributed to their wide customer base, convenience, and extensive restaurant listings. Platforms like Uber Eats, DoorDash, and Grubhub provide a centralized hub where consumers can browse numerous restaurant options, making them highly appealing for users seeking variety. Their established brand recognition and marketing reach also drive customer traffic benefiting restaurants that partner with them.

Restaurant Online Ordering System Market, By Deployment Mode

• Cloud-Based
• On-Premises

Based on the Deployment Mode, the Global Restaurant Online Ordering System Market is bifurcated into Cloud-Based and On-Premises. The cloud-based deployment mode is dominant in the global restaurant online ordering system market. This is primarily due to its flexibility, scalability, and cost-effectiveness. Cloud-based systems allow restaurants to easily manage their online orders from multiple locations without the need for expensive hardware or maintenance. The ability to access the system remotely is especially beneficial for multi-branch operations offering real-time updates and integration with other platforms such as payment gateways and delivery apps. Additionally, cloud-based solutions offer seamless updates ensuring that restaurants can continuously improve their ordering systems without disruptions.

Restaurant Online Ordering System Market, By Service Model

• Subscription-Based
• Commission-Based
• Hybrid Models

Based on the Service Model, the Global Restaurant Online Ordering System Market is bifurcated into Subscription-Based, Commission-Based, and Hybrid Models. In the global restaurant online ordering system market, The commission-based model is dominant. This model thrives due to its flexibility and low upfront cost for restaurants, particularly small and medium-sized enterprises (SMEs) that may not have the capital for high subscription fees. In the commission-based system, restaurants pay a percentage of each order which aligns costs directly with revenue. This performance-driven approach makes it attractive for restaurants looking to scale without incurring fixed costs. Additionally, third-party platforms that operate on a commission basis often offer broad customer reach, integrated delivery services, and marketing support, further enhancing their appeal.

Restaurant Online Ordering System Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Restaurant Online Ordering System Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is dominating the global restaurant online ordering system market. This can be attributed to the high penetration of smartphones, widespread internet access, and a well-established food delivery infrastructure. Additionally, the region's tech-savvy population and the popularity of on-demand services have driven significant growth in online food ordering. Major players like Uber Eats, DoorDash, and Grubhub have solidified their presence contributing to the market's expansion.

Key Players

The "Global Restaurant Online Ordering System Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Swiggy, Zomato, DoorDash, Takeaway.com, Uber Eats, Toast POS, Olo, MenuDrive, and Restolabs.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Restaurant Online Ordering System Market Key Developments

• In December 2020, Restaurant Marketing Services created an online ordering system and food app to cater to restaurant operators and convert individuals into food customers.
• In September 2020, Amazon introduced Amazon Food, a food delivery service in select regions of Bangalore, India.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Restaurant Online Ordering System Market, By Ordering Platform Type

• Third-Party Aggregators
• Individual Restaurant Websites/Apps
• White-Label Solutions

5. Restaurant Online Ordering System Market, By Deployment Mode

• Cloud-Based
• On-Premises

6. Restaurant Online Ordering System Market, By Service Model

• Subscription-Based
• Commission-Based
• Hybrid Models

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Swiggy
• Zomato
• DoorDash
• Takeaway.com
• Uber Eats
• Toast POS
• Olo
• MenuDrive
• Restolabs

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References