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市场调查报告书
商品编码
1797928
全球数位人市场:2032 年预测 - 按组件、互动类型、技术、最终用户和地区进行分析Digital Human Market Forecasts to 2032 - Global Analysis By Component (Solutions, Services), Interaction Type (Text-based, Voice-enabled, Gesture-controlled and Other Interaction Types), Technology, End User and By Geography |
根据 Stratistics MRC 的数据,全球数位人类市场预计在 2025 年达到 511 亿美元,到 2032 年将达到 9,114 亿美元,预测期内的复合年增长率为 50.9%。
数位人是由电脑生成的虚拟形象,旨在在虚拟环境中复製人类的外貌、行为和互动。这些栩栩如生的虚拟形像在人工智慧的支援下,能够模拟脸部表情、手势和语音,从而与使用者进行自然而富有情感的对话。数位人广泛应用于客户服务、医疗保健、娱乐和教育等行业,能够提供可扩展的个人化体验,不受实体存在的限制。先进的模型整合了动作捕捉、3D 雕塑和自然语言处理,能够提供即时回应,使其几乎与真人难以区分。随着科技的不断发展,数位人正在重新定义我们在数位空间中的连结、沟通和协作方式。
对虚拟客户服务代理的需求不断增加
虚拟客服人员需求的不断增长,大大推动了数位人类市场的发展。随着企业重视全天候支援和个人化互动,数位人类能够提供可扩展的情感智慧互动,进而提升客户满意度。这种快速成长推动了人工智慧虚拟形象、语音合成和自然语言处理领域的创新,使数位人类更加逼真、更有效率。从零售到医疗保健,各行各业都在采用这些解决方案,推动市场成长,并将客户体验转化为一个充满活力的高科技前沿领域。
开发和部署成本高
高昂的开发和部署成本,尤其对于预算有限的新兴企业和小型企业而言,严重阻碍了数位人市场的成长。创建先进的数位人需要在人工智慧、图形处理、动态捕捉和云端基础设施方面进行大量投资,这构成了巨大的财务障碍。这些高昂的成本降低了采用率,限制了市场准入,扼杀了实验,最终限制了创新,并阻碍了数位人技术在各行业的广泛应用。
人工智慧、NLP 和 3D 动画的进步
人工智慧、自然语言处理 (NLP) 和 3D 动画的进步正在透过打造超现实、情感丰富的虚拟人物,彻底改变数位人类市场。人工智慧增强了决策能力和个人化,而自然语言处理则实现了无缝的类人互动。这些技术与逼真的 3D 动画相结合,为娱乐、医疗、教育和客户服务等领域创造了沉浸式体验。这种协同效应推动了创新,提高了参与度,并开闢了新的收益途径,使数位人类成为人机互动变革中的一项变革性资产。
资料隐私和安全问题
对资料隐私和安全性的担忧,尤其是在处理敏感的个人和行为资料时,导致使用者和组织之间产生不信任,阻碍了数位人市场的发展。资料外洩、未授权存取和资讯滥用等挑战导致监管审查和合规性挑战。这些问题阻碍了数位人的应用,增加了强大安全措施的营运成本,疏远了潜在客户,并最终限制了数位人应用的市场成长和技术进步。
COVID-19的影响
新冠疫情加速了数位人类的应用,企业纷纷寻求创新方式,在限制措施期间维持客户互动、提供培训和医疗支援。由于居家隔离和社交隔离,对人工智慧虚拟助理、虚拟化身和数位客服代理的需求激增。零售、教育和远端医疗等行业正在整合数位人类,以增强远距互动、降低营运成本并确保业务连续性,从而推动了市场显着成长和创新。
预计机器学习领域将成为预测期内最大的领域
由于个人化的用户互动,机器学习领域预计将在预测期内占据最大的市场占有率。其预测能力增强了虚拟助理的功能,使其在医疗、教育和娱乐等领域更加直觉、反应迅速。透过不断学习使用者行为,机器学习能够促进更深层的参与和信任,将数位人类转变为富有同理心的智慧伴侣。这种协同效应加速了创新,降低了开发成本,并扩大了可近性。
预计医疗保健产业在预测期内的复合年增长率最高
在人工智慧诊断和身临其境型治疗解决方案的推动下,医疗保健产业预计将在预测期内实现最高成长率。随着远端医疗和个人化照护需求的不断增长,数位人将提升临床互动的可近性、同理心和效率。它们模拟情绪智商并提供即时支援的能力将彻底改变病人参与、心理健康服务和医疗培训。这种协同效应将加速其应用,使医疗保健成为塑造数位人技术未来的关键力量。
在预测期内,亚太地区预计将占据最大的市场占有率,这得益于人工智慧虚拟形像在教育、医疗保健和客户服务等领域的整合,以提高可及性、个人化和效率。韩国、日本和印度等国家正在利用数位人类来弥合技能差距、支持人口老化并推动技术创新。这股浪潮正在推动包容性数位经济的发展,提高生产力,并使亚太地区成为人性化应用领域的全球领导者。
由于先进的人工智慧、自然语言处理 (NLP) 和 3D 动画技术以及强大的技术基础设施,北美地区预计将在预测期内实现最高的复合年增长率。零售、医疗保健和金融服务业 (BFSI) 等行业的高采用率正在推动对个人化客户参与、虚拟助理和培训模拟的需求。大型科技公司的入驻、对元宇宙不断增长的投资以及计划的消费者群体,进一步推动了市场扩张,使北美成为数位人类创新和部署的全球领导者。
According to Stratistics MRC, the Global Digital Human Market is accounted for $51.1 billion in 2025 and is expected to reach $911.4 billion by 2032 growing at a CAGR of 50.9% during the forecast period. A Digital Human is a computer-generated avatar designed to replicate human appearance, behavior, and interaction in virtual environments. Powered by artificial intelligence, these lifelike entities simulate facial expressions, gestures, and speech to engage users in natural, emotionally resonant conversations. They are used across industries-from customer service and healthcare to entertainment and education-offering scalable, personalized experiences without the limitations of physical presence. Advanced models integrate motion capture, 3D sculpting, and natural language processing to deliver real-time responses, making them nearly indistinguishable from real humans. As technology evolves, digital humans are redefining how we connect, communicate, and collaborate in digital spaces.
Rising Demand for Virtual Customer Service Agents
The rising demand for virtual customer service agents is propelling the digital human market with remarkable momentum. As businesses prioritize 24/7 support and personalized engagement, digital humans offer scalable, emotionally intelligent interactions that enhance customer satisfaction. This surge is driving innovation in AI-driven avatars, voice synthesis, and natural language processing, making digital humans more lifelike and effective. Industries from retail to healthcare are adopting these solutions, fueling market growth and transforming customer experience into a dynamic, tech-enabled frontier.
High Development and Deployment Costs
High development and deployment costs significantly hinder the growth of the Digital Human Market, especially for startups and small enterprises with limited budgets. Creating advanced digital humans requires substantial investment in AI, graphics, motion capture, and cloud infrastructure, increasing financial barriers. These high costs slow adoption rates, limit market accessibility, and discourage experimentation, ultimately restricting innovation and the broader integration of digital human technologies across industries.
Advancements in AI, NLP, and 3D Animation
Advancements in AI, NLP, and 3D animation are revolutionizing the digital human market by enabling hyper-realistic, emotionally responsive virtual beings. AI enhances decision-making and personalization, while NLP allows seamless, human-like interactions. Coupled with lifelike 3D animation, these technologies create immersive experiences across entertainment, healthcare, education, and customer service. This synergy drives innovation, boosts engagement, and opens new monetization avenues, positioning digital humans as transformative assets in the evolving landscape of human-computer interaction.
Data Privacy and Security Concerns
Data privacy and security concerns hinder the Digital Human Market by creating distrust among users and organizations, especially when handling sensitive personal or behavioral data. Risks of data breaches, unauthorized access, and misuse of information lead to regulatory scrutiny and compliance challenges. These issues slow adoption, increase operational costs for robust security measures, and deter potential customers, ultimately limiting market growth and technological advancement in digital human applications.
Covid-19 Impact
The Covid-19 pandemic accelerated the adoption of digital humans as businesses sought innovative ways to maintain customer engagement, training, and healthcare support amid restrictions. Demand for AI-powered virtual assistants, avatars, and digital customer support agents increased as a result of lockdowns and social alienation. Industries such as retail, education, and telehealth increasingly integrated digital humans to enhance remote interaction, reduce operational costs, and ensure continuity, driving significant growth and innovation in the market.
The machine learning segment is expected to be the largest during the forecast period
The machine learning segment is expected to account for the largest market share during the forecast period, due to personalized user interactions. Its predictive capabilities enhance virtual assistants, making them more intuitive and responsive across sectors like healthcare, education, and entertainment. By continuously learning from user behavior, ML drives deeper engagement and trust, transforming digital humans into empathetic, intelligent companions. This synergy accelerates innovation, reduces development costs, and expands accessibility-positioning digital humans as pivotal tools in the future of human-AI collaboration.
The healthcare segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the healthcare segment is predicted to witness the highest growth rate, due to AI-powered diagnostics, and immersive therapy solutions. With rising demand for telemedicine and personalized care, digital humans enhance accessibility, empathy, and efficiency in clinical interactions. Their ability to simulate emotional intelligence and deliver real-time support transforms patient engagement, mental health services, and medical training. This synergy accelerates adoption, positioning healthcare as a pivotal force in shaping the future of digital human technologies.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to integrating AI-powered avatars into sectors like education, healthcare, and customer service; it enhances accessibility, personalization, and efficiency. Countries such as South Korea, Japan, and India are leveraging digital humans to bridge skill gaps, support aging populations, and drive tech innovation. This surge is fostering inclusive digital economies, boosting productivity, and positioning Asia Pacific as a global leader in human-centric AI applications.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to advanced AI, NLP, and 3D animation capabilities coupled with the region's robust tech infrastructure. High adoption across industries like retail, healthcare, and BFSI for personalized customer engagement, virtual assistants, and training simulations is fueling demand. The presence of major technology players, growing investments in metaverse projects, and a tech-savvy consumer base further accelerate market expansion, positioning North America as a global leader in digital human innovation and deployment.
Key players in the market
Some of the key players profiled in the Digital Human Market include Soul Machines, UneeQ, Didimo, Epic Games, Microsoft Corporation, IBM Corporation, NVIDIA Corporation, Samsung Electronics, ObEN Inc., Reallusion Inc., VNTANA, DeepBrain AI, Pinscreen, Hour One AI, Synthesia, Loom.ai, Magic Leap and Meta Platforms, Inc.
In February 2025, Cadence Design Systems deepened its collaborative roots with Samsung Foundry by signing a new multi-year intellectual property (IP) agreement that significantly broadens its memory and interface IP offerings across Samsung's advanced process nodes-SF4X, SF5A, and SF2P, to accelerate the development of high-performance, low-power solutions tailored for AI data centers, automotive systems (including ADAS), and next-generation RF connectivity.
In February 2025, Samsung and Kia signed a memorandum of understanding to bring Samsung's SmartThings Pro, a business-to-business (B2B) IoT management platform, into Kia's Platform beyond Vehicles (PBVs). This collaboration transforms PBVs into intelligent business hubs-vehicles that extend connectivity, efficiency, and autonomy across the IoT ecosystem.