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市场调查报告书
商品编码
1797975
2032 年众包配送服务市场预测:按配送类型、经营模式、服务类型、平台类型、车辆类型、最终用户和地区进行的全球分析Crowdsourced Delivery Service Market Forecasts to 2032 - Global Analysis By Delivery Type, Business Model (Business-to-Business, Business-to-Consumer and Consumer-to-Consumer ), Service Type, Platform Type, Vehicle Type, End User and By Geography |
根据 Stratistics MRC 的数据,全球众包配送服务市场预计在 2025 年达到 233 亿美元,到 2032 年将达到 498 亿美元,预测期内的复合年增长率为 11.4%。
众包配送服务利用独立的、通常是非专业的宅配业者网络,利用他们的私人车辆和资源业务。该模式透过数位平台进行协调,将企业和个人与可用的司机即时连接,实现灵活的按需物流。该模式为最后一哩配送提供了一种经济高效、扩充性的解决方案,尤其是在都市区。众包配送提高了效率,降低了营运成本,并支援快速履约,使其成为电子商务、食品配送和当日送达需求的理想选择。
根据《商业物流杂誌》报道,透过对 2016 年 1 月至 2021 年 8 月期间 98,134 条客户评论进行分析,发现众包配送服务在准时送达、可靠性和感知价格价值方面显着提高了客户满意度,尤其是对于杂货和办公用品等便利商品而言。
电子商务和消费需求快速成长
随着网路购物的持续成长,消费者不仅期望隔天送达,而且通常还希望各种商品都能在当日甚至即时送达。这种期望,尤其是在城市中心地区,催生了对灵活、可扩展的物流解决方案的迫切需求,而传统配送模式难以提供这种解决方案。众包配送服务能够完美满足这一需求,它利用独立的本地宅配业者网络,为企业提供一种动态且经济高效的方式,快速完成订单,并在快速发展的在线零售世界中保持竞争力。
品管和不一致的服务
司机通常是零工,经验水平参差不齐,这可能导致诸如送货延迟、包裹处理不当以及客户互动不佳等问题。缺乏标准化的训练和监督,使得确保可靠性的工作更加复杂。此外,在业务淡季和恶劣天气下,司机的运转率也会出现波动,这可能会扰乱业务,影响客户满意度和品牌声誉。
最后一哩配送和城市物流
在人口密集的城市环境中,传统物流供应商面临交通拥挤、停车困难、配送路线分散等重大挑战。然而,众包模式透过利用熟悉当地环境且拥有从汽车、Scooter到自行车等各种交通途径的本地宅配业者网络,规避了这些挑战。这种方法使「最后一哩路」配送更有效率、经济且环保,在全球都市化持续加速的背景下,为企业提供了巨大的成长机会。
替代技术和监管反弹
送货无人机、自动驾驶汽车和最后一哩机器人的发展,有可能消除某些类型送货对人工快递员的需求,尤其是在都市区。同时,这个业务正面临监管审查和潜在的法律反弹威胁。在许多司法管辖区,众包宅配业者作为独立承包商而非僱员的法律分类正受到质疑,这可能会大幅增加营运成本,并从根本上颠覆众包经营模式。
新冠疫情对众包配送服务市场产生了变革性且复杂的影响。最初,全球封锁和保持社交距离的规定导致食品杂货、食品和其他必需品的非接触式配送需求激增。这促使平台经历了一段前所未有的成长期,它们迅速扩展了网路以满足新的消费者需求。疫情使宅配在更广泛的受众群体中成为常态,并加速了消费行为的转变,而这些转变很可能是永久性的。
预计最后一哩配送细分市场将成为预测期内最大的细分市场
由于配送流程中最后一哩环节本身的复杂性和高成本,预计预测期内最后一哩配送将占据最大的市场占有率。最后一哩配送占总配送成本的很大一部分,其效率是决定顾客满意度的关键因素。众包服务凭藉其独特的优势,能够提供灵活、本地化和按需的解决方案,比传统承运商更能克服城市环境中的物流障碍,从而应对这些挑战。
预计在预测期内,企业对消费者 (B2C) 领域将以最高的复合年增长率成长。
受线上零售和直销品牌激增的推动,企业对消费者 (B2C) 市场预计将在预测期内实现最高成长率。企业越来越依赖众包平台来快速且有效率地完成订单,尤其是在大都会圈。 B2C 模式受益于即时追踪、动态路线优化以及客户回馈的整合。随着消费者对便利性和速度的期望不断提升,B2C 众包配送正成为现代零售物流的基石。
在预测期内,北美预计将占据最大的市场占有率,这得益于其成熟的电商生态系统和零工经济平台的广泛应用。该地区的领导者已经建立了强大的独立宅配业者网络,并得到了先进行动技术和数据分析的支援。该地区以便利性为主导的趋势,加上智慧型手机的高普及率,为众包配送服务创造了有利的环境。零售商和物流新兴企业之间的策略伙伴关係正在进一步巩固其在市场上的地位。
受快速都市化、互联网普及和电子商务活动的蓬勃发展推动,亚太地区预计将在预测期内实现最高的复合年增长率。中国、印度和印尼等国家正经历网路购物热潮,对敏捷配送解决方案的需求庞大。众包平台因其能够在偏远和人口稠密地区高效提供服务而日益普及。政府推动数位基础设施建设和新兴企业创新的措施也促进了该地区的加速成长。
According to Stratistics MRC, the Global Crowdsourced Delivery Service Market is accounted for $23.3 billion in 2025 and is expected to reach $49.8 billion by 2032 growing at a CAGR of 11.4% during the forecast period. Crowdsourced delivery service leverages a network of independent, often non-professional couriers to fulfill delivery tasks using their personal vehicles or resources. Coordinated through digital platforms, this model enables flexible, on-demand logistics by connecting businesses or individuals with available drivers in real time. It offers cost-effective and scalable solutions for last-mile delivery, especially in urban areas. Crowdsourced delivery enhances efficiency, reduces operational overhead, and supports rapid fulfillment, making it ideal for e-commerce, food delivery, and same-day shipping needs.
According to Journal of Business Logistics, analysis of 98,134 customer reviews spanning from January 2016 to August 2021 revealed that crowdsourced delivery offerings significantly improved customer satisfaction in terms of on-time delivery, reliability, and perceived price value, especially for convenience goods like groceries and office supplies.
Rapid e commerce growth & consumer demand
As online shopping continues to grow, consumers now expect not just next-day, but often same-day and instant delivery for a wide range of goods. This expectation creates a critical need for flexible and scalable logistics solutions that traditional delivery models struggle to provide, especially in urban centers. Crowdsourced delivery services, by leveraging a network of local, independent couriers, are perfectly positioned to meet this demand, offering businesses a dynamic and cost-effective way to fulfill orders quickly and stay competitive in the fast-paced online retail landscape.
Quality control and inconsistent service
Since drivers are often gig workers with varying levels of experience, issues such as delayed deliveries, mishandling of packages and poor customer interactions can arise. The lack of standardized training and oversight complicates efforts to ensure reliability. Additionally, fluctuating availability of drivers during off-peak hours or adverse weather conditions can disrupt operations, impacting customer satisfaction and brand reputation.
Last-mile delivery and urban logistics
In dense urban environments, traditional logistics providers face significant hurdles such as traffic congestion, parking difficulties, and fragmented delivery routes. The crowdsourced model, however, can bypass these challenges by utilizing a network of local couriers who are familiar with the area and can use a variety of transportation methods, from cars and scooters to bicycles. This approach makes last-mile delivery more efficient, cost-effective, and environmentally friendly, presenting a significant growth opportunity as urbanization continues to accelerate globally.
Substitute technologies & regulatory backlash
The development of delivery drones, autonomous vehicles, and last-mile robots has the potential to eliminate the need for human couriers for certain types of deliveries, particularly in urban and suburban areas. Simultaneously, the market is under threat from regulatory scrutiny and potential legal backlash. The legal classification of crowdsourced couriers as independent contractors, rather than employees, is being challenged in many regions which could drastically increase operational costs and fundamentally disrupt the crowdsourced business model.
The COVID-19 pandemic had a transformative and complex impact on the crowdsourced delivery service market. Initially, the global lockdowns and social distancing mandates caused a dramatic surge in demand for contactless delivery of groceries, food, and other essential goods. This led to a period of unprecedented growth for platforms, which rapidly expanded their networks to meet the new consumer needs. The pandemic normalized home delivery for a wider demographic, accelerating a shift in consumer behavior that is likely to be permanent.
The last-mile delivery segment is expected to be the largest during the forecast period
The last-mile delivery segment is expected to account for the largest market share during the forecast period due to the inherent complexity and high cost associated with the final stage of the delivery process. Last-mile delivery accounts for a substantial portion of total shipping costs, and its efficiency is a key determinant of customer satisfaction. Crowdsourced services are uniquely positioned to address these challenges by providing flexible, localized, and on-demand solutions that are better suited to navigate the logistical hurdles of urban environments than traditional carriers.
The business-to-consumer (B2C) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the business-to-consumer (B2C) segment is predicted to witness the highest growth rate fueled by the surge in online retail and direct-to-consumer brands. Companies are increasingly relying on crowdsourced platforms to fulfill orders quickly and cost-effectively, especially in metropolitan regions. The B2C model benefits from real-time tracking, dynamic route optimization, and customer feedback integration. As consumer expectations for convenience and speed continue to rise, B2C crowdsourced delivery is becoming a cornerstone of modern retail logistics.
During the forecast period, the North America region is expected to hold the largest market share driven by its mature e-commerce ecosystem and widespread adoption of gig economy platforms. Major players in the region have established robust networks of independent couriers, supported by advanced mobile technologies and data analytics. The region's emphasis on convenience, coupled with high smartphone penetration, has created a favorable environment for crowdsourced delivery services. Strategic partnerships between retailers and logistics startups are further strengthening market presence.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR supported by rapid urbanization, growing internet access, and expanding e-commerce activity. Countries like China, India, and Indonesia are witnessing a boom in online shopping, creating immense demand for agile delivery solutions. Crowdsourced platforms are gaining traction due to their ability to serve remote and densely populated areas efficiently. Government initiatives promoting digital infrastructure and startup innovation are also contributing to the region's accelerated growth.
Key players in the market
Some of the key players in Crowdsourced Delivery Service Market include Uber Eats, DoorDash, Postmates, Amazon Flex, Instacart, Deliveroo, GoShare, Veho, Shadowfax, Dunzo, Swiggy Genie, MAX.ng, Roadie, Shipt, Lalamove, Stuart, and XpressBees.
In July 2025, Uber Eats expanded its grocery delivery offerings by partnering with local favorites such as Big Y, King Kullen, Foxtrot, Lunds & Byerlys, Superlo Foods, and Vallarta Supermarkets. This enhances localized access to fresh groceries for customers across various U.S. regions.
In May 2025, Swiggy's quick-delivery platform, Bolt, now operates in over 500 cities across India, serving more than 10% of all Swiggy food orders in real-time. The rollout underscores growing demand for rapid delivery, particularly in Tier 2 and Tier 3 markets.
In May 2025, Uber acquired an 85% stake in Trendyol Go for approximately $700 million, marking its first direct entry into Turkey's food and grocery delivery sector. This move gives Uber Eats a strong local foothold in a key emerging market.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.