![]() |
市场调查报告书
商品编码
1798006
2032 年永续包装市场预测:按材料类型、包装类型、工艺、功能、分销管道、应用和地区进行的全球分析Sustainable Packaging Market Forecasts to 2032 - Global Analysis By Material Type, Packaging Type, Process, Function, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球永续包装市场预计在 2025 年达到 3,278.4 亿美元,到 2032 年将达到 6,227.9 亿美元,预测期内的复合年增长率为 9.6%。
永续包装是指开发和使用能够最大程度减少环境影响和生态足迹的包装解决方案。这包括使用可回收、生物分解性且由可再生资源製成的材料和工艺。永续包装旨在减少产品整个生命週期内的废弃物、能源消耗和有害排放。它透过推广再利用和负责任的采购、遵守环境法规以及提高消费者的环保意识来支持循环经济。
根据美国环保署(EPA)的数据,美国2021年产生了约4,000万吨塑胶废弃物,其中只有500-6%(约200万吨)被回收。
消费者意识不断提高
消费者意识的提升是永续包装发展的主要驱动力,因为越来越多人意识到传统的包装对环境的负面影响。人们对塑胶废弃物、全球暖化和垃圾掩埋氾滥的担忧日益加剧,这影响着消费者的购买行为,消费者更青睐那些提供生物分解性、可回收和环保包装的品牌。透过社群媒体、环保倡议和公共教育等方式进行的宣传宣导活动正在塑造消费者的偏好。因此,企业被迫采用永续包装来维护品牌形象、满足消费者需求并体现环境责任,从而推动市场扩张并鼓励永续包装解决方案的持续创新。
材料供应有限
许多环保替代品,例如生质塑胶、可堆肥薄膜和植物来源材料,仍处于开发和生产的早期阶段,尚未大规模普及。这种稀缺性使得製造商难以满足日益增长的永续解决方案需求。此外,这些材料的采购通常依赖农业投入和特定的气候条件,这进一步限制了供应。缺乏稳定且价格合理的供应链会阻碍大规模采用,延迟产品开发,增加生产成本,并减缓整体市场的成长和创新。
生物分解性材料的创新
随着企业和科学家致力于开发环保替代品,生物分解性材料的进步正显着推动产业成长。聚乳酸 (PLA)、蘑菇基包装和淀粉衍生塑胶等材料的突破,为永续解决方案开闢了新的可能性。这些材料可自然分解,有助于减少污染和废弃物掩埋。研发投入的增加、政府支持性政策的推出以及消费者对环保产品日益增长的偏好,正在推动该领域的创新。随着这些技术的进步,生物分解性包装正变得更加高效、经济且更加普及,加速了其在各个产业和应用领域的应用。
与传统包装材料的竞争
塑胶、铝和发泡聚苯乙烯等传统材料因其低成本、耐用性和成熟的製造基础设施,在供应链中根深蒂固。这些材料在功能性、保质期和扩充性方面往往不如永续替代品,这使得环保解决方案难以获得竞争优势。此外,向永续包装的转型可能为製造商带来高昂的转换成本和业务调整。因此,许多公司不愿采用新的选择,减缓了向永续实践的整体转变,并限制了市场成长。
新冠疫情对永续包装市场既有正面影响,也有负面影响。最初,卫生和安全问题导致一次性塑胶製品使用量增加,减缓了向环保替代品的转变。在封锁期间,电子商务的快速成长增加了对包装的需求,而回收业务的中断则带来了进一步的挑战。然而,儘管面临这些挫折,消费者和企业仍然致力于永续性。许多公司继续追求其长期环境目标,在危机期间增加了对可回收和生物分解性包装的投资。
预计硬质包装市场在预测期内将占据最大份额
硬质包装因其强度高、产品保护能力强以及货架上的视觉衝击力,预计将在预测期内占据最大的市场占有率。生物基塑胶、模塑纤维和智慧阻隔技术等先进技术正日益普及。目前的趋势凸显了可回收硬质包装的成长以及透过自动化实现的精简製造流程。主要企业正在采用可重复使用和生物分解性的材料,以满足注重环保的消费者的需求。硬质包装,尤其是在食品、医疗保健和个人护理领域,能够确保最佳的保护效果和品牌知名度。
电子商务和零售领域预计在预测期内以最高复合年增长率成长
预计电子商务和零售领域将在预测期内实现最高成长率,这得益于消费者对环保配送和引人入胜的开箱体验的偏好。 RFID 智慧包装、3D 列印和高效追踪系统等创新正在增强客製化和物流。作为永续包装方法,可重复使用的运输箱、可堆肥信封以及时尚简约的设计越来越受欢迎。知名品牌正在采用再生材料和自动化系统来减少废弃物和排放。随着全通路零售的兴起,包装正在不断发展,兼具强度、视觉吸引力和环保性,以提供更好的客户体验。
预计亚太地区将在预测期内占据最大市场占有率,这得益于日益增强的环保意识、监管支持以及电子商务的快速扩张。可堆肥薄膜、生物基材料和智慧标籤等创新技术正日益普及。市场正在转向基于纤维的解决方案、简洁的设计美学和循环经济。主要企业正积极采用可回收材料,加强回收基础设施建设,并探索可再生替代品。随着绿色产品需求的不断增长,包装正在重新设计,以在各个细分市场中提供生态效率、实用性和强大的品牌影响力。
预计北美在预测期内将呈现最高的复合年增长率,这得益于消费者意识的提升、企业环保行动以及线上零售的成长。人工智慧分类、化学品回收和智慧标籤等先进技术正在推动永续性和透明度的提升。企业越来越多地使用回收材料,建立策略联盟,并尝试使用海藻和菌丝体等创新可再生资源,以减少对环境的影响并提升包装性能。随着法规的日益严格以及对环保替代品的需求日益增长,包装正在不断调整以满足环境和市场需求。
According to Stratistics MRC, the Global Sustainable Packaging Market is accounted for $327.84 billion in 2025 and is expected to reach $622.79 billion by 2032 growing at a CAGR of 9.6% during the forecast period. Sustainable packaging refers to the development and use of packaging solutions that have minimal environmental impact and ecological footprint. It involves materials and processes that are recyclable, biodegradable, or made from renewable resources. Sustainable packaging aims to reduce waste, energy consumption, and harmful emissions throughout the product lifecycle. It supports a circular economy by promoting reuse and responsible sourcing, aligning with environmental regulations and increasing consumer awareness of eco-friendly practices.
According to the Environmental Protection Agency (EPA), in 2021, the U.S. generated approximately 40 million tons of plastic waste, of which only 5% to 6% (about two million tons) was recycled.
Rising consumer awareness
Increasing consumer consciousness significantly propels the sustainable packaging, as more people become aware of the harmful effects of conventional packaging on the environment. Increasing worries about plastic waste, global warming, and overflowing landfills are influencing buying behavior, with consumers preferring brands that offer biodegradable, recyclable, and eco-conscious packaging options. Awareness efforts through social media, environmental initiatives, and public education are shaping consumer preferences. Consequently, businesses are being compelled to embrace sustainable packaging practices to uphold their brand image, satisfy consumer demand, and reflect environmental responsibility, thereby boosting market expansion and encouraging continuous innovation in sustainable packaging solutions.
Limited material availability
Many eco-friendly alternatives, such as bioplastics, compostable films, and plant-based materials, are still in the early stages of development or production and are not widely accessible at scale. This scarcity makes it challenging for manufacturers to meet the growing demand for sustainable solutions. Additionally, sourcing these materials often depends on agricultural inputs or specific climatic conditions, which can further limit supply. The lack of a consistent, affordable supply chain hinders mass adoption, delays product development, and raises production costs, thereby slowing the market's overall growth and innovation.
Innovation in biodegradable materials
Advancements in biodegradable materials are significantly boosting the growth, as businesses and scientists strive to create environmentally friendly alternatives. Breakthroughs in materials like polylactic acid (PLA), mushroom-based packaging, and starch-derived plastics are opening up new possibilities for sustainable solutions. These materials naturally break down, helping to reduce pollution and landfill waste. Increasing R\&D investments, supportive government policies, and rising consumer preference for eco-conscious products are fueling innovation in this space. As these technologies progress, biodegradable packaging is becoming more efficient, cost-effective, and widely available, encouraging its adoption across various sectors and applications.
Competition from traditional packaging materials
Conventional materials like plastic, aluminum, and Styrofoam are deeply entrenched in supply chains due to their low cost, durability, and established manufacturing infrastructure. These materials often outperform sustainable alternatives in terms of functionality, shelf life, and scalability, making it difficult for eco-friendly solutions to gain a competitive edge. Additionally, the transition to sustainable packaging can involve high switching costs and operational changes for manufacturers. As a result, many businesses hesitate to adopt newer options, slowing the overall shift toward sustainable practices and limiting market growth.
The COVID-19 pandemic had both positive and negative effects on the sustainable packaging market. Initially, concerns about hygiene and safety led to a rise in single-use plastics, slowing the shift toward eco-friendly alternatives. The rapid growth of e-commerce during lockdowns increased packaging demand, while disruptions in recycling operations created additional challenges. However, despite these setbacks, both consumers and companies remained committed to sustainability. Many businesses continued to pursue long-term environmental goals and increased investments in recyclable and biodegradable packaging materials during the crisis.
The rigid packaging segment is expected to be the largest during the forecast period
The rigid packaging segment is expected to account for the largest market share during the forecast period, due to its strength, ability to safeguard products, and visual impact on shelves. Advancements such as bio-based plastics, molded fibers, and intelligent barrier technologies are becoming increasingly popular. Current trends highlight the growth of recyclable rigid options and streamlined manufacturing through automation. Leading companies are embracing reusable and biodegradable materials to cater to environmentally aware consumers. The industry is progressing through breakthroughs in design and materials, particularly in food, healthcare, and personal care, where rigid packaging ensures optimal protection and brand visibility.
The E-commerce & retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the E-commerce & retail segment is predicted to witness the highest growth rate, driven by consumer preferences for environmentally friendly delivery and engaging unboxing experiences. Innovations such as RFID-enabled smart packaging, 3D printing, and efficient tracking systems are enhancing customization and logistics. Reusable shipping boxes, compostable envelopes, and sleek, minimalist designs are becoming increasingly popular in sustainable packaging approaches. Major brands are embracing recycled content and automated systems to cut down on waste and emissions. With omnichannel retail on the rise, packaging is evolving to merge strength, visual appeal, and eco-consciousness for a better customer experience.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by growing environmental concerns, regulatory support, and rapid e-commerce expansion. Innovations like compostable films, bio-based materials, and intelligent labeling are becoming more widespread. The market is seeing a shift toward fiber-based solutions, clean design aesthetics, and circular economy practices. Leading companies are embracing recyclable content, enhancing recycling infrastructure, and exploring renewable alternatives. With increasing demand for green products, packaging is being reimagined to deliver eco-efficiency, practicality, and strong brand presence across various sectors.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, fueled by heightened consumer consciousness, corporate eco-initiatives, and the growth of online retail. Advanced technologies like AI-driven sorting, chemical recycling, and intelligent labeling are enhancing sustainability and transparency. Companies are increasingly using recycled components, forming strategic alliances, and experimenting with innovative renewable resources like seaweed and mycelium to reduce environmental impact and improve packaging performance. With stricter regulations and rising demand for green alternatives, packaging is adapting to align with environmental and market needs.
Key players in the market
Some of the key players in Sustainable Packaging Market include Amcor Limited, Smurfit Kappa Group Plc, Ardagh Group S.A., NatureWorks LLC, Ball Corporation, Sealed Air Corporation, Crown Holdings Incorporated, Huhtamaki Group, DS Smith PLC, WestRock Company, Elopak AS, Sonoco Products Company, BASF SE, International Paper Company, Bemis Company, Inc., Pregis LLC, Tetra Pak, and Mondi plc.
In July 2025, Amcor and Mediacor and laundry products have collaborated to launch a 2-liter spouted stand-up pouch for liquid products which is recycle-ready in Italy, Germany and Austria. The new packaging solution has launched with Mediacor's Nana brand, which offers ecological cleaning products. Nana is the first brand to adopt Amcor's AmPrima(R) 2-Liter Refill Pouch in the home and personal care sector, accelerating the shift towards lightweight, mono-material packaging that uses less plastic.
In June 2025, Smurfit Kappa has announced it has signed an agreement to acquire Artemis Ltd., a Bag-in-Box packaging plant located in Shumen, Bulgaria. The acquisition will allow Smurfit Kappa to expand its presence and customer base in Eastern Europe, as well as to enhance its product portfolio and innovation capabilities in the bag-in-box sector.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.