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市场调查报告书
商品编码
1798024
2032 年升级再造时尚市场预测:按产品、价格分布、销售管道、供应来源、最终用户和地区进行的全球分析Upcycled Fashion Market Forecasts to 2032 - Global Analysis By Product (Apparel, Footwear and Accessories), Price Range (Mass-market, Premium and Designer), Sales Channel, Source, End User and By Geography |
根据 Stratistics MRC 的数据,全球升级再造时尚市场预计将在 2025 年达到 107.8 亿美元,到 2032 年将达到 211.6 亿美元,复合年增长率为 10.1%。
升级再造时尚是指将旧的、废弃的或閒置的服装和纺织品改造成新的、更高品质的服装和配件的创造性过程。与通常涉及材料分解的回收不同,升级再造保留了原始面料的完整性,同时透过设计、工艺和创新提升了其价值。这种永续的时尚实践透过最大限度地减少对新原材料的需求,减少了纺织品废弃物,节省了资源,并降低了对环境的影响。升级再造时尚设计师通常会融入艺术表现和个性元素,创造出独特的限量作品。
环保品牌的崛起
升级再造时尚品牌强调永续性和道德实践,以满足日益增长的消费者需求。他们积极推广循环时尚,将废弃材料重新利用,打造兼具时尚和功能性的服装。透过社群媒体和绿色行销提升品牌知名度,可以提升消费者的认知度和接受度。与设计师和网红的合作有助于升级再造时尚在主流市场站稳脚跟。因此,环保品牌正在改变消费者偏好,并支持市场扩张。
生产成本高
寻找优质废弃物需要耗费大量劳动力,成本高昂。重新设计和改造产品需要熟练的劳动力,这会增加生产成本。与大规模生产相比,小规模生产进一步限制了成本效益。价格敏感的消费者已无力负担这些价格上涨。因此,市场成长和渗透率仍未达到其潜力。
社群媒体与影响力推广
影响者透过展示特色再生产品,向受众推广永续的时尚选择。当创新成果在 Instagram、TikTok 和 Pinterest 等视觉平台上展示时,升级改造的服装会变得更加时尚,更受追捧。影响者与品牌的伙伴关係能够提升品牌信誉与信任度,进而影响消费者的购买意愿。社群媒体宣传活动能够促进用户生成内容,提升社群忠诚度和参与度。这些宣传活动透过向具有环保意识的消费者展示前沿的再生服饰选择,从而推动市场扩张。
缺乏标准化
由于缺乏明确的标准,消费者对产品的真实性和耐用性感到不确定。因此,企业难以建立信任和信誉。缺乏通用的标籤或认证进一步限制了采购和生产方法的透明度。材料和工艺的差异很大,使零售商难以拓展业务。通常,这种差异会阻碍市场成长和消费者接受度。
新冠疫情严重扰乱了升级再造时尚市场,影响了供应链,导致零售门市关闭,消费者在非必需品上的支出减少。封锁和限制措施阻碍了原材料和二手纺织品的获取,导致生产放缓。然而,这场危机加速了数位平台的转变,并鼓励品牌加强线上业务。疫情期间,人们对永续性和环境议题的认识不断提高,激发了人们对升级再造时尚的兴趣。消费者心态的转变帮助市场在疫情后復苏阶段重拾成长动能。
鞋类市场预计将成为预测期内最大的市场
预计鞋类市场将在预测期内占据最大市场占有率,这得益于轮胎、布料碎片和皮革边角料等废弃材料转化为时尚耐用的鞋履。各大品牌正在利用创新设计和永续生产技术来吸引具有环保意识的消费者。升级改造的鞋履可以减少废弃物、节省资源并降低产业的碳排放。市场对独特、手工和限量版设计的需求日益增长,推动着该领域的高价值创造。设计师与永续材料供应商之间的合作正在进一步提升市场认知度和采用率。
预计工业废弃物部门在预测期内将出现最高的复合年增长率。
由于高品质的纺织废料和製造过程中产生的剩余材料供应稳定,预计工业废弃物领域将在预测期内实现最高成长率。这些资源减少了对原始原材料的需求,并降低了生产成本和环境影响。设计师们正在利用这些材料打造独特、永续的时尚单品,以吸引註重环保的消费者。该领域也鼓励时尚产业推行循环经济,进而推动升级再造时尚市场的创新、品牌差异化和成长。
预计亚太地区将在预测期内占据最大的市场占有率,这得益于环保意识的增强、城市人口的扩张以及日益壮大的中阶寻求可持续的替代品。印度、中国和日本等国家的需求正在成长,尤其是在年轻消费者和道德时尚影响者群体中。然而,消费者意识不足、纺织废弃物收集基础设施不足以及法规不一致等挑战正在减缓市场的成熟。本土品牌和设计师正在利用本土纺织品和传统工艺进行创新。虽然市场仍处于发展阶段,但随着永续性成为当地政策和文化的优先事项,它拥有快速成长的潜力。
在预测期内,北美地区预计将呈现最高的复合年增长率,这得益于强劲的永续性趋势、广泛的环境保护工作以及完善的二手零售基础设施。美国和加拿大的消费者对道德时尚的需求强劲,这得益于科技主导的转售平台以及与推广升级改造的设计师的合作。高可支配收入、注重时尚的消费者以及对透明供应链的承诺正在推动成长。然而,挑战包括快时尚的主导地位以及小型升级改造品牌的可扩展性有限。宣传宣传活动、时尚影响者和Z世代的偏好持续推动成长,使北美成为全球升级改造时尚机芯的潮流引领者。
According to Stratistics MRC, the Global Upcycled Fashion Market is accounted for $10.78 billion in 2025 and is expected to reach $21.16 billion by 2032 growing at a CAGR of 10.1% during the forecast period. Upcycled fashion refers to the creative process of transforming old, discarded, or unused clothing and textiles into new, higher-quality garments or accessories. Unlike recycling, which often breaks materials down; upcycling retains the original fabric's integrity while enhancing its value through design, craftsmanship, and innovation. This sustainable fashion practice reduces textile waste, conserves resources, and lowers environmental impact by minimizing the need for new raw materials. Designers in the upcycled fashion movement often incorporate artistic expression and individuality, resulting in unique, limited-edition pieces.
Rise of eco-conscious brands
Upcycled Fashion brands emphasize sustainability and ethical practices, aligning with growing consumer demand. They actively promote circular fashion by repurposing waste materials into stylish, functional apparel. Increased brand visibility through social media and green marketing boosts consumer awareness and adoption. Collaborations with designers and influencers help normalize upcycled fashion in mainstream markets. As a result, eco-conscious branding is reshaping consumer preferences and driving market expansion.
High production costs
Finding high-quality waste products frequently takes more effort and money. Redesigning and repurposing goods requires skilled labor, which raises production costs. Compared to mass manufacturing, cost efficiency is further constrained by small-scale production. Price-conscious customers can no longer afford these increasing prices. Consequently, market expansion and adoption continue to lag below potential.
Social media & influencer promotion
Influencers encourage audiences to embrace sustainable fashion choices by showcasing distinctive recycled goods. Upcycled apparel becomes more fashionable and appealing when innovation is showcased on visual platforms such as Instagram, TikTok, and Pinterest. Influencer and brand partnerships foster authenticity and trust, which influences consumer decisions to buy. Campaigns on social media promote user-generated content, which increases community loyalty and engagement. All things considered, these campaigns boost market expansion by introducing eco-aware customers to cutting-edge repurposed clothing options.
Lack of standardization
Customers are uncertain about authenticity and durability in the absence of defined criteria. As a result, it is challenging for companies to establish credibility and trust. Transparency about sourcing and production practices is further restricted by the lack of common labeling or certifications. When materials and procedures differ greatly, retailers find it difficult to grow their operations. In general, this discrepancy hinders market growth and consumer acceptance.
The COVID-19 pandemic significantly disrupted the upcycled fashion market by affecting supply chains, closing retail stores, and reducing consumer spending on non-essential goods. Lockdowns and restrictions hindered access to raw materials and second-hand textiles, delaying production. However, the crisis also accelerated the shift toward digital platforms, encouraging brands to strengthen their online presence. Increased awareness of sustainability and environmental concerns during the pandemic led to a growing interest in upcycled fashion. This shift in consumer mindset helped the market regain momentum in the post-pandemic recovery phase.
The footwear segment is expected to be the largest during the forecast period
The footwear segment is expected to account for the largest market share during the forecast period by transforming discarded materials like tires, fabric scraps, and leather remnants into stylish, durable shoes. Brands leverage innovative design and sustainable production techniques to appeal to eco-conscious consumers. Upcycled footwear reduces waste, conserves resources, and lowers the industry's carbon footprint. Growing demand for unique, handcrafted, and limited-edition designs drives higher value creation in this segment. Collaborations between designers and sustainable material suppliers further boost market visibility and adoption.
The post-industrial waste segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the post-industrial waste segment is predicted to witness the highest growth rate by providing a steady supply of high-quality textile scraps and surplus materials from manufacturing processes. These resources reduce the need for virgin raw materials, lowering production costs and environmental impact. Designers leverage these materials to create unique, sustainable fashion pieces that appeal to eco-conscious consumers. The segment also encourages circular economy practices within the fashion industry. This drives innovation, brand differentiation, and growth in the upcycled fashion market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising environmental consciousness, expanding urban populations, and a growing middle class seeking sustainable alternatives. Countries like India, China, and Japan are witnessing increased demand, especially among younger consumers and ethical fashion influencers. However, challenges such as limited consumer awareness, insufficient infrastructure for textile waste collection, and inconsistent regulations slow market maturity. Local brands and designers are innovating with indigenous textiles and traditional methods. The market is in a developmental stage, with potential for rapid growth as sustainability becomes a regional policy and cultural priority.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR by robust sustainability trends, widespread environmental activism, and established secondhand retail infrastructure. The U.S. and Canada lead with strong consumer demand for ethical fashion, supported by tech-driven resale platforms and designer collaborations promoting upcycling. High disposable incomes, fashion-forward consumers, and transparent supply chain initiatives bolster growth. Despite this, challenges include fast fashion's dominance and scalability limitations for smaller upcycled brands. Nevertheless, awareness campaigns, fashion influencers, and Gen Z preferences continue to boost traction, positioning North America as a trendsetter in the global upcycled fashion movement.
Key players in the market
Some of the key players in Upcycled Fashion Market include Raeburn, E.L.V. DENIM, Zero Waste Daniel, RE/DONE, Ganni, Ahluwalia, PANGAIA, Beyond Retro, 1/OFF, Colville, Simon Cracker, Emote, Miu Miu, Salvatore Ferragamo and Eileen Fisher.
In January 2025, Danish fashion brand Ganni signed a four year offtake agreement with Ambercycle to purchase Cycora, recycled polyester made from post consumer textile waste, targeting 20% polyester use from Cycora in 2024 collections, and continuing through 2028.
In January 2024, E.L.V. Denim released a 50 piece limited-edition upcycled capsule collection for THE OUTNET. All garments were made from past season deadstock and archival materials, with innovative zero-waste construction and scannable QR codes for transparency.
In November 2022, Zero Waste Daniel collaborated with ThredUP to launch the "Full Circle Collection," transforming 2,000 pounds of unsaleable textiles into around 1,000 unique pieces. The upcycled range featured pet beds, bowls, handbags, sweaters, and capsule garments, each crafted sustainably, with prices ranging from $10 to $600.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.