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市场调查报告书
商品编码
1785408
牛仔裤市场-全球产业规模、份额、趋势、机会及预测,依最终用途(男装、女装、童装)、按配销通路(线上、线下)、按地区及竞争格局,2020-2030 年预测Denim Jeans Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By End Use (Men, Women, Children), By Distribution Channel (Online, Offline), By Region & Competition, 2020-2030F |
2024 年全球牛仔裤市场价值为 854.2 亿美元,预计到 2030 年将成长到 1,217.6 亿美元,预测期内的复合年增长率为 6.09%。受时尚潮流变化、可支配收入增加以及人们对休閒舒适服装日益增长的偏好推动,全球牛仔裤市场持续蓬勃发展。牛仔布凭藉其耐用性、多功能性和不断发展的设计,仍然是各个年龄层的主打服饰。都市化进程的加速和西方文化的影响刺激了新兴经济体的需求。消费者对采用有机棉製成并以永续方式生产的环保牛仔裤表现出浓厚的兴趣。电子商务的兴起进一步扩大了市场准入,提供了多样化的款式和个人化选择。
市场概览 | |
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预测期 | 2026-2030 |
2024年市场规模 | 854.2亿美元 |
2030年市场规模 | 1217.6亿美元 |
2025-2030 年复合年增长率 | 6.09% |
成长最快的领域 | 在线的 |
最大的市场 | 北美洲 |
消费者偏好转向休閒和多功能服装
环境影响大,永续性压力大
转向可持续和道德的牛仔布生产
Global Denim Jeans Market was valued at USD 85.42 Billion in 2024 and is expected to grow to USD 121.76 Billion by 2030 with a CAGR of 6.09% during the forecast period. The global denim jeans market continues to thrive, driven by changing fashion trends, rising disposable incomes, and a growing preference for casual and comfortable clothing. Denim remains a staple across demographics due to its durability, versatility, and evolving designs. Increasing urbanization and the influence of Western culture have boosted demand in emerging economies. Consumers are showing strong interest in eco-friendly jeans made from organic cotton and produced with sustainable practices. The rise of e-commerce has further expanded market access, offering diverse styles and personalized options.
Market Overview | |
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Forecast Period | 2026-2030 |
Market Size 2024 | USD 85.42 Billion |
Market Size 2030 | USD 121.76 Billion |
CAGR 2025-2030 | 6.09% |
Fastest Growing Segment | Online |
Largest Market | North America |
Key Market Drivers
Shifting Consumer Preferences Toward Casual and Versatile Apparel
One of the most significant drivers of the global denim jeans market is the growing consumer inclination toward casual and versatile clothing. In today's fashion landscape, comfort and practicality have taken precedence, with denim jeans emerging as a preferred wardrobe staple for individuals across age groups and professions. Majority of Americans buy apparel primarily for daily wear rather than for vacations (only 29% of clothing purchases were vacation-related), underscoring a clear shift toward practical, durable, and multifunctional garments like jeans. As work-from-home culture and hybrid working models become increasingly common, especially post-pandemic, the demand for semi-formal yet comfortable attire has surged. Denim jeans fulfill this need by offering a blend of style, durability, and comfort. The adaptability of jeans-easily paired with both casual and formal tops-has enhanced their popularity among urban youth and professionals alike. Additionally, the emergence of denim in new fits, finishes, and silhouettes has made it a year-round essential for both men and women. From slim and skinny fits to relaxed and baggy styles, evolving preferences in fashion have led brands to constantly innovate, making jeans not only relevant but integral to the modern wardrobe.
Key Market Challenges
High Environmental Impact and Sustainability Pressures
One of the most pressing challenges facing the global denim jeans market is its significant environmental footprint. Traditional denim production is resource-intensive, requiring large quantities of water, energy, and chemicals, particularly during the dyeing and finishing processes. A single pair of jeans can consume thousands of liters of water and generate chemical waste, contributing to water pollution and carbon emissions. As consumer awareness of environmental issues grows, brands are under increasing pressure to adopt sustainable practices, yet shifting to eco-friendly methods often involves high initial investments, changes in supply chain processes, and sourcing more expensive raw materials like organic cotton or recycled fibers. Smaller manufacturers and brands may struggle to meet these demands due to limited capital and technical expertise. Furthermore, "greenwashing" - the practice of making misleading environmental claims - has led to consumer skepticism, requiring brands to provide credible third-party certifications and transparency in their supply chains. Balancing the need for sustainable innovation with cost efficiency and scalability remains a complex and ongoing challenge for the denim industry.
Key Market Trends
Shift Toward Sustainable and Ethical Denim Production
Sustainability has emerged as a transformative trend in the global denim jeans market, driven by growing environmental awareness and increasing demand for ethical consumption. Consumers are no longer just buying jeans based on style or fit-they are actively seeking information about how their garments are made, what materials are used, and whether labor practices are fair. This has led to a significant rise in the use of eco-friendly raw materials such as organic cotton, hemp, and recycled fibers. Technologies that reduce water and chemical use, like laser finishing, ozone fading, and foam dyeing, are being rapidly adopted across the industry. Many brands are launching eco-denim lines or fully converting to more sustainable operations, supported by third-party certifications like GOTS, OEKO-TEX, and BCI. Beyond production, there's a growing focus on circular fashion, with some companies introducing jeans recycling programs, offering repair services, and promoting second-hand denim through take-back schemes. This sustainability trend is not just a corporate responsibility initiative-it has become a powerful differentiator in a crowded market, especially among Gen Z and millennial consumers who prioritize purpose-driven brands.
In this report, the Global Denim Jeans Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the Global Denim Jeans Market.
Global Denim Jeans Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: