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市场调查报告书
商品编码
1798050
全球气泡膜包装市场:2032 年预测 - 按产品类型、材料、分销管道、应用、最终用户和地区进行分析Bubble Wrap Packaging Market Forecasts to 2032 - Global Analysis By Product Type, Material, Distribution Channel, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球气泡膜包装市场预计在 2025 年将达到 33.8 亿美元,预计到 2032 年将达到 50.2 亿美元,预测期内的复合年增长率为 5.8%。
气泡膜包装是一种由内嵌气泡的塑胶片材製成的保护性材料,旨在为易碎物品在运输和储存过程中提供缓衝。它能够吸收衝击力,防止表面磨损,并最大限度地减少撞击损伤。气泡膜常用于电商、电子产品和物流,提供轻量、灵活且经济高效的保护。其隔热性能也有助于调节对温度敏感的物品的温度。气泡膜提供多种尺寸和规格,可提高产品安全性,同时支援各行各业的高效包装作业。
根据《先进工业技术与应用杂誌》(2025 年)的报导,单层低密度聚乙烯 (LLDPE) 气泡膜的生产占其整个生命週期(从原材料提取到报废处理)化石资源消耗的 95.47%。
全球电子商务领域持续快速成长
每天有数百万个小包裹跨境运输,对经济高效、轻巧且具有保护性的包装的需求从未如此强烈。气泡膜提供无与伦比的缓衝性能,保护产品免受运输过程中的衝击、振动和粗暴搬运的影响。这对于运送电子产品、玻璃器皿、化妆品和医疗设备等易碎商品尤其重要。随着全球线上零售额的持续成长,对气泡膜等可靠保护性包装解决方案的需求预计将维持长期市场成长。
永续包装的监管压力日益加大
一些地区的政府正在推出更严格的禁令、课税和回收规定,以限制一次性塑胶(传统气泡膜的主要成分)的使用。这迫使製造商投入巨资研发永续替代品,而这既耗时又耗费成本。此外,为了符合不断变化的环境法规而改变产品设计可能会阻碍市场成长,并推迟新产品的发布。
订製气泡膜:防静电、穿孔、创新设计等。
防静电包装在电子产品包装中越来越受欢迎,而穿孔卷则为量产用户提供了便利。製造商也正在探索多层设计和混合包装形式,将缓衝、绝缘和防潮功能融为一体。定製印刷和品牌标识选项正在集成,以增强产品展示和可追溯性。这些创新正在帮助企业实现产品差异化,并满足製药、汽车和消费品等行业的多样化需求。
公众压力和消费者对零废弃物和极少包装的偏好
具有环保意识的消费者对塑胶基底保护材料持批评态度,他们通常更倾向于生物分解性的填充材、纸质缓衝材料和可堆肥的替代品。社群媒体和环保宣传活动进一步放大了消费者信心指数的这种转变,影响了品牌和零售商的选择。大型公司正在透过设定积极的永续性目标来应对这种压力,包括彻底淘汰传统的气泡膜。如果这种趋势加速发展,除非环保产品能够以具有竞争力的价格被广泛接受,否则市场渗透率可能会下降。
新冠疫情对气泡膜包装市场产生了双重影响。最初,製造业放缓、港口关闭和原材料短缺扰乱了供应链。然而,疫情期间网路购物激增,导致对防护性包装的需求空前高涨,尤其是在电子产品、保健品和日用品领域。企业将安全和卫生放在首位,增加了对密封消毒运输防护性包装的使用。此外,许多品牌采用了直接面向消费者的模式,进一步增强了对安全包装解决方案的依赖。
按需充气气泡系统预计将成为预测期内最大的细分市场
按需充气气泡系统细分市场预计将在预测期内占据最大市场占有率,这得益于其营运效率和节省空间的优势。这些系统使用户能够即时生成气泡膜,从而降低储存需求并最大限度地减少废弃物。客製化气泡尺寸和密度的功能增强了对各种产品的保护。紧凑型充气机和可回收薄膜注塑技术的进步,进一步推动了其在寻求可扩展和永续包装解决方案的行业中的应用。
预计塑胶产业在预测期内将实现最高复合年增长率
受聚合物科学和材料工程领域持续创新的推动,塑胶领域预计将在预测期内实现最高成长率。新配方正在提升塑胶气泡膜的耐用性、透明度和可回收性,使其用途更加广泛。轻质塑胶薄膜正在不断优化,以增强缓衝性能,同时减少材料使用,从而实现成本效益目标。此外,生物基塑胶和消费后回收材料日益普及,有助于製造商实现其环保目标。
预计亚太地区将在预测期内占据最大的市场占有率,这得益于该地区蓬勃发展的製造业和快速扩张的电商生态系统。中国、印度和日本等国家是电子产品、消费品和汽车的主要出口中心,这些产品都需要安全的包装解决方案。此外,不断增长的中产阶级人口也推动了该国对包装产品的需求,进一步增加了气泡膜在零售和分销管道中的使用量。
在预测期内,由于线上零售的激增,尤其是美国和加拿大,北美预计将呈现最高的复合年增长率。先进的物流网络、消费者对快速安全配送的高期望以及高价商品运输的盛行,正在推动对高端保护性包装的需求。对永续性的高度重视推动了可回收和生物分解性气泡膜的创新,使其符合该地区严格的环境法规,从而使市场相关人员能够快速响应消费者和零售商不断变化的需求。
According to Stratistics MRC, the Global Bubble Wrap Packaging Market is accounted for $3.38 billion in 2025 and is expected to reach $5.02 billion by 2032 growing at a CAGR of 5.8% during the forecast period. Bubble wrap packaging is a protective material composed of plastic sheets embedded with air-filled bubbles, designed to cushion fragile items during transit or storage. It absorbs shocks, prevents surface abrasion, and minimizes impact-related damage. Commonly used in e-commerce, electronics, and logistics, bubble wrap offers lightweight, flexible, and cost-effective protection. Its insulating properties also help regulate temperature-sensitive goods. Available in various bubble sizes and formats, it enhances product safety while supporting efficient packaging operations across diverse industries.
According to Journal of Advanced Industrial Technology and Application (2025) found that the production of single-layer low-density polyethylene (LLDPE) bubble wrap accounts for 95.47% of total fossil resource depletion across its lifecycle from raw material extraction to end-of-life disposal.
Rapid and continued growth of the e-commerce sector globally
With millions of parcels shipped daily across borders, the need for cost-effective, lightweight, and highly protective packaging has never been greater. Bubble wrap offers unmatched cushioning properties, safeguarding products from shocks, vibrations, and rough handling during transit. Its role is particularly important in shipping fragile goods such as electronics, glassware, cosmetics, and medical devices. As global online retail sales continue to climb, the demand for dependable protective packaging solutions like bubble wrap is expected to sustain long-term market growth.
Increasing regulatory pressure against non-sustainable packaging
Governments across multiple regions are introducing stricter bans, taxes, and recycling mandates to curb the use of single-use plastics, which are the primary raw material in traditional bubble wrap. This is pushing manufacturers to invest heavily in R&D for sustainable alternatives, which can be costly and time-consuming. Adapting product designs to comply with evolving environmental legislation can also slow down new launches hampering the growth of the market.
Customization of bubble wrap products, including anti-static, perforated, and innovative design features
Anti-static variants are gaining traction in electronics packaging, while perforated rolls offer convenience for high-volume users. Manufacturers are also exploring multi-layered designs and hybrid formats that combine cushioning with insulation or moisture resistance. Custom printing and branding options are being integrated to enhance product presentation and traceability. These innovations are helping companies differentiate their offerings and meet the diverse requirements of sectors such as pharmaceuticals, automotive, and consumer goods.
Public pressure and consumer preference for zero-waste and minimal packaging alternatives
Eco-conscious shoppers are often critical of plastic-based protective materials and prefer biodegradable fillers, paper cushioning, or compostable alternatives. This shift in consumer sentiment, amplified by social media and environmental campaigns, is influencing brand and retailer choices. Large corporations are responding to this pressure by setting aggressive sustainability targets, which may include completely phasing out conventional bubble wrap. This trend, if accelerated, could reduce market penetration unless eco-friendly versions gain widespread acceptance at competitive costs.
The COVID-19 pandemic had a dual impact on the bubble wrap packaging market. In the early stages, manufacturing slowdowns, port closures, and raw material shortages disrupted supply chains. However, the surge in online shopping during lockdowns created an unprecedented boost in demand for protective packaging, particularly for electronics, health supplies, and household goods. Businesses prioritized safety and hygiene, increasing the use of protective wraps for sealed and sanitized deliveries. Additionally, the adoption of direct-to-consumer models by many brands further increased dependence on secure packaging solutions.
The inflatable bubble-on-demand systems segment is expected to be the largest during the forecast period
The inflatable bubble-on-demand systems segment is expected to account for the largest market share during the forecast period due to their operational efficiency and space-saving benefits. These systems allow users to generate bubble wrap on-site, reducing storage requirements and minimizing waste. The ability to customize bubble size and density enhances protection for a wide range of products. Technological advancements in compact inflators and recyclable film inputs are further driving adoption across industries seeking scalable and sustainable packaging solutions.
The plastics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the plastics segment is predicted to witness the highest growth rate driven by continuous innovation in polymer science and material engineering. New formulations are offering improved durability, transparency, and recyclability, making plastic-based bubble wrap more versatile. Lightweight plastic films are being optimized for better cushioning with reduced material usage, aligning with cost-efficiency goals. Additionally, bio-based plastics and post-consumer recycled content are gaining traction, helping manufacturers meet environmental targets.
During the forecast period, the Asia Pacific region is expected to hold the largest market share owing to the region's booming manufacturing industries and rapidly expanding e-commerce ecosystem. Countries like China, India, and Japan serve as major hubs for electronics, consumer goods, and automotive exports, all of which require secure packaging solutions. Additionally, the growing middle-class population is driving domestic demand for packaged products, further boosting the use of bubble wrap across retail and distribution channels.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR owing to surge in online retail adoption, particularly in the United States and Canada. Advanced logistics networks, high consumer expectations for fast and safe delivery, and the prevalence of high-value product shipments fuel the demand for premium protective packaging. Strong emphasis on sustainability is driving innovations in recyclable and biodegradable bubble wraps tailored to the region's stringent environmental regulation enabling market players to respond quickly to changing consumer and retailer needs.
Key players in the market
Some of the key players in Bubble Wrap Packaging Market include Sealed Air Corporation, Pregis LLC, Smurfit Kappa Group, Veritiv Corporation, Automated Packaging Systems LLC, Jiffy Packaging Co. Ltd., iVEX Protective Packaging Inc., Barton Jones Packaging Ltd., Abriso Jiffy, Berry Global Inc., Storopack Hans Reichenecker GmbH, Polycell International Ltd., Rajapack Ltd., FP International, PAC Worldwide Corporation, Inflatable Packaging Inc., Crownhill Packaging, Polyair Inter Pack Inc., Universal Protective Packaging Inc. and Ecoplast Ltd.
In August 2025, Jiffy Packaging Co. Ltd. launched the Jiffy(R) Hexpand Mailer, a 100% recyclable paper-based packaging solution. It features flex-to-fit technology, reducing void fill and shipping costs. The product supports e-commerce sustainability goals.
In July 2025, Smurfit Kappa and WestRock completed their merger, forming Smurfit Westrock. The new entity is listed on NYSE and LSE, expanding global packaging capabilities. This strategic move positions them as a leading force in sustainable corrugated packaging.
In July 2025, iVEX Protective Packaging Inc. part of Specialized Packaging Group, expanded its sustainable packaging footprint. The company emphasized reducing natural resource consumption and improving recyclability. Their updated strategy includes new foam and corrugated solutions for e-commerce and food sectors.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.