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市场调查报告书
商品编码
1813220
2032 年苹果酒市场预测:按产品类型、来源、包装、分销管道和地区进行的全球分析Cider Market Forecasts to 2032 - Global Analysis By Product Type (Apple Wine, Still Cider and Sparkling Cider), Source (Apple-Based, Perry (Pear-based), Mixed Fruit-Based and Other Sources), Packaging, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,全球苹果酒市场规模预计在 2025 年达到 54.8 亿美元,到 2032 年将达到 85.2 亿美元,预测期内的复合年增长率为 6.5%。
苹果酒是一种清爽的酒精饮料,由苹果汁发酵而成,有时也会加入梨子和其他水果。它具有清爽的果味,根据苹果的种类和发酵方式,口感从甜到涩不等。苹果酒用途广泛,既可休閒享用,也可与美食搭配,并且逐渐获得国际认可。它在英国、法国和西班牙历史上一直很受欢迎,可以作为葡萄酒或啤酒的替代品,无论是静止的还是起泡的,都可以用香辛料和植物调味。此外,苹果酒除了风味之外,还具有重要的文化和历史意义,通常与当地习俗和季节性收成息息相关。
根据美国苹果酒协会 (ACA) 的数据,尼尔森测量的截至 2024 年 12 月 28 日的 52 週内,区域苹果酒品牌在外部部署通路的销售额年增 2.9%。
健康意识增强,偏好低酒精浓度
在全球范围内,理性饮酒和注重健康的消费趋势是推动苹果酒市场发展的最大因素之一。与啤酒和烈酒相比,消费者越来越青睐天然、无麸质、低卡路里的饮品。苹果酒主要由苹果汁和梨汁发酵而成,通常被认为是一种更清淡、更清爽的选择。对无酒精和低酒精饮料的需求日益增长,尤其是在註重适度饮酒的Z世代和千禧世代中,进一步推动了这一趋势。此外,苹果酒非常适合更健康的生活方式机芯,其行销强调其水果来源、营养价值和健康定位。
过量糖和健康问题
阻碍苹果酒日益普及的主要因素之一是人们对其高糖含量及其相关健康风险的担忧。许多量产的苹果酒会添加大量糖分以增强甜度和风味。随着健康意识的增强,人们开始不愿尝试苹果酒,尤其是那些关注糖摄取量或担心糖尿病和肥胖症等疾病的人。许多国家政府对饮料征收糖税,直接影响了苹果酒的价格和销售。儘管市面上有清淡和低糖的苹果酒,但其高糖含量可能会限制苹果酒的受欢迎程度,尤其是与硬苏打水和低卡路里啤酒等其他选择相比。
人们对无酒精和低酒精饮料的兴趣日益浓厚
消费者对低酒精和无酒精饮料的需求不断增长,代表着苹果酒市场最大的商机之一。许多消费者正在寻求既能提供社交乐趣,又不会因过量饮酒而带来健康风险的饮料,「理性饮酒」已成为全球趋势。苹果酒製造商可以透过开发新的低酒精或酒精浓度酒精浓度品种,保持原有的风味和清爽口感,从中受益。此外,他们还可以满足日益增长的消费者群体,包括更年轻、更注重健康的人群,以及政府对酒精使用的更严格的监管。购买无酒精苹果酒系列产品可以开拓新的市场,并推动需求的稳定成长。
替代品的竞争加剧
苹果酒正面临来自各种替代品日益增长的威胁,包括高端无酒精饮料、风味啤酒、硬苏打水和即饮鸡尾酒。硬苏打水在全球占据了相当大的市场份额,因为它们满足了注重卡路里和健康的消费者的需求。这些替代品通常拥有更庞大的分销网络、更雄厚的行销预算和更受欢迎的品牌形象,这使得苹果酒难以维持知名度。此外,在社交场合,浸泡式烈酒和鸡尾酒被认为更具适应性,也更能激发人们的热情。如果苹果酒公司无法透过创意和强大的品牌塑造来脱颖而出,就有可能将市场份额拱手让给那些被认为更时尚、更现代、快速扩张的替代品。
新冠疫情以多种方式影响了全球苹果酒市场,带来了新的机会和挑战。一方面,封锁、酒吧和餐厅禁令以及供应链中断导致销售下降、产能下降以及On-Trade的分销延迟。由于依赖酒吧文化和当地活动,许多小型精酿苹果酒生产商面临财务压力。另一方面,随着越来越多的人选择在线上购买苹果酒并在家中尝试新口味,疫情加速了直销和电商管道的成长。这种数位转型正在推动苹果酒在疫情后的復苏和扩张。
预计在预测期内,起泡苹果酒市场将占据最大份额
预计在预测期内,起泡苹果酒将占据最大的市场份额。气泡苹果酒口感发泡,气泡丰富,深受寻求比葡萄酒或啤酒更清淡饮品的消费者的青睐。其适应性强,无论是在喜庆场合或休閒场合,都广受欢迎,从而提升了其市场渗透率。强大的品牌知名度、超级市场的广泛供应以及显着的口味创新(包括浆果、热带水果和植物混合口味),都是该市场的优势所在。此外,起泡苹果酒在精酿啤酒和大众市场中的高端定位也促进了其稳定成长,尤其是在北美和欧洲。
预计在预测期内,生态包装领域将以最高的复合年增长率成长。
预计生态包装领域将在预测期内呈现最高成长率。消费者对永续产品的需求不断增长,环保意识不断增强,推动环保包装解决方案的快速普及。为了满足法律要求和注重环保的消费者的需求,生产商越来越多地转向可回收材料、可生物降解容器、轻量化包装和减少塑胶用量的设计。年轻消费者尤其青睐生态包装,因为他们在选择品牌时通常会优先考虑永续性。此外,由于各国政府支持绿色环保倡议,以及企业将环保包装视为差异化优势,市场正在快速成长,并改变了全球苹果酒的销售和消费方式。
预计欧洲将在预测期内占据最大的市场份额。这得益于英国、法国和西班牙等国家根深蒂固的生产传统以及与苹果酒消费的长期文化联繫。凭藉着浓厚的酒吧文化、丰富的选择以及消费者对主流和精酿苹果酒的偏好,英国一国就占据了全球苹果酒需求的很大一部分。西班牙传统的“sidra”和法国的优质手工苹果酒进一步巩固了该地区的主导地位。此外,欧洲也受益于强大的分销体系、持续的风味改进和有益的种植实践。创新、传统和便利性的结合,使欧洲将继续引领全球苹果酒市场。
受都市化、西方饮酒习惯的养成以及可支配收入的提高等因素推动,预计亚太地区在预测期内将实现最高的复合年增长率。苹果酒的果香和清爽口感吸引了中国、印度、日本和澳洲等国家的年轻消费者,他们越来越多地寻求啤酒和烈酒的替代品。现代零售连锁店、酒吧的快速发展以及电子商务的兴起,进一步提升了苹果酒在该地区的普及度。此外,国际品牌正凭藉其地理特色的风味和创意包装进入这些市场,而精酿啤酒商也不断涌现,以满足不断变化的消费者需求,从而推动了苹果酒市场稳定快速的成长。
According to Stratistics MRC, the Global Cider Market is accounted for $5.48 billion in 2025 and is expected to reach $8.52 billion by 2032 growing at a CAGR of 6.5% during the forecast period. Cider is a refreshing alcoholic beverage made by fermenting the juice of apples, though pears and other fruits are sometimes used to create variations. It has a crisp, fruity flavor profile that varies from sweet to dry based on the type of apple and how it ferments. Cider, a versatile beverage that is enjoyed both casually and in gourmet pairings, has gained international recognition. It has historically been popular in places like the United Kingdom, France, and Spain. It is a versatile substitute for wine and beer because it can be still, sparkling, or flavored with spices and botanicals. Moreover, cider has cultural and historical significance in addition to its flavor, and it is frequently associated with regional customs and seasonal harvests.
According to the American Cider Association (ACA), Regional cider brand sales were up 2.9% in dollar sales year-over-year for Nielsen-measured off-premise channels for the 52-week period ending December 28, 2024.
Increasing health-conscious drinking and preferences for less alcohol
The global trend toward mind-full drinking and health-conscious consumption is one of the biggest factors propelling the cider market. Compared to beer and spirits, consumers are increasingly looking for beverages that are thought to be natural, gluten-free, and lower in calories. Cider is frequently thought of as a lighter and more refreshing choice because it is mainly made from fermented apple or pear juice. This trend is further supported by the rising demand for alcohol-free and low-alcohol varieties, particularly among Gen Z and millennials who value moderation. Additionally, cider is ideally suited to the healthier lifestyle movement owing to additional marketing that emphasizes fruit origins, nutritional appeal, and wellness positioning.
Excessive sugar and health issues
One of the main obstacles to cider's increasing popularity is the worry about its high sugar content and related health hazards. High amounts of sugar are added to many mass-produced ciders in order to increase their sweetness and flavor. Customers are hesitant as they become more health conscious, especially those who are watching their sugar intake or taking care of diseases like diabetes and obesity. Cider prices and sales have been directly impacted by the introduction of sugar taxes on beverages by governments in a number of nations. Despite the availability of light and low-sugar varieties, cider's popularity may be restricted due to its association with sugar, particularly when contrasted with other options such as hard seltzers or low-calorie beers.
Growing interest in alcohol-free and low-alcohol drinks
The increasing demand for low- and no-alcohol options by consumers presents one of the cider market's biggest opportunities. Many consumers are searching for beverages that offer social enjoyment without the health risks associated with excessive alcohol consumption, as "mindful drinking" has become a global trend. Manufacturers of cider can profit by developing novel low-ABV or zero-alcohol varieties that maintain flavor and refreshment. Furthermore, this fits in with tighter government laws regarding alcohol use in addition to expanding the consumer base to include younger audiences and health-conscious people. Purchasing non-alcoholic cider lines may open up new markets and result in consistent demand expansion.
Increasing competition from alternatives
Cider faces a growing threat from a variety of alternatives, such as premium non-alcoholic beverages, flavored beers, hard seltzers, and ready-to-drink cocktails. Because hard seltzers meet the needs of calorie-conscious, health-conscious consumers, they have a sizable global market share. Because these substitutes frequently have larger distribution networks, more robust marketing budgets, and more popular brand images, cider finds it challenging to stay visible. Furthermore, in social contexts, infused spirits and cocktails are seen as more adaptable and aspirational. If cider companies don't set themselves apart with creativity and powerful branding, they run the risk of losing market share to more rapidly expanding alternatives that are viewed as more stylish or contemporary.
The worldwide cider market was affected by the COVID-19 pandemic in a number of ways, including new opportunities and challenges. On the one hand, lower sales in on-trade channels, lower production capacity, and distribution delays were caused by lockdowns, prohibitions on bars and restaurants, and supply chain disruptions. Due to their reliance on pub culture and local events, many small-scale craft cider producers experienced financial strain. Conversely, the pandemic hastened the growth of direct-to-consumer and e-commerce channels, as more people buy cider online and try out new flavors at home. This digital transformation has helped cider recover and expand since the pandemic.
The sparkling cider segment is expected to be the largest during the forecast period
The sparkling cider segment is expected to account for the largest market share during the forecast period. Sparkling cider is the most popular because it is effervescent and refreshing, making it a popular choice for customers looking for a lighter option than wine and beer. Its adaptability increases its market penetration by making it popular for both celebratory and casual drinking. Strong branding, widespread supermarket availability, and notable flavor innovation-such as berry, tropical, and botanical blends-are all advantages for this market. Furthermore, contributing to the steady growth, especially in North America and Europe, is the premium positioning of sparkling cider in both craft and mass-market varieties.
The eco-packaging segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the eco-packaging segment is predicted to witness the highest growth rate. Eco-friendly packaging solutions are being adopted at a rapid pace due to rising consumer demand for sustainable products and environmental awareness. To satisfy legal requirements and environmentally conscious consumer demands, producers are moving more and more toward recyclable materials, biodegradable containers, lightweight packaging, and reduced-plastic designs. Younger consumers are particularly drawn to eco-packaging since they frequently give sustainability top priority when selecting brands. Moreover, this market is growing rapidly and changing the way cider is marketed and consumed globally as a result of governments supporting green initiatives and businesses using eco-friendly packaging as a differentiator.
During the forecast period, the Europe region is expected to hold the largest market share, driven by its established production traditions in nations like the UK, France, and Spain, as well as its long-standing cultural association with cider consumption. Due to its robust pub culture, wide range of products, and consumer preference for both mainstream and craft varieties, the UK alone supplies a sizable amount of the world's demand. The region's dominance is further reinforced by Spain's traditional "sidra" and France's high-end artisanal ciders. Additionally, Europe also gains from strong distribution systems, ongoing flavor advancements, and beneficial farming methods. Europe continues to lead the global cider market owing to this blend of innovation, tradition, and accessibility.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by urbanization, the expansion of Western drinking customs, and growing disposable incomes. Cider's fruity, refreshing flavor appeals to younger consumers who are increasingly looking for alternatives to beer and spirits in nations like China, India, Japan, and Australia. Cider's accessibility in the area has been further enhanced by the quick growth of contemporary retail chains, pubs, and bars, as well as the rise in e-commerce. Furthermore, international brands are expanding into these markets with regional flavors and creative packaging, and craft manufacturers are starting to appear to satisfy changing consumer demands, which is fueling steady, rapid growth.
Key players in the market
Some of the key players in Cider Market include Heineken N.V., Anheuser-Busch InBev, Molson Coors Beverage Co., Carlsberg Group, C&C Group Plc, Asahi Group Holdings, Kopparbergs Brewery, Aston Manor, Boston Beer Co., Seattle Cider Co., Westons Cider, Thatchers Cider, Hogan's Cider, Woodchuck Cidery, Vander Mill and Diageo.
In February 2025, Brewing giant Anheuser-Busch InBev and International Olympic Committee (IOC) have extended their top-tier sponsorship agreement through to 2032. AB InBev initially signed up for the IOC's The Olympic Partner (TOP) programme ahead of last year's Olympics in Paris, with the initial deal scheduled to run through 2028. The company said sales of Corono Cero increased by triple-digits during the third quarter of 2024 owing to the brand's association with the Games.
In January 2025, Molson Coors Beverage Co. is set to acquire an 8.5% stake in UK-based tonic and mixer maker Fevertree Drinks. The Coors Light maker has struck a deal to pay £71m ($88.3m) in cash for the shareholding as a part of what Fevertree has called a "long-term strategic partnership". As part of the agreement announced on the London Stock Exchange today (30 January), Molson Coors will manage the sales, distribution and production of Fevertree's products in the US.
In September 2024, Carlsberg is to set up a production plant in Kazakhstan as part of a new distribution deal in the country with soft-drinks giant PepsiCo. The Denmark-based brewer, which already bottles PepsiCo products in countries including Norway and Sweden, has won the contract for Kazakhstan and neighbouring Kyrgyzstan. The "strategic partnership" comes into effect on 1 January 2026. PepsiCo's previous distribution partner in both markets was RG Brands.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.