按产品、来源、地区和预测分類的苹果酒市场规模

苹果酒市场规模与预测

2024 年苹果酒市场规模价值 47.3 亿美元，预计到 2032 年将达到 58.2 亿美元，预测期内（2026-2032 年）的复合年增长率为 3.95%。

• 苹果酒被定义为透过发酵苹果汁製成的酒精饮料。通常，酒精浓度在 3% 至 8.5% 之间，但有些会更高。
• 发酵过程本身负责将苹果汁中的糖转化为酒精。苹果酒历史悠久，其根源可以追溯到几个世纪以前。
• 苹果酒的生产依赖于特定类型的苹果，这种苹果与通常食用的新鲜苹果不同。这些苹果的特点是单宁含量高、酸度高，这两者都对苹果酒的最终风味有很大影响。苹果酒的生产涉及多个工序。
• 苹果酒有多种口味，从甜苹果味到干涩单宁味。所使用的苹果类型、发酵时间以及所采用的任何其他工艺都会影响最终的口味特征。
• 虽然苹果酒是最广泛使用的酒，但梨酒也是一种由发酵梨汁製成的酒精饮料，与苹果酒有相似之处。

全球苹果酒市场动态

影响苹果酒市场的关键市场动态是：

关键市场驱动因素

• 健康与保健：消费者的健康意识越来越强，并寻求更健康的饮料替代品。苹果酒将从这一趋势中受益，因为它的热量比其他酒精饮料低，而且不含麸质。
• 口味创新：苹果酒生产商不断创新，推出令人兴奋的口味组合。这可能包括加入苹果以外的不同水果、尝试使用香辛料以及加入更甜和更干的风格以满足更广泛的口味。这种多样性使产品类别保持新鲜并吸引新的消费者。
• 精酿饮料的兴起：强调手工生产和独特风味的精酿饮料运动正在延伸到苹果酒。这一趋势吸引了越来越多对优质、独特苹果酒感兴趣的消费者。
• 深受年轻消费者欢迎：苹果酒作为一种清爽、易饮的酒精饮料，在年轻消费者中引起了强烈共鸣。由于年轻消费者占据了饮料市场的很大一部分，这是市场成长的关键驱动力。
• 扩大分销管道：苹果酒越来越容易透过各种分销管道获得，包括超级市场、便利商店和线上零售商。供应量的增加使得消费者更容易发现和购买苹果酒。
• 全球市场成长：传统上，苹果酒消费集中在欧洲，特别是英国和爱尔兰。然而，苹果酒在亚太和非洲等新兴市场的受欢迎程度正在显着提高。这种全球扩张是整个市场的主要动力。

主要问题

• 来自其他酒精饮料的竞争：苹果酒市场面临着来自各种现有和新兴酒精饮料类别的激烈竞争。其中包括即饮鸡尾酒（RTD）和碳酸饮料，这些饮料特别受年轻消费者的欢迎。
• 品牌知名度有限：在欧洲以外的许多地区，尤其是新兴市场，人们对苹果酒的认知度相对较低。由于消费者可能不熟悉该产品及其各种款式，因此这阻碍了市场扩张。
• 价格敏感度：与啤酒等其他酒精饮料相比，苹果酒可能被视为更昂贵的选择。这可能会对价格敏感的消费者造成拖累，尤其是那些经济困难地区的消费者。
• 季节性消费：苹果酒的消费具有强烈的季节性，在温暖的月份销售量较高。这对生产商来说是一个挑战，即全年保持稳定的生产和盈利。
• 高度依赖核心市场：苹果酒市场目前高度依赖几个核心市场，主要是欧洲。缺乏多样化可能是一种风险，因为这些地区的景气衰退或消费者偏好的变化可能会对整个市场产生重大影响。

主要趋势

• 健康偏好：消费者越来越被更健康的饮料替代品所吸引。苹果酒受益于这一趋势，因为它的热量比其他酒精饮料低，而且有些品种不含麸质。
• 口味创新：不断的口味创新使苹果酒类别保持新鲜并扩大其影响力。苹果酒製造商正在尝试使用苹果以外的不同水果，使用香辛料创造独特的风味，并推出一系列甜度以满足不同的口味。
• 精酿苹果酒的兴起 强调地产地销以及独特风味的精酿饮料机芯也正在蔓延到苹果酒。这一趋势吸引了越来越多对优质、独特苹果酒感兴趣的消费者。
• 对年轻一代的吸引力：苹果酒清爽、易饮的形象引起了年轻消费者的共鸣。年轻一代占据了饮料市场的很大一部分，这是市场成长的主要驱动力。
• 扩大分销管道：扩大苹果酒的分销管道使其更容易获得。苹果酒在各种商店中越来越容易买到，包括超级市场、便利商店和网路零售商。
• 全球市场扩张：苹果酒消费传统上集中在欧洲，目前在亚太和非洲等新兴市场也呈现强劲成长。这种全球扩张是整个市场的主要动力。
• 注重永续性：消费者对环保产品的需求不断增加，对苹果酒产业产生了影响。为了表明对环境责任的承诺，生产商在能源使用、包装和原材料采购等领域实施永续的做法。

目录

第一章 全球苹果酒市场简介

• 市场概览
• 研究范围
• 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

• 资料探勘
• 验证
• 第一手资料
• 资料来源列表

第四章 全球苹果酒市场展望

• 概述
• 市场动态
  • 驱动程式
  • 限制因素
  • 机会
• 波特五力模型
• 价值链分析

第五章 全球苹果酒市场（按产品）

• 概述
• 气泡酒
• 仍然
• 苹果酒
• 其他的

6. 世界苹果酒市场（依来源）

• 概述
• 苹果
• 水果味
• 佩里
• 其他的

第七章 世界苹果酒市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 其他的
  • 拉丁美洲
  • 中东和非洲

第八章全球苹果酒市场的竞争格局

• 概述
• 各公司市场排名
• 重点发展策略

第九章 公司简介

• Aston Manor Brewery
• Diageo plc
• Distell Group Limited
• Halewood Wines & Spirits
• Heineken NV
• Kopparbergs Brewery.
• Carlsberg A/S
• C& C Group Plc
• Asahi Premium
• SABMiller Plc.

第十章 重大进展

• 产品发布/开发
• 合併与收购
• 业务扩展
• 伙伴关係与合作

第十一章 附录

• 相关调查

Cider Market Size And Forecast

The Cider Market size was valued at USD 4.73 Billion in the year 2024, and it is expected to reach USD 5.82 Billion in 2032, at a CAGR of 3.95% over the forecast period of 2026 to 2032.

• Cider is defined as an alcoholic beverage crafted through the fermentation of apple juice. Typically, its alcohol content falls between 3% and 8.5% ABV, though some variations boast higher levels.
• The fermentation process itself is responsible for the transformation of sugars within apple juice into alcohol. Cider boasts a lengthy and esteemed history, with its roots tracing back centuries.
• Cider production relies on a specific type of apple, differing from those typically consumed fresh. These cider apples are characterized by higher levels of tannins and acidity, both of which contribute significantly to the cider's final flavor profile. The creation of cider involves a multi-step process.
• Cider encompasses a spectrum of flavors, ranging from sweet apple to dry and tannic. The type of apples used, the length of fermentation, and any additional processes employed all influence the final taste profile.
• Notably, while apple cider is the most widely available type, perry is another alcoholic beverage produced through the fermentation of pear juice, sharing some similarities with cider.

Global Cider Market Dynamics

The key market dynamics that are shaping the cider market include:

Key Market Drivers

• Health and Wellness Focus: Consumers are increasingly health-conscious and seeking out beverages perceived as healthier alternatives. Cider can benefit from this trend, as some varieties are lower in calories and gluten-free compared to other alcoholic drinks.
• Flavor Innovation: Cider producers are constantly innovating with new and exciting flavor combinations. This includes incorporating different fruits beyond apples, experimenting with spices, and introducing sweeter or drier styles to cater to a wider range of palates. This variety keeps the category fresh and attracts new consumers.
• Rise of Craft Beverages: The craft beverage movement, emphasizing artisanal production and unique flavors, is extending to cider. This trend is attracting a growing consumer base interested in premium and distinctive ciders.
• Popularity Among Younger Consumers: Cider's reputation as a refreshing and easy-to-drink alcoholic beverage resonates well with younger demographics. This is a key driver for market growth, as younger consumers represent a significant portion of the beverage market.
• Expanding Distribution Channels: Cider is becoming more readily available through various distribution channels, including supermarkets, convenience stores, and online retailers. This increased accessibility makes it easier for consumers to discover and purchase cider.
• Global Market Growth: Traditionally, cider consumption was concentrated in Europe, particularly the UK and Ireland. However, there's a significant rise in cider popularity in emerging markets like Asia Pacific and Africa. This global expansion is a major driver for the overall market.

Key Challenges:

• Competition from Other Alcoholic Beverages: The cider market faces stiff competition from a wide range of established and emerging alcoholic beverage categories. This includes RTD (Ready-to-Drink) cocktails and seltzers, which are particularly popular among younger consumers.
• Limited Brand Awareness: Cider awareness remains relatively low in many regions outside of Europe, particularly in emerging markets. This can hinder market expansion as consumers may not be familiar with the product or its various styles.
• Price Sensitivity: Cider can sometimes be perceived as a more expensive option compared to other alcoholic beverages like beer. This can be a deterrent for price-sensitive consumers, especially in regions with economic hardship.
• Seasonal Consumption: Cider consumption tends to be more seasonal, with higher sales during warmer months. This can create challenges for producers in maintaining consistent production and profitability throughout the year.
• Heavily Reliant on Core Markets: The cider market currently relies heavily on a few core markets, particularly Europe. This lack of diversification can be risky, as economic downturns or changing consumer preferences in these regions could significantly impact the overall market.

Key Trends:

• Health-conscious indulgence: Consumers are increasingly drawn to beverages perceived as healthier alternatives. Cider benefits from this trend, as some varieties are positioned as lower in calories and gluten-free compared to other alcoholic drinks.
• Flavorful innovation: Constant innovation in flavors keeps the cider category fresh and expands its reach. Cider producers are experimenting with incorporating different fruits beyond apples, using spices for unique flavor profiles, and introducing a wider range of sweetness levels to cater to diverse palates.
• Craft cider's rise: The craft beverage movement, emphasizing local production and distinct flavors, is extending to cider. This trend is attracting a growing consumer base interested in acquiring premium and distinctive ciders.
• Younger demographic's embrace: Cider's image as a refreshing and easy-to-drink beverage resonates well with younger consumers. This is a key driver for market growth, as younger demographics represent a significant portion of the beverage market.
• Expanding distribution channels: Increased accessibility is being facilitated by the expansion of cider's distribution channels. Cider is becoming more readily available through various outlets, including supermarkets, convenience stores, and online retailers.
• Global market expansion: Traditionally concentrated in Europe, cider consumption is now experiencing significant growth in emerging markets like Asia Pacific and Africa. This global expansion is a major driver for the overall market.
• Sustainability focus: Growing consumer demand for environmentally friendly products is influencing the cider industry. Producers are implementing sustainable practices in areas like energy use, packaging, and raw material sourcing to demonstrate their commitment to environmental responsibility.

Global Cider Market Regional Analysis

Here is a more detailed regional analysis of the cider market:

Europe:

• Europe boasts the world's largest cider market, with a rich history and tradition of cider production and consumption.
• Europe is a major producer of apples, providing a readily available source of the key ingredient for cider.
• Cider holds deep cultural significance in many European countries, particularly the UK and Ireland, where it's been a popular beverage for centuries.
• European cider preferences vary geographically. While apple cider remains the most popular type, regional specialties exist. For instance, France is known for its "cidre brut" (dry cider), while Spain produces a distinctive "sidra" with a slightly tart flavor.
• European cider producers are constantly innovating with new flavor combinations and styles, such as fruit-infused ciders and drier varieties, to cater to evolving consumer tastes.

North America:

• North American consumers are increasingly health-conscious. This opens doors for cider, positioned as a potentially lower-calorie and gluten-free option compared to other alcoholic beverages.
• The craft beverage movement is flourishing in North America, extending to cider production. This fosters innovation and attracts consumers seeking premium, locally-made ciders with unique flavor profiles.
• North American cider producers are actively incorporating diverse fruits beyond apples, experimenting with spices, and introducing a wider range of sweetness levels to cater to various taste preferences.
• Cider consumption in North America tends to be seasonal, with higher sales during warmer months. Producers are implementing strategies to encourage year-round consumption, such as introducing new flavor profiles suitable for cooler weather.

Global Cider Market: Segmentation Analysis

The Global Cider Market is segmented based on Product, Source, And Geography.

Cider Market, By Product

• Sparkling
• Apple wine
• Still
• Others

Based on Product, the market is divided into Sparkling, Apple wine, Still, and Others. Sparkling is the fastest-growing segment in the Global Cider Market. It is considered a celebratory beverage, similar to champagne, but without the alcohol. Sparkling cider contains antioxidants, potassium, vitamin B, and carbohydrates, making it a beverage with various nutrients. It also contains riboflavin and niacin, two B vitamins that help with energy production, eyesight, digestive health, and nerve conduction.

Cider Market, By Source

• Perry
• Apple
• Fruit flavored
• Others

Based on the source, the market is segmented into Perry, Apple, fruit-flavored, and Others. Apple cider has the largest growing segment in the global cider market. The product provides health benefits associated with the consumption of apples. Furthermore, scientists at Brewing Research International have indicated the presence of wellness antioxidants associated with Apple products.

Cider Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on Geography, the cider market is classified into North America, Europe, Asia Pacific, and the Rest of the World. Europe has the largest segment of the Global Cider Market. The majority of European countries have a cool climate, which inspires the consumption of alcoholic beverages. This has led to the proliferation of a high number of microbreweries fulfilling the demand for craft ciders rather than mass-produced counterparts over the forecasted period.

Key Players

• The "Cider Market" study report will provide valuable insight with an emphasis on the global market including some of the major players such as Aston Manor Brewery, Diageo plc, Carlsberg A/S, Distell Group Limited, Halewood Wines & Spirits, Heineken N.V., Kopparbergs Brewery., C&C Group Plc, Thatchers Cider, Asahi Premium, and SABMiller Plc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• In March 2021, Heineken launched a new sustainable cider made from 100% British apples in Europe available in 500ml bottles, 4x440ml cans, and 10x440ml cans.
• In June 2021, Original Sin Cider introduced their latest creation, "New York Dry Cider." Crafted from a blend of freshly pressed New York-grown McIntosh, Ida Red, and Cortland apples, this cider boasts a balanced and complex flavor profile, with just a hint of residual sugar to enhance its natural acidity. This patriotic beverage is available in 16 oz cans adorned with a red, white, and blue design.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL CIDER MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL CIDER MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL CIDER MARKET, BY PRODUCT

• 5.1 Overview
• 5.2 Sparkling
• 5.3 Still
• 5.4 Apple wine
• 5.5 Others

6 GLOBAL CIDER MARKET, BY SOURCE

• 6.1 Overview
• 6.2 Apple
• 6.3 Fruit flavored
• 6.4 Perry
• 6.5 Other

7 GLOBAL CIDER MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East and Africa

8 GLOBAL CIDER MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Aston Manor Brewery
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Diageo plc
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Distell Group Limited
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Halewood Wines & Spirits
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Heineken N.V.
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Kopparbergs Brewery.,
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Carlsberg A/S
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 C&C Group Plc
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Asahi Premium
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 SABMiller Plc.
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 KEY DEVELOPMENTS

• 10.1 Product Launches/Developments
• 10.2 Mergers and Acquisitions
• 10.3 Business Expansions
• 10.4 Partnerships and Collaborations

11 Appendix

• 11.1 Related Research