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市场调查报告书
商品编码
1813295
立式袋市场预测(至 2032 年):按材料类型、封口、产能、最终用户和地区进行的全球分析Stand-Up Pouches Market Forecasts to 2032 - Global Analysis By Material Type (Plastic, Paper & Paper-based Laminates, Biodegradable, Laminates and Other Material Types), Closure, Capacity, End User and By Geography |
根据 Stratistics MRC 的数据,全球立式袋市场预计在 2025 年达到 337 亿美元,到 2032 年将达到 658 亿美元,预测期内的复合年增长率为 10%。
立式袋是软质包装解决方案,底部设有角撑板,可直立于货架上,方便、稳定且美观。这些包装袋由耐用的多层材料製成,例如塑胶薄膜、铝箔和纸张,能够有效阻隔水分、空气和污染物,从而保持产品新鲜并延长保质期。它们广泛应用于食品饮料、化妆品、药品和家居用品等行业。立式袋支援拉炼和吸嘴等可重复密封功能,提升了消费者的便利性。其轻巧的结构、经济高效和永续性使其成为硬质包装的首选替代品。
包装食品、食品和饮料以及电子商务通路的成长
饮料消费量的不断增长促使製造商将软包装用于液体和即饮产品。电子商务的扩张推动了对轻便、耐用且易于运输的包装的需求,例如立式袋。这些包装袋保质期长,有助于在运输和储存过程中保持产品品质。各大品牌正在利用有吸引力的设计和客製化服务来吸引线上消费者。总体而言,食品饮料和电子商务的成长之间的协同效应正在强劲推动市场发展。
一次性塑胶的监管压力
世界各国政府正在对不可回收的一次性包装材料实施严格的禁令和监管。这些法规增加了製造商的合规成本,他们不得不投资环保替代品。永续替代品的有限性和高成本会降低生产效率和利润率。由于需要重新製造包装解决方案,企业可能会面临产品发布延迟。总体而言,严格的环境政策正在为相关人员带来营运和财务障碍,从而减缓市场成长。
转向永续模式
立式袋比硬质包装使用更少的材料,从而减少废弃物并降低碳足迹。许多製造商正在采用可回收、可生物降解和可堆肥的材料,以符合其永续性目标。这种转变不仅解决了环境问题,也符合多个地区的监管要求。消费者认为永续包装体现了品牌的责任感,从而推动了需求。整体而言,永续形式的采用正在重塑市场,同时提升环境和经济价值。
可持续薄膜的性能权衡
永续材料通常阻隔性较差,会影响包装产品的保存期限。它们的耐用性也较差,增加了包装袋在运输过程中损坏的风险。环保薄膜的製造流程更加复杂且成本更高,这会增加整体生产成本。一些消费者和品牌可能会犹豫是否采用会影响产品品质的包装袋。因此,儘管对永续包装的需求不断增长,但这些性能挑战正在减缓市场采用。
COVID-19的影响
新冠疫情立式袋市场产生了重大影响,重塑了整个产业的需求模式。由于供应链中断和生产停顿,初期成长遭遇挫折。然而,封锁期间对包装食品、饮料和必需品的需求成长推动了立式袋的普及。消费者对卫生、安全和便捷包装的日益偏好推动了市场復苏。电商和宅配的蓬勃发展进一步提升了自立袋的使用量。同时,原材料供应波动和物流挑战也带来了挑战,但市场以稳健的成长策略来应对。
预计塑胶产业将成为预测期内最大的产业
预计塑胶将在预测期内占据最大的市场份额,因为其轻质特性降低了运输成本并提高了便利性。其高耐用性和阻隔性保护产品免受潮湿、氧气和污染的影响,从而延长保质期。塑胶在设计上具有极大的灵活性,可以实现可重复密封、倾倒口和精美印刷,从而提高品牌知名度。此外,与其他材料相比,塑胶的成本效益使其在食品、饮料和个人护理行业中广泛应用。对永续和可回收塑胶解决方案日益增长的需求进一步巩固了其在市场上的主导地位。
个人护理和化妆品领域预计将在预测期内实现最高的复合年增长率
预计个人护理和化妆品领域将在预测期内实现最高成长率,这得益于对创新、美观且功能齐全的包装解决方案的需求。立式袋具有便利性、便携性和可重复密封性,符合消费者在护肤、护髮和化妆品方面的偏好。自立袋能够保持产品新鲜度并延长保质期,非常适合用于乳霜、乳液和粉饼。该领域还受益于可客製化的设计和永续材料,从而提升了品牌知名度和环保吸引力。美容产品线上销售的不断增长,进一步推动了立式袋的普及,因为自立袋重量轻且运输成本低廉。
由于消费者对健康零食和植物蛋白来源的偏好日益增长,预计亚太地区将在预测期内占据最大的市场份额。都市化加快、饮食习惯的改变以及优质坚果在糖果甜点和烘焙食品中的流行,都在推动需求成长。不断拓展的零售通路、线上平台以及人们对澳洲坚果高营养价值的认知度,进一步推动了市场发展。中国、日本、澳洲和韩国等国家是主要贡献者,其中澳洲是主要生产国。该地区强大的出口重点也有助于推动市场扩张。
由于需求基础成熟且消费者对优质坚果品种的认知度高,北美预计将在预测期内实现最高的复合年增长率。美食、烘焙产品和乳製品替代品中不断扩展的应用正在推动澳洲坚果的使用。注重健康的消费者更青睐澳洲坚果,因为它口感浓郁、营养价值高。知名品牌的出现、广泛的零售通路以及澳洲坚果增值产品的创新正在推动市场成长。由于国内产量有限,需求主要依赖进口,其中夏威夷坚果的贡献尤为突出。永续性和洁净标示趋势正在进一步推动市场发展。
According to Stratistics MRC, the Global Stand-Up Pouches Market is accounted for $33.7 billion in 2025 and is expected to reach $65.8 billion by 2032 growing at a CAGR of 10% during the forecast period. Stand-up pouches are flexible packaging solutions designed with a bottom gusset that allows them to stand upright on shelves, providing convenience, stability, and visual appeal. Made from durable multi-layer materials such as plastic films, foil, or paper, these pouches offer strong barrier protection against moisture, air, and contaminants, preserving product freshness and extending shelf life. They are widely used across industries including food and beverages, cosmetics, pharmaceuticals, and household products. Stand-up pouches support resealable features like zippers or spouts, enhancing consumer convenience. Their lightweight structure, cost-effectiveness, and sustainability make them a preferred alternative to rigid packaging formats.
Growth in packaged food, beverage and e-commerce channels
Rising beverage consumption encourages manufacturers to use flexible pouches for liquids and ready-to-drink products. E-commerce expansion increases the need for lightweight, durable, and easy-to-ship packaging like stand-up pouches. These pouches offer longer shelf life, preserving product quality during transport and storage. Brands leverage attractive designs and customization to appeal to online shoppers. Overall, the synergy of food, beverage, and e-commerce growth strongly propels the market.
Regulatory pressure on single-use plastics
Governments worldwide are implementing strict bans and restrictions on non-recyclable and single-use packaging materials. These regulations increase compliance costs for manufacturers, who must invest in alternative eco-friendly materials. Limited availability and higher costs of sustainable substitutes can reduce production efficiency and profit margins. Companies may face delays in product launches due to the need to reformulate packaging solutions. Overall, stringent environmental policies slow market growth by creating operational and financial hurdles for stakeholders.
Move toward sustainable formats
Stand-up pouches use less material compared to rigid packaging, reducing waste and lowering carbon footprints. Many manufacturers are adopting recyclable, biodegradable, and compostable materials to align with sustainability goals. This shift not only addresses environmental concerns but also meets regulatory requirements in several regions. Consumers perceive sustainable packaging as a reflection of brand responsibility, boosting demand. Overall, the adoption of sustainable formats is reshaping the market by enhancing both environmental and economic value.
Performance trade-offs with sustainable films
Sustainable materials often have lower barrier properties, affecting the shelf life of packaged products. They may also be less durable, increasing the risk of pouch damage during transportation. Manufacturing processes for eco-friendly films can be more complex and costly, raising overall production expenses. Some consumers and brands may hesitate to adopt pouches that compromise product quality. As a result, these performance challenges slow down market adoption despite increasing demand for sustainable packaging.
Covid-19 Impact
The Covid-19 pandemic significantly influenced the stand-up pouches market, reshaping demand patterns across industries. With disruptions in supply chains and manufacturing halts, initial growth faced setbacks. However, rising demand for packaged food, beverages, and essential products during lockdowns fuelled the adoption of stand-up pouches. Increased consumer preference for hygienic, safe, and convenient packaging supported market recovery. The surge in e-commerce and home deliveries further boosted usage. Meanwhile, fluctuations in raw material availability and logistical challenges posed hurdles, yet the market adapted with resilient growth strategies.
The plastic segment is expected to be the largest during the forecast period
The plastic segment is expected to account for the largest market share during the forecast period, due to its lightweight nature, which reduces transportation costs and enhances convenience. Its high durability and barrier properties protect products from moisture, oxygen, and contamination, extending shelf life. Plastic offers excellent flexibility in design, allowing for resealable features, spouts, and attractive printing for brand visibility. Additionally, it is more cost-effective compared to other materials, making it widely adopted across food, beverage, and personal care industries. The growing demand for sustainable and recyclable plastic solutions further strengthens its dominance in the market.
The personal care & cosmetics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the personal care & cosmetics segment is predicted to witness the highest growth rate by driving demand for innovative, attractive, and functional packaging solutions. Stand-up pouches provide convenience, portability, and reseal ability, which align with consumer preferences in skincare, haircare, and cosmetic products. Their ability to preserve product freshness and extend shelf life makes them highly suitable for creams, lotions, and powders. The segment also benefits from customizable designs and sustainable materials, enhancing brand visibility and eco-friendly appeal. Growing online sales of beauty products further boost the adoption of stand-up pouches due to their lightweight and cost-efficient shipping advantages.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising consumer preference for healthy snacks and plant-based protein sources. Increasing urbanization, changing dietary habits, and the popularity of premium nuts in confectionery and bakery applications are driving demand. Expanding retail channels, online platforms, and awareness of macadamia's nutritional benefits further support the market. Countries such as China, Japan, Australia, and South Korea are key contributors, with Australia being a leading producer. The region's focus on exports also strengthens market expansion.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR by a mature demand base with strong consumer awareness about premium nut varieties. Growing applications in gourmet foods, bakery products, and dairy alternatives are boosting utilization. Health-conscious consumers prefer macadamias for their rich taste and nutritional benefits. The presence of established brands, widespread retail penetration, and innovation in value-added macadamia-based products foster growth. Imports primarily fulfil demand, as domestic production is limited, with Hawaii as a notable contributor. Sustainability and clean-label trends further shape market developments.
Key players in the market
Some of the key players profiled in the Stand-Up Pouches Market include Amcor Plc, Mondi Plc, Sonoco Products Company, Constantia Flexibles, ProAmpac LLC, Smurfit Kappa Group, WestRock Company, Swiss Pac, Winpak Ltd., Uflex Limited, Glenroy Inc., Flair Flexible Packaging Corporation, Sealed Air Corporation, Huhtamaki Oyj and Bischof + Klein SE.
In March 2025, Amcor announced the launch of its new AmFiber Performance Paper stand-up pouch, a paper-based refill pack for instant coffee and dry beverage products. This new innovation - launching first across the Europe, Middle East and Africa region - is part of Amcor's AmFiber Performance Paper portfolio.
In February 2025, Mondi and Proquimia have collaborated to create paper-based, stand-up pouches for dishwashing tabs in Spain and Portugal. The sustainable packaging and paper provider, Mondi, has conducted internal product impact assessments that demonstrate that the new solution has significantly lower CO2 emissions from cradle to gate, compared to plastic solution alternatives.
In October 2024, Mespack and Amcor have developed a 'recycle-ready' stand-up pouch designed for home care products such as soaps, cleaners, and laundry detergent, aiming to overcome the challenges of scaling up larger flexible packaging formats using recycle-ready materials.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.