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市场调查报告书
商品编码
1813415
远端医疗医疗兽医咨询市场预测至 2032 年:按服务类型、动物类型、交付方式、最终用户和地区进行的全球分析Telehealth Vet Consultations Market Forecasts to 2032 - Global Analysis By Service Type, Animal Type, Delivery Mode, End User and By Geography |
根据 Stratistics MRC 的数据,全球远端医疗医疗兽医咨询市场预计在 2025 年达到 1.5843 亿美元,到 2032 年将达到 5.4491 亿美元,预测期内复合年增长率为 19.3%。
远端医疗医疗兽医服务透过实现与兽医的远距咨询,彻底改变了宠物接受医疗照护的方式。透过视讯会议、聊天应用程式和专用平台,宠物饲主可以在家中寻求专家建议,最大限度地减少压力并节省时间。这些线上咨询可以帮助兽医评估轻微的健康问题,提供行为建议,并有效地管理后续护理。远端医疗也使居住在偏远和服务不足地区的人们受益,因为他们可以快速获得兽医专业知识。虽然虚拟咨询无法取代紧急情况下的面对面咨询,但它们是预防保健、持续治疗监测以及维持宠物看护者和兽医专业人员之间持续沟通的有效解决方案。
根据兽医虚拟护理协会 (VVCA) 的报道,其 2024 年行业报告分析了全球整体超过 50 万次虚拟护理互动中的 200 多万个资料点,强调了兽医远端医疗在获得医疗服务方面日益增长的作用和可衡量的影响。
宠物拥有量增加
全球宠物饲主的上升推动了远端兽医服务的需求。随着宠物成为家庭中不可或缺的成员,饲主越来越寻求快速且方便的医疗咨询。远端医疗咨询提供了一个实用的替代方案,使宠物看护者能够在家中解决轻微的健康问题、预防保健和行为问题。此外,全球宠物数量的成长直接促进了远端医疗医疗兽医市场的扩张,因为数位咨询能够在宠物护理方面提供及时、专业的指导,同时减少频繁就诊的需求。
体检能力有限
远端兽医服务的一个主要限制是缺乏实际检查能力。许多疾病,包括内伤和感染疾病,都需要身体检查、实验室筛检或无法远端完成的诊断程序。因此,仅依赖虚拟会诊可能会导致误诊,并延误适当的治疗。虽然远端医疗对于轻微问题和预防性建议有效,但其无法提供全面的临床评估,限制了其在复杂病例中的应用,最终限制了远端医疗兽医市场的扩张。
拓展尚未开发的农村市场
远端医疗医疗兽医服务为传统兽医诊所稀缺的农村和偏远地区提供了重要的扩张机会。这些地区的宠物饲主和畜牧养殖户往往难以获得及时的兽医护理,导致诊断和治疗延误。透过提供虚拟咨询、远端监控和线上指导,兽医服务提供者可以有效填补这一空白。这种扩展不仅提高了服务的可近性,还透过提供便利和快速的医疗回应增强了客户忠诚度。此外,它使兽医无需实体基础设施即可覆盖更大的地理区域,从而推动市场成长并产生社会影响。
合规与法律障碍
远端医疗医疗兽医服务面临来自不同地区不同监管和法律要求的巨大威胁。许多国家对兽医执业、许可和远距医疗都有严格的指导方针,这使得跨境服务变得复杂。不遵守这些规定可能会导致法律处罚、罚款或服务终止。此外,远端医疗特定法律的模糊性可能会给服务提供者带来责任和患者照护标准的不确定性。应对这种监管环境需要持续的监控和调整,这会增加营运成本。因此,监管和法律挑战仍然是一个持续的威胁,可能会阻碍市场扩张,并减缓某些司法管辖区对远端医疗兽医解决方案的采用。
新冠疫情大大改变了兽医服务格局,诊所关闭和社交距离规定限制了面对面就诊。这种情况加速了远端医疗兽医咨询的普及,使宠物饲主能够远距获得医疗建议、预防保健和紧急支援。对数位工具的熟悉程度不断提高,促使兽医和客户都开始接受虚拟医疗解决方案。服务提供者迅速采用了线上咨询、远端监控和远端医疗平台,导致需求短期激增。即使在限制措施放宽后,许多饲主仍然为了方便而使用远端医疗服务,这标誌着兽医护理服务领域的持久变革,并具有长期市场成长的潜力。
远距医疗领域预计将成为预测期内最大的领域
预计远距咨询领域将在预测期内占据最大的市场份额。到2024年,远距咨询领域将引领兽医远端医疗市场,占43.9%的份额。这一增长源于宠物拥有量的增长以及对远程兽医服务的需求等因素。数位通讯的进步使兽医能够透过视讯、电话和聊天等方式远端提供医疗建议,从而改善治疗效果并最大限度地减少面对面就诊的需求。此外,远距咨询的成长反映了该行业正向更便利、更有效率的兽医护理解决方案转变。
预计预测期内基于网路的平台部分将以最高的复合年增长率成长。
预计在预测期内,基于网路的平台细分市场将实现最高成长率,这得益于云端基础解决方案的广泛采用、互联网基础设施的进步以及远端兽医咨询需求的不断增长等因素。这些平台具有可访问性、可扩展性和整合能力等优势,越来越受到兽医专业人士和宠物主人的欢迎。因此,基于网路的平台已成为兽医行业提供远端医疗服务的首选。
预计北美将在预测期内占据最大的市场份额。这一领先地位得益于其强大的医疗基础设施、较高的宠物拥有率以及对动物保健的大量投资等因素。该地区先进的技术环境支援远端医疗服务的广泛应用,提高了宠物饲主的可近性。此外,慢性动物疾病和通用感染疾病的发生率不断上升,推动了对远距兽医咨询的需求。知名市场参与者的存在进一步巩固了北美在兽医远端医疗市场的主导地位。
预计亚太地区在预测期内的复合年增长率最高。推动这一增长的因素包括宠物主人数量的增加、行动和网路基础设施的改善,以及对经济实惠且便捷的兽医护理服务日益增长的需求。中国和印度等国家宠物拥有量正在成长,这推动了对兽医服务的需求。远端保健解决方案作为一种经济高效的方式来满足这一日益增长的需求,正日益受到认可。此外,政府对医疗技术的支持和投资也进一步推动了该地区兽医远端医疗的发展。
According to Stratistics MRC, the Global Telehealth Vet Consultations Market is accounted for $158.43 million in 2025 and is expected to reach $544.91 million by 2032 growing at a CAGR of 19.3% during the forecast period. Telehealth veterinary services have transformed the way pets receive medical attention by enabling remote consultations with veterinarians. Using video conferencing, chat apps, and specialized platforms, pet owners can seek professional advice from home, minimizing stress and saving time. These online visits help vets evaluate minor health issues, give behavioral recommendations, and manage follow-up care efficiently. Telehealth also benefits those living in remote or underserved regions by providing quicker access to veterinary expertise. Although virtual consultations cannot replace in-person care during emergencies, they are an effective solution for preventive care, ongoing treatment monitoring, and maintaining continuous communication between pet caregivers and veterinary professionals.
According to the Veterinary Virtual Care Association (VVCA), their 2024 Industry Report analyzed over 2 million data points from more than half a million virtual care interactions globally, highlighting the growing role and measurable impact of veterinary telehealth on access to care.
Increased pet ownership
The growing number of pet owners worldwide has driven demand for remote veterinary services. As pets become integral family members, owners increasingly seek fast and convenient access to medical advice. Telehealth consultations offer a practical alternative, allowing pet caregivers to address minor health issues, preventive care, and behavioral concerns from home. Moreover, the rising global pet population has therefore directly contributed to the expansion of the telehealth veterinary market, as digital consultations reduce the need for frequent clinic visits while providing timely, professional guidance for pet care.
Limited physical examination capabilities
A major limitation of telehealth veterinary services is the lack of hands-on examination capabilities. Many conditions, including internal injuries or infections, need physical evaluation, lab tests, or diagnostic procedures that cannot be completed remotely. This may result in misdiagnosis or delays in proper treatment when relying solely on virtual consultations. Although telehealth works well for minor issues and preventive advice, its inability to provide full clinical assessments restricts its use for complex cases, consequently limiting the expansion of the telehealth veterinary market.
Expansion into untapped rural markets
Telehealth veterinary services present a significant opportunity to penetrate rural and remote regions where traditional veterinary clinics are scarce. Pet owners and livestock farmers in these areas often struggle to access timely veterinary care, leading to delayed diagnoses and treatment. By offering virtual consultations, remote monitoring, and online guidance, veterinary providers can bridge this gap effectively. This expansion not only increases service accessibility but also strengthens customer loyalty by providing convenience and faster healthcare response. Furthermore, it enables veterinarians to manage larger geographic territories without the need for physical infrastructure, driving both market growth and social impact.
Compliance and legal obstacles
Telehealth veterinary services face significant threats from varying regulations and legal requirements across different regions. Many countries have strict guidelines governing veterinary practice, licensing, and remote consultations, making cross-border services complex. Non-compliance with these regulations can result in legal penalties, fines, or suspension of services. Additionally, ambiguity in telehealth-specific laws may create uncertainty for providers regarding liability and patient care standards. Navigating these regulatory landscapes requires continuous monitoring and adaptation, which increases operational costs. Consequently, regulatory and legal challenges remain a persistent threat, potentially hindering market expansion and delaying the adoption of telehealth veterinary solutions in certain jurisdictions.
The COVID-19 pandemic significantly transformed the veterinary services landscape by limiting in-person clinic visits due to lockdowns and social distancing rules. This situation accelerated the adoption of telehealth veterinary consultations, allowing pet owners to access medical advice, preventive care, and urgent support remotely. Increased familiarity with digital tools encouraged both veterinarians and clients to embrace virtual healthcare solutions. Providers rapidly implemented online consultations, remote monitoring, and telemedicine platforms, leading to a surge in short-term demand. Even after restrictions eased, many pet owners continued utilizing telehealth services for convenience, indicating a lasting change in veterinary care delivery and long-term market growth potential.
The teleconsultation segment is expected to be the largest during the forecast period
The teleconsultation segment is expected to account for the largest market share during the forecast period. The teleconsulting segment led the veterinary telehealth market in 2024, capturing a 43.9% share. This surge is driven by factors like increased pet ownership and the demand for remote veterinary services. Digital communication advancements have enabled veterinarians to offer medical advice remotely via video, phone, or chat, improving treatment outcomes and minimizing the need for in-person visits. Moreover, teleconsulting's growth reflects the industry's shift towards more accessible and efficient veterinary care solutions.
The web-based platforms segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the web-based platforms segment is predicted to witness the highest growth rate. This is due to factors like the widespread adoption of cloud-based solutions, advancements in internet infrastructure, and the rising demand for remote veterinary consultations. These platforms offer advantages such as accessibility, scalability, and integration capabilities, making them increasingly popular among veterinary professionals and pet owners. Consequently, web-based platforms are emerging as the leading choice for delivering telehealth services in the veterinary industry.
During the forecast period, the North America region is expected to hold the largest market share. This leadership is driven by factors such as a robust healthcare infrastructure, high pet ownership, and substantial investments in animal healthcare. The region's advanced technological environment supports the widespread adoption of telehealth services, enhancing accessibility for pet owners. Moreover, the rising incidence of chronic and zoonotic diseases in animals has heightened the demand for remote veterinary consultations. The presence of prominent market players further consolidates North America's position as the dominant region in the veterinary telehealth market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This expansion is fueled by factors such as rising pet ownership, improvements in mobile and internet infrastructure, and an increasing need for affordable and accessible veterinary care. Nations like China and India are observing a rise in pet adoption, leading to a greater demand for veterinary services. Telehealth solutions are being embraced as a cost-effective and efficient means to address this growing need. Moreover, government support and investments in healthcare technology are further boosting the development of veterinary telehealth in the region.
Key players in the market
Some of the key players in Telehealth Vet Consultations Market include Vetster, TeleVet, VetNOW, Petriage, WhiskerDocs, Fuzzy, Airvet, GuardianVets, TeleTails, VitusVet, FirstVet, PetDesk, Whiskers Worldwide, Wagg Vets, Dutch Inc and Anipanion.
In August 2024, Whiskerdocs(R) is proud to announce that its 3rd patent, U.S. Patent 11,894,144, Animal Health Decision Support System and Methods, was granted earlier this year. This invention relates generally to a system and method for integrating pet health records, and more specifically to an integrated pet health record that is configured to collect, store, maintain, analyze, and provide recommendations about a pet's health from a variety of sources.
In January 2023, Veterinary telemedicine company FirstVet is partnering with Fletch to embed a pet insurance marketplace for its US users. FirstVet raised ~$96 million and it entered the US in late 2020. The company operates in six other countries including the UK, Germany, Sweden, Norway, Denmark, and Finland.
In June 2022, PetMed Express, Inc. (PetMeds) and Vetster have collaborated in the hopes to expand access to telehealth for pets and their owners. The partnership will expand telemedicine access to 70,000 veterinarians and over 2 million pet parents. Additionally, through the agreement, PetMeds becomes the exclusive e-commerce provider of pet medications for Vetster, and Vetster becomes the exclusive provider of telehealth and telemedicine services to PetMeds' customers.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.