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市场调查报告书
商品编码
1818094
全球企业培训市场:2032 年预测 - 按培训类型、交付方式、最终用户和地区进行分析Corporate Training Market Forecasts to 2032 - Global Analysis By Training Type, Delivery Mode (Instructor-Led Training, Virtual Instructor-Led Training, E-Learning, and Blended Learning), End User and By Geography |
根据 Stratistics MRC 的数据,全球企业培训市场预计在 2025 年达到 474 亿美元,到 2032 年将达到 828 亿美元,预测期内的复合年增长率为 8.3%。
企业培训是指旨在培养员工技能、知识和能力,使其与业务目标相符的结构化学习计画。这些培训包括领导力发展、技术技能、合规性、软性技能和数位转型培训。企业培训透过线上平台、现场研讨会和混合模式进行,旨在提高员工的工作效率、适应能力和创新能力。数位学习、模拟和人工智慧主导分析的整合,实现了个人化的学习路径和绩效追踪。日益激烈的竞争、技术变革以及快速发展的市场中持续提升技能的需求,正在推动企业培训解决方案的采用。
劳动力技能提升的必要性
企业日益面临挑战,需要透过提升员工能力来维持竞争优势,尤其是在数位转型、资料分析和网路安全等领域。监管合规要求和不断变化的市场需求使得持续的技能发展计划成为必要。技能提升计画有助于弥补人才缺口、提高生产力并提升员工留任率。此外,企业正在投资全面的学习策略,以适应行业变革和新兴技术,这极大地推动了全球企业培训市场的成长。
定製程式成本高
客製化课程需要大量的需求评估、内容创建以及与组织工作流程的集成,这需要大量的前期投资。此外,公司还可能产生与平台维护、讲师费用和定期内容更新相关的持续成本。尤其是中小型企业,由于预算限制,采用客製化解决方案的能力有限。此外,管理组织内部多样化学习需求的复杂性进一步增加了成本因素的复杂性,使得现成的解决方案通常更具吸引力,即使它们与特定业务目标的相关性可能较低。
微学习和基于行动的培训
微学习和行动培训为企业培训市场带来了巨大的机会,这得益于对灵活、随时随地学习解决方案日益增长的需求。这些方法提供简洁、有针对性的学习模组,旨在适应员工繁忙的日程安排,从而提高员工的参与度和知识保留率。此外,行动学习可以随时随地进行,从而实现超越传统职场环境的持续学习。远距办公和数位化职场的兴起进一步凸显了对此类解决方案的需求。
来自线上供应商的竞争日益激烈
Coursera、Udemy 和 LinkedIn Learning 等全球平台透过提供涵盖广泛主题的课程,向传统的企业培训供应商发起了挑战。这些线上服务供应商利用先进的学习技术、数据分析和人工智慧驱动的个人化服务,提供成本更低的替代方案,而且通常不会牺牲品质。此外,他们能够提供认证和行业认可的资质,这也增加了他们的吸引力。
新冠疫情显着加速了企业培训市场对数位化学习解决方案的采用。封锁、远距办公和强制保持社交距离迫使企业几乎在一夜之间从线下培训转向虚拟平台。这种转变凸显了传统培训模式的不足,并强调了数位化基础设施的重要性。此外,这种颠覆性变革促使许多组织重新评估和更新其学习策略,整合了数位学习、网路研讨会和虚拟教室。此外,新冠疫情也推动了培训交付方式的创新,例如游戏化和微学习,以维持员工参与度。因此,这场疫情成为一个关键时刻,重塑了企业培训格局,使其朝向数位化优先的解决方案迈进。
预计 IT/技术产业将成为预测期内最大的产业。
由于对能够管理云端运算、人工智慧和网路安全等新兴技术的熟练专业人员的需求不断增长,预计IT和技术行业将在预测期内占据最大的市场份额。该行业的公司优先考虑持续的员工发展,以在快速发展的数位环境中保持竞争力。此外,技术创新的快速发展导致技能更新频繁,因此需要建立强大的培训框架。此外,IT公司是数位学习平台的主要采用者,利用这些平台确保其全球团队的技能无缝提升。
预计混合学习部分在预测期内将以最高的复合年增长率成长。
混合式学习领域预计将在预测期内实现最高成长率。这种学习方式将传统的教师指导培训与数位化学习方法结合,提供全面的解决方案,增强知识保留和灵活性。此外,混合式学习能够满足学习者的不同偏好,并同时适应线下和线上学习环境。它还支援即时学习,并透过互动式数位内容增强实际应用。随着企业寻求在成本效益和有效的员工发展之间取得平衡,混合式学习已成为首选策略。此外,混合式学习融合了进阶分析和自适应学习技术,能够促进持续参与和可衡量的学习成果,从而推动其在各行各业的广泛应用。
预计北美将在预测期内占据最大的市场份额,这得益于其先进的数位基础设施和企业培训解决方案的广泛采用。该地区拥有领先的科技公司和主要的企业培训供应商,促进了创新学习方法的广泛采用。此外,严格的法律规范和对员工发展的高度重视也推动了市场渗透。此外,提供专业化和可扩展解决方案的主要企业的存在进一步增强了该地区的主导地位。随着北美公司专注于提升员工技能以跟上快速的技术进步,企业培训需求正在稳步增长,巩固了该地区的市场领导地位。
预计亚太地区将在预测期内实现最高的复合年增长率,这得益于快速的经济成长、数位化的提高以及企业对人力资源开发投资的不断增加。中国、印度和东南亚等新兴经济体的工业化和技术应用加速,迫使企业透过结构化的培训计画来弥补技能差距。此外,跨国公司和本地新兴企业的日益壮大,正在创造一个以员工发展为优先的竞争环境。此外,政府支持职业教育和数位学习基础设施的措施也促进了该地区的成长。
According to Stratistics MRC, the Global Corporate Training Market is accounted for $47.4 billion in 2025 and is expected to reach $82.8 billion by 2032 growing at a CAGR of 8.3% during the forecast period. Corporate training refers to structured learning programs designed to develop employees' skills, knowledge, and competencies aligned with business objectives. It covers leadership development, technical skills, compliance, soft skills, and digital transformation training. Delivered through online platforms, in-person workshops, and blended models, corporate training enhances workforce productivity, adaptability, and innovation. Integration of e-learning, simulations, and AI-driven analytics enables personalized learning paths and performance tracking. Growing competition, technological disruption, and the need for continuous up skilling in fast-evolving markets propel the adoption of corporate training solutions.
Need for workforce up skilling
Organizations increasingly face the challenge of maintaining a competitive edge through enhanced employee competencies, especially in areas such as digital transformation, data analytics, and cybersecurity. Regulatory compliance mandates and changing market demands necessitate continuous skill development programs. Upskilling initiatives help address talent gaps, improve productivity, and foster employee retention. Additionally, businesses are investing in comprehensive learning strategies to adapt to industry disruptions and emerging technologies, thus significantly propelling the growth of the corporate training market globally.
High costs of custom programs
Tailored programs require extensive needs assessments, content creation, and integration with organizational workflows, which can lead to substantial upfront investments. Additionally, companies may incur ongoing expenses related to platform maintenance, instructor fees, and periodic content updates. Small and medium-sized enterprises (SMEs), in particular, face budgetary constraints that limit their capacity to adopt custom solutions. Moreover, the complexity of managing diverse learning needs within organizations further compounds the cost factor, often making off-the-shelf solutions more attractive despite potentially lower relevance to specific business objectives.
Microlearning and mobile-based training
Microlearning and mobile-based training represent significant opportunities for the corporate training market, driven by the increasing demand for flexible, on-the-go learning solutions. These approaches offer concise, targeted learning modules designed to fit into employees' busy schedules, thereby enhancing engagement and knowledge retention. Additionally, mobile learning enables accessibility anytime and anywhere, facilitating continuous learning beyond the traditional workplace setting. The rise of remote work and digital workplaces further accentuates the need for such solutions.
Increased competition from online providers
Global platforms such as Coursera, Udemy, and LinkedIn Learning deliver a broad spectrum of courses, challenging traditional corporate training vendors. These online providers leverage advanced learning technologies, data analytics, and AI-driven personalization, often offering lower-cost alternatives without compromising quality. Moreover, the ability to provide certification and industry-recognized credentials increases their appeal.
The COVID-19 pandemic significantly accelerated the adoption of digital learning solutions within the corporate training market. Lockdowns, remote work, and social distancing mandates forced companies to transition from in-person training to virtual platforms almost overnight. This shift highlighted the inadequacies of traditional training models and underscored the importance of digital infrastructure. Moreover, the disruption prompted many organizations to reevaluate and modernize their learning strategies, integrating e-learning, webinars, and virtual classrooms. Additionally, COVID-19 stimulated innovation in training delivery methods, such as gamification and microlearning, to maintain engagement. As a result, the pandemic emerged as a pivotal moment, reshaping the corporate training landscape toward digital-first solutions.
The IT and technology segment is expected to be the largest during the forecast period
The IT and technology segment is expected to account for the largest market share during the forecast period due to the increasing demand for skilled professionals capable of managing advanced technologies such as cloud computing, artificial intelligence, and cybersecurity. Corporations within this sector prioritize continuous employee development to stay competitive in a rapidly evolving digital environment. Additionally, the fast pace of technological innovation drives frequent skill updates, necessitating robust training frameworks. Moreover, IT companies are major adopters of digital learning platforms, leveraging them to ensure seamless upskilling across global teams.
The blended learning segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the blended learning segment is predicted to witness the highest growth rate. This approach combines traditional instructor-led training with digital learning methods, offering a comprehensive solution that enhances knowledge retention and flexibility. Moreover, blended learning addresses diverse learner preferences, accommodating both in-person and virtual environments. Additionally, it supports just-in-time learning and reinforces practical application through interactive digital content. As enterprises seek to balance cost-efficiency with effective employee development, blended learning emerges as an optimal strategy. Furthermore, it fosters continuous engagement and measurable learning outcomes by integrating advanced analytics and adaptive learning technologies, thereby driving substantial adoption across various industries.
During the forecast period, the North America region is expected to hold the largest market share, attributed to its advanced digital infrastructure and high adoption rate of corporate training solutions. The region is home to major technology firms and leading corporate training providers, facilitating extensive implementation of innovative learning practices. Additionally, stringent regulatory frameworks and a strong emphasis on employee development further drive market penetration. Moreover, the presence of key industry players offering specialized and scalable solutions strengthens the region's dominance. As companies in North America focus on upskilling their workforce to address rapid technological change, the demand for corporate training continues to rise steadily, solidifying its market leadership.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid economic growth, increased digitalization, and rising corporate investments in workforce development. Emerging economies such as China, India, and Southeast Asian nations are witnessing accelerated industrialization and technological adoption, prompting companies to bridge the skill gap through structured training programs. Moreover, the expanding presence of multinational corporations and local startups fosters a competitive business environment that prioritizes employee competency development. Additionally, government initiatives supporting vocational education and digital learning infrastructure contribute to the region's growth.
Key players in the market
Some of the key players in Corporate Training Market include AllenComm, Cornerstone OnDemand, Franklin Covey, GP Strategies, John Wiley & Sons, Korn Ferry, Learning Technologies Group, LinkedIn Learning, NIIT, Skillsoft, Simplilearn, Wilson Learning, BTS Group, D2L, Adobe, Cegos Group, Development Dimensions International, City & Guilds Group and Nomadic Learning.
In July 2025, GP Strategies launches Get Future Ready, a curated catalog of eight high-impact learning experiences to equip individual contributors with essential skills. This new offering empowers learners to build future-ready capabilities through flexible, targeted, and scalable development pathways.
In July 2025, Economic Times Future Skills Awards has announced that Wilson Learning won silver in the category Best Team Development Program. For about six decades, Wilson Learning has equipped leaders, salesforces, and workforces with the capability, tools, and knowledge to engage employees, execute strategy, and achieve business results.
In June 2025, BTS Group Holdings Public Company Limited (BTS Group or the Company) has officially launched the "BTS Group IR Academy," the first programme in Thailand dedicated to investor relations (IR). This initiative aims to cultivate a new generation of IR professionals equipped with comprehensive knowledge, strong capabilities, and a firm ethical foundation for future leaders in the field of IR for future organisations and businesses.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.