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市场调查报告书
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1818105

全球终身学习市场：2032 年预测－按学习类型、交付方式、最终用户和地区进行分析

Lifelong Learning Market Forecasts to 2032 - Global Analysis By Type of Learning (Professional Development & Certifications, Academic & Degree Programs, Skill-Based Training, and Personal Enrichment), Delivery Mode, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球终身学习市场预计在 2025 年达到 2,174 亿美元，到 2032 年将达到 3,898 亿美元，预测期内的复合年增长率为 8.7%。

终身学习市场涵盖寻求终身持续个人和职业成长的个人的教育计画和服务。该市场涵盖数位平台、工作坊、研讨会、认证和线上课程，以满足传统教育体系之外的多样化学习需求。它支援所有年龄层的学习者，尤其是在数位时代，人们对技能提升、技能再培训和个人成长的需求日益增长。企业、教育机构和政府机构正在透过整合灵活的学习解决方案来应对不断变化的技能需求和终身就业能力的挑战，从而推动成长。

技能提升和再培训的需求不断增加

不断增长的技能提升和再培训需求是终身学习市场的关键驱动力。在当今快速发展的环境中，员工和专业人士需要掌握新技能才能保持竞争力。新技术的涌现和各行各业的数位转型正在加速这一需求。此外，企业正在投资持续学习项目，以提高员工生产力并适应市场变化。此外，政府推动劳动力发展和终身学习的措施也促进了市场的扩张。

缺乏标准化的内容品质

阻碍终身学习市场成长的一个重要因素是缺乏标准化的内容品质。课程提供者种类繁多，缺乏统一的标准，导致学习成果差异巨大。许多学习者难以区分可靠的内容和不合格的材料，这削弱了他们对终身学习解决方案的信任。此外，缺乏行业通用，无法对透过这些平台获得的技能进行清晰的评估。此外，内容相关性不一致和材料过时，使得一些组织不愿意采用数位化学习解决方案。

整合人工智慧以实现自适应学习

人工智慧系统能够分析个人学习进度、优势和劣势，从而製定个人化学习路径，提升学习者的参与度和学习效率。此外，人工智慧还能实现自动化内容推荐和即时绩效分析，提供量身订做的介入措施，以最大限度地提升学习成果。此外，智慧聊天机器人和虚拟助理能够提升用户支持，简化管理任务，使平台更易于存取。人工智慧的应用提升了课程的相关性和学习弹性，尤其是在企业B2B应用中。这项技术进步将终身学习解决方案定位为培养未来劳动力的重要工具，同时也创造了新的收益来源。

资料隐私问题

欧洲的《一般资料保护规范》（GDPR）等法规结构对资料处理提出了严格的要求，导致合规流程复杂化。此外，教育科技领域备受瞩目的资料外洩事件削弱了使用者的信任，使得学习者和企业不愿意共用敏感资讯。此外，对数据被滥用于定向广告和欺诈性分析的担忧也加剧了市场犹豫。为了降低风险，服务提供者必须投资强大的网路安全措施和透明的数据政策；否则，可能会面临法律处罚、声誉受损，并抑制市场成长。

COVID-19的影响：

新冠疫情加速了终身学习解决方案的采用，因为封锁和远距办公崩坏了传统的教育和培训模式。由于无法进入实体课堂，对线上平台的需求激增，凸显了其在提升和再培训劳动力技能方面的作用。此外，企业增加了对数位学习的投资，以在业务不确定时期保持员工发展。此外，政府加大对数位教育计画的支持力度也促进了市场扩张。然而，基础设施的突然扩张和数位素养水平参差不齐等挑战构成了暂时的障碍。整体而言，疫情起到了催化剂的作用，强化了在快速变化的世界中对终身学习解决方案的需求及其韧性。

预计线上学习领域将成为预测期内最大的领域

预计线上学习领域将在预测期内占据最大的市场份额。这项优势源自于线上平台相较于传统学习方式的便利性、扩充性和可近性。此外，大规模开放式线上课程 (MOOC)、虚拟教室和数位学习网站的兴起提供了灵活的学习时间表，吸引了个人学习者和企业客户。远距办公和员工地理分散的趋势进一步凸显了对数位化解决方案的需求。此外，经济高效的订阅模式和多样化的课程选择正在推动线上学习的普及。因此，线上学习仍然是跨行业和跨地区终身学习的首选模式。

预计企业（B2B）部门在预测期内将以最高的复合年增长率成长

预计企业对企业 (B2B) 领域将在预测期内实现最高成长率。企业越来越认识到持续培养员工以保持竞争力和满足不断变化的技能需求的重要性。企业正在采用终身学习解决方案来快速提升员工技能，重点是自适应学习技术和基于角色的培训。此外，教育科技提供者与企业之间的伙伴关係正在促成客製化解决方案，以应对特定的行业挑战。此外，对法规遵循和数位转型的需求正在推动对结构化企业学习平台的投资。扩充性、即时分析和可衡量成果的结合，使 B2B 领域成为成长最快的市场应用。

占比最大的地区：

预计北美将在预测期内占据最大的市场份额。这得益于其先进的技术基础设施、较高的数位素养以及企业和个人对数位学习平台的广泛采用。此外，总部位于北美的知名教育科技公司正在推动终身学习解决方案的创新和投资。政府推行的持续教育政策，加上技术密集型产业对技能提升的旺盛需求，进一步巩固了北美市场的主导地位。此外，广泛的企业学习专案和宽频存取使得数位学习服务的无缝交付成为可能，从而确保了该地区的持续成长。

复合年增长率最高的地区：

预计亚太地区在预测期内的复合年增长率最高。快速的经济成长、不断上升的智慧型手机和网路普及率以及不断壮大的中阶正在推动数位学习的普及。此外，政府不断推出旨在提升劳动力技能和缩小教育差距的倡议，也推动了市场扩张。中国和印度等国家对经济实惠且扩充性的线上学习解决方案的需求激增，尤其是在科技和职业领域。此外，越来越多的公司专注于技能开发以参与全球竞争，这进一步推动了市场成长。

交付方式

  • 线上学习
  • 以课堂为基础的学习
  • 混合式学习
  • 行动学习
  • 身临其境型学习

免费客製化服务

此报告的订阅者可以选择以下免费自订选项之一：

  • 公司简介
    • 对最多三家其他公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域分类
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第 2 章 简介

  • 概述
  • 相关利益者
  • 分析范围
  • 分析方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 分析方法
  • 分析材料
    • 主要研究资料
    • 二手研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 市场机会
  • 威胁
  • 最终用户分析
  • 新兴市场
  • COVID-19的感染疾病

第四章 波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代产品的威胁
  • 新参与企业的威胁
  • 企业之间的竞争

第五章 全球终身学习市场（依学习类型）

  • 专业发展和认证
  • 学术和学位课程
  • 基于技能的培训
  • 个人成就

第六章 全球终身学习市场以交付方式划分

  • 线上学习
  • 课堂学习
  • 混合式学习
  • 行动学习
  • 身临其境型学习

7. 全球终身学习市场（以最终用户划分）

  • 个人（B2C）
  • 企业（B2B）
  • 学术机构
  • 政府机构和非营利组织

第八章：全球终身学习市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第九章：主要趋势

  • 合约、商业伙伴关係和合资企业
  • 企业合併（M&A）
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十章：企业概况

  • Coursera
  • edX
  • Udemy
  • LinkedIn Learning
  • Khan Academy
  • FutureLearn
  • MasterClass
  • Skillshare
  • Pluralsight
  • Alison
  • Teachable
  • OpenClassrooms
  • Codecademy
  • HubSpot Academy
  • Udacity
Product Code: SMRC31068

According to Stratistics MRC, the Global Lifelong Learning Market is accounted for $217.4 billion in 2025 and is expected to reach $389.8 billion by 2032 growing at a CAGR of 8.7% during the forecast period. The lifelong learning market encompasses educational programs and services aimed at individuals seeking continuous personal and professional development throughout their lives. This market includes digital platforms, workshops, seminars, certifications, and online courses, catering to diverse learning needs beyond traditional education systems. Fueled by increasing demand for upskilling, reskilling, and personal growth, especially in the digital era, it supports learners of all ages. Corporates, educational institutions, and government bodies drive growth by integrating flexible learning solutions to address evolving skill requirements and lifelong employability challenges.

Market Dynamics:

Driver:

Growing demand for upskilling and reskilling

The growing demand for upskilling and reskilling is a significant driver for the lifelong learning market. In today's rapidly evolving job landscape, employees and professionals are under increasing pressure to acquire new skills to remain competitive. The emergence of new technologies and digital transformation across industries has accelerated this need. Moreover, organizations are investing in continuous learning programs to enhance employee productivity and adapt to market changes. Additionally, government initiatives promoting workforce development and lifelong education contribute to market expansion.

Restraint:

Lack of standardized content quality

A critical restraint hampering the lifelong learning market growth is the lack of standardized content quality. The diversity of providers offering courses without uniform standards leads to significant variations in learning outcomes. Many learners face challenges distinguishing credible content from substandard material, which undermines confidence in lifelong learning solutions. Furthermore, the absence of industry-wide benchmarks prevents clear assessment of skills acquired through these platforms. Additionally, some organizations hesitate to adopt digital learning solutions due to inconsistent content relevance or outdated materials.

Opportunity:

Integration of AI for adaptive learning

AI-powered systems enable personalized learning pathways by analyzing individual progress, strengths, and weaknesses, thereby enhancing learner engagement and efficacy. Moreover, AI facilitates automated content recommendations and real-time performance analytics, offering tailored interventions to maximize learning outcomes. Additionally, intelligent chatbots and virtual assistants improve user support and streamline administrative tasks, making platforms more accessible. The adoption of AI enhances course relevance and learning flexibility, especially for corporate B2B applications. This technological advancement creates potential for new revenue streams while positioning lifelong learning solutions as essential tools for future workforce development.

Threat:

Data privacy concerns

Regulatory frameworks such as GDPR in Europe impose stringent requirements on data handling, leading to complex compliance processes. Moreover, high-profile data breaches in the edtech sector undermine user trust, prompting reluctance from learners and corporations to share sensitive information. Additionally, concerns about misuse of data for targeted advertising or unauthorized profiling contribute to market hesitation. Providers must invest in robust cybersecurity measures and transparent data policies to mitigate risks. Failure to do so can result in legal penalties, reputational damage, and stagnated market growth.

Covid-19 Impact:

The COVID-19 pandemic accelerated the adoption of lifelong learning solutions as lockdowns and remote work disrupted traditional education and training models. With physical classrooms inaccessible, demand for online platforms surged, highlighting their role in upskilling and reskilling the workforce. Moreover, corporations increasingly invested in digital learning to maintain employee development during periods of operational uncertainty. Additionally, government support for digital education initiatives intensified, contributing to market expansion. However, challenges such as sudden infrastructure scaling and varied digital literacy levels presented temporary hurdles. Overall, the pandemic acted as a catalyst, reinforcing the necessity and resilience of lifelong learning solutions in a rapidly changing world.

The online learning segment is expected to be the largest during the forecast period

The online learning segment is expected to account for the largest market share during the forecast period. This dominance is driven by the convenience, scalability, and accessibility online platforms provide compared to traditional learning methods. Additionally, the rise of Massive Open Online Courses (MOOCs), virtual classrooms, and e-learning portals offers flexible learning schedules, attracting individual learners and corporate clients alike. The shift toward remote work and geographically dispersed workforces has further emphasized the need for digital solutions. Moreover, cost-effective subscription models and diverse course offerings enhance adoption. As a result, online learning remains the preferred delivery mode for lifelong learning across industries and regions.

The corporation's (B2B) segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the corporation's (B2B) segment is predicted to witness the highest growth rate. Businesses increasingly recognize the importance of continuous employee development to maintain competitiveness and meet evolving skill requirements. Corporations are adopting lifelong learning solutions to upskill workforces rapidly, with emphasis on adaptive learning technologies and role-based training. Additionally, partnerships between edtech providers and enterprises allow customized solutions, addressing specific industry challenges. Moreover, the need for regulatory compliance and digital transformation drives investment in structured corporate learning platforms. The combination of scalability, real-time analytics, and measurable outcomes makes the B2B segment the fastest-growing market application.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. This is attributed to the presence of advanced technological infrastructure, high digital literacy, and significant adoption of e-learning platforms by corporations and individuals. Moreover, well-established edtech companies headquartered in North America drive innovation and investment in lifelong learning solutions. Government policies promoting continuous education, coupled with the high demand for upskilling in technology-intensive industries, further consolidate market dominance. Additionally, extensive corporate learning programs and widespread broadband access enable seamless delivery of digital learning services, ensuring sustained growth in the region.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid economic growth, rising smartphone and internet penetration, and expanding middle-class populations drive digital learning adoption. Moreover, increasing government initiatives aimed at improving workforce skills and bridging the educational gap support market expansion. Countries such as China and India are witnessing surging demand for affordable, scalable online learning solutions, especially in technology and vocational sectors. Additionally, the growing corporate focus on skill development to compete globally accelerates market growth.

Key players in the market

Some of the key players in Lifelong Learning Market include Coursera, edX, Udemy, LinkedIn Learning, Khan Academy, FutureLearn, MasterClass, Skillshare, Pluralsight, Alison, Teachable, OpenClassrooms, Codecademy, HubSpot Academy, and Udacity.

Key Developments:

In September 2025, Coursera announced major AI-powered innovations at their annual Coursera Connect conference, including new Role Play features for building job-ready skills through AI personas, expansion of Course Builder to partners, and introduction of Skill Tracks for enterprise customers. The company celebrated their 2025 Customer Awards recognizing organizations driving innovation and learning excellence worldwide.

In September 2025, edX published research showing that economic pressures are propelling workers toward reskilling, with 91% of workers believing additional training improves their salary increase chances.

In April 2025, FutureLearn forged an exclusive partnership with Strategic Gears to drive upskilling in Saudi Arabia, focusing on enabling governments, non-profits, and businesses to upskill their people and stay competitive.

In June 2024, Khan Academy launched a pilot program in Brazil, bringing AI-powered tutoring (Khanmigo) to 10,000 teachers and students, aiming to transform education in the region.

Type of Learning's Covered:

  • Professional Development & Certifications
  • Academic & Degree Programs
  • Skill-Based Training
  • Personal Enrichment

Delivery Modes:

  • Online Learning
  • Classroom-Based Learning
  • Blended Learning
  • Mobile Learning
  • Immersive Learning

End Users Covered:

  • Individuals (B2C)
  • Corporations (B2B)
  • Academic Institutions
  • Government and Non-Profit Organizations

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Lifelong Learning Market, By Type of Learning

  • 5.1 Introduction
  • 5.2 Professional Development & Certifications
  • 5.3 Academic & Degree Programs
  • 5.4 Skill-Based Training
  • 5.5 Personal Enrichment

6 Global Lifelong Learning Market, By Delivery Mode

  • 6.1 Introduction
  • 6.2 Online Learning
  • 6.3 Classroom-Based Learning
  • 6.4 Blended Learning
  • 6.5 Mobile Learning
  • 6.6 Immersive Learning

7 Global Lifelong Learning Market, By End User

  • 7.1 Introduction
  • 7.2 Individuals (B2C)
  • 7.3 Corporations (B2B)
  • 7.4 Academic Institutions
  • 7.5 Government and Non-Profit Organizations

8 Global Lifelong Learning Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 Coursera
  • 10.2 edX
  • 10.3 Udemy
  • 10.4 LinkedIn Learning
  • 10.5 Khan Academy
  • 10.6 FutureLearn
  • 10.7 MasterClass
  • 10.8 Skillshare
  • 10.9 Pluralsight
  • 10.10 Alison
  • 10.11 Teachable
  • 10.12 OpenClassrooms
  • 10.13 Codecademy
  • 10.14 HubSpot Academy
  • 10.15 Udacity

List of Tables

  • Table 1 Global Lifelong Learning Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Lifelong Learning Market Outlook, By Type of Learning (2024-2032) ($MN)
  • Table 3 Global Lifelong Learning Market Outlook, By Professional Development & Certifications (2024-2032) ($MN)
  • Table 4 Global Lifelong Learning Market Outlook, By Academic & Degree Programs (2024-2032) ($MN)
  • Table 5 Global Lifelong Learning Market Outlook, By Skill-Based Training (2024-2032) ($MN)
  • Table 6 Global Lifelong Learning Market Outlook, By Personal Enrichment (2024-2032) ($MN)
  • Table 7 Global Lifelong Learning Market Outlook, By Delivery Mode (2024-2032) ($MN)
  • Table 8 Global Lifelong Learning Market Outlook, By Online Learning (2024-2032) ($MN)
  • Table 9 Global Lifelong Learning Market Outlook, By Classroom-Based Learning (2024-2032) ($MN)
  • Table 10 Global Lifelong Learning Market Outlook, By Blended Learning (2024-2032) ($MN)
  • Table 11 Global Lifelong Learning Market Outlook, By Mobile Learning (2024-2032) ($MN)
  • Table 12 Global Lifelong Learning Market Outlook, By Immersive Learning (2024-2032) ($MN)
  • Table 13 Global Lifelong Learning Market Outlook, By End User (2024-2032) ($MN)
  • Table 14 Global Lifelong Learning Market Outlook, By Individuals (B2C) (2024-2032) ($MN)
  • Table 15 Global Lifelong Learning Market Outlook, By Corporations (B2B) (2024-2032) ($MN)
  • Table 16 Global Lifelong Learning Market Outlook, By Academic Institutions (2024-2032) ($MN)
  • Table 17 Global Lifelong Learning Market Outlook, By Government and Non-Profit Organizations (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.