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全球微证书和奈米学位市场：预测至 2032 年——按证书类型、提供者类型、技能领域、经营模式、最终用户和地区分類的分析

Micro-Credentials and Nanodegrees Market Forecasts to 2032 - Global Analysis By Type of Credential, Provider Type, Skill Domain, Business Model, End User, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球微证书和奈米学位市场预计到 2025 年将达到 222 亿美元，到 2032 年将达到 711 亿美元，预测期内复合年增长率为 18.1%。

微证书和奈米学位是由大学、教育科技公司和产业合作伙伴提供的短期、高强度证书和奈米学位，旨在展示与工作相关的技能。其成长动力源自于雇主对检验的特定能力的需求、技术的快速变革以及学习者寻求灵活且经济实惠的技能提升途径。与学习管理系统、招募平台和作品集工具的整合提高了证书的可信度和曝光度。业界认可的课程、可迭加的证书以及完善的评估方法增强了雇主的信心，并帮助学习者展现可衡量的职业发展成果。

对灵活的、以技能为基础的学习方式的需求日益增长

推动市场发展的主要因素是对灵活、技能导向教育日益增长的需求。专业人士正积极寻求与其现有职业和个人安排相契合的针对性学习模组，逐渐抛弃传统的冗长学位课程。这一趋势的驱动力源自于科技的快速创新，它要求人们不断提升技能。雇主也越来越重视那些能够直接应用于特定职位的资格，从而形成良性循环的需求。因此，教育机构正在拓展其课程设置，以满足这种对简洁、与职业相关的资格的需求。

潜在学习者的意识和理解有限

儘管微证书和奈米学位越来越普及，但许多专业人士和学生仍然不熟悉这些术语，也不清楚它们与传统证书相比的价值。这种知识鸿沟导致他们犹豫不决，因为投资回报并不明朗。此外，种类繁多的新产品也造成了混乱，降低了接受率，并迫使提供者投入大量资金用于市场推广和教育，以宣传这些项目的优势。

开发产业特定微证书

与企业紧密伙伴关係，策略性地开发特定产业的微证书，蕴藏着巨大的市场机会。这种合作模式确保课程设置能够精准匹配网路安全、医疗技术和先进製造等高成长领域的具体技能缺口。此外，这些获得雇主认可的证书在就业市场中具有显着的影响力，从而提升了其对学习者的价值。此模式既为企业提供了可靠的人才储备，也确保了教育机构所颁发证书的长期相关性和市场需求。

缺乏全球认证标准

由于缺乏通用的资格等级、评估标准和学习成果框架，不同机构之间的教育品质有显着差异。这种不一致会削弱雇主对这些资格证书价值的信心，降低其在就业市场上的竞争力。此外，学分在不同机构之间以及跨境转换的困难也会阻碍学员入学，并最终阻碍更广泛的全球市场整合。

新冠疫情的影响：

新冠疫情极大地推动了微证书和纳米学位市场的发展。大规模的封锁和经济动盪迫使全球迅速转向线上学习，并凸显了不断变化的就业市场中迫切的技能缺口。专业人士和教育机构都开始寻求短期、数位化便利的证书来提升和重新培训技能。疫情加速了雇主对线上证书的接受度，巩固了灵活模组化教育的长期趋势，而这一趋势在疫情后仍将持续推动市场扩张。

预计在预测期内，微证书领域将成为最大的细分市场。

预计在预测期内，微证书领域将占据最大的市场份额，这主要归功于其广泛的适用范围和对众多专业和学科的广泛应用。与通常以技术为中心的、关注点更为狭窄的奈米学位不同，微证书提供了一种灵活的形式，适用于从商业、人文到医疗保健等更广泛的行业。这种广泛的吸引力吸引了更多寻求特定技能检验的学习者。此外，微证书的学时短、成本低，使其成为持续学习的便捷途径，确保了其在全球劳动力市场中持续的高需求。

预计在预测期内，科技板块的复合年增长率将最高。

在技​​术创新日新月异以及行业内持续存在的严重技能缺口的推动下，科技业预计将在预测期内保持最高的成长率。人工智慧、资料科学、云端运算和网路安全等领域需要高度专业化的现代化技能，而传统学位往往难以快速培养这些技能。奈米学位和技术型微证书凭藉其灵活且与行业紧密结合的课程体系，恰好能够满足这一需求。此外，这些技术技能带来的高薪溢价也促使学习者愿意投资学习，从而推动了该行业的快速成长。

占比最大的地区：

预计北美将在预测期内占据最大的市场份额。这一主导地位归功于主要线上教育平台的强大影响力、数位化学习模式的早期应用，以及积极推动并资助员工技能提升的强大企业文化。此外，该地区充满活力的就业市场，尤其是在美国和加拿大，由于对特定技术和专业技能的重视，推动了对微证书的需求。完善的技术基础设施以及雇主和学习者的高度意识层级进一步巩固了北美的主导地位。

复合年增长率最高的地区：

预计亚太地区在预测期内将呈现最高的复合年增长率。这一爆炸式增长主要得益于大量年轻人口涌入劳动力市场、经济的快速数位化以及政府为支持技能发展而不断加大的倡议。印度和中国等国家正面临对便利、与就业相关的教育的迫切需求，这类教育能够迅速提升就业能力。此外，国际线上教育机构与当地大学之间的策略伙伴关係也使得这些资格认证更加普及，巩固了亚太地区作为全球成长最快地区的地位。

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目录

第一章执行摘要

第二章 引言

  • 概述
  • 相关利益者
  • 分析范围
  • 分析方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 分析方法
  • 分析材料
    • 原始研究资料
    • 二手研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 市场机会
  • 威胁
  • 终端用户分析
  • 新兴市场
  • 感染疾病疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代产品的威胁
  • 新参与企业的威胁
  • 公司间的竞争

5. 全球微证书和奈米学位市场（按证书类型划分）

  • 微证书
  • 奈米学位

6. 全球微证书和奈米学位市场（按提供者类型划分）

  • 教育科技公司
  • 大学和学术机构
  • 企业培训提供者
  • 非营利组织和行业协会

7. 全球微证书和奈米学位市场（按技能领域划分）

  • 科技
  • 工作
  • 医学与生命科​​学
  • 创新艺术与设计
  • 软性技能与职涯发展

8. 全球微证书和奈米学位市场（按经营模式划分）

  • 订阅制
  • 一次性费用
  • B2B企业许可
  • 免费增值模式

9. 全球微证书和奈米学位市场（按最终用户划分）

  • 个别学习者
  • 学术机构
  • 企业（B2B）
    • 大公司
    • 小型企业

10. 全球微证书和奈米学位市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章：主要趋势

  • 合约、商业伙伴关係和合资企业
  • 企业合併（M&A）
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十二章 企业概况

  • 2U Inc.
  • Coursera Inc.
  • edX Inc.
  • Udacity Inc.
  • FutureLearn Ltd.
  • Kadenze Inc.
  • IBM Corporation
  • Alphabet Inc.
  • Microsoft Corporation
  • Cisco Systems Inc.
  • Udemy Inc.
  • Pearson Plc
  • Credly Inc.
  • Accredible Inc.
  • Instructure Inc.
  • Skillsoft Corporation
  • Pluralsight Inc.
  • Degreed Inc.
  • Khan Academy
  • OpenSesame Inc.
Product Code: SMRC31552

According to Stratistics MRC, the Global Micro-Credential and Nanodegree Market is accounted for $22.2 billion in 2025 and is expected to reach $71.1 billion by 2032 growing at a CAGR of 18.1% during the forecast period. Micro-credential and nanodegree consists of short, focused credentials and nanodegrees offered by universities, edtech firms, and industry partners to certify job-relevant skills. Growth is driven by employer demand for verified, specific competencies, rapid technology shifts, and learners seeking flexible, affordable upskilling pathways. Integration with learning management systems, hiring platforms, and portfolio tools enhances credibility and discoverability. Industry-accredited programs, stackable credentials, and robust assessment methods increase employer trust and help learners demonstrate measurable career impact.

Market Dynamics:

Driver:

Increasing demand for flexible, skill-specific learning options

The primary market driver is the escalating demand for flexible, skill-specific education. Professionals are actively seeking targeted learning modules that fit around their existing careers and personal commitments, moving away from lengthy traditional degrees. This trend is fueled by the rapid pace of technological change, which necessitates continuous upskilling. Employers increasingly value these credentials for their direct applicability to specific job roles, creating a virtuous cycle of demand. Consequently, educational providers are expanding their portfolios to meet this need for concise, career-relevant qualifications.

Restraint:

Limited awareness and understanding among potential learners

Despite growing availability, many professionals and students remain unfamiliar with the terms "micro-credential" or "nanodegree," and are uncertain about their value compared to traditional certificates. This knowledge gap leads to hesitation in enrollment, as the return on investment is not immediately clear. Moreover, the sheer diversity of new offerings can create confusion, slowing adoption rates and requiring providers to invest heavily in marketing and education about the benefits of these programs.

Opportunity:

Development of industry-specific micro-credentials

A substantial market opportunity lies in the strategic development of industry-specific micro-credentials, created in close partnership with corporations. This collaboration ensures the curriculum is directly aligned with precise skill gaps in high-growth sectors such as cybersecurity, healthcare technology, and advanced manufacturing. Furthermore, these employer-endorsed credentials carry significant weight in the job market, enhancing their perceived value for learners. This model provides a reliable talent pipeline for companies while ensuring the long-term relevance and demand for the credentials offered by educational institutions.

Threat:

Lack of global recognition standards

The absence of a common framework for credential levels, assessment rigor, and learning outcomes leads to significant variability in quality across providers. This inconsistency can undermine employer confidence in the value of these qualifications, potentially devaluing them in the job market. Moreover, the difficulty in transferring credits between institutions or across borders may deter learner enrollment, ultimately hindering the market's potential for widespread, global integration.

Covid-19 Impact:

The COVID-19 pandemic acted as a profound catalyst for the micro-credential and nanodegree market. Widespread lockdowns and economic disruption forced a rapid, global shift to online learning and highlighted urgent skill gaps in the evolving job market. Professionals and institutions alike turned to short-term, digital-friendly credentials for upskilling and reskilling purposes. This period accelerated the acceptance of online credentials by employers, solidifying a long-term trend towards flexible, modular education that continues to drive market expansion post-pandemic.

The micro-credentials segment is expected to be the largest during the forecast period

The micro-credentials segment is expected to account for the largest market share during the forecast period primarily due to its vast scope and applicability across countless professional fields and academic disciplines. Unlike the more narrowly focused nanodegree, which is typically technology-centric, micro-credentials offer a versatile format suitable for a wider range of industries, from business and humanities to healthcare. This broader appeal attracts a more diverse learner demographic seeking targeted skill validation. Furthermore, their shorter duration and lower cost make them an accessible entry point for continuous learning, ensuring sustained high demand across the global workforce.

The technology segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the technology segment is predicted to witness the highest growth rate driven by an unrelenting pace of innovation and a severe, persistent skills gap within the industry. Fields like artificial intelligence, data science, cloud computing, and cybersecurity require highly specialized, up-to-date skills that traditional degrees often struggle to provide quickly. Nanodegrees and tech-focused micro-credentials are perfectly positioned to address this need with their industry-aligned, agile curriculum. Additionally, the high salary premiums commanded by these tech skills create a strong incentive for learner investment, fueling the segment's rapid growth.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. This dominance is attributed to the strong presence of leading online education platforms, high early adoption rates of digital learning models, and a robust corporate culture that actively promotes and funds employee upskilling. Moreover, the region's dynamic job market, particularly in the US and Canada, places a premium on specific technological and professional skills, creating a ready demand for micro-credentials. Well-established technological infrastructure and high awareness levels among both employers and learners further consolidate North America's leading position.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This explosive growth is fueled by a massive, young demographic entering the workforce, rapid digitalization of economies, and increasing government initiatives supporting skill development. Countries like India and China are witnessing a surge in demand for accessible, job-relevant education that can quickly elevate employability. Furthermore, strategic partnerships between international online education providers and local universities are making these credentials more accessible, positioning the Asia Pacific as the fastest-growing region globally.

Key players in the market

Some of the key players in Micro-Credential and Digital Badges Market include 2U Inc., Coursera Inc., edX Inc., Udacity Inc., FutureLearn Ltd., Kadenze Inc., IBM Corporation, Alphabet Inc., Microsoft Corporation, Cisco Systems Inc., Udemy Inc., Pearson Plc, Credly Inc., Accredible Inc., Instructure Inc., Skillsoft Corporation, Pluralsight Inc., Degreed Inc., Khan Academy, and OpenSesame Inc.

Key Developments:

In August 2025, 2U, a leader in education technology, has expanded its partnership with IBM to offer six new technical microcredentials on edX, 2U's global online learning platform. These programs target working professionals eager to build practical skills in data science, artificial intelligence (AI), and software engineering through a blend of live instruction, self-paced learning, and peer collaboration.

In May 2025, Udacity, in collaboration with AWS, launched the AI & ML Scholars program. Students completing this program receive an AWS Educate Badge and a Udacity certificate of completion, focusing on ethical AI design.

Type of Credentials Covered:

  • Micro-Credentials
  • Nanodegrees

Provider Types Covered:

  • EdTech Companies
  • Universities and Academic Institutions
  • Corporate Training Providers
  • Non-Profit and Industry Associations

Skill Domains Covered:

  • Technology
  • Business
  • Healthcare and Life Sciences
  • Creative Arts and Design
  • Soft Skills and Professional Development

Business Models Covered:

  • Subscription-Based
  • One-Time Fee
  • B2B Enterprise Licensing
  • Freemium Models

End Users Covered:

  • Individual Learners
  • Academic Institutions
  • Corporate Enterprises (B2B)

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Micro-Credentials and Nanodegrees Market, By Type of Credential

  • 5.1 Introduction
  • 5.2 Micro-Credentials
  • 5.3 Nanodegrees

6 Global Micro-Credentials and Nanodegrees Market, By Provider Type

  • 6.1 Introduction
  • 6.2 EdTech Companies
  • 6.3 Universities and Academic Institutions
  • 6.4 Corporate Training Providers
  • 6.5 Non-Profit and Industry Associations

7 Global Micro-Credentials and Nanodegrees Market, By Skill Domain

  • 7.1 Introduction
  • 7.2 Technology
  • 7.3 Business
  • 7.4 Healthcare and Life Sciences
  • 7.5 Creative Arts and Design
  • 7.6 Soft Skills and Professional Development

8 Global Micro-Credentials and Nanodegrees Market, By Business Model

  • 8.1 Introduction
  • 8.2 Subscription-Based
  • 8.3 One-Time Fee
  • 8.4 B2B Enterprise Licensing
  • 8.5 Freemium Models

9 Global Micro-Credentials and Nanodegrees Market, By End User

  • 9.1 Introduction
  • 9.2 Individual Learners
  • 9.3 Academic Institutions
  • 9.4 Corporate Enterprises (B2B)
    • 9.4.1 Large Enterprises
    • 9.4.2 Small & Medium Enterprises (SMEs)

10 Global Micro-Credentials and Nanodegrees Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 2U Inc.
  • 12.2 Coursera Inc.
  • 12.3 edX Inc.
  • 12.4 Udacity Inc.
  • 12.5 FutureLearn Ltd.
  • 12.6 Kadenze Inc.
  • 12.7 IBM Corporation
  • 12.8 Alphabet Inc.
  • 12.9 Microsoft Corporation
  • 12.10 Cisco Systems Inc.
  • 12.11 Udemy Inc.
  • 12.12 Pearson Plc
  • 12.13 Credly Inc.
  • 12.14 Accredible Inc.
  • 12.15 Instructure Inc.
  • 12.16 Skillsoft Corporation
  • 12.17 Pluralsight Inc.
  • 12.18 Degreed Inc.
  • 12.19 Khan Academy
  • 12.20 OpenSesame Inc.

List of Tables

  • Table 1 Global Micro-Credentials and Nanodegrees Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Micro-Credentials and Nanodegrees Market Outlook, By Type of Credential (2024-2032) ($MN)
  • Table 3 Global Micro-Credentials and Nanodegrees Market Outlook, By Micro-Credentials (2024-2032) ($MN)
  • Table 4 Global Micro-Credentials and Nanodegrees Market Outlook, By Nanodegrees (2024-2032) ($MN)
  • Table 5 Global Micro-Credentials and Nanodegrees Market Outlook, By Provider Type (2024-2032) ($MN)
  • Table 6 Global Micro-Credentials and Nanodegrees Market Outlook, By EdTech Companies (2024-2032) ($MN)
  • Table 7 Global Micro-Credentials and Nanodegrees Market Outlook, By Universities and Academic Institutions (2024-2032) ($MN)
  • Table 8 Global Micro-Credentials and Nanodegrees Market Outlook, By Corporate Training Providers (2024-2032) ($MN)
  • Table 9 Global Micro-Credentials and Nanodegrees Market Outlook, By Non-Profit and Industry Associations (2024-2032) ($MN)
  • Table 10 Global Micro-Credentials and Nanodegrees Market Outlook, By Skill Domain (2024-2032) ($MN)
  • Table 11 Global Micro-Credentials and Nanodegrees Market Outlook, By Technology (2024-2032) ($MN)
  • Table 12 Global Micro-Credentials and Nanodegrees Market Outlook, By Business (2024-2032) ($MN)
  • Table 13 Global Micro-Credentials and Nanodegrees Market Outlook, By Healthcare and Life Sciences (2024-2032) ($MN)
  • Table 14 Global Micro-Credentials and Nanodegrees Market Outlook, By Creative Arts and Design (2024-2032) ($MN)
  • Table 15 Global Micro-Credentials and Nanodegrees Market Outlook, By Soft Skills and Professional Development (2024-2032) ($MN)
  • Table 16 Global Micro-Credentials and Nanodegrees Market Outlook, By Business Model (2024-2032) ($MN)
  • Table 17 Global Micro-Credentials and Nanodegrees Market Outlook, By Subscription-Based (2024-2032) ($MN)
  • Table 18 Global Micro-Credentials and Nanodegrees Market Outlook, By One-Time Fee (2024-2032) ($MN)
  • Table 19 Global Micro-Credentials and Nanodegrees Market Outlook, By B2B Enterprise Licensing (2024-2032) ($MN)
  • Table 20 Global Micro-Credentials and Nanodegrees Market Outlook, By Freemium Models (2024-2032) ($MN)
  • Table 21 Global Micro-Credentials and Nanodegrees Market Outlook, By End User (2024-2032) ($MN)
  • Table 22 Global Micro-Credentials and Nanodegrees Market Outlook, By Individual Learners (2024-2032) ($MN)
  • Table 23 Global Micro-Credentials and Nanodegrees Market Outlook, By Academic Institutions (2024-2032) ($MN)
  • Table 24 Global Micro-Credentials and Nanodegrees Market Outlook, By Corporate Enterprises (B2B) (2024-2032) ($MN)
  • Table 25 Global Micro-Credentials and Nanodegrees Market Outlook, By Large Enterprises (2024-2032) ($MN)
  • Table 26 Global Micro-Credentials and Nanodegrees Market Outlook, By Small & Medium Enterprises (SMEs) (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.