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市场调查报告书
商品编码
1822398

2032 年健康主导家居用品市场预测：按产品、材料、应用、最终用户和地区进行的全球分析

Wellness-Driven Household Products Market Forecasts to 2032 - Global Analysis By Product (Air Purifiers, Water Filtration Systems and Eco-Cleaning Agents), Material, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球健康主导家用产品市场预计在 2025 年达到 64 亿美元，到 2032 年将达到 102 亿美元，预测期内的复合年增长率为 6.9%。

健康主导家居产品是指以天然成分（如精油、植物抽取物和可生物降解化合物）製成的环保产品，例如清洁剂、空气清新剂和洗衣精。它们不含刺激性化学物质，有助于创造健康永续的家居环境。这些产品专为注重健康的消费者设计，采用无毒低致敏配方，确保安全，减少环境影响，促进身心健康，同时以喷雾和擦拭巾的形式提供有效的清洁和护理。

根据 WGSN 的研究和分析，清洁和洗衣产品现在都含有精油和无毒成分配製，以改善家庭的健康和空气品质。

环保生活方式的兴起

市场驱动力源自于消费者环保生活方式的显着成长。越来越多的人基于环境影响、永续性和个人健康做出购买决策。这种转变催生了对无毒、可生物降解、由可再生资源製成且不含刺激性化学物质的家用产品的强劲需求。消费者正在积极寻求有助于营造更健康家居环境、减少室内空气污染和家人接触化学物质，同时最大程度减少自身生态足蹟的产品。

分销管道分散

市场发展的一大限制因素是这些特色产品的通路高度分散。儘管通路不断扩张，但在传统品牌主导的大型仓储式商店中，货架空间仍然稀缺。消费者主要在小众健康食品商店、专业线上零售商或直销网站上购买这些产品，这限制了产品的曝光度和衝动购买。这种分散性降低了品牌知名度，增加了客户获取成本，并阻碍了其大众市场的渗透，使产品只能维持在相对小众的水平。

电子商务销售额成长

电子商务的爆炸性成长是一大机会。线上平台为注重健康的品牌提供了一个理想的、扩充性的管道，使其能够直接接触到目标受众——注重健康的消费者。电子商务避免了占用有限零售货架空间的障碍，允许深入的产品故事讲述和成分透明度，并促进了重复购买的订阅模式。社群媒体和数位行销可以有效地吸引流量，教育消费者，并围绕品牌价值建立社群。

仿冒品流入市场

市场面临来自仿冒品产品和「漂绿」产品的日益严重的威胁。随着需求的成长，不法经营者可能会大量向市场投放声称天然、有机或无毒的产品。这些仿冒品通常价格低廉，但功效不佳或可能产生副作用，从而损害消费者对整个类别的信任。区分真伪对合法品牌来说是一项持续的挑战，这可能会损害其品牌股权。

COVID-19的影响：

新冠疫情带来了显着的正面影响。人们对卫生和健康的高度关注，极大地促进了对创造安全清洁家居环境产品的需求。消费者对室内空气品质和表面清洁度高度关注，导致空气清净机、无毒清洁剂以及注重健康的家居产品的购买量激增。这段时期起到了催化剂的作用，将这些产品推向了更广泛的受众，并巩固了它们在后疫情时代常态中的地位。

空气清净机市场预计将成为预测期内最大的市场

由于全球对空气品质的担忧日益加剧、人们对过敏原的认识不断提高以及人们在室内停留时间的增加，预计空气清净机细分市场将在预测期内占据最大的市场份额。疫情凸显了呼吸洁净空气的重要性，使空气清净机成为健康居家的基石。高效能空气微粒子过滤器 (HEPA)、活性碳和UV防晒等技术进步，能有效对抗污染物、病毒和异味，带来切实的健康益处。高平均售价及其作为必需家电的地位，巩固了该细分市场在收益份额中的主导地位。

预计植物来源市场在预测期内将以最高复合年增长率成长

预计植物类产品将在预测期内实现最高成长率，这得益于素食主义、永续性和洁净标示竞争，推动其在利基市场以外的应用。因此，与普遍健康和环境价值的紧密契合，确保了该领域的快速扩张。

占比最大的地区：

由于许多特大城市的空气品质极差，对空气净化解决方案的需求庞大，预计亚太地区将在预测期内占据最大的市场份额。庞大的人口、不断增长的可支配收入以及受健康意识增强推动的中阶的壮大是关键因素。此外，注重清洁家居环境的文化已经深入人心，这使得采用先进的健康产品成为一种自然的趋势。强大的本地製造业也使产品更易于获取且价格更实惠，进一步巩固了该地区的主导地位。

复合年增长率最高的地区：

预计北美将在预测期内实现最高的复合年增长率，这得益于其高度发达的消费者健康市场、对有机和无毒产品的认知度不断提升，以及对高端健康和便利解决方案的投资意愿强烈。该地区是创新和新产品发布的中心，消费者能够快速接受新趋势。较高的数位参与度使得有效推广这些产品的优势变得轻而易举，强大的电商基础设施也支持便捷的访问，从而实现了最高的增长率。

免费客製化服务：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 对最多三家其他市场公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球健康主导家居用品市场（按产品）

  • 空气清净机
  • 水过滤系统
  • 环保清洁剂

6. 全球健康主导家居用品市场（依材料）

  • 植物来源
  • 精油
  • 环保材料
  • 不含化学物质

7. 全球健康主导家居用品市场（按应用）

  • 家庭卫生
  • 空气品质
  • 表面保护
  • 衣物清新
  • 气味控制
  • 减少过敏原

8. 全球健康主导家居产品市场（依最终用户划分）

  • 住宅家庭
  • 商业设施
  • 饭店业
  • 机构
  • 老年人和辅助生活住房

9. 全球主导家居用品市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十二章 公司概况

  • Unilever
  • Procter & Gamble（P&G）
  • Reckitt Benckiser
  • SC Johnson
  • Seventh Generation
  • Method Products
  • The Honest Company
  • Ecover
  • Grove Collaborative
  • Mrs. Meyer's Clean Day
  • Lysol
  • Clorox
  • Arm & Hammer
  • Biokleen
  • Earth Friendly Products
  • Better Life
  • Aunt Fannie's
Product Code: SMRC31152

According to Stratistics MRC, the Global Wellness-Driven Household Products Market is accounted for $6.4 billion in 2025 and is expected to reach $10.2 billion by 2032 growing at a CAGR of 6.9% during the forecast period. Wellness-driven household products are eco-friendly items like cleaners, air fresheners, or laundry detergents made with natural ingredients such as essential oils, plant extracts, or biodegradable compounds. Free from harsh chemicals, they promote a healthy, sustainable home environment. Designed for health-conscious consumers, these products ensure safety, reduce environmental impact, and enhance well-being through non-toxic, allergy-friendly formulations, offering effective cleaning and care in formats like sprays or wipes.

Survey Analysis: According to WGSN, cleaning and laundry products are now formulated with essential oils and non-toxic ingredients to enhance domestic well-being and air quality.

Market Dynamics:

Driver:

Rise in eco-conscious lifestyles

The market is driven by a significant rise in eco-conscious consumer lifestyles. Individuals are increasingly making purchasing decisions based on environmental impact, sustainability, and personal health. This shift creates strong demand for household products that are non-toxic, biodegradable, made from renewable resources, and free from harsh chemicals. Consumers proactively seek items that contribute to a healthier home environment, reducing indoor air pollution and chemical exposure for their families, while also minimizing their ecological footprint.

Restraint:

Fragmented distribution channels

A key market restraint is the highly fragmented nature of distribution channels for these specialty products. While growing, they often lack the shelf space in large mainstream retail stores dominated by conventional brands. Consumers primarily find them in niche health stores, specialty online retailers, or direct-to-consumer websites, limiting discoverability and impulse purchases. This fragmentation challenges brand visibility, increases customer acquisition costs, and hinders mass-market adoption, keeping the products somewhat niche.

Opportunity:

Growth in e-commerce sales

A major opportunity is the explosive growth of e-commerce. Online platforms provide an ideal and scalable channel for wellness-driven brands to reach a targeted, health-conscious audience directly. E-commerce bypasses the hurdle of securing limited retail shelf space, allows for detailed product storytelling and ingredient transparency, and facilitates subscription models for recurring purchases. Social media and digital marketing can effectively drive traffic, educate consumers, and build a community around the brand's values.

Threat:

Counterfeit product entry

The market faces a growing threat from counterfeit and "greenwashed" products. As demand increases, unscrupulous actors may enter the market with products that make false natural, organic, or non-toxic claims. These counterfeits, often sold at lower prices, can damage consumer trust in the entire category when they fail to perform or cause adverse reactions. Differentiating authentic, certified products from imitations becomes a constant challenge for legitimate brands and can erode brand equity.

Covid-19 Impact:

The COVID-19 pandemic had a profoundly positive impact. Intense focus on hygiene and health dramatically accelerated demand for products that created a safe and clean home environment. Consumers became highly aware of indoor air quality and surface cleanliness, leading to a surge in purchases of air purifiers, non-toxic cleaners, and wellness-focused home goods. This period served as a major catalyst, introducing these products to a much wider audience and cementing their place in the post-pandemic normal.

The air purifiers segment is expected to be the largest during the forecast period

The air purifiers segment is expected to account for the largest market share during the forecast period, owing to rising global concerns over deteriorating air quality, heightened allergen awareness, and increased time spent indoors. The pandemic irrevocably highlighted the importance of breathing clean air, making air purifiers a cornerstone of the wellness home. Technological advancements with HEPA, carbon, and UV filters that address pollutants, viruses, and odors provide a tangible health benefit. Their high average selling price and status as a significant appliance solidify this segment's dominant revenue share.

The plant-based segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the plant-based segment is predicted to witness the highest growth rate, reinforced by the powerful convergence of multiple consumer trends: veganism, sustainability, and clean-label living. Plant-based formulas, derived from ingredients like coconut, corn, and citrus, are perceived as safer, more biodegradable, and less irritating than synthetic alternatives. Innovation in efficacy has proven they can compete with traditional cleaners, driving adoption beyond a niche audience. This strong alignment with prevailing health and environmental values ensures this segment's rapid expansion.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to severely compromised air quality in many of its mega-cities, which drives massive demand for air purification solutions. A vast population, rising disposable incomes, and a growing middle class with increasing health awareness are key factors. Furthermore, cultural practices already emphasize a clean home environment, making the adoption of advanced wellness products a natural evolution. Strong local manufacturing also makes products accessible and affordable, cementing the region's dominance.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with a highly developed consumer wellness market, high awareness of organic and non-toxic products, and a strong willingness to invest in premium solutions for health and convenience. The region is a hub for innovation and new product launches, with consumers quick to adopt new trends. High digital engagement facilitates effective marketing of these products' benefits, and robust e-commerce infrastructure supports easy access, driving the fastest growth rate.

Key players in the market

Some of the key players in Wellness-Driven Household Products Market include Unilever, Procter & Gamble (P&G), Reckitt Benckiser, SC Johnson, Seventh Generation, Method Products, The Honest Company, Ecover, Grove Collaborative, Mrs. Meyer's Clean Day, Lysol, Clorox, Arm & Hammer, Biokleen, Earth Friendly Products, Better Life, and Aunt Fannie's

Key Developments:

In July 2025, The Honest Company launched its new plant-powered "Honest Home" cleaning concentrate system, designed to drastically reduce plastic waste by over 80% through refillable, dissolvable pods and reusable bottles.

In June 2025, Seventh Generation announced a nationwide expansion of its "Recycled Content Initiative," committing to produce all its bottle packaging from 100% post-consumer recycled (PCR) plastic by the end of Q2 2026.

In May 2025, Procter & Gamble (P&G) introduced a new "Microbiome-Safe" certification for its entire line of Tide Purclean and Gain Botanicals detergents, verified by third-party labs to effectively clean without disrupting the skin's natural microbiome.

Products Covered:

  • Air Purifiers
  • Water Filtration Systems
  • Eco-Cleaning Agents

Materials Covered:

  • Plant-Based
  • Essential Oils
  • Eco-Friendly Materials
  • Chemical-Free

Applications Covered:

  • Home Hygiene
  • Air Quality
  • Surface Protection
  • Laundry Freshness
  • Odor Control
  • Allergen Reduction

End Users Covered:

  • Residential Households
  • Commercial Facilities
  • Hospitality
  • Institutional
  • Senior & Assisted Living Facilities

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Wellness-Driven Household Products Market, By Product

  • 5.1 Introduction
  • 5.2 Air Purifiers
  • 5.3 Water Filtration Systems
  • 5.4 Eco-Cleaning Agents

6 Global Wellness-Driven Household Products Market, By Material

  • 6.1 Introduction
  • 6.2 Plant-Based
  • 6.3 Essential Oils
  • 6.4 Eco-Friendly Materials
  • 6.5 Chemical-Free

7 Global Wellness-Driven Household Products Market, By Application

  • 7.1 Introduction
  • 7.2 Home Hygiene
  • 7.3 Air Quality
  • 7.4 Surface Protection
  • 7.5 Laundry Freshness
  • 7.6 Odor Control
  • 7.7 Allergen Reduction

8 Global Wellness-Driven Household Products Market, By End User

  • 8.1 Introduction
  • 8.2 Residential Households
  • 8.3 Commercial Facilities
  • 8.4 Hospitality
  • 8.5 Institutional
  • 8.6 Senior & Assisted Living Facilities

9 Global Wellness-Driven Household Products Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Unilever
  • 12.2 Procter & Gamble (P&G)
  • 12.3 Reckitt Benckiser
  • 12.4 SC Johnson
  • 12.5 Seventh Generation
  • 12.6 Method Products
  • 12.7 The Honest Company
  • 12.8 Ecover
  • 12.9 Grove Collaborative
  • 12.10 Mrs. Meyer's Clean Day
  • 12.11 Lysol
  • 12.12 Clorox
  • 12.13 Arm & Hammer
  • 12.14 Biokleen
  • 12.15 Earth Friendly Products
  • 12.16 Better Life
  • 12.17 Aunt Fannie's

List of Tables

  • Table 1 Global Wellness-Driven Household Products Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Wellness-Driven Household Products Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Wellness-Driven Household Products Market Outlook, By Air Purifiers (2024-2032) ($MN)
  • Table 4 Global Wellness-Driven Household Products Market Outlook, By Water Filtration Systems (2024-2032) ($MN)
  • Table 5 Global Wellness-Driven Household Products Market Outlook, By Eco-Cleaning Agents (2024-2032) ($MN)
  • Table 6 Global Wellness-Driven Household Products Market Outlook, By Material (2024-2032) ($MN)
  • Table 7 Global Wellness-Driven Household Products Market Outlook, By Plant-Based (2024-2032) ($MN)
  • Table 8 Global Wellness-Driven Household Products Market Outlook, By Essential Oils (2024-2032) ($MN)
  • Table 9 Global Wellness-Driven Household Products Market Outlook, By Eco-Friendly Materials (2024-2032) ($MN)
  • Table 10 Global Wellness-Driven Household Products Market Outlook, By Chemical-Free (2024-2032) ($MN)
  • Table 11 Global Wellness-Driven Household Products Market Outlook, By Application (2024-2032) ($MN)
  • Table 12 Global Wellness-Driven Household Products Market Outlook, By Home Hygiene (2024-2032) ($MN)
  • Table 13 Global Wellness-Driven Household Products Market Outlook, By Air Quality (2024-2032) ($MN)
  • Table 14 Global Wellness-Driven Household Products Market Outlook, By Surface Protection (2024-2032) ($MN)
  • Table 15 Global Wellness-Driven Household Products Market Outlook, By Laundry Freshness (2024-2032) ($MN)
  • Table 16 Global Wellness-Driven Household Products Market Outlook, By Odor Control (2024-2032) ($MN)
  • Table 17 Global Wellness-Driven Household Products Market Outlook, By Allergen Reduction (2024-2032) ($MN)
  • Table 18 Global Wellness-Driven Household Products Market Outlook, By End User (2024-2032) ($MN)
  • Table 19 Global Wellness-Driven Household Products Market Outlook, By Residential Households (2024-2032) ($MN)
  • Table 20 Global Wellness-Driven Household Products Market Outlook, By Commercial Facilities (2024-2032) ($MN)
  • Table 21 Global Wellness-Driven Household Products Market Outlook, By Hospitality (2024-2032) ($MN)
  • Table 22 Global Wellness-Driven Household Products Market Outlook, By Institutional (2024-2032) ($MN)
  • Table 23 Global Wellness-Driven Household Products Market Outlook, By Senior & Assisted Living Facilities (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.